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Barbara Soltysinska, co-founder of indaHash.com.
ICO to increase audience value

IndaHash.com is launching its own universal cryptocurrency payment structure specifically for influencers to help them develop loyal and engaging audiences

By Danette Breitenbach 17 hours ago

Crimson, YouKnow launch social analytics-based trends report
Crimson, YouKnow launch social analytics-based trends report

YouKnow Digital in partnership with consumer insights platform Crimson Hexagon launched the South African Consumer Trends Report today, 12 October

By Jessica Tennant 12 Oct 2017

Dove blunder highlights the need for ethical transformation
Dove blunder highlights the need for ethical transformation

The recent social media storm over Dove's latest advertising campaign bears testimony to the increasing power of social media platforms and how brands are being held accountable for their every move

By Madelain Roscher 11 Oct 2017

Dove apologises for ‘racist' whitewashing ad, social media won't accept
Dove apologises for ‘racist' whitewashing ad, social media won't accept

NEWSWATCH: Dove comes out unclean after apologising for its latest advertising campaign that depicted a black woman turning white after using its shower cream

By Jessica Tennant 9 Oct 2017

Rui Alves
#NewCampaign: TBWA, Joburg Ballet launch series of little ballets inspired by big social stories

TBWA\Hunt\Lascaris and the Joburg Ballet recently launched a campaign to grow its existing audience and ensure a sustainable and ongoing reconsideration of ballet as a relevant art form amongst the youth

By Jessica Tennant 6 Oct 2017

Four ways the blockchain is relevant
Four ways the blockchain is relevant

Blockchain is unravelling a new world of possibilities for businesses, particularly in the world of digital marketing

By Mariam Nishanian 6 Oct 2017

10 SEO strategies to help boost your e-commerce sales
10 SEO strategies to help boost your e-commerce sales

It's heading towards that time of the year when all e-commerce website owners tend to adjust their website in efforts to drive more traffic and increase sales

By Yoray Narainpersad 5 Oct 2017

Taking a closer look at media monitoring, AVE and regulation - Part three
Taking a closer look at media monitoring, AVE and regulation - Part three

In the final chapter of this three-part series on media monitoring, ROI Africa's Tonya Khoury shares insight into some of the biggest campaigns she's witnessed as well as some of the trends emerging in PR

By Angie White 4 Oct 2017

Business of Design speaker Q&A: Mduduzi Simelane
Business of Design speaker Q&A: Mduduzi Simelane

Business of Design (BoD) is back with a speaker lineup of note. The two-day seminar is held annually in Cape Town and Johannesburg during October and doesn't just focus on design in itself but has a much broader vision for the field in all areas of business

By Jessica Tennant 4 Oct 2017

Branching out into new markets with internet marketing
Branching out into new markets with internet marketing

Thanks to the internet, there are fewer entry barriers to deal with when you want to enter the international market. You only need the right internet marketing strategy to get started

By Boris Dzhingarov, Issued by Monetary Library 2 Oct 2017

Digital Marketing - What it means to be a #DigitalDreamer
Digital Marketing - What it means to be a #DigitalDreamer

When the Greek philosopher Heraclitus said that the only thing that is constant is change - he may very well have been writing the 1st commandment for digital

By Terence Rei 2 Oct 2017

Digital experience vs digital business
Digital experience vs digital business

Could focussing on the customer experience put an end to the digital turf war between digital experience and digital business?.

By Kieron McCann 2 Oct 2017

Event technology: an enabler - not an end goal
Event technology: an enabler - not an end goal

Technology isn't there to showcase itself, it's there to enhance customer experiences and should be approached with a human-first mindset, writes Glenn van Eck

By Glenn van Eck 29 Sep 2017

Boris Dzhingarov
South Africa's digital marketing future is as diverse as its people

Digital marketing has changed the face of how companies used to operate and advertise. With new technology flooding the market every minute, digital marketing is also reinventing itself to suit the needs of the times

By Boris Dzhingarov, Issued by Monetary Library 29 Sep 2017

#StartupStory: Blacksmith Collective
#StartupStory: Blacksmith Collective

“Like a blacksmith, we forge together various skill sets and craft to create a beautiful finished piece,” explain co-founders Diogo Mendonça and Marcus von Geyso of Blacksmith Collective

By Jessica Tennant 29 Sep 2017

Africa still mobile
Africa still mobile

Africa's story remains a mobile one with mobile internet access the largest contributor of growth across the continent

By Danette Breitenbach 28 Sep 2017

Video set to dominate
Video set to dominate

When it comes to data consumption video dominates, taking the lion's share, with web browsing, social networking, communications and music, attracting far lower and fairly equal shares for the remainder of the data consumption

By Danette Breitenbach 27 Sep 2017

#Newsmaker: Danilo Acquisto heads up local YouTube multi-channel network
#Newsmaker: Danilo Acquisto heads up local YouTube multi-channel network

Following the recent launch of Special Effects Media SA, I interviewed CEO Danilo Acquisto who was appointed by the network's global partners to head up the new South African studio, effective 1 August 2017

By Jessica Tennant 27 Sep 2017

How will you speed through the digital trough of disillusionment?
How will you speed through the digital trough of disillusionment?

Peter Sondergaard, Gartner executive VP for research, addressed CIOs and senior IT executives in his keynote at the annual Gartner Symposium/ITxpo in Cape Town

By Ilse van den Berg 22 Sep 2017

Taking a closer look at media monitoring, AVE and regulation - Part two
Taking a closer look at media monitoring, AVE and regulation - Part two

In part two of this three-part series based on the media monitoring industry, ROI Africa's Tonya Khoury explains the algorithms she uses, live sentiment tracking and big content

By Angie White 21 Sep 2017

#NewCampaign: Liquorice makes its Mark on Avon emoji chatbot
#NewCampaign: Liquorice makes its Mark on Avon emoji chatbot

Since winning the Avon account in July, digital agency Liquorice has developed an innovative personalised video bot using Facebook Messenger to launch Avon's Mark Liquid Lip Matte product range

By Jessica Tennant 20 Sep 2017

#Newsmaker: M&C Saatchi Abel's Mpufane to lead the Bookmarks 2018
#Newsmaker: M&C Saatchi Abel's Mpufane to lead the Bookmarks 2018

M&C Saatchi Johannesburg Group chairman Jerry Mpufane succeeds John Dixon as jury president of the IAB Bookmarks Awards, which celebrates its 10th year of ‘rewarding excellence in digital and recognising the powerful impact interactive has on the overall marketing mix'

By Jessica Tennant 19 Sep 2017

Taking a closer look at media monitoring, AVE and regulation - Part one
Taking a closer look at media monitoring, AVE and regulation - Part one

In this three-part series, I chat to ROI Africa MD Tonya Khoury about the ins and outs of media monitoring, how AVE fits into it all (and if it should), the need for regulation in the industry, and what this all means for Bizcommunity

By Angie White 15 Sep 2017

Charlie Stewart
Voice-based search: Act now to be heard

Think your current SEO tactics are enough to get you organic search traffic? With voice search gaining traction, the game is about to change

By Charlie Stewart, Issued by Rogerwilco 12 Sep 2017

langstrup ©
How to achieve true inter-agency collaboration

For every familiar digital marketing problem, there is a familiar answer: collaboration

By Kirsty Barkhuizen 6 Sep 2017

B2B marketing for really busy business owners
B2B marketing for really busy business owners

Chasing sales targets, managing customers and employees and planning your business's next strategic move leave little time to devise and implement a smart digital marketing strategy. The irony? It's the one thing that'll assist you with all your day-to-day challenges

By Desiree Gullan, Issued by G&G Digital 5 Sep 2017

Ryan McFadyen is one the co-founders of hyh, previously HaveYouHeard
HaveYouHeard's new identity offers a more holistic approach to advertising

Co-founder of HaveYouHeard, Ryan McFadyen, chats about how the company's new identity benefits the business from a marketing perspective and also shares the creative challenges they faced during the rebranding process

By Juanita Pienaar 1 Sep 2017

Allan Swart ©
#Pamro2017: Data is becoming the oil of consumer marketing

Leana Less, vice president of global connections and media at Coca-Cola, explores the benefits of agile marketing if done correctly at this year's Pamro conference

By Juanita Pienaar 29 Aug 2017

#WomensMonth: Condriac's Keshia Patchiappen on climbing the corporate ladder
#WomensMonth: Condriac's Keshia Patchiappen on climbing the corporate ladder

Keshia Patchiappen, appointed a director at Condriac Digital Communications earlier this year, shares her journey from manager to leader over the course of her 11-year career trajectory from then intern to now CEO

By Jessica Tennant 28 Aug 2017

#Loeries2017: TBWA/RAAD on winning a Grand Prix in the ‘mother of all categories'
#Loeries2017: TBWA/RAAD on winning a Grand Prix in the ‘mother of all categories'

TBWA/RAAD, The Disruption Company, not only took home a Grand Prix for Nissan's Camelpower integrated campaign at this year's Loerie Awards, but also two silvers and one bronze

By Jessica Tennant 25 Aug 2017

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