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Is your brand suffering from small town syndrome?
Is your brand suffering from small town syndrome?

How to take your digital marketing activities from small-town to uptown

By Fourie Rossouw 1 day ago

All the BCX Disrupt speakers. Images from
#BCXDisrupt2017: "Social instability will get us long before AI does."

If I had a dollar for every time I've heard someone use the words innovation or disruption in a boardroom or conference venue in the last ten years, I'd have 0.892 bitcoin. Sadly, there is an inverse correlation between the number of people who talk about innovation and disruption, and the number of people who actually innovate and disrupt

By Mike Stopforth 5 Dec 2017

Trends and opportunities for exhibitions in 2018
Trends and opportunities for exhibitions in 2018

The hottest exhibition trends forecast for the forthcoming year to ensure that your business will own the exhibition space in 2018

By Adam Dembovsky 5 Dec 2017

Digital marketing strategy for health and wellness businesses
Digital marketing strategy for health and wellness businesses

Brands have a golden opportunity to meet consumers where they're at with targeted marketing that offers valuable content and spot-on solutions

By Desiree Gullan 5 Dec 2017

#Newsmaker: Kerry Hibberd to 'Change the World' w/ 'goodvertising' and Vodacom
#Newsmaker: Kerry Hibberd to 'Change the World' w/ 'goodvertising' and Vodacom

Net#work BBDO strategist Kerry Hibberd is going to be swapping creative strategy for volunteering next year, as part of Vodacom's Change the World programme

By Jessica Tennant 4 Dec 2017

#Newsmaker: Net#work's Brad Reilly on the multiple award-winning Vagina Varsity campaign
#Newsmaker: Net#work's Brad Reilly on the multiple award-winning Vagina Varsity campaign

Net#work BBDO's Vagina Varsity campaign for Libresse recently received its 14th award at the Epica Awards in the 'Health, Beauty and Fashion Digital Campaigns' category, and was the only South African campaign to be awarded at the prize giving ceremony in Berlin on 16 November

By Jessica Tennant 4 Dec 2017

Is digital advertising worth all the hype?
Is digital advertising worth all the hype?

I read an article recently where the reporter said, inter alia that, "internet advertising is up by 13% from 2015 to 2016," and it was based on information from a usually credible source

By Chris Brewer 4 Dec 2017

Why financial services organisations need to stop worrying about links in emails
Why financial services organisations need to stop worrying about links in emails

A look at how financial services providers can consider including live links in their marketing emails (many don't for security reasons)

By Ross Sibbald 29 Nov 2017

Speakers on panel (from left to right): Brett StClair, Dave Duarte, Jorn Lyseggen, Reona Bassudeo and moderator, John Sanei.
Outside Insight debate: AI is not intelligent

As part of the promotional book launch of Meltwater's CEO, Jorn Lyseggen's book, Outside Insight, the company hosted a panel discussion about the impact of AI on corporate decision making

By Juanita Pienaar 29 Nov 2017

The 2017 Digital Salt event.
The future of media

Gustav Goosen elaborates on some of the mobile and data content his team presented at the Digital Salt event which he believes are areas that will have significant influence on the future of media, way beyond what we've seen thus far

By Gustav Goosen 28 Nov 2017

#BigConnect: Bridging the travel brand, influencer gap in destination marketing
#BigConnect: Bridging the travel brand, influencer gap in destination marketing

With the aim to connect influencers and travel brands, as well as address travel and destination marketing in South Africa, the Big Connect 2017 saw a conversation spark between influencers and travel brands, which included

By Robin Fredericks 28 Nov 2017

Michelle Dobson
#Newsmaker: Michelle Dobson on her promotion to MD of Lumen

Michelle Dobson's recent promotion from business unit director to MD dovetails with digital marketing agency Lumen progressing to the next level

By Jessica Tennant 21 Nov 2017

Digital trends for 2018
Digital trends for 2018

Digital trends inform business owners on how to improve their content marketing efforts

By Allon Raiz 21 Nov 2017

BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy
BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy

On his visit to South Africa for the MMA (Mobile Marketing Association) Forum in Johannesburg on 2 November and Mobile Monday in Cape Town on 6 November, Adam Pattison, vice president, Americas & EMEA at BBM Messenger, shared insights into chat or dark social and how this is shaping the mobile economy

By Jessica Tennant 20 Nov 2017

Image credit: Sebastien Decoret - .
Fake news: Welcome to the Mad Hatter's tea party

Fake news was the topic of one of the sessions at the Global Investigative Journalism Conference that took place recently at the University of the Witwatersrand (Wits) campus in Johannesburg

By Danette Breitenbach 20 Nov 2017

Democratising AR, bringing content to life with Zappar
Democratising AR, bringing content to life with Zappar

"Part of our mission in business has always been to democratise AR and truly make it a mass-market proposition."

By Cari Coetzee 20 Nov 2017

#Newsmaker: Justine Cullinan wins Veuve Clicquot Elle Boss Corporate Award
#Newsmaker: Justine Cullinan wins Veuve Clicquot Elle Boss Corporate Award

5FM's station manager Justine Cullinan won the Corporate Award at the Veuve Clicquot Elle Boss Awards on Thursday, 9 November. It was just her and overall winner Amanda Dambuza, founder and director of consulting company Uyandiswa, who took home awards on the night

By Jessica Tennant 17 Nov 2017

Empowering millennials through mobility
Empowering millennials through mobility

The millennial generation is changing the game globally - more specifically: how they communicate with businesses, what and how they purchase, and what they value most

By Des Fenner 17 Nov 2017

Getting your digital advertising right
Getting your digital advertising right

Marketers are looking for more control over ad placement because it means that they get to engage with media owners (offline and online) with similar values, whose context they know and whose content and brand they can trust

By Omar Essack 16 Nov 2017

Image credit: Mark Adams -
Managing your business in the freelance economy

Remote working is the way of the future, and with the rise of the gig economy, driven by an ever-growing freelance workforce, comes the challenge of project managing a team working from different locations

By Dan Marcus 13 Nov 2017

Lillian Barnard from Microsoft SA giving us some insight on digital transformation at AfricaCom.
#AfricaCom: Digital transformation is real and it's urgent

Lillian Barnard, director for the Public-Sector at Microsoft SA, addresses the urgency of digital transformation, gives pointers on how companies can start to embark on their digital transformation journey and shares some of the benefits of doing it before your business is left behind

By Juanita Pienaar 10 Nov 2017

#AfricaCom: Gaining a competitive advantage
#AfricaCom: Gaining a competitive advantage

AfricaCom 2017 is once again abuzz with delegates from all over the world and is even bigger and better than ever before - as is customary for events like these

By Ilse van den Berg 8 Nov 2017

#NewCampaign: Shake it like Bra Shakes
#NewCampaign: Shake it like Bra Shakes

Vodacom recently launched its summer rewards promotion, 'Shake Every Day'. Prior to the official launch, the campaign had already encountered 14 million customer interactions

By Jessica Tennant 8 Nov 2017

#NewCampaign: It starts with...
#NewCampaign: It starts with...

Woolworths recently launched a digitally-led and multi-channel marketing campaign called the 'Starts With' challenge - a seven-week balanced living challenge facilitated through a Facebook event inviting participants to take part

By Jessica Tennant 7 Nov 2017

Google Shopping showing exponential growth for early adopters
Google Shopping showing exponential growth for early adopters

Google Shopping is making its mark, with some retailers showing a return on investment percentages measured in the thousands

By Adriaan Strydom 6 Nov 2017

Introducing Cell C's entertainment offering: Black
Introducing Cell C's entertainment offering: Black

Cell C has announced the launch of a "revolutionary entertainment offering", named Black, which allows consumers to rent, buy or subscribe to movies and series on up to five devices

By Juanita Pienaar 6 Nov 2017

Great brand communications solutions come from collaboration
Great brand communications solutions come from collaboration

There is a need for more collaboration from all the different parts that make up brand communications.

By Khangelani Dziba 6 Nov 2017

Generation C - It's about connectivity and community rather than age
Generation C - It's about connectivity and community rather than age

Digital technology has transcended age barriers, with tech-savvy people across age groups relishing new ways to connect with others and engage with content and services

By Werner Lindemann 3 Nov 2017

To succeed with youth on social media, let them be part of the brand's story
To succeed with youth on social media, let them be part of the brand's story

South Africa's first digital-native generation is coming of age, and it's changing the rules for marketers

By Ernst Wittmann 2 Nov 2017

Make it digital
Make it digital

Some agencies are finally beginning to understand the importance of being "fully integrated." So why this need for integration?

By Jeanette Grove 26 Oct 2017

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