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Enver Duminy, CEO, Cape Town Tourism
Cape Town Tourism one of the top 25 tourism websites in the world

The site's user experience is outstanding, and that use of rich content such as video and tapping into global travel trends are what contribute to the site's success

By Enver Duminy 22 hours ago

#CEMAfrica2017: Empowered customer experiences lie in multi-focused design
#CEMAfrica2017: Empowered customer experiences lie in multi-focused design

Sven Schoof, head of customer experience at Spree, discusses how to empower customers to interact with your brand

By Lauren Hartzenberg 1 day ago

Sneha Shah, MD of Thomson Reuters Africa
#GIL2017: How global volatility can benefit Africa

Not so long ago, people would have scoffed at the notion that the UK would be pulling out of the EU or that Donald Trump would be sitting in the Oval Office

By Nicci Botha 1 day ago

#Newsmaker: Tanja Lategan leads the way for women in digital leadership
#Newsmaker: Tanja Lategan leads the way for women in digital leadership

Thursday, 17 August marked Tanja Lategan's first day on the job as new MD of Creative Spark. As it so happens to be Women's Month, we interviewed her to find out what it took to crack the so-called glass ceiling as a woman in leadership in the digital space and how she'd encourage other women to do the same

By Jessica Tennant 2 days ago

Pum Lefebure
Photo by Gallo Images/Alistair Nicoll
#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction

By Jessica Tennant 3 days ago

Boris Dzhingarov
Using SEO backlinks for branding purposes

The problem with branding is that it takes a long time. You want to do various different things in order to be successful. One of them is actually using SEO backlinks

By Boris Dzhingarov, Issued by Monetary Library 18 Aug 2017

Rory Moore, innovation pioneer, Accenture. Image ©
[Standard Bank Top Women Conference] Mastering digital to soar over the gender gap

The Fourth Industrial Revolution could allow women to leapfrog the gender gap to create a future that is truly equal and inclusive. This is because this new world will require different talents and skills; ones that are inherent to women

By Danette Breitenbach 18 Aug 2017

Loeries2017: Building the new creative economy at the speed of thought
Loeries2017: Building the new creative economy at the speed of thought

An interview with Fort CEO Shukri Toefy, where he shares insights into the changing value chain of the new creative economy

By Jessica Tennant 17 Aug 2017

Lorraine Landon
#Loeries2017: A deep dive into YouTube and video advertising (masterclass)

An interview with Lorraine Landon, head of agencies at Google South Africa to find out what one could expect to learn from the Google masterclasses on ‘YouTube: all you need to know for campaign success' and ‘video advertising: what works best when'

By Jessica Tennant 17 Aug 2017

The state of digital media
The state of digital media

When writing about the state of digital media in South Africa, one needs to understand the climate of trust and how that which has traditionally been seen as news, has changed so dramatically

By Genevieve Cutts, Issued by MANGO-OMC 15 Aug 2017

#AfricaAchiever OMG Digital aims to reach Africa's millennials
#AfricaAchiever OMG Digital aims to reach Africa's millennials

Our Africa Achiever this month is co-founder of OMG Digital in Ghana, Jesse Arhin Ghansah

By Louise Marsland 14 Aug 2017

César Vacchiano
The final frontier of the independent agency

The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa

By Danette Breitenbach 14 Aug 2017

What is the purpose of a brand in the digital age?
What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy

By Adam Howatson 11 Aug 2017

Digital transformation must be driven from the top to ensure success
Digital transformation must be driven from the top to ensure success

Businesses that succeed in the digital age will be those that drive digital transformation from the top as a strategic imperative

By Richard Mullins 10 Aug 2017

Nine healthcare marketing mistakes to avoid
Nine healthcare marketing mistakes to avoid

To grow your practice and to get the desired results out of your marketing efforts, you need to avoid these healthcare marketing mistakes

By Pranjali Singh 10 Aug 2017

Image supplied.
VR content should be engaging, relevant and appropriate

As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?

By David Limbert 1 Aug 2017

Five FAQ's about influencer marketing
Five FAQ's about influencer marketing

Bianca Quinn-Diavastos answers five frequently asked questions about influencer marketing, a current buzzword in the industry

By Bianca Quinn-Diavastos 31 Jul 2017

Five rookie marketing mistakes that could impact your brand's credibility
Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 28 Jul 2017

Digital marketing and dark social traffic
Digital marketing and dark social traffic

Charlie Stewart sheds a bit of light on dark social which is a growing nuisance for digital marketers who are keen to attribute the source of web traffic and its potential to deliver online sales

By Charlie Stewart 28 Jul 2017

Vicinity Media launches Visitability Reporting
Vicinity Media launches Visitability Reporting

Today marks the launch of mobile advertising network Vicinity Media's proprietary geo-fencing and audience location technology that allows for real world visit reporting post exposure to a mobile web advertising campaign

By Jessica Tennant 26 Jul 2017

Boris Dzhingarov
2017 marketing strategies for your service-based business

If you want to be among the businesses that survive years from now, you need an excellent marketing strategy. In 2017, that means embracing the digital world and connecting your service-based business with those who need your services most

By Boris Dzhingarov, Issued by Monetary Library 21 Jul 2017

The rise of enterprise experience
The rise of enterprise experience

In today's experience economy, becoming customer centric is a necessary and well acknowledged transformative organisational challenge

By Cleve Gibbon 18 Jul 2017

Don't miss the mark with location-powered marketing
Don't miss the mark with location-powered marketing

With location-powered marketing, accurate location data can be combined with insights from desktop and mobile to power compelling, targeted advertising

By Shaun Rosen 13 Jul 2017

Digital state of mind
Digital state of mind

Social media and digital marketing provide the perfect breeding ground for brands to remain visible and generate awareness of business offerings, regardless of marketing budget

By Sheri Govender 11 Jul 2017

#Apex2017: Has connectiveness killed the big idea?
#Apex2017: Has connectiveness killed the big idea?

In the context of the massive shift in digital the world is undergoing; the big idea is dead. There is a new way of work and it is lean and agile. It is about learning, tweaking and testing. It is about building a personal relationship with every customer

By Danette Breitenbach 11 Jul 2017

RetroVIIral
RetroVIIral

It's an incredibly proud moment for me to clackety clack away at the keyboard and complete the sentence (and realisation) that Retroviral is seven (VII) years old

By Mike Sharman 5 Jul 2017

#Newsmaker: Kgaugelo Maphai, The MediaShop's new MD
#Newsmaker: Kgaugelo Maphai, The MediaShop's new MD

Kgaugelo Maphai joined The MediaShop as MD a couple of months ago when the agency moved to its new Johannesburg office

By Jessica Tennant 5 Jul 2017

#Newsmaker: Holly Meadows, the new face of Cosmopolitan South Africa
#Newsmaker: Holly Meadows, the new face of Cosmopolitan South Africa

This week is Holly Meadows' first as editor of Cosmopolitan South Africa. She succeeds Kerrie Simon-Lawrence, who is returning to Australia.

By Jessica Tennant 4 Jul 2017

Boris Dzhingarov
Landing pages as an imperative part of digital marketing - Why is it so?

Any inbound marketer who is savvy with digital marketing knows that soon after all the hard work and efforts to get your visitors to your site; the next big step is to transform them into business leads

By Boris Dzhingarov, Issued by Monetary Library 3 Jul 2017

Hannes Prinsloo
#NewCampaign: Shazam uses storytelling to help South Africans see money differently

Shazam, the app that identifies the music playing around you, recently launched an original action with Nedbank, encouraging people to Shazam local notes to unlock South African stories as part of Nedbank's 'See Money Differently' campaign

By Jessica Tennant 29 Jun 2017

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