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Glen Bosman
Motion picture's digital revolution

Today, filmmaking has little to do with film. Digital technology has advanced so much that we can shoot quality video on our phones and share it on social media in seconds

By Glen Bosman, Issued by CPA 2 days ago

Banking the win of simple business innovation
Banking the win of simple business innovation

Are you using the power of digital to make things worse?

By Douglas Kruger 2 days ago

King James the Second wins Allan Gray account
King James the Second wins Allan Gray account

Allan Gray today announced its appointment of King James the Second (II) shortly after leaving its current agency, Ogilvy & Mather Cape Town

By Jessica Tennant 3 days ago

Arthur Sadoun, Publicis Groupe's new CEO.
Publicis Groupe shifts spend on award shows, other events to AI initiative

Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows for the next year, which means it will sit out of the 2018 Cannes Lions Festival

By Jessica Tennant 21 Jun 2017

#SocialMediaBlackout pressures network providers to lower data costs
#SocialMediaBlackout pressures network providers to lower data costs

NEWSWATCH: Today, Wednesday, 21 June 2017, South Africans are encouraged to join the #SocialMediaBlackout campaign

By Ilse van den Berg 21 Jun 2017

Desiree Gullan
How digital killed the TV star

It's official: digital advertising has overtaken TV advertising revenue (IAB Internet Advertising Revenue Report, 2016). As a medium, digital advertising has grown at supersonic speed. Here's what the latest statistics reveal

By Desiree Gullan, Issued by G&G Digital 20 Jun 2017

Boris Dzhingarov
SEO/online marketing

SEO incorporates both the technical and creative elements that are required to improve rankings, driving traffic and increasing awareness on a particular product or piece in search engines

By Boris Dzhingarov, Issued by Monetary Library 20 Jun 2017

#Newsmaker: Sue Napier returns to advertising, her happy place
#Newsmaker: Sue Napier returns to advertising, her happy place

The Hardy Boys has its lucky hands on Sue Napier, who also believes a little bit of luck has had a role to play in her achievements to date. This combined with her upbringing and the people and experiences that have helped shape who she is today, and having a supportive family that motivate her to do the hard yards

By Jessica Tennant 19 Jun 2017

Micro influencers: a sweet opportunity
Micro influencers: a sweet opportunity

Paid advertising is not trusted and ad blocking is only growing. Even bloggers are failing when it comes to communicating and engaging with consumers, as trust between brands and consumers continues to fall. But there is a new kid on the block and he is eager to engage; enter the influencer

By Danette Breitenbach 15 Jun 2017

AlphaSpirit © –
The changing face of digital agencies - adapt or die

Over the past two decades, the digital world has undergone a rapid evolution - from marketing mix newcomer, to a mandatory (yet not fully understood) element of brand communications

By Tom Fels 15 Jun 2017

(c) Ion Chiosea -
Digital monopolies and the global economies that are benefitting

The South African lexicon and news has been filled with a bunch of new phrases over the past few years. These include "monopolies", "foreign capital" and "local first" which are all "symptoms" of a consumer market kicking back against what appears to be the product of a global economy

By Chris Botha 7 Jun 2017

Five key talking points from the 2017 EMEA Adobe Summit in London
Five key talking points from the 2017 EMEA Adobe Summit in London

The annual EMEA Adobe Summit in London is a huge calendar event for us at Cognifide, as part of the WPP Adobe Alliance

By Kirsty Barkhuizen 6 Jun 2017

OLC Experiential has a new space
OLC Experiential has a new space

Thursday, 1 June saw experiential agency OLC (Offlimit Communications) launch its new office at 34 Impala Road in Chislehurston, Sandton, in collaboration with Flux Trends' Dion Chang, who shared insights from this year's 'The State We're In' presentation called Dazed and Disoriented: The Impact of Being Woke

By Jessica Tennant 6 Jun 2017

The content engine blueprint
The content engine blueprint

A personalised experience has the right mix of context and content

By Cleve Gibbon 5 Jun 2017

(c) ammentorp -
How digital has disrupted the traditional consultancy model

and why technology ‘makers' are taking their place

By Anton Moulder 1 Jun 2017

Brett Wild, Avatar's new ECD.
#Newsmaker: On the Wild side with Avatar's newly-appointed ECD

Brett Wild was appointed Avatar's executive creative director “just the other day” and just in time as the integrated agency eyes further expansion

By Jessica Tennant 29 May 2017

Tips for maintaining your WordPress business site
Tips for maintaining your WordPress business site

Here are some of the ways you can maintain your WordPress business site to ensure optimal performance

By Charles Mburugu 25 May 2017

Fighting fake news flames
Fighting fake news flames

Fake news, false claims, invented opinions and online rumour can seriously burn your reputation. Oresti Patricios, CEO of Ornico, unpacks a strategy for putting out fake news fires before they rage out of control and explains how to manage your reputation in the wake of a fake news onslaught against your brand

By Oresti Patricios 25 May 2017

(c) Maksim Kostenko -
Adobe, Shutterstock just killed graphic design

Whether you like it or not, the end is nigh for graphic designers

By Nicholas Kühne 24 May 2017

#AfricaMonth: The African opportunity in front of you
#AfricaMonth: The African opportunity in front of you

We chat to Philip and Malan Joubert, founders of OfferZen as well as a number of noteworthy apps such as SnapScan, Pondering Panda, and Apps Against Ebola

By Ilse van den Berg 24 May 2017

Gen X: How to get the generation right (part 3)
Gen X: How to get the generation right (part 3)

Based on Viacom's extensive research on Generation X, how should brands, advertisers, marketers and media companies alike re-evaluate the way they represent this group of consumers?

By Jessica Tennant 24 May 2017

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)
Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today

By Jessica Tennant 23 May 2017

Lyn Jones
#Newsmaker: In Touch Media's newly appointed Lyn Jones on OOH

Lyn Jones was recently appointed regional manager for out of home media company, In Touch Media. She believes the OOH landscape is "evolving into a strategic and imperative medium to have within the media mix” and is particularly looking forward to

By Jessica Tennant 22 May 2017

The future of advertising
The future of advertising

Everyone's talking about it falling circulations, viewers flocking to various competitive TV channels and a myriad of online internet offers, streaming options and, oh, there are so many others

By Chris Brewer 22 May 2017

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)
Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Christian Kurz, senior vice president, global insights for Viacom International Media Networks unpacks the media company's latest global study and some game-changing insights on Generation X

By Jessica Tennant 19 May 2017

Desiree Gullan
How brands should speak to GenZs

The latest Think with Google report reveals that getting a new phone is defined as a life-changing event for teens. Whether they think your brand is cool will make or break their endorsement, in real time, on their phone

By Desiree Gullan, Issued by G&G Digital 19 May 2017

#CMO2020: The role of marketers in a data-driven world
#CMO2020: The role of marketers in a data-driven world

Speakers at the CMO2020 event debated the role and relevance of marketers in a data-driven, technological world, leading up to 2020

By Juanita Pienaar 18 May 2017

Desiree Gullan
Is your site designed to convert?

The only thing better than thousands of visitors to your website is an astounding number of conversions. Bumper-to-bumper website traffic isn't good enough anymore if your visitors are just window-shopping, they don't add value to your bottom line

By Desiree Gullan, Issued by G&G Digital 16 May 2017

How free Wi-Fi is changing the trade show industry
How free Wi-Fi is changing the trade show industry

Technology changes the way the world works, that's a fact. It revolutionised communication with the radio, made entertainment widespread with the television, and gave everyone access to information

By Sam Smith 16 May 2017

WE Communications launches global network of independent, specialist agencies
WE Communications launches global network of independent, specialist agencies

This week marked the launch of The Plus Network, founded by WE Communications

By Jessica Tennant 12 May 2017

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