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Content testing process.
How to test your content effectively

Great content that works is a real asset to any organisation. ..

By Kate Kenyon 18 hours ago

What your business can learn from the #NerdNation
What your business can learn from the #NerdNation

They wear black hoodies, live in California, write code and give quirky and inspiring TED Talks. Some build annoyingly addictive social media networks and have movies made about them

By Gary Willmott 22 hours ago

Screengrabs from the ad.
Orchids & Onions: 21st Century spin: Sowing the seeds of a “good news” story

One of the phrases I hate most in a marketing, and media context is: content generation. It's so soul-less. What's wrong with “story telling”? Too analogue for you

By Brendan Seery 1 day ago

Image © The Observatory International.
In search of the agency model of the future

From the get go, one thing we can be certain of is that, like today, we will have multiple agency models going forward – some of which will not be agency-driven

By John Little 1 day ago

Should Kia Picanto tow onto Lamborghini?
Should Kia Picanto tow onto Lamborghini?

Q: Social listening simplified and amplified: How often does it happen that a brand gets to observe what people are actually saying about their brand

By Bogosi Motshegwa 1 day ago

How direct are you?
How direct are you?

When I mention direct marketing, do you cringe and think of all those offers you receive overflowing in your postbox? Although this form of direct marketing does have a place, I'm talking about direct marketing with a bit more impact, that's far more memorable

By Andrew MacKenzie 3 days ago

Askhat Gromov © –
The king is dead, long live the king!

Well, the AMPS funeral is over and several concerned bodies are making progress on instituting something with which to replace it

By Chris Brewer 3 days ago

Boris Dzhingarov
How new companies should treat customer service

When you're running a large company or one with a long history of performance, customer service often means preserving a reputation that already exists. With a new business, you'll need to build a reputation from scratch

By Boris Dzhingarov, Issued by Monetary Library 3 days ago

Defining reputation in Africa
Defining reputation in Africa

By next year the African Reputation Index (AFI) should have a country or countries from Africa to add to the data set…

By Danette Breitenbach 3 days ago

Boris Dzhingarov
Social media marketing: What can we expect for 2017?

Social media marketing is an ever-changing field, and it has moved far beyond the days when posting links on Digg counted as social media marketing

By Boris Dzhingarov, Issued by Monetary Library 17 Mar 2017

#SeamlessAfrica: A masterclass in millennial engagement and retention
#SeamlessAfrica: A masterclass in millennial engagement and retention

Millennials are known to be tech-savvy, socially engaged, have zero tolerance for delays and are always on the go

By Lauren Hartzenberg 17 Mar 2017

Big winner of the night Ogilvy, on stage for their best digital agency award.
All the 2017 IAB Bookmark Award winners!

Ogilvy was recognised as the best agency, with the KFC brand, one of its clients, recognised as the brand of the year at the IAB Bookmark Awards 2017, held at The Galleria in Sandton

By Danette Breitenbach 16 Mar 2017

#IABDigitalSummit2017: The art of knowing me - moving towards personalisation
#IABDigitalSummit2017: The art of knowing me - moving towards personalisation

The scene is being set for an era where personalisation is back in customer service

By Danette Breitenbach 16 Mar 2017

#PRISMAwards2017: It's a celebration
#PRISMAwards2017: It's a celebration

A PRISM Award is about the wow factor; not business as usual. This year the Awards, which recognise the public relations (PR) industry and its work, celebrate its 20th year. The aim is to get 300 entries – a far cry from the five in its inaugural year

By Danette Breitenbach 16 Mar 2017

African Reputation Index defines corporate reputation
African Reputation Index defines corporate reputation

While 80% of people will not buy from a company with a damaged reputation, the good reputation of a company brings with it benefits such as allowing it to charge a premium for its products

By Danette Breitenbach 16 Mar 2017

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Google Family Link lets you monitor kids' mobile usage

Apple's Family Sharing functionality has been one of the better features for parents, allowing them to approve family members' purchases and more. Now, Google has stepped things up in a big way thanks to the Family Link app

By Hadlee Simons 16 Mar 2017

Sexpo 2017
Make sex great again

Sex: whether it's taboo, whispered about behind closed doors, joked about or discussed in the doctor's office, it's an integral part of being human

By Mike Sharman 16 Mar 2017

The trouble with branding things African
The trouble with branding things African

I have often heard people describe products and services coming out of our continent as African, such as African attire, African cuisine, African print and so on

By James Maposa 15 Mar 2017

How much of copywriting is writing?
How much of copywriting is writing?

Contrary to what you might believe, not even half of the copywriting job is the actual writing. So if you've ever interviewed a copywriter, employed a copywriter, worked with a copywriter, or wanted to be a copywriter, read on…

By Tiffany Markman 15 Mar 2017

Screengrabs from the ad.
[Orchids & Onions] Colour me shocked... but mind the digital snake oil

How many of you remember the controversial campaigns in the 1990s for Benetton

By Brendan Seery 14 Mar 2017

Image supplied
Is your brand ready for the 30-hour media day?

The world of media is changing at a rapid pace as consumers' attention is fragmented across multiple channels and devices

By Werner Lindemann 14 Mar 2017

Why Design Indaba always ‘fills my cup'
Why Design Indaba always ‘fills my cup'

Design Indaba happened to me two weeks ago… An overload of seminars, art and design installations, music, and film; a celebration and an examination of creativity and beauty

By Brad Reilly 13 Mar 2017

Image ©
Apps: The holy grail of content marketing

Business book author Tony Schwartz wrote, “Nearly everyone I know is addicted in some measure to the internet"

By Julia Rhodes 10 Mar 2017

Boris Dzhingarov
Should I hire a marketing consultant?

You might be considering hiring an outside marketing consultant to help boost your sales and bring more attention to your business, but is it really worth the money?

By Boris Dzhingarov, Issued by Monetary Library 10 Mar 2017

Janine Lazarus
Press conferences: Hard facts or half-truths?

So if adamantly refusing to answer questions from journalists and blaming the media for an unfolding social crisis counts as a press conference, then the whole notion of press briefings is nothing short of a cruel joke

By Janine Lazarus, Issued by Janine Lazarus Media Consultancy 10 Mar 2017

A connected digital society is critical for Africa to thrive
A connected digital society is critical for Africa to thrive

Technology developments have had a profound effect on emerging economies in Africa. The widespread adoption of mobile phones in particular has seen a proliferation of new and innovative ways for businesses to reach and engage their customers, and for governments to provide services to their citizens

By Lee Naik 10 Mar 2017

#BrandManagerMonth: Ross Adami's Uber-cool job
#BrandManagerMonth: Ross Adami's Uber-cool job

Ross Adami, marketing manager at Uber South Africa, reports back from Uber's nomad programme, a three-month learning and development programme that matches candidates to teams around the globe to tackle some of the most interesting and challenging issues facing Uber today

By Jessica Tennant 10 Mar 2017

Shared value required to grow SA film sector
Shared value required to grow SA film sector

As the South African film sector transitions from local content in terms of its value as an art, towards where there is a more balance in terms of its sustainable commercial value, it becomes crucial for the sector to align on what 'giving back' actually looks like

By Wanda Matandela 9 Mar 2017

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Twitter talks security after OR Tambo International heist

Johannesburg's OR Tambo International Airport was the scene of an estimated US$15 million heist on Tuesday night

By Andy Walker 9 Mar 2017

Lorinda Voges on what it takes to be a powerhouse businesswoman in SA
Lorinda Voges on what it takes to be a powerhouse businesswoman in SA

In light of International Women's Day, Kim Lawrence chats to 4Elements Media CCO Lorinda Voges about the full service media agency and what it takes to be a powerhouse businesswoman in South Africa

By Kim Lawrence 8 Mar 2017

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