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(c) Luca Bertolli -
There will always be someone who rains on your parade

We live in a very critical world and the worst of them can be the very people we try to serve. Here, Aki Kalliatakis from Leadership LaunchPad compares his friend George to customers who readily criticise and pick on the smallest details, and explains how to handle them, keeping in mind that "we need our customers more than they need us"

By Aki Kalliatakis 5 hours ago

Chatbots as part of an integrated customer service strategy
Chatbots as part of an integrated customer service strategy

You can have all your communication channels lined up and ready to go, your agents trained to help via phone, email, SMS, web chat and via social media, but you could be missing a trick

By Wynand Smit 5 hours ago

Brett Wild, Avatar's new ECD.
#Newsmaker: On the Wild side with Avatar's newly-appointed ECD

Brett Wild was appointed Avatar's executive creative director “just the other day” and just in time as the integrated agency eyes further expansion

By Jessica Tennant 12 hours ago

Why you need design systems for social media
Why you need design systems for social media

With the majority of modern brand content now residing on social media channels, how do you create social media advertising that stands out? More importantly, how do you do this on a consistent basis within a quick turnaround timeframe?

By Ernst Lass 3 days ago

#AfricaMonth: Creating our own entrepreneurial opportunities in Africa
#AfricaMonth: Creating our own entrepreneurial opportunities in Africa

Entrepreneur, Abiot Mahlatse Ledwaba talks about the hustle and how he used his skills to create opportunities that helped him strengthen his brand and start his own business

By Juanita Pienaar 3 days ago

Victor Zastolskiy © –
How emotion affects advertising

You really have to be operating in the dark ages of marketing if you haven't cottoned on to the importance of emotion in marketing communication

By John Laurence 25 May 2017

Putting people at the centre of multi-buy promotions
Putting people at the centre of multi-buy promotions

In the South African retail and manufacturing sectors, promotions have become a popular tool to attain growth

By Lauren Hartzenberg 25 May 2017

Tips for maintaining your WordPress business site
Tips for maintaining your WordPress business site

Nowadays, many businesses have websites built on the WordPress content management system (CMS). This CMS is not only user-friendly but also comes with a wide range of free plugins and themes

By Charles Mburugu 25 May 2017

(c) rclassenlayouts -
Harnessing the longevity of 'cool'

One brand has maintained its cool factor for seven years running, but how did they do it?

By Danny Bryer 25 May 2017

Fighting fake news flames
Fighting fake news flames

Fake news, false claims, invented opinions and online rumour can seriously burn your reputation. Oresti Patricios, CEO of Ornico, unpacks a strategy for putting out fake news fires before they rage out of control and explains how to manage your reputation in the wake of a fake news onslaught against your brand

By Oresti Patricios 25 May 2017

New head leads Fairtrade Label SA in achieving 2017 goals
New head leads Fairtrade Label SA in achieving 2017 goals

Leán Muller has recently been appointed as the new head to direct Fairtrade Label in accomplishing the vast goals it has set for 2017

By Cari Coetzee 24 May 2017

(c) Maksim Kostenko -
Adobe, Shutterstock just killed graphic design

Whether you like it or not, the end is nigh for graphic designers

By Nicholas Kühne 24 May 2017

Gen X: How to get the generation right (part 3)
Gen X: How to get the generation right (part 3)

Based on Viacom's extensive research on Generation X, how should brands, advertisers, marketers and media companies alike re-evaluate the way they represent this group of consumers?

By Jessica Tennant 24 May 2017

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)
Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today

By Jessica Tennant 23 May 2017

Screengrabs from the ad.
#OrchidsandOnions: When there's no getting over that rainbow, a dog will still love you...

I was reading something the other day about being bullied in the workplace. It happened to me over a period of years and I had no option - because my family was young and we needed the money - but to stick it out. But it ate into my soul and left me feeling demeaned and worthless at times

By Brendan Seery 23 May 2017

Understanding growth power in sub-Saharan Africa and defining Africa's middle class
Understanding growth power in sub-Saharan Africa and defining Africa's middle class

UCT Unilever Institute of Strategic Marketing and Ipsos have partnered to uncover a mass of data about a market comprising roughly a 100 million people in sub-Saharan Africa - the urban middle class

By Juanita Pienaar 23 May 2017

How to market to Africa's resilient, ambitious middle class
How to market to Africa's resilient, ambitious middle class

How do you market to Africa's extremely aspirational middle class that is more than 100 million strong, with a combined monthly spending power of R1.3 trillion?

By Louise Marsland 22 May 2017

The future of advertising
The future of advertising

Everyone's talking about it falling circulations, viewers flocking to various competitive TV channels and a myriad of online internet offers, streaming options and, oh, there are so many others

By Chris Brewer 22 May 2017

Lyn Jones
#Newsmaker: In Touch Media's newly appointed Lyn Jones on OOH

Lyn Jones was recently appointed regional manager for out of home media company, In Touch Media. She believes the OOH landscape is "evolving into a strategic and imperative medium to have within the media mix” and is particularly looking forward to

By Jessica Tennant 22 May 2017

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)
Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Christian Kurz, senior vice president, global insights for Viacom International Media Networks unpacks the media company's latest global study and some game-changing insights on Generation X

By Jessica Tennant 19 May 2017

Thebe Ikalafeng, brand and reputation expert, at 2017 African Utility Week
#AUW2017: Why utilities need to build better brands

The ever-vibrant and inspirational brand and reputation expert Thebe Ikalafeng delivered one of the keynote talks at the recently concluded 2017 African Utility Week

By Sindy Peters 19 May 2017

Desiree Gullan
How brands should speak to GenZs

The latest Think with Google report reveals that getting a new phone is defined as a life-changing event for teens. Whether they think your brand is cool will make or break their endorsement, in real time, on their phone

By Desiree Gullan, Issued by G&G Digital 19 May 2017

The millennial mindset and the future of the shopping mall
The millennial mindset and the future of the shopping mall

Millennials have exceptional trendsetting power and businesses are competing to capture their attention and a share of their wallets

By Lauren Hartzenberg 18 May 2017

#CMO2020: The role of marketers in a data-driven world
#CMO2020: The role of marketers in a data-driven world

Speakers at the CMO2020 event debated the role and relevance of marketers in a data-driven, technological world, leading up to 2020

By Juanita Pienaar 18 May 2017

Engage Joe Public MD, Keri-Ann Stanton
#Prisms2017 winners: Engage Joe Public

The 2017 Prism Awards took place at a ceremony at The Park House of Events on 6 May 2017 and I chatted to some of the gold winners

By Juanita Pienaar 18 May 2017

Relevant retail research analysis at annual SACSC conference
Relevant retail research analysis at annual SACSC conference

Stakeholders forming part of the broader shopping centre and retail industries are gathering at The Maslow Hotel in Sandton today for the SACSC Research Conference

By Lauren Hartzenberg 17 May 2017

Catherine Bothma
Marketing to the youth of 2017

Catherine Bothma, MD of HDI Youth Marketeers, presented attendees at the Sunday Times Generation Next Youth Marketing Conference on Thursday, 11 May, with the key findings from this year's study

By Jessica Tennant 16 May 2017

Samantha Craddock © –
Is cold calling dead?

I have been asked to give my feedback on whether or not cold calling is dead and my answer is quite simply, NO

By Dave Nemeth 16 May 2017

Posiive Dialogue Communications team
#Prisms2017 winners: Positive Dialogue Communications

The 2017 Prism Awards took place at a ceremony at The Park House of Events on 6 May 2017 and I chatted to some of the gold winners

By Juanita Pienaar 16 May 2017

Desiree Gullan
Is your site designed to convert?

The only thing better than thousands of visitors to your website is an astounding number of conversions. Bumper-to-bumper website traffic isn't good enough anymore if your visitors are just window-shopping, they don't add value to your bottom line

By Desiree Gullan, Issued by G&G Digital 16 May 2017

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