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Boris Dzhingarov
2017 marketing strategies for your service-based business

If you want to be among the businesses that survive years from now, you need an excellent marketing strategy. In 2017, that means embracing the digital world and connecting your service-based business with those who need your services most

By Boris Dzhingarov, Issued by Monetary Library 1 hour ago

#CSIMonth: The SERAS seeks to recognise brands that walk their CSR talk
#CSIMonth: The SERAS seeks to recognise brands that walk their CSR talk

Ken Egbas, founder of The SERAS, unpacks some of the awards programme's most significant impacts on the African CSR landscape

By Sindy Peters 5 hours ago

Scopen: Industry trends in Mexico vs South Africa
Scopen: Industry trends in Mexico vs South Africa

Scopen has just finished presenting its 4th edition of Agency Scope in Mexico where more than 40 agencies subscribed to the report and were able to learn and understand the state of the industry in a turbulent period

By César Vacchiano 22 hours ago

National mobilisation of entrepreneurialism
National mobilisation of entrepreneurialism

A blueprint for Africa: If national mobilisation of entrepreneurialism across a country is a solid possibility, what's stopping it and who is blocking it?

By Naseem Javed 1 day ago

Rob Garden
The power of publicity - Blurring the lines of sport and entertainment

How did a fight, which is being referred to by some as a circus act, go from a crossover TV event to the most lucrative boxing match in history? The answer, quite plainly, is through publicity

By Rob Garden, Issued by Levergy 1 day ago

Abey Mokgwatsane, new managing executive for brand and communications at Vodacom
Abey Mokgwatsane on what's next after Ogilvy SA

Abey Mokgwatsane talks about the legacy he leaves behind at Ogilvy & Mather SA and what his new role as Vodacom's managing executive for brand and communications entails

By Juanita Pienaar 1 day ago

The Swift team ©
Swift: 78% of women in the film/TV industry, victims of discrimination

A new report being prepared by women working in film and television in SA has revealed shocking findings at the Durban International Film Festival

By Juanita Pienaar 2 days ago

(c) Marcin Jucha -
#Newsmaker: Reimagining an education brand in Red & Yellow

Heléne Lindsay recently joined the “disparate, quirky bunch” at Red & Yellow, where she's taking on the customer side of things. Her appointment coincides with the school's brand repositioning, which will be unveiled at the end of August

By Jessica Tennant 2 days ago

Marketing in a recession and beyond
Marketing in a recession and beyond

Gill Randall writes that markets don't stop in a recession. According to Randall, people don't stop shopping it's just the consumer's behaviour that changes

By Gill Randall 2 days ago

The rise of enterprise experience
The rise of enterprise experience

In today's experience economy, becoming customer centric is a necessary and well acknowledged transformative organisational challenge

By Cleve Gibbon 3 days ago

Vusa Zaya, Rémy Martin brand ambassador
Exploring Rémy Martin's Eau-de-Vie

Rémy Martin brand ambassador, Vusa Zaya gives us a taste of what it takes to be a brand ambassador in the world of Cognac and what promoting the brand entails

By Juanita Pienaar 3 days ago

Go & Travel directors from left: Dale Barrow, Sam Bradley, Duane Stacey
G&T: Grabbing the tourism industry's eye with authentic travel content

Through connecting all role players in the tourism industry, Go & Travel (G&T) ventures to find the best travel stories from around the globe and ensure they are told in an exciting and informative way

By Cari Coetzee 3 days ago

#CSIMonth: Why having an authentic approach to your CSI initiatives is key to sustainable growth
#CSIMonth: Why having an authentic approach to your CSI initiatives is key to sustainable growth

It's a bad idea, as part of your CSR strategy, to pose with a big cheque to show that you are ‘doing good', says Chris Bischoff, research and sustainability specialist at Reputation Matters

By Sindy Peters 3 days ago

Screengrabs from the ad.
#OrchidsandOnions: Share generously... but not with the idiot on the moon orbiting Planet Out of Touch

According to the latest TV ad for Mugg & Bean, every day we share five billion things online. There is no indication of who this “we” is. If it is South Africans, then we each share an average of 100 bits of information a day. That sounds way too high

By Brendan Seery 3 days ago

Jan Andersen © –
Beware of knee-jerk reactions

So Prisa (the Public Relations Institute of Southern Africa) is calling for regulation of the PR industry following the Bell Pottinger fiasco

By Chris Brewer 17 Jul 2017

#CSIMonth: How Smile 90.4FM uses the power of radio to make a positive difference
#CSIMonth: How Smile 90.4FM uses the power of radio to make a positive difference

To end off its recent Winter Wish programme, the Smile 90.4FM team went to meet with the children of The Learning Vine Tutor Centre, delivering boxes of stationery and toys to the value of R10,000

By Sindy Peters 17 Jul 2017

How it all fits together - what comes out of Ad-Audit
How it all fits together - what comes out of Ad-Audit

We move on to practical matters and implications, having already unpacked the fact that advertising should be evaluated in terms of predictive models of both strategic intent and executional efficiency

By mike broom 14 Jul 2017

Weathering a #GuptaLeaks fallout
Weathering a #GuptaLeaks fallout

SAP has become just the latest in what we can expect to be a substantial list of individuals and organisations tarnished in the ongoing #GuptaLeaks revelations. What should you do if you think you may be next?

By Dharmesh Nagar 14 Jul 2017

Is it time to regulate the PR industry?
Is it time to regulate the PR industry?

It has become more important than ever to address the current lack of regulation in the public relations industry, and explore the best options in promoting ethical conduct across the profession

By Daniel Munslow 14 Jul 2017

Popi-proof your direct marketing
Popi-proof your direct marketing

Popi need not be a threat to your business, instead it can be seen as a piece of legislation that can be adhered to easily - one which will benefit both consumers and businesses wanting to find the right types of customers

By Gareth Mountain 13 Jul 2017

A Millennial fly on the wall
A Millennial fly on the wall

Data. A powerful tool when packaged well, but also potentially a means to put your audience to sleep. Being born with a fairly right-sided brain of creativity and wonder, I thought I would do myself a favour by getting out of my comfort zone and learn how to present data better

By Warwick Skerritt 13 Jul 2017

Don't miss the mark with location-powered marketing
Don't miss the mark with location-powered marketing

With location-powered marketing, accurate location data can be combined with insights from desktop and mobile to power compelling, targeted advertising

By Shaun Rosen 13 Jul 2017

Let's face it, PR is a dying practice and there is no going back!
Let's face it, PR is a dying practice and there is no going back!

Khangelani Dziba writes about the future of PR in an era that is ever-evolving and elaborates on finding new, exciting and interesting ways of communicating brand messages

By Khangelani Dziba 12 Jul 2017

#Apex2017: Living online
#Apex2017: Living online

We don't go online, we live online. This is the key differentiator between our world today and five years ago. How do we as marketers and advertisers interpret this world and be successful?

By Danette Breitenbach 12 Jul 2017

Boris Dzhingarov
Three small business branding success tips

Small business owners understand the value and importance of branding their company. They realise that their brand will help them stand out amongst the crowd and give them an edge in an industry where the competition is heated

By Boris Dzhingarov, Issued by Monetary Library 11 Jul 2017

#OrchidsandOnions: Kiss from a Rose gets an Orchid for DStv
#OrchidsandOnions: Kiss from a Rose gets an Orchid for DStv

Celebrity endorsements are big business these days, because brands believe that being associated with winners - be they in the sport or entertainment biz - means that sweet sound of ringing tills.

By Brendan Seery 11 Jul 2017

Digital state of mind
Digital state of mind

Social media and digital marketing provide the perfect breeding ground for brands to remain visible and generate awareness of business offerings, regardless of marketing budget

By Sheri Govender 11 Jul 2017

Boris Dzhingarov
What education is needed to become a marketer?

There are so many interesting changes that happen in the industry and in the markets. You need to be sure that you always look out for various options that are available to continue your education as a marketer

By Boris Dzhingarov, Issued by Monetary Library 11 Jul 2017

#SeaFoodShareFood: Sharing, Ocean Basket's new conversation
#SeaFoodShareFood: Sharing, Ocean Basket's new conversation

Mediterranean culture is all about sharing and conversation and these are the golden threads that follow through Ocean Basket's new branding

By Danette Breitenbach 11 Jul 2017

#Apex2017: Has connectiveness killed the big idea?
#Apex2017: Has connectiveness killed the big idea?

In the context of the massive shift in digital the world is undergoing; the big idea is dead. There is a new way of work and it is lean and agile. It is about learning, tweaking and testing. It is about building a personal relationship with every customer

By Danette Breitenbach 11 Jul 2017

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