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Gmast3r © –
Why your content strategy has nothing to do with you

My house has been on the market for four months. In this time, not one person has come to view it, not even when it was on show. Not even a nosy neighbour. It's almost as bad as if no one comes to your birthday party

By Tarryn Giebelmann 2 days ago

Custom media the way of the future
Custom media the way of the future

Content that is of value and authentic will continue to grow as readers demand it, and it is custom media that is delivering this

By Danette Breitenbach 2 days ago

#DesignIndaba2017: Emerging Creative Kgotso Letwaba
#DesignIndaba2017: Emerging Creative Kgotso Letwaba

Kgotso Letwaba, founder of fashion label The After Skool Life and one of Design Indaba's Emerging Creatives, creates activewear informed by his love of sport and street art. We chat to him about design and authentic storytelling for #DesignMonth.

By Ruth Cooper 2 days ago

D&AD Pencils.
The value of a pencil

I apologise in advance for the unnecessary use of nostalgia and being a little romantic about it all. Actually, I don't

By Damon Stapleton 3 days ago

(c) Leonard Zhukovsky -
Weak Super Bowl TVCs disappoint

The Super Bowl draws 190m eyes, and brands pay the equivalent of R65m for a spot during the game. Of the viewers, nearly a quarter say the television commercials (TVCs) are the most important part of the event, and would rather go to the loo during the game. Despite this, 2017 was one of the weakest years in Super Bowl history for TVCs

By Danette Breitenbach 3 days ago

Screengrabs from the ad.
[Orchids & Onions] Mutual respect – and ignoring your customers in cyberspace

We keep hearing how irresponsible South Africans are with their money and, coming from a family history of little money and not wasting resources, it does sometimes astound me how people in this country live for today with little thought of tomorrow

By Brendan Seery 21 Feb 2017

Six ways to boost office morale when your staff need it most
Six ways to boost office morale when your staff need it most

Jessica Edgson from digital marketing agency Rogerwilco shares six ways to boost office morale as 2017 begins to take its toll

By Jessica Edgson, Issued by Rogerwilco 21 Feb 2017

Sergey Nivens © –
Is your brain doing what you think it's doing?

I'm never quite sure what to expect at conferences and seminars. I must have been to hundreds, possibly thousands, during my career and by and large they're ho-hum affairs

By Chris Brewer 20 Feb 2017

(c) Daniel Ernst -
Six awesome SMS marketing tips for businesses

Short message service (SMS) marketing is becoming increasingly popular with many businesses all over the world. Text messaging in business is not only fast and convenient, but also very cost-effective compared with other forms of communication. When done properly, a text marketing campaign can improve your business' reputation and boost your profits

By Charles Mburugu 20 Feb 2017

Potayto, Potarto: How this Super Bowl ad changed how I see marketing
Potayto, Potarto: How this Super Bowl ad changed how I see marketing

Even if you don't follow American Football, if you're interested in marketing, communications and/or advertising, come Super Bowl night you're probably also glued to your twitter feed, waiting for the ‘next big ad'

By Leigh Crymble 17 Feb 2017

(c) Ali Gokhan -
#FDTOOH: Making out of home work

The reality of out of home (OOH) is that it is much more complex than targeting consumers travelling from home to work and back, and how OOH taps into that complexity to determine its success

By Danette Breitenbach 17 Feb 2017

#DesignMonth: Blush (Paper Company) is the colour of a beautiful planner
#DesignMonth: Blush (Paper Company) is the colour of a beautiful planner

When asked how you are, the typical response used to be ‘Fine, thanks'. These days, it's more often than not ‘So busy!'. All the more reason for a planner to help organise your life and keep your daily schedule in check, and one that you actually would make the time to use and, better still, enjoy

By Jessica Tennant 17 Feb 2017

(c) Roman Fedin -
#FDTOOH: Following the breadcrumbs

The functions of out of home (OOH) touchpoints are rapidly changing, moving from driving awareness across audiences to purchasing products. OOH is at the beginning of a revolutionary change as disruptive forces, including consumer media habits, advertiser demands and technological advances, change the medium

By Danette Breitenbach 16 Feb 2017

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Amazon wants to take over the boardroom, silence Skype with Chime

Internet behemoth Amazon has announced a new workplace messaging and conferencing facility. Dubbed Chime, the product is billed as a “communications service that transforms online meetings with a secure, easy-to-use application that you can trust”.

By Andy Walker 15 Feb 2017

LIVE: Jacaranda FM launches its new brand positioning with a world first for radio
LIVE: Jacaranda FM launches its new brand positioning with a world first for radio

Jacaranda FM teamed up with advertising agency Halo to create a world first for radio – a live, lip sync, audiovisual campaign. This stunt marks the station's launch of a new brand positioning that promises to deliver more music you love

By Jessica Tennant 15 Feb 2017

Great talks move mountains
Great talks move mountains

Since 2007, members of the Gamatong team have attended twelve TED events, in eleven cities, in eight countries, on five continents. It's been a thrilling journey, as you might imagine. We've taken it all in, with eyes wide open, and pen in hand

By Ithateng Mokgoro 14 Feb 2017

Screen grabs from the ad.
[Orchids & Onions]: Head out on the highway… looking for adventure and classic ads

In the ad world, the Super Bowl weekend in America – the biggest annual sporting event in that country – is a huge deal. Brands spend tens of millions of dollars making the commercials, which will be flighted during the hours-long Super bowl spectacular. They then pay even more multiple millions to buy the air time

By Brendan Seery 14 Feb 2017

Putting customers first
Putting customers first

Business has always been built around the customer, and recent developments are forcing companies to examine their business processes

By Wynand Smit 14 Feb 2017

China's Weibo is now worth more than Twitter
China's Weibo is now worth more than Twitter

Twitter is just not having a good end to the decade. After disappointing Q4 2016 financial results marred the platform's active role in the US Elections, a new report now suggests that Twitter is valued less than its Chinese rival Weibo

By Andy Walker 14 Feb 2017

Maximkabb © –
Are marketer-agency relationships losing that loving feeling?

February is the month of love, with Valentine's Day providing countless marketing communications opportunities to express those ‘loving feelings' – an appropriate time to reflect on the state of marketer–agency relationships

By John Little 14 Feb 2017

Six business lessons in learned in 150 days
Six business lessons in learned in 150 days

So we've been in operation for about 150 days, and there have been a few lessons, many in fact, and looking back, a few things have surprised me and stand out

By Kevin Welman 13 Feb 2017

Gorosi © –
The transformation balancing act: SA faces a tipping point

SONA 2017 highlighted two key issues that must be carefully balanced: addressing economic inequality and encouraging FDI

By Dharmesh Nagar 13 Feb 2017

(c) Wavebreak Media Ltd -
Customer service is not a science, says Cell C CEO

A simple and common sense message that came across loud and clear at the Ask Afrika Orange Index Conference on Thursday, 9 February 2017 that seems to be the key to success in customer service was to create more real, meaningful human connections

By Jessica Tennant 13 Feb 2017

Kruger with his latest book released with Penguin, looking at the concept of strategic rule-breaking for businesses.
SONA and strategic rule-breaking: The art of doing the unexpected for amplified results

Rules are a great idea. Except when they aren't. If you're fascinated by the idea of breaking rules, last Thursday's amazing travelling circus show, the State of the Nation Address, will have struck you as a veritable feast of chaotic delights. Wearing your proudly South African cap, your emotional reaction may have been somewhat different, but let's put national dignity aside for a second and think about the idea of strategic rule-breaking

By Douglas Kruger 13 Feb 2017

Ambiente: Feedback from Frankfurt
Ambiente: Feedback from Frankfurt

Ambiente is one of the leading trade fairs showcasing design across dining, giving and living…

By Dave Nemeth 13 Feb 2017

Dotshock © –
Brands nudge their way towards goodness

Economics has long been based on the assumption that as humans we make rational, purposefully thought out decisions that are in our best interest

By Leslie Pascaud 9 Feb 2017

Yegor Larin © –
ABC: Members up but print down

The ABC 4th Quarter 2016 results, released via webinar for the first time, show that the total number of products and titles reported on for the ABC 4th quarter 2016 has increased to 982 from 854 in 2015

By Danette Breitenbach 9 Feb 2017

Are you ignoring any of these old but effective marketing strategies?
Are you ignoring any of these old but effective marketing strategies?

Social media, push notifications and TV commercials may have taken over as the major marketing tools in the digital age, but some of the old-school marketing methods can still be effective

By Boris Dzhingarov, Issued by Monetary Library 9 Feb 2017

Bespoke textbooks offer printers respite from the revenue-eliminating e-book model
Bespoke textbooks offer printers respite from the revenue-eliminating e-book model

Publishers have made their bread and butter off textbooks for longer than students have endured on microwave noodles and crackers

By Vaughan Patterson 8 Feb 2017

(c) rawpixel -
Marketers will be required to implement stringent measures to effectively manage media costs

A major cause for concern is brewing in the South African media, advertising and communication industry. A trend that was recently blown wide open in the United States by the American Association of Advertisers (ANA) is also taking place on our shores on a seemingly widespread scale

By Johanna McDowell 8 Feb 2017

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