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Experiences are the new black
Experiences are the new black

It is no longer chic to be chic and wealth is not displayed anymore. Consumers are no longer buying goods; instead they are spending on experiences

By Danette Breitenbach 1 day ago

How will you speed through the digital trough of disillusionment?
How will you speed through the digital trough of disillusionment?

Peter Sondergaard, Gartner executive VP for research, addressed CIOs and senior IT executives in his keynote at the annual Gartner Symposium/ITxpo in Cape Town

By Ilse van den Berg 1 day ago

#Newsmaker: Brenwin Naidu on the Sunday Times' latest addition
#Newsmaker: Brenwin Naidu on the Sunday Times' latest addition

Tiso Blackstar Group's automotive standalone supplement, Sunday Times Motoring is going to be inserted into the Sunday Times Lifestyle magazine section, as Lifestyle Motoring, with the first edition featuring this Sunday, 24 September 2017

By Jessica Tennant 1 day ago

Consumer spending leads economic recovery
Consumer spending leads economic recovery

The recent launch of the Mastercard SpendingPulse Report is a first for South Africa. The Report is an early indicator of consumer spending trends

By Danette Breitenbach 2 days ago

Taking a closer look at media monitoring, AVE and regulation - Part two
Taking a closer look at media monitoring, AVE and regulation - Part two

In part two of this three-part series based on the media monitoring industry, ROI Africa's Tonya Khoury explains the algorithms she uses, live sentiment tracking and big content

By Angie White 2 days ago

Roll on, Volksie bus; but did KMPG do the right thing for its reputation?
Roll on, Volksie bus; but did KMPG do the right thing for its reputation?

My colleague Seelan was about to head off to Sun City this past weekend and take the Jeep Renegade we have as a test car until he discovered how little room there is in the car

By Brendan Seery 3 days ago

Image ©
Ideas: They are not for everyone

Narratives that don't make sense. If you have been in advertising for more than 10 minutes, you will have seen this before

By Damon Stapleton 3 days ago

Spring into action: Marketing now for the season ahead
Spring into action: Marketing now for the season ahead

With spring now beginning and summer just around the corner, it is time for marketers to start preparing their strategies to ramp up sales for the season ahead

By Grant Fleming 3 days ago

#NewCampaign: Liquorice makes its Mark on Avon emoji chatbot
#NewCampaign: Liquorice makes its Mark on Avon emoji chatbot

Since winning the Avon account in July, digital agency Liquorice has developed an innovative personalised video bot using Facebook Messenger to launch Avon's Mark Liquid Lip Matte product range

By Jessica Tennant 3 days ago

Purpose must come before profit... and before anything else too
Purpose must come before profit... and before anything else too

Building a business or working in a job is meaningless unless it is done with purpose, knowing that making money is not the purpose, it is a result

By Mike Freedman 19 Sep 2017

Jerry Mpufane
#Newsmaker: M&C Saatchi Abel's Mpufane to lead the Bookmarks 2018

M&C Saatchi Johannesburg Group chairman Jerry Mpufane succeeds John Dixon as jury president of the IAB Bookmarks Awards, which celebrates its 10th year of ‘rewarding excellence in digital and recognising the powerful impact interactive has on the overall marketing mix'

By Jessica Tennant 19 Sep 2017

#SACSCCongress: Nigella Lawson on the role of food in storytelling
#SACSCCongress: Nigella Lawson on the role of food in storytelling

Internationally renowned food writer and TV cook Nigella Lawson has amassed a loyal following of food lovers charmed by her no-fuss approach to cooking

By Lauren Hartzenberg 18 Sep 2017

(c) Sergey Rasulov -
Are TV audiences declining?

At first it's hard, if not impossible, to get a grip on TV audiences. It will remain difficult until the industry has some real and solid research to confirm whether it's one way or the other

By Chris Brewer 18 Sep 2017

Elke van Vledder (Philips), Meanda Mills (Overall winner, and Easter category winner), Tessa Purden (Food24), Lucy Jones (Philips).
Meanda Mills crowned as Food24's hottest new super chef

Meanda Mills from the Institute of Culinary Arts was announced as the winner of Food24's NextGen competition, an online culinary competition that set out to find a new generation of super-talented young chefs

By Juanita Pienaar 15 Sep 2017

Taking a closer look at media monitoring, AVE and regulation - Part one
Taking a closer look at media monitoring, AVE and regulation - Part one

In this three-part series, I chat to ROI Africa MD Tonya Khoury about the ins and outs of media monitoring, how AVE fits into it all (and if it should), the need for regulation in the industry, and what this all means for Bizcommunity

By Angie White 15 Sep 2017

The anatomy of a creative concept
The anatomy of a creative concept

The human body does not live in isolation. It is a well-oiled machine, consisting of intense streams of information relayed between muscles, veins, and nerves. Here Peter Crafford takes us through the anatomy of a creative concept

By Peter Barnard 15 Sep 2017

Alberto Giacomazzi ©
Who killed the iPod? Staying relevant to a restless generation

Who killed the iPod? The reality is that developing technology and the marketplace dictated the change. Video did not kill the radio star, it just changed the platform preferences

By Wynand Smit 14 Sep 2017

Stokpic via
Want to add a digit to your blogging income? Here's how

While social media and mass media is quick to position bloggers as social influencers and promote this profession to aspiring bloggers, the reality is that cutting it in the industry is downright difficult

By Phindiwe Nkosi 14 Sep 2017

On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media
On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media

In a world where everyone is constantly scrolling down their screen, it's easy for brands' content to get lost in the clutter of posts on the timeline. Here's how to make content pop!

By Babalwa Nyembezi 13 Sep 2017

Influence of procurement departments on marketers
Influence of procurement departments on marketers

Agencies working - or hoping to work - on major corporate accounts in the advertising, marketing and communications industry can no longer ignore or misunderstand procurement departments and their importance in winning both government and corporate clients

By Johanna McDowell 13 Sep 2017

Screengrab from the video.
How to make a Neo-Nazi sad

When the tragedy of Charlottesville was only a couple of days old, I came across something from all that sadness that made me smile

By Damon Stapleton 13 Sep 2017

Bobby Amm
An industry compromised by in-house production companies

An ad agency's in-house production company (IHPC) can be a tempting choice when looking for a commercial producer. With the ‘lower costs' and the convenience of a single supplier, most business people would consider it

By Bobby Amm, Issued by CPA 13 Sep 2017

Gwen Watkins
Heads up

Effective headlines captivate audiences, essential as attention span is now around 15 secs (think billboard). Media websites want click-through, print media want purchasers - all depend on great headlines

By Gwen Watkins, Issued by Freelancers Writing Services 12 Sep 2017

#InnovationMonth: A different take on communications
#InnovationMonth: A different take on communications

ByDesign Communications is celebrating its first year of business this month and has already won a few awards, including being named the SABRE EMEA Best New PR Consultancy in 2017

By Jessica Tennant 12 Sep 2017

Charlie Stewart
Voice-based search: Act now to be heard

Think your current SEO tactics are enough to get you organic search traffic? With voice search gaining traction, the game is about to change

By Charlie Stewart, Issued by Rogerwilco 12 Sep 2017

Messe Frankfurt takes the reins of SA textile, footwear and apparel shows
Messe Frankfurt takes the reins of SA textile, footwear and apparel shows

Messe Frankfurt has acquired Africa's largest textile, footwear and apparel shows

By Lauren Hartzenberg 11 Sep 2017

Mitigate market disruption by maximising customer experience
Mitigate market disruption by maximising customer experience

As industries across the board find themselves having to transform to keep up with a digital economy, customer experience (CX) is playing a significant role in providing businesses with opportunities for innovation and sustainability

By Julia Ahlfeldt 11 Sep 2017

#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion
#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion

Bizcommunity Africa's #AfricaAchiever is Nonye Mpho Omotola, business director of Vuma Reputation Management's new Africa division, established to drive expansion on the continent

By Louise Marsland 11 Sep 2017

rawpixel ©
Why do some brands still shy away from giving consumers experiences?

Khangelani Dziba writes that brands giving consumers experiences as a way of marketing their brands, building brand love and affinity is definitely one that needs to start dominating the discourse of most marketers

By Khangelani Dziba 8 Sep 2017

Share of pocket: brand adaption for the mass market
Share of pocket: brand adaption for the mass market

According to trendwatching.com, Africa is changing. While westernisation dominated the 90s, today the African millennial wants local products by local companies

By Estee Cockcroft, Issued by Boomtown 8 Sep 2017

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