Johanna McDowellCEO of IAS & Mazole Holdings
Agencies working - or hoping to work - on major corporate accounts in the advertising, marketing and communications industry can no longer ignore or misunderstand procurement departments and their importance in winning both government and corporate clients
Johanna McDowell 13 Sep 2017
With the first edition of Agency Scope South Africa completed in 2016, Spanish-based independent research company Scopen and the Independent Agency Search & Selection Company (IAS) are well on the way to getting the research required to produce the 2017 edition
Johanna McDowell 12 May 2017
A major cause for concern is brewing in the South African media, advertising and communication industry. A trend that was recently blown wide open in the United States by the American Association of Advertisers (ANA) is also taking place on our shores on a seemingly widespread scale
Johanna McDowell 8 Feb 2017
In some quarters, cold calling is regarded as the life blood of some of the businesses operating in the marketing, advertising, communication industry's B2B environment
Johanna McDowell 19 Oct 2016
For any business worth its salt, it is hard to be influential unless that business makes a positive, lasting impression among potential clients who are looking at buying into their products or services
Johanna McDowell 13 Jul 2016
The month of love (Valentines) is upon us, and coincidentally it correlates with a period of the year where top brands and their partner agencies take a view on how effective their relationships are
Johanna McDowell 16 Feb 2016
Service Level Agreements between agencies and clients need to be tight and they are complex and cannot be completed overnight.
Johanna McDowell 27 Aug 2014
We have noticed a number of new aspects emerging in our own country which might be of interest to our Nordic colleagues. So here are some trends to look out for in 2014 - and beyond.
Johanna McDowell 7 Nov 2013
There are a few trends to be aware of in 2013 which will help create opportunities within the advertising and marketing arena in South Africa. A number of these come from local and international intelligence.
Johanna McDowell 29 Jan 2013
Digital or online agencies are different to lead agencies, as they operate in the online space by creating and implementing digital marketing campaigns that get onto online networks such as LinkedIn, Twitter and Facebook. Whatever digital dilemma a client may have, digital agencies have the ability to provide a holistic solution.
Johanna McDowell 8 May 2012
Traditionally, advertising agencies have always wanted to be either first or last in a competitive pitch situation fearing that they may be forgotten otherwise by the client, but, in our view, position in the pitch order does not matter. As long as the various pitches take place over a maximum of two days, there is no danger of client becoming confused about the various attributes of the presenting agencies.
Johanna McDowell 21 Nov 2011
Here are 11 trends that apply to advertising and marketing, as well as the small, intermediary sector of agency review and pitching that is a part of those industries. A number of these trends come from both local and international intelligence, as well as trends observed together with the AAR Group UK (Independent Agency Search and Selection (IAS)'s international partner), and input from the October 2010 Ad Forum in New York City.
Johanna McDowell 12 Jan 2011
When pitching for new business, in essence most agencies offer similar services. However, a polished pitch that sell your services indicating how you will meet your client's needs, stands a far better chance of creating a lasting impression on the client. The following 20 tips on handling the new business pitch may help your agency to stand out from the rest of the contenders and ensure your pitch wins the business.
Johanna McDowell 4 Dec 2009