The MediaShop's Johannesburg office moved premises Wednesday, 22 March after 20 years at its previous location in Morningside. The new address is Building B, The Main Straight Office Park, corner of Main and Portman Roads in Bryanston.
The Oreo Dunk Challenge has launched in South Africa, offering one South African the chance to win a VIP Dunking Experience for two worth R150,000, including a chance to meet and dunk with either Christina Aguilera in Los Angeles or Neymar da Silva Santos Junior in Barcelona.
Tony Sanderson is the ‘doesn't look or sound like he's in his 70s' radio personality behind the success of Magic 828AM, which had roughly 80,000 listeners at last report from end-November 2016. He elaborates on how they're getting the broadcast model right and what's wrong with radio.
Leigh Andrews 2 days ago
The media world is changing more rapidly than ever before. Keep up!
Ross Sergeant 3 days ago
Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Dan Pinch, ECD at King James Group's Society and Matt Ross, Group ECD at King James and Punk…
Leigh Andrews 17 Mar 2017
Social media marketing is an ever-changing field, and it has moved far beyond the days when posting links on Digg counted as social media marketing. It is evolving to take developing customer tastes and preferences into account, while marketers have to stay in front of an ever-segmenting customer market. Social media marketing is shifting as search engines and social media sites change, all of which is affected by customers' usage of them. Let's look at what we can expect for social media marketing for 2017 and beyond.
Net#work BBDO was tasked with creating a campaign for UDoTest, a revolutionary no-fuss, no-mess way of testing for colon cancer – essential, as it is one of the top five killers in South Africa.
One of South Africa's most established digital agencies, WWC, has appointed Louis Janse van Rensburg as its Managing Director for Johannesburg and Africa. Janse van Rensburg will share the groupwide leadership role with WWC co-founder and Cape Town MD Mike Perk. Janse van Rensburg replaces outgoing CEO Fred Roed who now heads up Heavy Chef (Pty) Ltd – an initiative born from within WWC. Roed remains a shareholder within WWC and continues to play an advisory role to the agency's leadership team.
The inaugural Business Day TV SME Summit, held in partnership with Credit Guarantee and the South African Institute of Chartered Accountants (SAICA) in Sandton last week, exposed the myriad challenges facing South Africa's SMEs.
The millennial generation, technically speaking, is made up of those born after 1982. They're tech-savvy, socially engaged, have zero tolerance for delays and are always on the go with their devices in tow. As current and future customers, this market is vital to a business's longevity and companies are scrambling to find out what makes them tick. One business with its finger seemingly on the pulse of this consumer group is footwear and apparel brand Nike.
Lauren Hartzenberg 17 Mar 2017