With the majority of modern brand content now residing on social media channels, how do you create social media advertising that stands out? More importantly, how do you do this on a consistent basis within a quick turnaround timeframe?
Ernst Lass 3 days ago
In the midst of tough economic conditions, businesses seeking growth must constantly re-examine and refine strategies to ensure efforts are contributing to the bottom line. In the South African retail and manufacturing sectors, promotions have become a popular tool to attain this growth.
Lauren Hartzenberg 25 May 2017
Standard Bank SBG Securities repeats its top ranking for research, with RMB Morgan Stanley, Peregrine Securities and ABSA Capital maintaining their top positions for equities dealing, derivatives dealing and fixed interest securities dealing respectively
South Africa's leading quick service restaurant in the pizza sector for some 25 years, Debonairs Pizza, is getting the country moving with a fast-paced radio commercial.
FCB Africa 25 May 2017
SA was responsible for 42 wins at the One Show 2017: six bronze, one silver, and one gold pencil, as well as 10 merit awards, with 10th spot in the country rankings. I spoke to some of the people responsible for this winning work behind the scenes. Next up is 7Films.
Leigh Andrews 24 May 2017
Based on Viacom's extensive research on Generation X presented by Christian Kurz, senior vice president, global insights for Viacom International Media Networks at the VIMN Africa Thought Leadership Breakfast at The Venue Melrose Arch in Johannesburg on Wednesday, 17 May, one question remains
Jessica Tennant 24 May 2017
While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today
Jessica Tennant 23 May 2017
Modern independent insights agency Columinate has revealed the results of its sixth annual Internet Banking SITEisfaction® survey, highlighting Capitec's steady rise to securing the top spot in the digital banking category, ousting FNB as the category owners. Capitec also secured top honours in the Mobile Banking category, but FNB beat the newcomer by a nose (0.8 percentage points) to hold on to the top position in the Internet Banking category.
Columinate 23 May 2017
Africa's middle class is more than 100 million strong (excluding South Africa), with a combined monthly spending power of R1.3 trillion. How do you market to this extremely aspirational segment?
Louise Marsland 22 May 2017
Safrea's first-ever freelance media trends and income report, launched earlier this year, highlighted the prevalence of this growing way of work in SA. I spoke to Safrea chair Laura Rawden about the benefit of belonging to a professional body like this as the world of work continues to evolve across the continent.
Leigh Andrews 22 May 2017