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Image © The Observatory International.
In search of the agency model of the future

From the get go, one thing we can be certain of is that, like today, we will have multiple agency models going forward – some of which will not be agency-driven.

By John Little 1 day ago

The MediaShop moves offices
The MediaShop moves offices

The MediaShop's Johannesburg office moved premises Wednesday, 22 March after 20 years at its previous location in Morningside. The new address is Building B, The Main Straight Office Park, corner of Main and Portman Roads in Bryanston.

1 day ago

Oreo Dunk Challenge launches in South Africa
Oreo Dunk Challenge launches in South Africa

The Oreo Dunk Challenge has launched in South Africa, offering one South African the chance to win a VIP Dunking Experience for two worth R150,000, including a chance to meet and dunk with either Christina Aguilera in Los Angeles or Neymar da Silva Santos Junior in Barcelona.

1 day ago

Should Kia Picanto tow onto Lamborghini?
Should Kia Picanto tow onto Lamborghini?

Q: Social listening simplified and amplified: How often does it happen that a brand gets to observe what people are actually saying about their brand?

By Bogosi Motshegwa 1 day ago

Sanderson.
#BrandManagerMonth: Putting the magic back into SA broadcasting

Tony Sanderson is the ‘doesn't look or sound like he's in his 70s' radio personality behind the success of Magic 828AM, which had roughly 80,000 listeners at last report from end-November 2016. He elaborates on how they're getting the broadcast model right and what's wrong with radio.

By Leigh Andrews 2 days ago

Mangsaab © –
The five biggest advances in media and marketing today

The media world is changing more rapidly than ever before. Keep up!

By Ross Sergeant 3 days ago

Askhat Gromov © –
The king is dead, long live the king!

Well, the AMPS funeral is over and several concerned bodies are making progress on instituting something with which to replace it.

By Chris Brewer 3 days ago

King James Group at the Bookmarks.
#Bookmarks2017: Digital download with... King James Group

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Dan Pinch, ECD at King James Group's Society and Matt Ross, Group ECD at King James and Punk…

By Leigh Andrews 17 Mar 2017

Boris Dzhingarov
Social media marketing: What can we expect for 2017?

Social media marketing is an ever-changing field, and it has moved far beyond the days when posting links on Digg counted as social media marketing. It is evolving to take developing customer tastes and preferences into account, while marketers have to stay in front of an ever-segmenting customer market. Social media marketing is shifting as search engines and social media sites change, all of which is affected by customers' usage of them. Let's look at what we can expect for social media marketing for 2017 and beyond.

By Boris Dzhingarov, Issued by Monetary Library 17 Mar 2017

Net#work BBDO #GivesASh!t about fighting colon cancer
Net#work BBDO #GivesASh!t about fighting colon cancer

Net#work BBDO was tasked with creating a campaign for UDoTest, a revolutionary no-fuss, no-mess way of testing for colon cancer – essential, as it is one of the top five killers in South Africa.

17 Mar 2017

World Wide Creative appoints new leadership to drive its vision into Africa
World Wide Creative appoints new leadership to drive its vision into Africa

One of South Africa's most established digital agencies, WWC, has appointed Louis Janse van Rensburg as its Managing Director for Johannesburg and Africa. Janse van Rensburg will share the groupwide leadership role with WWC co-founder and Cape Town MD Mike Perk. Janse van Rensburg replaces outgoing CEO Fred Roed who now heads up Heavy Chef (Pty) Ltd – an initiative born from within WWC. Roed remains a shareholder within WWC and continues to play an advisory role to the agency's leadership team.

Issued by World Wide Creative 17 Mar 2017

Lindie Engelbrecht.
SME summit unpacks business challenges

The inaugural Business Day TV SME Summit, held in partnership with Credit Guarantee and the South African Institute of Chartered Accountants (SAICA) in Sandton last week, exposed the myriad challenges facing South Africa's SMEs.

17 Mar 2017

#SeamlessAfrica: A masterclass in millennial engagement and retention
#SeamlessAfrica: A masterclass in millennial engagement and retention

The millennial generation, technically speaking, is made up of those born after 1982. They're tech-savvy, socially engaged, have zero tolerance for delays and are always on the go with their devices in tow. As current and future customers, this market is vital to a business's longevity and companies are scrambling to find out what makes them tick. One business with its finger seemingly on the pulse of this consumer group is footwear and apparel brand Nike.

By Lauren Hartzenberg 17 Mar 2017