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SA's WumDrop acquired by Makro
SA's WumDrop acquired by Makro

Cash and carry chain store Makro has acquired a majority stake in South African last mile delivery startup WumDrop, in a move that will allow it to speed up delivery of orders

By Tom Jackson 1 day ago

#ATFexpo17: The clothing, footwear and textile trade's one-stop shop
#ATFexpo17: The clothing, footwear and textile trade's one-stop shop

The ATF Trade Exhibition and co-located China Premium Tex expo provides local and international players in the apparel, footwear and textile trade with a space to connect

By Lauren Hartzenberg 2 days ago

#NewCampaign: SweepSouth gives back Friday
#NewCampaign: SweepSouth gives back Friday

Inspired by the global trend towards giving back instead of getting on Black Friday, local home cleaning company SweepSouth is transferring the savings it would usually give to its customers on a day like this and handing them back to its 'SweepStars'. Here's how it works

By Jessica Tennant 2 days ago

BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy
BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy

On his visit to South Africa for the MMA (Mobile Marketing Association) Forum in Johannesburg on 2 November and Mobile Monday in Cape Town on 6 November, Adam Pattison, vice president, Americas & EMEA at BBM Messenger, shared insights into chat or dark social and how this is shaping the mobile economy

By Jessica Tennant 2 days ago

Retailers to watch this Black Friday, Cyber Monday
Retailers to watch this Black Friday, Cyber Monday

Retailers and consumers alike are readying themselves for snaking queues and extended shopping hours in-store and online this Black Friday, falling on 24 November this year

By Lauren Hartzenberg 2 days ago

Democratising AR, bringing content to life with Zappar
Democratising AR, bringing content to life with Zappar

"Part of our mission in business has always been to democratise AR and truly make it a mass-market proposition."

By Cari Coetzee 3 days ago

#Newsmaker: Amanda Dambuza named Veuve Clicquot Elle Boss 2017
#Newsmaker: Amanda Dambuza named Veuve Clicquot Elle Boss 2017

This year's deserving recipient of the Veuve Clicquot Elle Boss Award is Amanda Dambuza, founder and director of consulting company Uyandiswa, currently in its fourth year and already employing more than 70 people

By Jessica Tennant 14 Nov 2017

SA's Wezart helps African artists sell to world
SA's Wezart helps African artists sell to world

South African art and fashion marketplace Wezart is helping African artists and designers sell to the rest of the world via its e-commerce platform

By Tom Jackson 14 Nov 2017

Image credit: .
Ask Afrika Orange Index: Feeling customer service

Marketers need to understand the dynamics of emotions in marketing and how they relate to other factors such as attitudes, persuasion and brand loyalty

By Danette Breitenbach 13 Nov 2017

#NewCampaign: Be the 'slash' generation
#NewCampaign: Be the 'slash' generation

Rémy Martin recently launched the third edition of its annual 'One Life. Live Them.' campaign developed by local advertising agency Saatchi & Saatchi BrandsRock, featuring influencers Sivu Madikana and Madoda Khuzwayo

By Jessica Tennant 10 Nov 2017

Jason Peisl, PnP's information systems executive. Photo: YouTube
#AfricaCom: How Bitcoin made PnP sexy and other stories

One of the unplanned, but positive, spin offs from Pick n Pay's (PnP) Bitcoin experiment is that it has made retail sexier in attracting talent

By Nicci Botha 9 Nov 2017

Using the right tools to scale for a Black Friday marketing campaign
Using the right tools to scale for a Black Friday marketing campaign

Black Friday is almost upon us, and it's the one day when savvy brands can genuinely anticipate ramping up their sales with a smart marketing campaign

By Grant Fleming 9 Nov 2017

(c) Danil Roudenko -
The frozen food market is heating up

In the 1940s tinned foods were extremely popular as a means of preserving products for extended periods of time. However, given the fact that heavy rationing was imposed on these products during World War II, frozen food packaged in paperboard cartons began to emerge as a credible alternative

By Michelle Newman 8 Nov 2017

#NewCampaign: It starts with...
#NewCampaign: It starts with...

Woolworths recently launched a digitally-led and multi-channel marketing campaign called the 'Starts With' challenge - a seven-week balanced living challenge facilitated through a Facebook event inviting participants to take part

By Jessica Tennant 7 Nov 2017

#Trending: The rise of consumer resilience
#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond

By Louise Marsland 7 Nov 2017

Google Shopping showing exponential growth for early adopters
Google Shopping showing exponential growth for early adopters

Google Shopping is making its mark, with some retailers showing a return on investment percentages measured in the thousands

By Adriaan Strydom 6 Nov 2017

#EntrepreneurMonth: Fashion meets chocolate in Rich Factory-Aero collaboration
#EntrepreneurMonth: Fashion meets chocolate in Rich Factory-Aero collaboration

With its unique silhouettes and colourful African prints, Rich Factory designs demand attention. The creative force and founder of the brand is Zambian-born, South Africa-dwelling Rina Chunga

By Lauren Hartzenberg 6 Nov 2017

#EntrepreneurMonth: A different perspective on sugar from the sugarcane fields of Mauritius
#EntrepreneurMonth: A different perspective on sugar from the sugarcane fields of Mauritius

Shaheen Rajabally launched Natura Sugars - the only range of truly unrefined sugars in South Africa and exclusively sourced from Mauritius. We asked Rajabally to tell us the sweet story of Natura Sugars

By Cari Coetzee 2 Nov 2017

MySidekick shopping app launches across SA
MySidekick shopping app launches across SA

South African startup MySidekick has launched its free Android-based shopping app across the country, offering users special deals from retailers such as Clicks, Dis-Chem and Volpes

By Tom Jackson 1 Nov 2017

Could the humble phone call be the future of digital CX?
Could the humble phone call be the future of digital CX?

We live in a text-first society. If one of your customers has a problem, your website is generally the first place they'll go. A customer resorting to a voice call should be a warning that their patience is really running thin

By Rob Lith 31 Oct 2017

Inside the Lush life of an ethical cosmetics buyer
Inside the Lush life of an ethical cosmetics buyer

Working as a buyer for ethical handmade cosmetics company Lush, your travels could take you sourcing neroli oil in Tunisia, blue chamomile oil in Hungary and shea butter in Ghana

By Lauren Hartzenberg 31 Oct 2017

Pick n Pay Constantia flagship gets a modern revamp
Pick n Pay Constantia flagship gets a modern revamp

Pick n Pay revealed its revamped flagship store in Constantia Village on Tuesday morning, which includes an attractive Knead Bakery coffee shop, olive bar and juice bar

By Lauren Hartzenberg 30 Oct 2017

Ask Afrika's Orange Index Awards: Taking away our emotions
Ask Afrika's Orange Index Awards: Taking away our emotions

Technology might be assisting us to deliver the highest levels of customer satisfaction ever, but this is at the cost of our humanity

By Danette Breitenbach 27 Oct 2017

#EntrepreneurMonth: A nurturing approach to non-surgical aesthetics
#EntrepreneurMonth: A nurturing approach to non-surgical aesthetics

Amy Bowie is the founder and heart of Pulse Dermatology and Laser in Kenridge, Cape Town. From anti-ageing injectables, bespoke peels and advanced fat removal

By Lauren Hartzenberg 27 Oct 2017

Charlene Olivier.
#ShopperMarketing: Nobody cares about shopper marketing

There are a few trends in 2018 that may make it easier for consumers to part with their rands and cents

By Charlene Olivier 25 Oct 2017

Wimpy's managing executive, Molla Bonnet.
Reminiscing about Wimpy's sizzling campaigns

Wimpy is celebrating its 50th birthday and managing executive Molla Bonnet reminisces by talking us through some of her favourite Wimpy campaigns to date

By Juanita Pienaar 24 Oct 2017

#ShopperMarketing: Consumers consider brands for just 10 seconds in store
#ShopperMarketing: Consumers consider brands for just 10 seconds in store

Ten seconds. That's all the attention a consumer will give your brand in a supermarket environment before considering a purchase

By Gill Randall 24 Oct 2017

#ShopperMarketing: The current and future state of retail
#ShopperMarketing: The current and future state of retail

The South African retail landscape has been under a lot of pressure for some time now and whilst 80% are blaming the economy for this downturn in trading, there are others that continue to grow year on year

By Dave Nemeth 24 Oct 2017

Rainer Gottschick, chief executive, Avis Rent a Car, Southern Africa.
Longevity through customer experience

When it comes to customer experience, many brands talk the talk. Not that many walk the walk. Avis Rent a Car (Avis) is not one of these

By Danette Breitenbach 23 Oct 2017

SA e-commerce startup Pet Heaven sees 120% yearly growth
SA e-commerce startup Pet Heaven sees 120% yearly growth

South African startup Pet Heaven, an online pet food delivery service, has seen 120 per cent growth over the last year on the back of raising funding from Silvertree Internet Holdings

By Tom Jackson 23 Oct 2017

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