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Goodbye to competitive advantage, say hello to customer advantage

Remember the days when we were always following the leader and looking for ways to gain competitive advantage. We based our strategies on what our competitors were doing

By Audrey Naidoo 2 days ago

Ageism in advertising

As an ECD with many years of experience on four continents, in many countries, having won my fair share of awards and new business, I am now a victim of ageism

By Tim Pinder 2 days ago

About the Zika virus, the Olympics and the decreasing importance of audience

Ask yourself what the purpose of the Olympic Games, the World Cup, the English Premier League is. Why do players get paid so much money to play a game? Games are for fun, for exercise, for the sport, aren't they

By Walter Pike 2 days ago

#Loeries2016: Creative conversations with... Jimmy Smith

Jury panel leader for the Loeries' print, outdoor and out of home category for 2016, Jimmy Smith shares his views on gender equality in advertising as well as his best ways to get out of a creativity rut

By Leigh Andrews 2 days ago

Digicel's new campaign stars Usain Bolt

Creative agency, Boys & Girls and international telecoms company, Digicel have partnered on a new campaign starring Usain Bolt, in the run up to Rio 2016

2 days ago

Statement on the death of Gordon Patterson

The Advertising Media Association of South Africa (AMASA) is devastated by the news of the untimely and tragic death of Gordon Patterson

Issued by AMASA 2 days ago

Publicis Machine presents: The pretend you work at an agency weekend

Attention creative students! Into the idea of rubbing shoulders with the top creative minds in the country? Then come and live that agency life with the Publicis Machine creative team at The Loerie Awards

Issued by Publicis Machine 2 days ago

Castle Milk Stout Chocolate Infused whets the appetite of SA and exceeds expectations

Beginning as a limited edition, Castle Milk Stout's Chocolate Infused was so well received by consumers, that it was nationally rolled out in July 2015 and since then has almost doubled its sales volume target

Issued by Boomtown 2 days ago

The main SEO mistakes that business owners have to stop making

One of the biggest problems with small businesses is that there are few people that need to do many different tasks. In order to succeed it is vital that the business uses proper SEO campaigns

By Boris Dzhingarov, Issued by Monetary Library 2 days ago

Gil Oved joins Shark Tank show

One of the five business moguls bankrolling budding entrepreneurs in M-Net's new reality television series, Shark Tank South Africa, is Gil Oved, co-founder and group co-CEO of The Creative Counsel

2 days ago

New race media portal goes live

A new SA-based motorsport media portal has been launched, specialising in the compilation, distribution and promotion of media info

2 days ago

Varsity Sports: Beyond the pitch, field and stage

Supporting your team just got easier, thanks to the newly minted, improved Varsity Sports mobile application

Issued by 4i Mobile 2 days ago

Three proven content marketing strategies you can implement right now

Content marketing is the conduit that creates a link between brand awareness and lead generation. There must never be a break in this conduit if you hope you achieve your business aim

Issued by Naija Writers’ Coach 2 days ago

Social media, the voice behind #67MinutesForMadiba

Online activity on Mandela Day shows thousands of people nationwide rallying behind their favourite causes and sharing how they spent their #67MinutesForMadiba

Issued by 25AM 2 days ago

Son 67 minutes for Mandela Day

As part of their 67 Minutes for Mandela Day, Son donated food packs to three homes for the less fortunate. The food packs were the result of the Son ladies event hosted on Saturday, 16 July

Issued by Son 2 days ago

Independent Media congratulates Cape Times for again making Newseum Top Ten in Washington DC

This is the second time in seven months that a Cape Times front page has been featured at this prestigious institution

Issued by Independent Media 2 days ago

Enjoy a show at the Barnyard and assist our advertising colleagues at the same time

It's no secret that the advertising and communications industry is going through difficult times which is why it's important that we support one another. The ABF's next fundraiser takes place on 11 August at the Barnyard Rivonia

Issued by Advertising Benevolent Fund 2 days ago

Doggie love wags our musical tale

Howard Audio has always had a thing for dogs. So when McCann Creative Director Jacqui Mendleson approached us to help raise awareness for Zoetis, we leapt at the chance to make a difference

Issued by Howard Audio 2 days ago

Fix, don't fight ad blocking crisis, says new report

Fighting the ad blocking companies and consumers is like blaming the messenger writes John Wilpers, editor of FIPP's Innovation in Magazine Media 2016-2017 World Report

2 days ago

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Africa news

FMCG sector in sub-Saharan Africa is set to boom

Sub-Saharan Africa's rapidly rising middle class is a huge FMCG market in waiting, says Southern African FMCG entrepreneur Adam Molai

2 days ago

Aquila's first flight: A big milestone toward connecting billions of people

Aquila's first flight is part of Facebook's overall commitment in overcoming the remaining barriers to universal connectivity

2 days ago

The rise of Afrilennials and how to communicate with them

Millennials represent the largest segment of the population and are our first truly digital natives. Do you know how to get in touch with them

By Nandi Zambodla 2 days ago

South Sudan arrests Juba Monitor editor

South Sudan authorities arrest editor, order Juba Monitor to cease publishing

2 days ago

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Facebook Messenger hits one billion users

SAN FRANCISCO: Facebook said on Wednesday the number of users of its Messenger application had topped one billion, a key milestone as it seeks to expand the platform to new services

2 days ago

Twitter eases process for verified accounts

WASHINGTON: Twitter said on Tuesday it was streamlining the process for creating verified accounts, a move likely to boost the number of users with a "blue badge" icon

3 days ago

Rise of alpha dreamers

A new global age has arrived

By Naseem Javed 14 Jul 2016

Vice Media acquires majority stake in Garage magazine

SAN FRANCISCO: Vice Media on Tuesday announced that it has bought a controlling interest in Garage magazine, a twice-annual publication founded by the wife of a Russian billionaire.

6 Jul 2016

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