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#SiemensAirDrop: Travellers from Joburg to Cape Town encouraged to exchange baggage allowance for water

This festive season Gautengers will descend on a drought-ravaged Mother City, putting more strain on water supply. They will be encouraged to exchange five kilos of their on-flight baggage allowance for five litres of water

6 hours ago

SABC staff to strike on Thursday

SABC staff are set to down tools on Thursday after wage talks broke down between unions and management

4 hours ago

Taking TV into the real world in 2018 with commercial partnerships

In this era of multi-channel marketing, success is no longer measured by the advert, but rather the full viewer package. Debbie Brady, commercial director for Discovery Networks Africa, lets us in on the importance of commercial partnerships to generate revenue and increase brand awareness

By Leigh Andrews 4 hours ago

Is your brand suffering from small town syndrome?

How to take your digital marketing activities from small-town to uptown

By Fourie Rossouw 4 hours ago

#OrchidsandOnions: Coca-Cola moves with the health-conscious times... and abuse takes to the road

Perhaps it's because we are sliding into the silly season, but I really have not seen anything this week which has irked me enough to hand out an Onion. And, I'd rather not devalue my critical currency, the Onion, by handing it out just because you expect me to be bitchy

By Brendan Seery 4 hours ago

Tali Babes co-stars in new SuzelleDIY video

Tali Babes joins Suzelle from SuzelleDIY in new video, How To Make A DIY Wedding Cake but the two of them don't get on. At all

6 hours ago

Jet's new brand ad shows that their clothes speak for themselves

In Jet's latest brand TV commercial, Joe Public crafted a concept that shows how the clothes take centre stage as they "speak" to create a romantic tale

Issued by Joe Public United 2 hours ago

Mark1 Labs delivers an award-winning virtual reality ad unit for KFC's Add Hope campaign

In celebration of World Hunger Day earlier this year; leading quick-service restaurant chain KFC, working with Plato Communications and specialists Awaken VR, developed 360° videos

Issued by Mark1 2 hours ago

Decimal Agency: new home, new opportunities

At the beginning of November 2017 Decimal Agency took up residence in its new home. Though only a stone's throw away from the old crib, this new space offers more room for the company to stretch its creativity and grow the team

Issued by Decimal Agency 2 hours ago

Four unconventional ways to promote your business

Today there are various methods - which keep increasing by the day - to promote your business, whether you're on a budget or not

Issued by Naija Writers’ Coach 4 hours ago

Quality content is key to advertising success irrespective of reading platform

Research company, Lumen proves that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales

5 hours ago

Making local (even more) lekker: good for everyone

Why and how to protect the local film and advertising industry

By Bobby Amm, Issued by CPA 4 hours ago

Red Cherry Interactive and BigBrave develop and launch Tru-Cape's new mobile game

Red Cherry Interactive was briefed by Tru-Cape Fruit Marketing to conceptualise, develop and launch a new mobile game

Issued by Red Cherry Interactive 3 hours ago

AME Awards announce grand jury and extend deadline

New York Festivals' AME Awards for the World's Best Advertising and Marketing Effectiveness has announced the 2018 grand jury

5 hours ago

Why the media sector's print run is not done

Five years ago, Warren Buffett famously bought a handful of newspapers in a move that went against the generally accepted idea that print media was facing a painful death

By Nick Hedley 1 day ago

Judges for insurance journalism awards announced

Judges for the Pan African Re/Insurance Journalism Awards 2018 announced

1 day ago

SME Survey 2018 focus on digital transformation

SME Survey 2018 will highlight the levels of digital transformation in the small business sector

1 day ago

Corruption Watch launches hard-hitting animation video on anti-corruption day

In commemoration of 9 December 2017, International Anti-Corruption Day, a UN-designated day to raise awareness of corruption around the world, Corruption Watch has released a satirical animation video

Issued by Corruption Watch 1 day ago

The Fugard books on the Oasis Digital Network

The creative that Oasis Digital Networks is currently running for The Fugard Theatre in Cape Town's King Kong show is dynamic, visually appealing and impactful

Issued by Oasis Digital Networks 1 day ago

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Africa news

Women and Girls Startup Challenge launched

Vera Songwe launches the women and girls startup challenge to promote digital entrepreneurship

3 hours ago

Nigerian startup Touchabl launches picture-searching app

Port Harcourt-based startup Touchabl has launched its app, which uses artificial intelligence (AI) to enable people search and shop for items in any picture just by touching it

6 hours ago

Most watched YouTube videos in Nigeria in 2017

Last week, YouTube released its annual Rewind lists. These lists are separated by country and showcase the moments that captured the attention of YouTube users around the globe this year

1 day ago

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International

Six SA judges selected for NYF's grand jury

New York Festivals International Advertising Awards has announced the 2018 grand jury, which includes six South African judges.

7 Dec 2017

6 tips for effectively managing M&A communications

Recently, the National Bank of Abu Dhabi merged with the First Gulf Bank to create First Abu Dhabi Bank, the largest financial institution in the UAE with assets totalling $186bn. This not only represents a significant achievement for all parties involved, but it could also herald further merger and acquisition activity across the UAE - bringing both significant opportunities as well as challenges to the businesses involved.

By Shane Dolan 7 Dec 2017

Report shows native advertising rises in importance

According to a new report, released by the International News Media Association (Inma) and the Native Advertising Institute the importance of native advertising continues to rise in the revenue mix even as labelling is inconsistent for many media companies.

7 Dec 2017

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