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The amazing Obz waitress tip campaign

Every now and then, I come across a campaign that makes me sit up and take notice. A campaign that prompts me to say "wow" and then ask: why did it work? And, yes, wonder how we could replicate that kind of success for our clients

By Sarah Britten 4 hours ago

[Orchids & Onions] Zara advert drives the message home

Frozen images continue to have the power to arrest and fascinate. Don't believe me? Go to The Louvre in Paris and see if you can get near the Mona Lisa

By Brendan Seery 1 hour ago

Is your brand a cowboy or a Stepford wife?

Common sense (and lots of research) tells us that people's inner psychology is not driven by their biological gender, but rather by the family, cultural and social structures that have helped to form their unique personalities

By Jason Ray 3 hours ago

A discussion on plagiarism: maintaining the integrity of your agency

In light of the recent 'lack of sourcing' scandal that took place within the prestigious offices of The Daily News in New York, a discussion on plagiarism could not occur at a more appropriate time

By Chloe Holenstein 3 hours ago

Leicester City, meet Boaty McBoatface

My friend and kindred blog spirit, Rich Siegel, writes a fantastic blog called RoundSeventeen. Recently he told me a story about pitching an idea

By Damon Stapleton 3 hours ago

[One Show 2016] Not just another award show

With One Show Creative Week 2016 just around the corner - it runs from 9 to 13 May in New York - we gleaned some behind-the-scenes insights from PR director Pablo Andreu on what makes the One Show stand out from the crowd

By Leigh Andrews 3 hours ago

#AfricaMonth: Botswana's Lerala diamond mine gets a new lease on life

Lerala diamond mine in Botswana has commenced production following a nine-month upgrade and recommissioning project

5 hours ago

Bruce Burgess appointed Group Managing Director for Posterscope SSA

With eight years' experience at Posterscope, Bruce Burgess makes the natural transition to his new role as Group Managing Director for Posterscope SSA

Issued by Dentsu Aegis Network 3 hours ago

Insights2020: Three dimensions for customer-centric growth

By 2020 there will be more than 50 billion connected devices worldwide, that is seven devices per person. Welcome to the era of the connected consumer!

Issued by Millward Brown 3 hours ago

How to attract and engage with customers in a world filled with distractions!

Join forward-thinking marketers at the Customer Engagement Marketing Conference, hosted by KR, on 1-2 June in Johannesburg and gain fresh insight, real solutions and strategic guidance

Issued by Knowledge Resources 1 hour ago

Showcasing the brand-new Blue Label Wing Conference and Events Venue at the Ticketpro Dome

Gauteng's premier venue, the Ticketpro Dome, has added a new venue facility, The Blue Label Wing Conference and Events Venue

Issued by Ticketpro Dome 2 hours ago

Pre-register now to visit the annual Inspire Trade Expo - SA's exclusive B2B furniture, decor and design trade show

With only a month to go until the third annual Inspire Trade Expo, things are really getting exciting. As far as the exhibitors go, most of the big names are back again this year and planning to launch some exciting new products

Issued by Inspire Trade Expo 2 hours ago

Clorox selects FCB and mcgarrybowen/Dentsu Aegis Network as agencies of record

The Clorox Company has announced the selection of FCB and mcgarrybowen/Dentsu Aegis Network as the lead creative agencies to represent Clorox's portfolio of businesses

Issued by FCB Africa 4 hours ago

Help get publishers off the Kool-Aid: Q&A with Mihai Fanache, CEO, ChargeAds.com

A quick glance across popular publisher sites sees users bombarded with content recommendations ranging from "Shopping Tricks That Retailers Don't Want You to Find Out About" to "50 Celebrities with Plastic Surgery Gone Wrong"

By Lindsay Rowntree, Issued by Chargeads 2 hours ago

Business and Arts South Africa debuts exciting cultural tourism initiative

The pilot phase of artstourism.guru is a new online platform, which has been designed to integrate heritage and cultural experiences with South Africa's well-established natural attractions

Issued by Business and Arts South Africa 3 hours ago

34 creates a curious occasion for Musgrave Gin

Musgrave Gin approached 34 and asked for out-of-the-box ideas. Realising the opportunity to do some exciting work within the growing gin trend, the team at 34 looked into the stories behind the brand for inspiration

Issued by 34 4 hours ago

Attention, marketers - South African consumers love mobile!

Hot off the press, the MMA SA Mobile Report launched in April provides fascinating insights into the South African consumer and their love of mobile

Issued by AAT - Always Active Technologies 5 hours ago

UCKG's Godllywood group launches self-help group

Godllywood has launched a self-help group for people who would like to benefit from the life-enrichment programme without being a member of the UCKG church or of the Godllywood group because of time limitations

Issued by Universal Church of the Kingdom of God 47 minutes ago

Endangered Wildlife Trust to benefit from Graffiti-Vega design competition

Graffiti Retail Solutions has launched a new competition for the first year students at the Vega School of Brand Leadership to design a wallpaper that is an interpretation of the 'African Pride - Conservation in Action' theme

5 hours ago

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Africa news

[Biz Takeouts Lineup] 172: Y&R South Africa & Safely Home "The First Kiss" campaign

Tune in to the Biz Takeouts Marketing & Media radio show on 5 May 2016, from 9-10am, as show host Warren Harding chats to Hector Eliott and Graham Lang

15 minutes ago

Emojis take centre stage in TLC's new brand campaign

TLC Entertainment has announced the launch of a new interactive Africa website and 360 brand campaign, including the use of emojis

50 minutes ago

Pan-African food and hospitality show launches

Food and Hospitality Africa launched this week to showcase trade opportunities into Africa

1 hour ago

Achieving Africa Agenda 2063 development goals

Capacity remains the missing link in achieving development goals in Africa

1 hour ago

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International

New ad campaign against palm oil

A new advertising campaign on the London Overground network is aiming to educate the British public about how everyone's daily routine is destroying the rainforest

22 Apr 2016

ConnectPal, others offer new content monetisation strategies

With more than 3 billion global users, the internet has proven to be the most prevalent and relevant communication tool. The Internet has also changed the way consumers enjoy, share and demand content

By Hicks Crawford 21 Apr 2016

McCann Mexico, L'Oréal Paris campaign allows colour-blind men to see lipstick red

According to the Colour Blind Awareness NGO, 1 out of 12 men cannot see the colour red because they are colour-blind

21 Apr 2016

WPP subsidiary acquires 100% of TNS ICAP in Greece

The global operating network TNS, part of the WPP Group, has added the remaining 49% of shares in Taylor Nelson Sofres ICAP Market Research (TNS ICAP), a leading market research agency in Greece, giving it 100% ownership

20 Apr 2016

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