General Motors drop Facebook advertising on eave of IPO: why? [Walter Pike] General Motors (GM), the third biggest advertising spender in the US, has announced that it would no longer be allocating any budget to Facebook advertising because paid ads on the site have little impact on consumers' car purchases, according to a GM official. This news has had the web buzzing with wildly differing views. Here's my take. 16 May 2012 16:47[Biz Takeouts Lineup 21] Back and better than ever before! Bizcommunity.com's Biz Takeouts Marketing & Media radio show is back and bigger than ever before! This time around we've teamed up with the highly successful and energetic internet radio station 2OceansVibe Radio and the multi-talented Brendan Jack to host the show every Wednesday 5pm-6pm via audio-streaming. The lineup this evening, 16 May 2012, features entrepreneur Rich Mulholland. 16 May 2012 13:412012 CLIO Awards - SA winnersBridging capped, uncapped servicesOne Club Show 2012 - SA winners
CNBC Africa celebrates five years of broadcasting CNBC Africa, the pan-African financial and business channel, will celebrate five years of continental business broadcasting across Africa on 1 June 2012. 16 May 2012 11:42MDDA/Sanlam awards this weekendNews from Biz Company Press Offices Random House Struik Strategy that works [Ian Mann] Say goodbye to boring annual strategy retreats and pointless strategy documents that fail to grasp the uniqueness of your organisation. With the help of Strategy that Works, your strategy will become your organisation's culture - applicable, accessible and implementable by all. 16 May 2012 11:56NATIVE Social recruitment - Are you ready to embrace the change?Do you remember the days when you would search through the job section of the newspaper? Are these days gone? Are online job posts on advertising career websites still effective in attracting the right talent? Should HR professionals be educating themselves on the new buzz words - social recruiting? 16 May 2012 10:51Expo Solutions Another knock out Tourism Indaba for Expo Solutions The industry pulled it together last week and delivered a knock out Tourism Indaba, this despite the build-up time being shortened by one day for stand contractors and two full days for the Expo Solutions team. 16 May 2012 10:05Etiket Etiket and Pendoring 'take over' for the fourth year in a rowEtiket, a multi-award winning, Irene-based advertising agency, will this year again be responsible for the audiovisual production of the industry's illustrious Pendoring Advertising Awards held for the first time - since its inception in 1994 - in Cape Town. 16 May 2012 09:25The Learning Theatre The last (out)postTo many managers, managing people is one of the most problematic areas in their skills set to acquire. And in South Africa with our diversity of people and cultures a manager needs to have hair on his, or her, teeth to cross the cultural minefield without stepping on toes or alienating half the workforce and causing a riot or a strike through some inadvertent remark. 16 May 2012 09:19Front Foot Satellite event - world-renowned leaders to speak across South AfricaCommunity business leaders can access the knowledge and experience of world-renowned leaders by attending the 2012 Satellite Chick-fil-A Leadercast at The Forum in Johannesburg, CTICC in Cape Town, Sibaya Casino and Entertainment Kingdom in Durban and Summerstrand Hotel in Port Elizabeth. 16 May 2012 06:46ADreach Last call for Loerie entries fuels excitement at ADreach With just a few weeks left until the 31 May entry deadline, ADreach is fully behind this year's Loerie entrants, sponsoring both the Street Pole Ad category and Integrated Campaign category. 16 May 2012 06:40International news 2012 CLIO Awards - SA winners
More international news... Africa news Valuing the keynote presentation [Douglas Kruger] Let's talk frankly about cost. In particular, the cost of hiring professional speakers. How on earth is it that one such creature asks R10 000 for a keynote, while another cheerfully sends through an invoice for R30 000? Is there really that much of a difference? Should you choose based on price? If not, then what? And if you find yourself on the other end of the equation, being asked to voice your expertise at a conference, how would you know what to charge? One grandiose thumb-suck? 16 May 2012 14:41
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