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#ShopperMarketing: Consumers consider brands for just 10 seconds in store

Ten seconds. That's all the attention a consumer will give your brand in a supermarket environment before considering a purchase

By Gill Randall 2 hours ago

#Newsmaker: Buitendach, Singiswa win Sikuvile Journalism Award for presentation of Financial Mail covers

Sarah Buitendach and Vuyo Singiswa of Tiso Blackstar Group recently won a Standard Bank Sikuvile Journalism Award in the Presentation category for the 2016 Financial Mail covers they worked on together

By Jessica Tennant 3 hours ago

O'Brian on the entrepreneur-driven business of advertising transformation

O'Brian is a true SA advertising rarity - a 100% black-owned through-the-line agency with a 20-year track record. Cofounder Mxolisi Evan Tyawa lets us in on the agency's highlights, as well as his views on economic transformation in advertising over the last 20 years - or rather, lack thereof - and how to make this a reality going forward

By Leigh Andrews 23 hours ago

Longevity through customer experience

When it comes to customer experience, many brands talk the talk. Not that many walk the walk. Avis Rent a Car (Avis) is not one of these

By Danette Breitenbach 22 hours ago

When was the sale lost?

Every now and then I find myself looking at a vehicle that carries no detail about the company the driver works for and what they do - such a wasted opportunity.

By Chris Brewer 23 hours ago

#NewCampaign: $15m Emirates campaign opens up a world of good times

Emirates has launched a $15m campaign to inspire travel and promoted the airlines network of global destinations. We go behind the scenes of the campaign with Boutros Boutros

By Cari Coetzee 51 minutes ago

Digital Assets empowering Wetpaint's SEO

If there is one unfortunate truth about Search Engine Optimisation (SEO) it's that it takes time to deliver results

Issued by Wetpaint 1 hour ago

New creative briefs launched for D&AD's 2018 New Blood Awards

D&AD has launched 17 new creative briefs for the 2018 New Blood Awards 2018

2 hours ago

Shortlisted entries for 2017 Women in Marketing Awards announced

Women in Marketing (WIM) has announced the shortlisted entries for the 7th annual Women in Marketing Awards

21 hours ago

Strategies arising from AWIEF Conference to impact African business landscape

The prestigious conference of the Africa Women Innovation and Entrepreneurship Forum (AWIEF) held in Cape Town on 5 and 6 October has resulted in numerous strategies which could have a dramatic impact on the influence of African businesswomen and entrepreneurs in the continent's socio-economic environment

Issued by ICO Conferences & Events 22 hours ago

Grey Europe named EACA Euro Effies Agency of the Year 2017

Grey Europe has been named Agency of the Year at the 2017 EACA Euro Effies in Brussels. This marks the eighth time since 2005 that the agency network has scooped the prestigious award

Issued by Grey 23 hours ago

MMA announces first batch of speakers for Forum

MMA SA Forum will host Standard Bank and TymeDigital's Luisa Mazinter as speakers, and offer an opportunity to join the conversation of the "Judges Panel", with more speakers to be announced soon

Issued by Mobile Marketing Association 23 hours ago

CTIFM&F winners announced

The winners of the 2017 Cape Town International Film Market and Festival (CTIFM&F) were announced at a red carpet event, held at the Westin Hotel in Cape Town. The event was hosted by Pearl Thusi and Maps Maponyane.

1 day ago

#StartupStory: Kingdom Agency

Kingdom is the new agency on the block, with a heart for positive messaging and making a difference. As such, the insight, strategy and creative agency, founded by friends Donna Mathews and Herman Wallis, applies a triple-win philosophy, whereby

By Jessica Tennant 1 day ago

Understanding the brands of the future in Africa

Identifying trends before they reach critical mass enables brands to tap into unlimited potential growth

1 day ago

#EntrepreneurMonth: Life after rugby

After 10 years of professional rugby playing for the Lions, Stormers and Stade Francais in Paris, Anton van Zyl hung up his boots

By Nicci Botha 1 day ago

How to influence the customer of the future

No one can accurately predict the future, but present-day research and information can direct us on how to make informed decisions for days ahead

By Jill Young Schutte 1 day ago

Search is on for SA's best shisanyama

Windhoek Beer has launched a search for the country's best shisanyama

1 day ago

Chris Masters joins Guerrilla IMC

Out of Home media specialist Guerrilla-IMC has announced that Chris Masters has joined the war against average in the Out of Home space

Issued by Guerrilla IMC 1 day ago

Promoted content

Minister Zulu to launch 22 On Sloane startup campus

The highly anticipated launch of 22 On Sloane, Africa's newest and biggest entrepreneurial campus, in Bryanston, Johannesburg, is music to the ears of many startups, entrepreneurs and inventors alike, not only in South Africa, but on the continent at large

Issued by Global Entrepreneurship Network 18 Oct 2017

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Africa news

#ShopperMarketing: The current and future state of retail

The South African retail landscape has been under a lot of pressure for some time now and whilst 80% are blaming the economy for this downturn in trading, there are others that continue to grow year on year

By Dave Nemeth 2 hours ago

Africa's CEOs promote growth and development on the continent

African multinationals join forces within the "AfroChampions Club" to foster Africa's growth and development

21 hours ago

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Planning the perfect promotional event

Promotional events are an excellent way for businesses to advertise new products and services in a way that attendees will remember. Not only will this make sure that they themselves remember what it is that you are promoting, they are more likely to tell their friends about the event and therefore the product that it is promoting.

By Boris Dzhingarov, Issued by Monetary Library 3 days ago

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Industry news

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