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Danette Breitenbach

Freelance writer and former editor and publisher of Advantage.
Location:Johannesburg, South Africa


Danette Breitenbach was the editor and publisher of Advantage, the publication that served the marketing, media and advertising industry in southern Africa. Before her editorship, she was deputy-editor as well as freelancing for over a year on the publication before that. She has worked extensively in print media, mainly B2B, in the fields of marketing, mining, disability marketing, advertising and media.
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#Indaba2017: Tourism's potential to change and grow Africa

"Tourism is the new currency that ignites and unites our continent. We are looking forward to exciting times ahead for this industry on our continent.”

By Danette Breitenbach 18 May 2017

#Indaba2017: Indaba rebranded to Africa's Travel Indaba

The annual Travel Indaba has rebranded to Africa's Travel Indaba, reflecting its evolution from a locally-orientated event to one that is representative of the African continent

By Danette Breitenbach 18 May 2017

#Indaba2017: Africa moves you

“Not only do we want to show the world what Africa has to offer, but by presenting a fantastic product, we want it to lead to more business and through that have a bigger impact on the economies of the different countries in Africa."

By Danette Breitenbach 10 May 2017

ABC Q1 2017: A mixed bag

The first quarter 2017 Audit Bureau of Circulations of South Africa's ABC figures released this morning show the trend of the decline in newspaper and magazine sales continues

By Danette Breitenbach 10 May 2017

PR is optimistic, profitable and growing

The public relations (PR) industry is growing, and not only is it profitable, but it's also optimistic about this profitability despite profit margins being under pressure and clients being more demanding

By Danette Breitenbach 9 May 2017

Same values, new business model

Public relations (PR) is a business that has moved from static to dynamic and it is our task to create new ways of doing PR, keeping in mind the values it has always opeated in

By Danette Breitenbach 9 May 2017

Rewarding a career of giving back

MP Sejamothopo "Sej" Motau has been honoured for his Lifetime Achievement at the 2017 Prism Awards held on Saturday evening at The Park House of Events on 7 at the Hyde Park Shopping Centre in Sandton.

By Danette Breitenbach 8 May 2017

Rise of the independents

This year's Prism Awards' most successful winners are all independent agencies - from Clockwork Media with 12 awards, PR Worx with 11, Atmosphere with 10 and Engage Joe Public with 5

By Danette Breitenbach 8 May 2017

Future PR agency model wins Prism Awards

Tribeca Public Relations and Retroviral's RocoMamas #ElectionBurger has been crowned the 2017 Prism Awards' South African Campaign of the Year

By Danette Breitenbach 8 May 2017

Serving the Prism Awards

This Saturday the public relations (PR) industry will celebrate 20 years of the Prism Awards. Entries have grown since the first Prism Awards in 1997, and today over 200 entries are received on average, annually

By Danette Breitenbach 3 May 2017

Creating conscious capital with CEO SleepOut 2017

This year, the CEO SleepOut will be the SheEO SleepOut

By Danette Breitenbach 26 Apr 2017

Heroes of the theatre of the mind

Radio is the theatre of the mind and it is the people on the air that bring it to life every day. The 2017 Liberty Radio Awards recognised the people who have made a contribution to the medium, honouring them at a gathering of the industry's stalwarts and rising stars

By Danette Breitenbach 24 Apr 2017

Making great radio with the Liberty Radio Awards

This year's Liberty Radio Awards saw Kaya FM crowned Commercial Station of the Year, while Hot91.9 FM, which won 10 awards during the course of the evening, took top honours in Community Station of the Year

By Danette Breitenbach 24 Apr 2017

Living in La La Land

Is South Africa still an investors' dream or are we living in La La Land?

By Danette Breitenbach 21 Apr 2017

Education crucial for Africa - Tony Blair

Part of attracting investment to a country is education

By Danette Breitenbach 13 Apr 2017

Reigniting Africa

A few years ago, there was a sense of hope and optimism around Africa. Today that sense has faded and so we need to work to get back to that. Despite this, Tony Blair, former Prime Minister of the United Kingdom, says he is optimistic about the continent

By Danette Breitenbach 13 Apr 2017

The yo-yo world of commodities

While commodities may be on the rise globally, South Africa is a mixed bag

By Danette Breitenbach 10 Apr 2017

Opening up the African exhibition space

Africa offers a significant growth opportunity for exhibition organisers, with a high percentage already being run by international companies

By Danette Breitenbach 7 Apr 2017

Exhibitions: misunderstood and undervalued

Exhibitions add R66.5 billion to South Africa's GDP, contributing R3 billion to national taxes and 135,100 sustainable jobs. In 2015 of the five million visitors to exhibitions, tourists accounted for 1 million of these

By Danette Breitenbach 6 Apr 2017

Blockchain is coming, it's just a matter of time

At this point, blockchain protagonists are not regarded as early adopters, but rather the lunatic fringe

By Danette Breitenbach 27 Mar 2017

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