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Danette Breitenbach

Freelance writer and former editor and publisher of Advantage.
Location:Johannesburg, South Africa

Profile

Danette Breitenbach was the editor and publisher of Advantage, the publication that served the marketing, media and advertising industry in southern Africa. Before her editorship, she was deputy-editor as well as freelancing for over a year on the publication before that. She has worked extensively in print media, mainly B2B, in the fields of marketing, mining, disability marketing, advertising and media.
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#Apex2017: Living online

We don't go online, we live online. This is the key differentiator between our world today and five years ago. How do we as marketers and advertisers interpret this world and be successful?

By Danette Breitenbach 12 Jul 2017

#SeaFoodShareFood: Sharing, Ocean Basket's new conversation

Mediterranean culture is all about sharing and conversation and these are the golden threads that follow through Ocean Basket's new branding

By Danette Breitenbach 11 Jul 2017

#Apex2017: Has connectiveness killed the big idea?

In the context of the massive shift in digital the world is undergoing; the big idea is dead. There is a new way of work and it is lean and agile. It is about learning, tweaking and testing. It is about building a personal relationship with every customer

By Danette Breitenbach 11 Jul 2017

#Apex2017: SMMEs, ignore them at your peril

Seven years ago, the Apex Awards launched its bursary programme. Since then it has funded 60 bursaries. This year proceeds have enabled it to increase that number to 72, which is an additional 12 bursaries

By Danette Breitenbach 11 Jul 2017

#Apex2017: Things fall apart, the centre will not hold

The world has become unpredictable, unstable and the traditional ways of doing business are not holding up in this new world

By Danette Breitenbach 10 Jul 2017

#Apex2017: All that glitters and only one gold

While boasting a record number of entries and finalists, the Apex Awards once again proved just how high its standard is with no Grand Prix awarded and only one gold Apex given out at last night's 2017 Apex Awards

By Danette Breitenbach 7 Jul 2017

Vukile acquires portfolio of retail properties in Spain

Vukile Property Fund (Vukile) has fulfilled the promise it made to the market that it would diversify when it announced earlier this week that it had acquired a portfolio of retail properties in Spain

By Danette Breitenbach 4 Jul 2017

Future for SA hotels looks rosy

2016 was a positive year for South Africa's hotel sector, with further growth forecast over the next five years. This is the finding of PwC's 7th edition of the Hotels Outlook: 2017 - 2021

By Danette Breitenbach 30 Jun 2017

Positive outlook for African hotel sector

Five African countries showed growth in the hotel sector in 2016, and are set to continue this positive outlook from 2017 to 2021

By Danette Breitenbach 29 Jun 2017

Marketing leadership in the new world

A brand is a symbol of the organisation, but reputation is the overall trust and appreciation that observers feel for the organisation. Marketers focus on the identity and brand of an organisation, but externally the image of the organisation is the perception of observers

By Danette Breitenbach 23 Jun 2017

Micro influencers: a sweet opportunity

Paid advertising is not trusted and ad blocking is only growing. Even bloggers are failing when it comes to communicating and engaging with consumers, as trust between brands and consumers continues to fall. But there is a new kid on the block and he is eager to engage; enter the influencer

By Danette Breitenbach 15 Jun 2017

Mohale: “Business is the answer, not the enemy”

South Africa's first years as a democracy saw substantially higher economic growth than population growth

By Danette Breitenbach 15 Jun 2017

The brain drain and messy regulation

The regulatory environment governing the mining industry in South Africa has never been more complicated - or expensive

By Danette Breitenbach 15 Jun 2017

Jonas: "We need to resist the b*llsh!t"

The current weak economy is not part of a cycle; it is structural and reflects the space in which South Africa finds itself

By Danette Breitenbach 14 Jun 2017

Is mining's feast or famine mindset a thing of the past?

The mining industry hasn't really changed much in mindset from the gold rushes of old

By Danette Breitenbach 13 Jun 2017

Phosa: Mining needs policy certainty

No sector is more in need of long-term policy certainty than mining

By Danette Breitenbach 12 Jun 2017

#Indaba2017: Tourism's potential to change and grow Africa

"Tourism is the new currency that ignites and unites our continent. We are looking forward to exciting times ahead for this industry on our continent.”

By Danette Breitenbach 18 May 2017

#Indaba2017: Indaba rebranded to Africa's Travel Indaba

The annual Travel Indaba has rebranded to Africa's Travel Indaba, reflecting its evolution from a locally-orientated event to one that is representative of the African continent

By Danette Breitenbach 18 May 2017

#Indaba2017: Africa moves you

“Not only do we want to show the world what Africa has to offer, but by presenting a fantastic product, we want it to lead to more business and through that have a bigger impact on the economies of the different countries in Africa."

By Danette Breitenbach 10 May 2017

ABC Q1 2017: A mixed bag

The first quarter 2017 Audit Bureau of Circulations of South Africa's ABC figures released this morning show the trend of the decline in newspaper and magazine sales continues

By Danette Breitenbach 10 May 2017

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