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Danette Breitenbach

Freelance writer and former editor and publisher of Advantage.
Location:Johannesburg, South Africa


Danette Breitenbach was the editor and publisher of Advantage, the publication that served the marketing, media and advertising industry in southern Africa. Before her editorship, she was deputy-editor as well as freelancing for over a year on the publication before that. She has worked extensively in print media, mainly B2B, in the fields of marketing, mining, disability marketing, advertising and media.
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Custom media the way of the future

Content that is of value and authentic will continue to grow as readers demand it, and it is custom media that is delivering this

By Danette Breitenbach 23 Feb 2017

Improving mining H&S through collaboration

Health & Safety go hand in hand in the mining industry, while there has been a huge improvement in safety, health has been left behind

By Danette Breitenbach 22 Feb 2017

Weak Super Bowl TVCs disappoint

The Super Bowl draws 190m eyes, and brands pay the equivalent of R65m for a spot during the game. Of the viewers, nearly a quarter say the television commercials (TVCs) are the most important part of the event, and would rather go to the loo during the game. Despite this, 2017 was one of the weakest years in Super Bowl history for TVCs

By Danette Breitenbach 22 Feb 2017

#FDTOOH: Making out of home work

The reality of out of home (OOH) is that it is much more complex than targeting consumers travelling from home to work and back, and how OOH taps into that complexity to determine its success

By Danette Breitenbach 17 Feb 2017

Personal income tax hike predicted

PwC predicts a 1% increase for all personal income tax brackets except the lowest

By Danette Breitenbach 17 Feb 2017

#FDTOOH: Following the breadcrumbs

The functions of out of home (OOH) touchpoints are rapidly changing, moving from driving awareness across audiences to purchasing products. OOH is at the beginning of a revolutionary change as disruptive forces, including consumer media habits, advertiser demands and technological advances, change the medium

By Danette Breitenbach 16 Feb 2017

ABC: Members up but print down

The ABC 4th Quarter 2016 results, released via webinar for the first time, show that the total number of products and titles reported on for the ABC 4th quarter 2016 has increased to 982 from 854 in 2015

By Danette Breitenbach 9 Feb 2017

Switch your radar on

Many in the business world are glad to see the back of 2016, but one month into 2017 and not much has changed. This is because what we are experiencing is not just a bump in the road; we are living in an inflection point in history where all the rules are being rewritten

By Danette Breitenbach 3 Feb 2017

Rewarding the sweet spot in tough times

This year's Apex Awards entry process remains the same, with two rounds, but the percentages to win an Apex Award has dropped. However, do not mistake this for a lowering of standards or that it will be “easier” to win, warns ACA CEO Odette van der Haar

By Danette Breitenbach 31 Jan 2017

#MeetingsAfrica17: Sustainability for inclusiveness

With 40 days to go, Meetings Africa launched at the Living Room, in the Moboneng Precinct Johannesburg, with a clear message: tourism must be sustainable and inclusive if it is to be meaningful

By Danette Breitenbach 23 Jan 2017

SA CEOs optimistic despite challenges

Skills, technology and trust are the three key areas of concern for South African CEOs according to PwC's latest CEO Survey, the 20th Annual Global CEO Survey

By Danette Breitenbach 18 Jan 2017

#BizTrends2017: The future of energy

Energy is the lifeblood of economies and human activity, yet today's grids aren't much different from the one Thomas Edison built

By Danette Breitenbach 10 Jan 2017

#BizTrends2017: Mechanisation essential for mining's survival

South Africa sits with abundant resources, but if these cannot be mined economically (and safely), it will all come to naught for stakeholders

By Danette Breitenbach 10 Jan 2017

#BizTrends2017: Technology and a lack of trust are disrupting the financial sector

Once upon a time, banks were entrusted to look after your money, but technology and a lack of trust has changed all that

By Danette Breitenbach 9 Jan 2017

#BizTrends2017: Sustainability requires innovation

In the next decade the South African healthcare industry will look very different

By Danette Breitenbach 9 Jan 2017

#BizTrends2017: Some sexy stuff is coming for the mining sector

If the mining industry is to survive and propel itself into the next decade, innovating is a necessity, not a choice

By Danette Breitenbach 9 Jan 2017

SA filmmakers show their class

Kevin Hart: What Now? - the 2016 American stand-up comedy concert film starring comedian Kevin Hart - was released in the United States (US) in October. Parts of the movie were filmed in South Africa and directed and produced by South Africans

By Danette Breitenbach 14 Dec 2016

SA drops in Paying Taxes Report ranking

South Africa has fallen 31 places from 20 out of 189 in the World Bank's Paying Taxes study

By Danette Breitenbach 6 Dec 2016

Huffington Post to empower communities

The 17th edition of the Huffington Post launched this weekend in South Africa. At the launch event in Sandton at Katy's Palace Bar, chief executive officer of The Huffington Post, Jared Grusd

By Danette Breitenbach 28 Nov 2016

Tough times make for big winners

The Financial Mail (FM) AdFocus Agency of the Year 2016 is PhD Media SA. The Agency, which also won the FM AdFocus Media Agency Award, boasted top scores across each category

By Danette Breitenbach 24 Nov 2016

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