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Danette Breitenbach

Freelance writer and former editor and publisher of Advantage.
Location:Johannesburg, South Africa


Danette Breitenbach was the editor and publisher of Advantage, the publication that served the marketing, media and advertising industry in southern Africa. Before her editorship, she was deputy-editor as well as freelancing for over a year on the publication before that. She has worked extensively in print media, mainly B2B, in the fields of marketing, mining, disability marketing, advertising and media.
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Experiences are the new black

It is no longer chic to be chic and wealth is not displayed anymore. Consumers are no longer buying goods; instead they are spending on experiences

By Danette Breitenbach 3 days ago

Consumer spending leads economic recovery

The recent launch of the Mastercard SpendingPulse Report is a first for South Africa. The Report is an early indicator of consumer spending trends

By Danette Breitenbach 3 days ago

#WomensMonth: FairLady's Women of the Future seize the moment

The overwhelming message from the winners and finalists of the FairLady Women of the Future Awards 2017, in partnership with Santam, is to seize the moment. Don't wait, jump in and start your business, live your dream and passion

By Danette Breitenbach 21 Aug 2017

#SBTopWomen Awards: A celebration of women

It's not often you attend an awards event where the recipient of the Lifetime Award breaks out into song

By Danette Breitenbach 18 Aug 2017

[Standard Bank Top Women Conference] Passionate for science

Science is an indication of a country's wealth, and the best indicator of a country's GDP and productivity is its scientific productivity. The investment of a country into science creates a healthy country and a healthy country is a wealthy country

By Danette Breitenbach 18 Aug 2017

[Standard Bank Top Women Conference] Mastering digital to soar over the gender gap

The Fourth Industrial Revolution could allow women to leapfrog the gender gap to create a future that is truly equal and inclusive. This is because this new world will require different talents and skills; ones that are inherent to women

By Danette Breitenbach 18 Aug 2017

#SBTopWomen: Gender equality by 2030

For gender equality to be achieved by 2030, women will have to overcome many challenges

By Danette Breitenbach 18 Aug 2017

[Standard Bank Top Women Conference] Standing together for liberation

“The power of women is that if you empower one, others will follow. If we work together, we will rise and lift others with us. This is the responsibility that the 20,000 women who marched to the Union Buildings on 9 August 1956 gave us”

By Danette Breitenbach 18 Aug 2017

The final frontier of the independent agency

The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa

By Danette Breitenbach 14 Aug 2017

Significant losses for some in Q2 ABC

The ABC figures for Q2 released this morning contained few surprises with press and magazines declining over Q1 and over the prior year

By Danette Breitenbach 10 Aug 2017

#Apex2017: Living online

We don't go online, we live online. This is the key differentiator between our world today and five years ago. How do we as marketers and advertisers interpret this world and be successful?

By Danette Breitenbach 12 Jul 2017

#SeaFoodShareFood: Sharing, Ocean Basket's new conversation

Mediterranean culture is all about sharing and conversation and these are the golden threads that follow through Ocean Basket's new branding

By Danette Breitenbach 11 Jul 2017

#Apex2017: Has connectiveness killed the big idea?

In the context of the massive shift in digital the world is undergoing; the big idea is dead. There is a new way of work and it is lean and agile. It is about learning, tweaking and testing. It is about building a personal relationship with every customer

By Danette Breitenbach 11 Jul 2017

#Apex2017: SMMEs, ignore them at your peril

Seven years ago, the Apex Awards launched its bursary programme. Since then it has funded 60 bursaries. This year proceeds have enabled it to increase that number to 72, which is an additional 12 bursaries

By Danette Breitenbach 11 Jul 2017

#Apex2017: Things fall apart, the centre will not hold

The world has become unpredictable, unstable and the traditional ways of doing business are not holding up in this new world

By Danette Breitenbach 10 Jul 2017

#Apex2017: All that glitters and only one gold

While boasting a record number of entries and finalists, the Apex Awards once again proved just how high its standard is with no Grand Prix awarded and only one gold Apex given out at last night's 2017 Apex Awards

By Danette Breitenbach 7 Jul 2017

Vukile acquires portfolio of retail properties in Spain

Vukile Property Fund (Vukile) has fulfilled the promise it made to the market that it would diversify when it announced earlier this week that it had acquired a portfolio of retail properties in Spain

By Danette Breitenbach 4 Jul 2017

Future for SA hotels looks rosy

2016 was a positive year for South Africa's hotel sector, with further growth forecast over the next five years. This is the finding of PwC's 7th edition of the Hotels Outlook: 2017 - 2021

By Danette Breitenbach 30 Jun 2017

Positive outlook for African hotel sector

Five African countries showed growth in the hotel sector in 2016, and are set to continue this positive outlook from 2017 to 2021

By Danette Breitenbach 29 Jun 2017

Marketing leadership in the new world

A brand is a symbol of the organisation, but reputation is the overall trust and appreciation that observers feel for the organisation. Marketers focus on the identity and brand of an organisation, but externally the image of the organisation is the perception of observers

By Danette Breitenbach 23 Jun 2017

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