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Danette Breitenbach

Freelance writer and former editor and publisher of Advantage.
Location:Johannesburg, South Africa

Profile

Danette Breitenbach was the editor and publisher of Advantage, the publication that served the marketing, media and advertising industry in southern Africa. Before her editorship, she was deputy-editor as well as freelancing for over a year on the publication before that. She has worked extensively in print media, mainly B2B, in the fields of marketing, mining, disability marketing, advertising and media.
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Creating conscious capital with CEO SleepOut 2017

This year, the CEO SleepOut will be the SheEO SleepOut, with only women leaders spending the night on the lawns of the Union Buildings in Pretoria, the venue for this year's event which will take place 22 June.

By Danette Breitenbach 1 day ago

Heroes of the theatre of the mind

Radio is the theatre of the mind and it is the people on the air that bring it to life every day. The 2017 Liberty Radio Awards recognised the people who have made a contribution to the medium, honouring them at a gathering of the industry's stalwarts and rising stars

By Danette Breitenbach 3 days ago

Making great radio with the Liberty Radio Awards

This year's Liberty Radio Awards saw Kaya FM crowned Commercial Station of the Year, while Hot91.9 FM, which won 10 awards during the course of the evening, took top honours in Community Station of the Year

By Danette Breitenbach 3 days ago

Living in La La Land

Is South Africa still an investors' dream or are we living in La La Land?

By Danette Breitenbach 21 Apr 2017

Education crucial for Africa - Tony Blair

Part of attracting investment to a country is education

By Danette Breitenbach 13 Apr 2017

Reigniting Africa

A few years ago, there was a sense of hope and optimism around Africa. Today that sense has faded and so we need to work to get back to that. Despite this, Tony Blair, former Prime Minister of the United Kingdom, says he is optimistic about the continent

By Danette Breitenbach 13 Apr 2017

The yo-yo world of commodities

While commodities may be on the rise globally, South Africa is a mixed bag

By Danette Breitenbach 10 Apr 2017

Opening up the African exhibition space

Africa offers a significant growth opportunity for exhibition organisers, with a high percentage already being run by international companies

By Danette Breitenbach 7 Apr 2017

Exhibitions: misunderstood and undervalued

Exhibitions add R66.5 billion to South Africa's GDP, contributing R3 billion to national taxes and 135,100 sustainable jobs. In 2015 of the five million visitors to exhibitions, tourists accounted for 1 million of these

By Danette Breitenbach 6 Apr 2017

Blockchain is coming, it's just a matter of time

At this point, blockchain protagonists are not regarded as early adopters, but rather the lunatic fringe

By Danette Breitenbach 27 Mar 2017

Defining reputation in Africa

By next year the African Reputation Index (AFI) should have a country or countries from Africa to add to the data set…

By Danette Breitenbach 20 Mar 2017

All the 2017 IAB Bookmark Award winners!

Ogilvy was recognised as the best agency, with the KFC brand, one of its clients, recognised as the brand of the year at the IAB Bookmark Awards 2017, held at The Galleria in Sandton

By Danette Breitenbach 16 Mar 2017

#IABDigitalSummit2017: The art of knowing me - moving towards personalisation

The scene is being set for an era where personalisation is back in customer service

By Danette Breitenbach 16 Mar 2017

#PRISMAwards2017: It's a celebration

A PRISM Award is about the wow factor; not business as usual. This year the Awards, which recognise the public relations (PR) industry and its work, celebrate its 20th year. The aim is to get 300 entries - a far cry from the five in its inaugural year

By Danette Breitenbach 16 Mar 2017

African Reputation Index defines corporate reputation

While 80% of people will not buy from a company with a damaged reputation, the good reputation of a company brings with it benefits such as allowing it to charge a premium for its products

By Danette Breitenbach 16 Mar 2017

MA(SA) proposes new research currency

The industry has expressed its appetite for research such as the All Media and Products Survey (AMPS) and 80% of marketers are saying they're willing to contribute to funding such research, so the decision to go ahead with a new marketing research currency or not will be made within the next four weeks

By Danette Breitenbach 6 Mar 2017

Will Big Business step up to the plate to push growth?

The country's private sector doesn't usually flex its muscles when it comes to political matters, although it certainly showed its influence following the appointment of Des van Rooyen as finance minister

By Danette Breitenbach 1 Mar 2017

Custom media the way of the future

Content that is of value and authentic will continue to grow as readers demand it, and it is custom media that is delivering this

By Danette Breitenbach 23 Feb 2017

Improving mining H&S through collaboration

Health & Safety go hand in hand in the mining industry, while there has been a huge improvement in safety, health has been left behind

By Danette Breitenbach 22 Feb 2017

Weak Super Bowl TVCs disappoint

The Super Bowl draws 190m eyes, and brands pay the equivalent of R65m for a spot during the game. Of the viewers, nearly a quarter say the television commercials (TVCs) are the most important part of the event, and would rather go to the loo during the game. Despite this, 2017 was one of the weakest years in Super Bowl history for TVCs

By Danette Breitenbach 22 Feb 2017

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