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Joe Public United at #Pendoring2017.
#Pendoring2017: Praat met... Joe Public United

Here's why the Pendoring Awards' second-ranked Joe Public United believes Madiba's sentiment that when you speak to someone in their mother-tongue, you really do speak to their hearts.

By Leigh Andrews 1 day ago

Abnormal Group at #Pendoring2017.
#Pendoring2017: Praat met... Abnormal Group

The Pendoring Awards not only reward marketing communication in all of SA's indigenous languages apart from English, they've also created their own ranking. I found out why fifth-ranked Abnormal Group believes brands need to realise the power of mother-tongue communication in preserving our heritage

By Leigh Andrews 2 days ago

Advertising agency, The Odd Number is at the top of this year’s Pendoring ranking - image credit: .
#Pendoring2017: Official ranking of the winners and finalists!

With a total of 64 points, the Johannesburg based advertising agency The Odd Number, winner of the 2017 Pendoring Umpetha Award, has emerged at the top of this year's Pendoring ranking

14 Nov 2017

Pendoring adoring Ogilvy's 'Silly Spender'
Pendoring adoring Ogilvy's 'Silly Spender'

A Zulu television commercial about a woman wasting her money buying porcelain dogs was a big winner for MultiChoice DStv and Ogilvy Johannesburg at the 2017 Pendoring Awards

Issued by Ogilvy & Mather 14 Nov 2017

The Odd Number team © .
#Pendoring2017: Lucky number two!

This year's main Pendoring winners are up-and-coming, relatively young agencies who are showing their mettle using local insights to create excellent, truly South African work

By Danette Breitenbach 30 Oct 2017

Image ©
ALL THE #PENDORING2017 WINNERS!

The 2017 Pendoring winners were announced in front of a packed and appreciative audience at the glittering annual awards evening at Vodacom World in Midrand tonight

27 Oct 2017

#Pendoring2017: Celebrating creativity only SA would understand
#Pendoring2017: Celebrating creativity only SA would understand

The 2017 Pendoring Awards are taking place tonight, Friday, 27 October 2017 at Vodaworld. Carl Willoughby, ECD at OpenCo, lets us in on the essence of this year's Pendoring campaign

By Leigh Andrews 26 Oct 2017

It's all systems go for Pendoring's glittering gala event
It's all systems go for Pendoring's glittering gala event

This year's Pendoring Awards ceremony on 27 October at Vodacom World, Midrand, promises to be yet another unparalleled advertising extravaganza

Issued by Pendoring 11 Oct 2017

Mzansi Magic continues to delight viewers with prime local content... making its debut as Pendoring sponsor
Mzansi Magic continues to delight viewers with prime local content... making its debut as Pendoring sponsor

By providing a wide range of prime, local-content programmes in six South African languages, TV channel Mzansi Magic (161) has earned itself the sought-after position of ‘most viewed' on the DStv bouquet

Issued by Pendoring 28 Sep 2017

Pendoring judges. Images supplied.
Finalists ready for Pendoring reveal

The Pendoring finalists once again reflect the richness of South Africa's cultural and language diversity, as 27 South African advertising agencies have produced 98 finalists in all of SA's indigenous languages (excluding English)

21 Sep 2017

Sum of 21 set to produce pulsating audiovisual content for Pendoring gala event
Sum of 21 set to produce pulsating audiovisual content for Pendoring gala event

The Pendoring Advertising Awards have appointed Sum of 21 Academy, skills development school of Etiket Brand Design, to produce the audiovisual presentation for its prestigious gala event on 27 October

Issued by Pendoring 31 Aug 2017

Virseker backs Pendoring all the way
Virseker backs Pendoring all the way

Proudly Afrikaans insurance brand Virseker has underlined its passion for the language with the announcement of its co-sponsorship of the 2017 Pendoring Advertising Awards

Issued by Pendoring 11 Aug 2017

Miami, here I come!
Miami, here I come!

2016 Pendoring Umpetha-winner embarks on a new advertising adventure in the USA

Issued by Pendoring 25 Jul 2017

2017 Pendoring judges seasoned experts
2017 Pendoring judges seasoned experts

Entries for the 2017 Pendoring Advertising Awards, which promotes and rewards excellence in indigenous language advertising, will once again be judged by the cream of South Africa's creative crop

Issued by Pendoring 21 Jul 2017

#YouthMonth: John Mashiri graduates top achiever in brand management with a Pencil in hand
#YouthMonth: John Mashiri graduates top achiever in brand management with a Pencil in hand

Vega student John Mashiri received the Pencil Award, sponsored by the Pendoring Advertising Awards, for graduating with top honours in brand management last month

By Jessica Tennant 7 Jun 2017

Pendoring Prestige Award winner revels in her Texan adventure
Pendoring Prestige Award winner revels in her Texan adventure

Two-time Pendoring Prestige Award winner Dominique Swiegers, King James copywriter, describes her learning experience at the SXSW film and music festival in Texas earlier this year

Issued by Pendoring 24 May 2017

If vernacular advertising performs well, the results cannot be ignored
If vernacular advertising performs well, the results cannot be ignored

“Afrikaans and indigenous advertising are increasingly under pressure owing to globalisation. It can only survive if it sets creative standards that other people would want to emulate," so says Henriette Loubser, newly-appointed editor of Netwerk24

Issued by Pendoring 23 May 2017

The sky is the limit if you win big at Pendoring
The sky is the limit if you win big at Pendoring

Not only does Pendoring pave the way for its overall winners to make their dreams come true, abroad; this year the creative team at OpenCo also knocked on the doors of international creative leaders and secured the participation of three international ad legends

Issued by Pendoring 11 May 2017

ATKV MD comments on its sponsorship of the Pendoring Advertising Awards
ATKV MD comments on its sponsorship of the Pendoring Advertising Awards

Here, Japie Gouws, MD of the ATKV comments on the Afrikaans language and culture association's platinum sponsorship of this year's Pendoring Advertising Awards

By Japie Gouws 30 Mar 2017

Churcher.
#LoeriesRankings, Zulu Pendorings and other local success for the BBC

Joel Churcher, BBC Worldwide Africa's vice-president and general manager explains the BBC global brand's current footprint in South Africa, impact of their recent local award wins and plans to expand across the continent in the coming months

By Leigh Andrews 10 Feb 2017

FCB Joburg leads first-ever Pendoring official ranking
FCB Joburg leads first-ever Pendoring official ranking

FCB Joburg has taken pole position on the first-ever Pendoring official ranking table while its sister agency, FCB 1886, placed in seventh position. FCB Cape Town just missed a position in the top 10 ranked agencies

Issued by FCB Africa 14 Nov 2016

Pendoring ranks 2016 winners and finalists
Pendoring ranks 2016 winners and finalists

For the first time, the Pendoring Advertising Awards have released an official ranking of the 2016 Pendoring winners and finalists in both the professional agency and student categories

8 Nov 2016

Picture Tree's Wim Steytler wins big at the Pendoring Awards
Picture Tree's Wim Steytler wins big at the Pendoring Awards

Wim Steytler directed four Sanlam Woordfees commercials for ad agency King James. The campaign won the Prestige Award at the Pendoring Awards as well as two additional golds and a silver. One ad also won a silver craft

Issued by Picture Tree 4 Nov 2016

Pendoring Awards 2016: A diverse affair
Pendoring Awards 2016: A diverse affair

The Pendoring Awards highest accolades, the Prestige Award and Umpetha Award truly reflects the diverseness of South Africa

By Danette Breitenbach 31 Oct 2016

Pendoring 2016 winners - King James reigns supreme
Pendoring 2016 winners - King James reigns supreme

Advertising agency, King James has won Pendoring's sought after Prestige Award for the second consecutive year for its Sanlam Musiekfees campaign

29 Oct 2016

FCB Africa celebrates its Pendoring metal
FCB Africa celebrates its Pendoring metal

FCB Africa is celebrating its 2016 Pendoring Awards wins with three of its agencies adding metal to their trophy cabinets

Issued by FCB Africa 28 Oct 2016

Left to right: Freda Raubenheimer, Molefi Thulo (head judge), Antoinette Johnson, Zwelakhe Tshabangu and Esté de Beer. Back, left to right: Sbu Sitole, Jacque Matthee, Marius van Rensburg, Paul de Klerk, Qingqile Mdlulwa, Susan Aukema and Deon Wiggett.
Pendoring 2016 finalists announced

After a tough judging process, 108 finalists will be up for a Pendoring trophy. The advertising awards will take place on Friday 28 October at Vodacom World in Midrand

21 Sep 2016

Partnerships assure 21st celebration for Pendoring
Partnerships assure 21st celebration for Pendoring

Many partners are coming together to celebrate the 21st Pendoring Advertising Awards, which takes another step forward this year by opening its doors to entries in all the indigenous African languages

12 Aug 2016

Pendoring judges selected
Pendoring judges selected

The top creative minds have been selected for the 2016 Pendoring Advertising Awards

18 Jul 2016

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