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Leigh Andrews

Editor-in-Chief: Marketing & Media at Bizcommunity
Location:Cape Town, South Africa
Google talk:leighkandrews
Skype:Leigh.Andrews84

Profile

Leigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at Bizcommunity.com and one of our Lifestyle contributors. She loves milkshakes, word play and alliteration, and can be reached at .
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Current employment

Editor-in-Chief: Marketing & Media
Bizcommunity - www.bizcommunity.com/
Present - Cape Town

Skills

SEO, Blogging, Creative writing, Journalism print and online

Qualification

BA Journalism
Year completed:2004
Education level:Degree
Final year subjects:Journalism
Psychology
Institution:RAU
Location:Johannesburg, South Africa
 
BA (Hons) Psych
Year completed:2005
Education level:Honours
Final year subjects:Psychometry
Institution:UJ
Location:Johannesburg, South Africa
 
#LadiesofLoeries: Collette Wasielewski on educating for creative female leadership

Collette Wasielewski, creative director at FCB Joburg, received the Helga and Michael Conrad Scholarship for Women in Creative Leadership. I found out about her #Loeries2017 experience and her views on gender equality behind-the-scenes in advertising

By Leigh Andrews 6 hours ago

#WomensMonth: Popimedia's future of female-led profit-driven marketing

For your marketing to become profit-driven, it's time to start asking the right questions. Three female marketers shared their secrets at Popimedia's recent profit-driven marketing breakfast

By Leigh Andrews 1 day ago

#Loeries2017: Hall of Fame inductee Nathan Reddy on Grid's culture refresh disruption and curation

In this off-the-cuff interview Reddy shares his views on the formidable work coming from the Middle East and why his 23-year-old daughter is his source of inspiration

By Leigh Andrews 1 day ago

#CEMAfrica2017: "Be an experience business or be out of business" - Adobe

CEM Africa attendees were presented with a choice of workshops to attend throughout the two-day summit. Here's why I'm glad I went with the session by James McDonald, solution consultant at Adobe, on how to be an experience-driven business

By Leigh Andrews 17 Aug 2017

#CEMAfrica2017: Your employees are always on - now TRUST THEM

Chantel Botha of BrandLove shares why you need to trust your employees to run with their own ideas of the best possible customer experience they can offer at the first day of CEM Africa 2017.

By Leigh Andrews 17 Aug 2017

#CEMAfrica2017: CX predictions for the future, action to take TODAY

If all you do is talk about customer experience or CX in your silos, chances are your brand will be left in the dust. Here's why you need to cut the red tape and take the plunge, straight from the opening panel of CEM Africa 2017

By Leigh Andrews 16 Aug 2017

#LadiesofLoeries: "Diversity is what makes us great" - Heidi Brauer

Welcome to Loeries Creative Week Durban! With #WomensMonth also in full swing, Heidi Brauer, chief marketing officer at Hollard, shares her instrumental part in having the awards now name the brands as well as the agencies responsible for winning work and more

By Leigh Andrews 16 Aug 2017

#BehindtheSelfie with... Zandi Tisani

This #WomensMonth we go behind the selfie with Zandi Tisani, director at Arcade Content - the division of Egg Films that produces branded content beyond traditional TV ads

By Leigh Andrews 16 Aug 2017

#LadiesofLoeries: The Namibian perspective with Chrisna Basson

In this exclusive Loeries-slash-women's-month interview, Loeries 2017 regional judge Chrisna Basson, head of strategy at Weathermen & Co in Namibia, shares that a more inclusive world won't happen by itself

By Leigh Andrews 15 Aug 2017

#WomensMonth: Success = Extremely hard work and perseverance

Communication specialist, Jana Leonard, explains the importance of hands-on experience to succeed in this typically-female field and how she juggles all her responsibilities

By Leigh Andrews 15 Aug 2017

#WomensMonth: Become the next global female ad-tech pioneer

Ever wondered if your experiences in the mobile ad-tech space are markedly different from those of females from the other end of the globe? Wonder no more

By Leigh Andrews 14 Aug 2017

#Loeries2017: Native VML's #LadiesofLoeries admire the women that hustle

Native VML software engineer Phillipa Hickman and copywriter Karmen Wessels, digital crafts judges for this year's Loeries, share the need for women to have an equal say in order to produce fully thought-through work

By Leigh Andrews 11 Aug 2017

#BehindtheSelfie with... Tracy Jones

This #WomensMonth, we go behind the selfie with Tracy Jones, managing director at Positive Dialogue Communications, who dubs herself “a technophile out of necessity.”

By Leigh Andrews 9 Aug 2017

Savouring Giorgio Nava's new Italian Experience at 95 at Parks

A lucky selection of Cape Town's foodie set smiled and soaked up some winter's sunshine in the leafy green-themed conservatory at 95 at Parks in Constantia, before being served flutes of deliciously dry Prosecco and snack bowls of steamy squid and calamari

By Leigh Andrews 8 Aug 2017

#WomensMonth: Kate Shepherd on doing Something Different

Kate Shepherd is one of those accomplished individuals who seems to have been born ready to succeed. She's founding owner and creative director of Something Different, a décor and design business in the events industry that she started in a home office when she was just 18, confident at having spotted an unfilled niche in the wedding market

By Leigh Andrews 8 Aug 2017

#WomensMonth: Queen of the Comeback on speaking up

Not one to do things by half measures, Nidhika Bahl shares her success story to date and how Joyce Meyer changed her life

By Leigh Andrews 7 Aug 2017

#RYExecEd: Taking the crisis out of social media communications

A social media crisis is the worst nightmare for many companies, but often happens with the click of a button. Don't panic, though - rather take a deep breath and read up on Mike Stopforth's tips to take the 'cry' out of crisis

By Leigh Andrews 3 Aug 2017

#RYExecEd: Rethink your community management team structure

Mike Stopforth's focus on the second day of Red & Yellow School's executive education social media workshop was on community management and crisis communication in the social space. Here's why consistency is key

By Leigh Andrews 3 Aug 2017

#WomensMonth: Mando's women do promotional risk management for SA

The power woman behind Mando SA lets us in on how their fixed fee or promo risk management model is revolutionising local brands' sales promotions

By Leigh Andrews 3 Aug 2017

#RYExecEd: Preparing your brand to ride out the social media sh!tstorm

Mike Stopforth of Cerebra continued his social media workshop held as part of Red & Yellow School's #ExecEd series by explaining trust as a commercial factor for your business.

By Leigh Andrews 2 Aug 2017

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