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Leigh Andrews

Editor-in-Chief: Marketing & Media at Bizcommunity
Location:Cape Town, South Africa
Google talk:leighkandrews
Skype:Leigh.Andrews84

Profile

Leigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at Bizcommunity.com and one of our Lifestyle contributors. She loves milkshakes, word play and alliteration, and can be reached at .
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Current employment

Editor-in-Chief: Marketing & Media
Bizcommunity - www.bizcommunity.com/
Present - Cape Town

Skills

SEO, Blogging, Creative writing, Journalism print and online

Qualification

BA Journalism
Year completed:2004
Education level:Degree
Final year subjects:Journalism
Psychology
Institution:RAU
Location:Johannesburg, South Africa
 
BA (Hons) Psych
Year completed:2005
Education level:Honours
Final year subjects:Psychometry
Institution:UJ
Location:Johannesburg, South Africa
 
#Yochallenge: Bite-size bikram for a good cause

The problem with taking a stand in July, even if you do so for a host of #MadibaDay and #CSIMonth initiatives, is that these are usually limited to just that one day of the year. Here's how you can stretch your body - and your wallet - to uplift others this August

By Leigh Andrews 2 days ago

#BehindtheSelfie with... Kgalalelo Sibanda

This week we go behind the selfie with Kgalalelo Sibanda, producer for e.tv Sunrise

By Leigh Andrews 19 Jul 2017

Angelic stay at Angala Boutique Hotel

Everything whispers of peace and tranquillity at Angala Boutique Hotel and Guest House, just outside of Franschhoek.

By Leigh Andrews 18 Jul 2017

#CannesLions2017: “Great ideas can come from anywhere” - Ryan McManus

Native VML played an impressive role in putting a spotlight on African creativity at the global Cannes Lions 2017 Festival of Creativity. ECD Ryan McManus shares his highlights

By Leigh Andrews 18 Jul 2017

#CannesLions2017: "Africa is the birthplace of creativity" - Melanie Campbell

We've heard from the advertisers, producers and other behind-the-scenes creatives responsible for SA's success at Cannes Lions 2017 - now it's time to hear the marketers' voice. First up is Melanie Campbell, head of marketing at Pernod Ricard SA

By Leigh Andrews 17 Jul 2017

“Who said surveys should be boring?” - Elna Pretorius of Columinate

If you thought market research was dry and bland, you've clearly not spoken to Elna Pretorius, cofounder of Columinate, who was responsible for the People's Choice Award paper at Samra 2017. Here's her view on the importance of digital market research in SA

By Leigh Andrews 14 Jul 2017

#CannesLions2017: “A great idea always stands out” - Adam Howard

SA's craft and production industry proved itself at the annual Cannes Lions Festival of Creativity. Here, Adam Howard, owner of Howard Audio, shares his views from behind the scenes

By Leigh Andrews 13 Jul 2017

#BehindtheSelfie with... Louis Enslin

This week we go behind the selfie with technophile Louis Enslin, sound engineer and owner at award-winning post-production company, Produce Sound

By Leigh Andrews 12 Jul 2017

#CSIMonth: The sustainability of bag advertising

Sacatelle founder, Ikey Bensimhon talks about the brand sustainability of bag advertising - they're walking billboards, when you think about it - and the success of branded bags in a world that's slowly moving away from disposable plastic

By Leigh Andrews 11 Jul 2017

This is what SA brands need to know about digital influence

Here are the highlights of Popimedia's comprehensive breakdown of research into SA consumers' online behaviour and how it affects their purchase decisions, conducted earlier this year by Just Play.

By Leigh Andrews 10 Jul 2017

#CannesLions2017: “Intimidating, out-of-this-world work” - 7Films

SA's craft and production industry proved itself at the annual Cannes Lions Festival of Creativity. Here, Nina van Rensburg and SJ Myeza-Mhlambi of 7Films who attended this year's Festival, share their views from behind the scenes

By Leigh Andrews 7 Jul 2017

#CannesLions2017: “This is who we [Africans] really are” - Sunu Gonera

SA's craft and production industry proved itself at the annual Cannes Lions Festival of Creativity. Here, Sunu Gonera of Egg Films shares his views from behind the scenes

By Leigh Andrews 6 Jul 2017

#CannesLions2017: “An all-you-can-eat buffet of inspiration”

SA's Cinemark 48-hour Cannes Young Lions competition winners Carina Coetzee and Amri Botha, copywriter and post-production editor at 99C respectively, report back on the importance of harnessing the power of advertising to do good and warn future attendees not to forget the sunscreen

By Leigh Andrews 6 Jul 2017

#BehindtheSelfie with... Nicole Solarsh Glickman

This week, we go behind the selfie with Nicole Solarsh Glickman, creative group head at House of Brave

By Leigh Andrews 5 Jul 2017

#CannesLions2017: “Simplicity is often the most difficult and overlooked craft” - Louis Enslin

SA's craft and production industry proved itself at the annual Cannes Lions Festival of Creativity. Here, Louis Enslin - owner, composer and engineer at Produce Sound - shares his views from behind the scenes

By Leigh Andrews 4 Jul 2017

Gunning for creative diversity on Nkanyezi Masango's Blackboard

Nkanyezi Masango, now creative director at King James Group, is a true champion for excellence in creativity among youth. Here's what he'll be looking for as the only SA juror on the One Club's Young Guns board

By Leigh Andrews 3 Jul 2017

#CannesLions2017: “Africa's increasing role in global creative culture” - Nick Dutton

SA's craft and production industry proved itself at the annual Cannes Lions Festival of Creativity. Here, Nick Dutton of Mami Wata shares his views behind the scenes

By Leigh Andrews 30 Jun 2017

Move aside, TV soapies: Welcome the WhatsApp drama series

We use WhatsApp to send snaps of ourselves trying on outfits in changing rooms to our loved ones and keep neighbours informed of suspicious goings-on. But watching a TV-style drama unfold on the messaging platform? That's new. Here's how Sanlam and agency King James got an innovative series rolling, on a phone near you

By Leigh Andrews 29 Jun 2017

#BehindtheSelfie with... Rob Smith

This #YouthMonth, we go behind the selfie with Rob Smith, formerly of Arcade Content - having been handpicked straight out of film school to join Keith Rose's creative team in 2011 - newly signed with Carbon Films

By Leigh Andrews 28 Jun 2017

#CannesLions2017: “We don't need awards to believe in our work” - Dan Mace

While June is the month of the annual Cannes Lions Festival of Creativity, it's also #YouthMonth here on Biz. What better time to chat to Dan Mace, newly of Egg Films, the first South African to win three Young Director Awards at the Cannes Lions? He lets us in on his views behind the scenes

By Leigh Andrews 27 Jun 2017

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