Advertising News South Africa

Creative Circle results for September, October 2008

The Creative Circle results for October 2008 are in, and according to chairperson Raresh Ranchod, “2008 has been a tough year, and as it draws to an end, it is evident that ‘the struggle' has crept through into the creative work. Unfortunately, this month proved to be disappointing across TV, magazine, outdoor and radio. The general consensus amongst the judges was that nothing particularly stood out.”

Continues Ranchod, “Due to the fact that there were only four entries in the press category, we decided not to judge these entries this month, but to rather take them through to next month. Experiential was certainly the strongest category, with some truly fresh ideas shining through; and the winning entries were worthy of their achievements.”

Newspaper


  • Entries held over for November 2008

Radio


  • 1. Unilever/Skip - Camp. “Wine/Chocolate/Mud” - Lowe Bull (Jhb)
  • 2. Peninsula School Feeding Assoc./Request for Donations “Brain/World Map” - Draftfcb (CT)
  • 3. East Coast Radio/Toy Story Camp. “Action Man/Doll/Teddy” - Ogilvy (Dbn)

Outdoor


  • 1. Dreamfields/Funding Drive “Plastic Soccer Ball” - BBDO CT
  • 2. Unilever/Flora Margarine “Movie Posters” - Lowe Bull (Jhb)
  • 3. Allan Grey “3D Letters” - KingJames (CT)
  • 3. Durex/Play Cherry Flavoured Lubricant “Slashed Billboard” - morrisjones

TV/Cinema


  • 1. Metro FM “It's Where you're at” - Net#work BBDO
  • 2. Distell/Savanna “Monkey” - Draftfcb (CT)
  • 3. National Brands/Willards “Party Animals” - Ogilvy (Jhb)

Magazine


  • 1. SL Magazine/Oct Issue “Sex Track/Bad Covers” - Grey SA
  • 2. Distell/Savanna “Cameltoe” - Draftfcb (CT)
  • 3. BMW/3 Series “Memory” - Ireland/Davenport

Experiential


  • 1. Unilver/Flora Margarine “Meet Wally's Heart” - Lowe Bull (Jhb)
  • 2. Rock4Aids “Condoms” - Joe Public
  • 3. SABC/RSG “Gwen Stefanie/Genesis” - McCann Erickson
  • 3. Havaians “Tree” - Net#Work BBDO

The judging panel for October 2008 comprised:

  • Rajesh Ranchod, Leo Burnett
  • Graeme Jenner, Net#work BBDO
  • Jayson Dicks, Grey
  • Gavin Dexter, Ogilvy
  • Shelley Smoler, TBWA\Hunt\Lascaris
  • Xolisa Dyeshana, Joe Public
  • Eion Welsh, Lowe Bull,
  • Larry Katz, Draftfcb
  • David Jennings, Publicis

Creative Circle results for September 2008

Newspaper


  • 1. Independent Newspapers/Saturday Argus “Hanging Tough/The Game/Beach” - KingJames (CT)
  • 2. Independent Newspapers/Cape Times “Heritage Day” - Lowe Bull (CT)
  • 3. Standard Bank/Chip & Pin Technology “Cat Burglar/Convict/Thief” - TBWA\Tequila

Magazine


  • 1. EA Games/Fifa O8 “Team Photo” - Draftfcb (Jhb)
  • 1. Masterfoods/Pedigree Active “The Great Journey” - TBWA\Hunt\Lascaris\Johannesburg
  • 2. Mini/Mini Cooper “Gun” - BlackRiver FC

Outdoor


  • Entries held over to October

TV/Cinema


  • 1. Sasol/Paralympics Sponsorship “Chairs vs Champs” - The Jupiter Drawing Room (South Africa)
  • 1. Neotel/Telecommunications “No Restrictions” - TBWA\Hunt\Lascaris\Johannesburg
  • 2. Nando's/Vitality Meal “Less Fat” - The Scoville Unit
  • 3. Cadbury/Lunch Bar “Bear/Crutches” - Publicis

Radio


  • 1. 8 Ink Media/National Geographic Kids magazine “Pacman/Space Invaders/Tekken” - FoxP2
  • 2 . Independent Newspapers/Weekend Argus “Clever Kids/Women/Witlack” - KingJames (CT)
  • 3. Associated Magazines/Marie Claire - Sept Issue “Messages/Radio Call/Fishnet Tie/ Body Conscious/CSI” Ireland/Davenport

The judging panel for September 2008 comprised:

  • Brett Morris, The Scoville Unit
  • Bruce Anderson, Net#work BBDO
  • Francois Boshoff, Volcano
  • Michelle McKenna, Ogilvy
  • Charles Pantland, TBWA\Hunt\Lascaris
  • Justin Wanliss, EuroRSCG
  • Dominque Silva, Lowe Bull,
  • Neo Mashinga, Draftfcb
  • Liam Olding, TJDR

Commented September chairperson Brett Morris, “There was not much to choose from this month, in fact so little in outdoor that we agreed to push them through to next month. Slim pickings in general though and the judges were decidedly underwhelmed. Seems the best ads of the month did come through (operative words being ‘of the month'). Which is the whole point really. Whether they are Ad of the Year contenders is another story.”

  • Newspaper: “These were the best on offer. 'Nuff said.”
  • Magazine: “The best ads came through. Nice to see some great crafting on the Mini ‘gun'.”

  • Radio: “Outright winner for National Geographic Kids mag and some stronger single ideas that pulled the campaigns through in second and third. Not much competition though.”
  • TV: “A bit more to choose from in this category for a change, with some great crafting from both spots in first place.”

    Morrins also thanked Vega for hosting them at the last minute. “The scones were good, if not a little expensive and the room smelled like a wet gym togbag, but otherwise a lovely afternoon. Sharp.”

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