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Angus Kneale to chair Film Craft executive jury at NYF International Advertising Awards

The New York Festivals International Advertising Awards® has announced the inaugural Film Craft executive jury and that Angus Kneale, chief creative officer of The Mill will head the panel of ten film industry experts

1 day ago

Facebook introduces new shopping ad format to showcase products

Marketers want better ways to visually inspire mobile shoppers to purchase, and so Facebook is introducing a new ad format called 'collection'

2 days ago

BAT feels return of ASA's power

Despite news reports, the Advertising Standards Authority (ASA) is alive and kicking, with no hint of it going anywhere, as it asserts its power in the British American Tobacco (BAT) case

By Andrew Papadopoulos 3 days ago

Take one Spitfire, three directors and two producers - what do you get? The Greatest Movie Ever Made

Presented with the opportunity of working with M-Net Movies to create “The Greatest Movie Ever Made”, Spitfire approached it as you would expect: with guns blazing

Issued by Spitfire Films 3 days ago

Insel joins Dentsu Aegis Network

ACCRA, Ghana - Insel Communications has announced its new affiliation with leading global advertising network Dentsu Aegis Network Sub-Saharan Africa

Issued by Dentsu Aegis Network 3 days ago

How to adapt your marketing strategy when expanding to new regions

Globalism has both opened new doors and created new challenges for startups all over the world. Digital technology, new trade agreements, the trend towards cultural assimilation and other factors have enabled businesses to reach customers in other countries. Even the United States, which is the world's largest economy, only accounts for 17% of global GDP

By Ryan Kh 3 days ago

Orchids & Onions: 21st Century spin: Sowing the seeds of a “good news” story

One of the phrases I hate most in a marketing, and media context is: content generation. It's so soul-less. What's wrong with “story telling”? Too analogue for you

By Brendan Seery 3 days ago

The MediaShop moves offices

The MediaShop's Johannesburg office moved premises Wednesday, 22 March after 20 years at its previous location in Morningside. The new address is Building B, The Main Straight Office Park, corner of Main and Portman Roads in Bryanston

3 days ago

Google tools up to fix ads in wrong places

LONDON - Google, which has seen a slew of companies withdraw ads after they appeared alongside extremist content, said on Tuesday it was introducing new tools to give firms greater control

3 days ago

Markstry in the driver's seat as Renault KWID takes off

The new Renault KWID has a taste for adventure with dynamic performance. Spitfire's Markstry? Ditto. Which is why Markstry and Renault are a match made in

Issued by Spitfire Films 22 Mar 2017

Cannes Lions Creative Marketer of the Year 2017 is... Burger King!

Honouring the global restaurant brand's creative communications, the Cannes Lions International Festival of Creativity has announced Burger King as the Creative Marketer of the Year 2017.

20 Mar 2017

When you need to supersize your content, order a Spitfire with all the trimmings

What would you like with your new McDSupremes burger? McDonald's digital agency Mirum wanted the lot, and Spitfire's Markstry was more than happy to oblige

Issued by Spitfire Films 20 Mar 2017

2017 D&AD Festival creative identity launched

The new D&AD Festival visual identity, designed by The Beautiful Meme, has been released in animations with tangible textures, explosions of activity and a flurry of shape shifting

20 Mar 2017

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