The Creative Circle Ad of the Month results for September/October 2014 have been announced, and chairperson for the digital judging panel that month, Brian Carter - Executive Creative Director at Liquorice comments: "There was some great work entered into this quarters Creative Circle awards. It's great to see the digital work in South Africa maturing."
| Category | September/October 2014 |
|---|---|
| 1. Yellow Pages Yellowpages.co.za "Durban/Brooklyn Clarens" - 360Eight | |
| 2. Honda Genuine Parts "Restaurant/Flight/Boss/Theatre" - DDB SA | |
| 3. District Six Museum 20th Birthday "Heritage Day-Mock Newspaper" - Ogilvy & Mather CT | |
| Radio | 1. Caltex Drive Safe Initiative "Police Siren" - Y&R SA |
| 2. Volkswagen Text & Drive - Patience "News/Dress/Dinner" - Ogilvy & Mather CT | |
| Multichoice DStv Explora "Smeagol/Darth/Scarface" - Ogilvy & Mather JHB | |
| Out of Home | Not enough entries - held over to next month |
| Experiential | 1. Brandhouse Johnnie Walker "Meet your match" - King James CT |
| 2. Volkswagen Polo "Polo Tag" - Ogilvy & Mather CT | |
| 3. Sanlam "One Rand Man" - King James | |
| Film | 1. Chicken Licken Big John "Trucker" - Net#Work BBDO |
| 2. Mondelez Cadbury Dairy Milk "Triplets" - Ogilvy & Mather JHB |
| September/October 2014 advertising judges |
|---|
| Alistair King, King James CT (Chair) |
| Michael Lees Rolf, FoxP2 |
| Gareth McPherson, Publicis Machine |
| Mike Barnwell, FCB CT |
| Livio Tronchin, Derrick |
| Alistair Morgan, Lowe & Partners |
| Jacques Massardo, Ogilvy & Mather CT |
| Gareth Cohen, Y&R SA |
| Wallace Seggie, 360Eight |
| Kelly Putter, Bletchley Park |
| September/October 2014 digital judges |
|---|
| Brian Carter, Liquorice (Chair) |
| Jake Bester, Publicis Machine |
| Chris Rawlinson, Ogilvy & Mather CT |
| Mike Beukes, Saatchi Synergize |
| Johan Schwela, 140 BBDO |
| September/October 2014 digital chair comments | There were some good debates had over the work and ultimately 3 deserving winners were chosen |
| 1. Sanlam "One Rand Man" - King James CT | This campaign captured South Africa's imagination and hearts. It was great to see how a relatively uninteresting topic could be made entertaining through a great narrative. Branded content at its best. |
| 2. Peninsula School Feeding Association "Social Feed" - HelloComputer | Great idea. A simple, well executed concept with the capacity to create change. Definitely one to watch in the future. We felt this platform has massive potential, but at this stage too early to gauge its success with relatively low results. |
| 3. Adidas "Unite Joburg" - Publicis Machine | The judges loved the simplicity of the ticket seeding idea. We felt it really reflected the nature of the adidas originals brand to distribute the tickets in this way. Everything from the ticket seeding to the post event gallery was in tune with the brand. Each digital channel was well executed. |
It's also worth mentioning that there was a beautifully crafted website entered for PPS, which would definitely win something at a craft level.
Alistair King talk about the work:
Congratulations to all concerned.
For more, go to www.creativecircle.co.za, www.adlip.co.za and ididthatad.com.
