An evolution of the Branded Content & Entertainment Lions category, the Entertainment Lions celebrate creativity that turns content into culture; work that is unskippable and captivating. Goodman commented, "Ads are interruptive. This jury will be looking for work that is so engaging it draws an audience, rather than interrupts it. We believe that the best brands in the world can achieve their marketing objectives and entertain people simultaneously. And we'll be awarding those brands with the first-ever Entertainment Lions."
Josh Rabinowitz adds, "Music has always been one of the most important facets of culture, communication, technology and entertainment. Cannes Lions has become the premiere gathering point for all of those aspects, and I look forward to engaging with my peers and honouring the great work created in the music space. From a branding perspective, music is the sensory input which stays with us the longest and even lingers on in the human mind for the entirety of one's life - what better way to brand and communicate."
Lions Entertainment will take place during Cannes Lions on 23 & 24 June 2016 in the Palais des Festivals, Cannes, France. The juries will convene in Cannes to judge all of the entries before revealing and honouring the winners at the Lions Entertainment Awards Ceremony on 24 June. For more information, go to www.canneslions.com.
