The Design Lions celebrate visual craftsmanship. Entries need to demonstrate how design has been used to define a brand or communicate its key messages. It's all about work where a unique visual identity leads to consumer recognition or understanding.
Bronze Lions were awarded for the following SA work:
The Grand Prix then went to AP Thailand and CJ Worx Bangkok for AP Public Company Ltd’s Property Development work, ‘The Unusual Football Field’. The work was hailed for transforming small spaces into fun public ones.
View the full table of winning work below:
| Entrant | Title | Client | Product | Award |
| AP THAILAND, Bangkok / CJ WORX, Bangkok | THE UNUSUAL FOOTBALL FIELD | AP (THAILAND) PUBLIC COMPANY LIMITED. | PROPERTY DEVELOPMENT | Grand Prix |
| OGILVY NEW YORK | THE REFUGEE NATION | AMNESTY INTERNATIONAL | AWARNESS AROUND THE REFUGEE CAUSE | Gold Lion |
| DDB GROUP GERMANY, Berlin | WORDS OF WELCOME | VEREIN FÜR BERLINER STADTMISSION | TAPE ROLL | Gold Lion |
| VML, Kansas City | WELCOME TO MY NEIGHBORHOOD | YOUTH AMBASSADORS | NON-PROFIT ORGANIZATION | Gold Lion |
| LEO BURNETT TORONTO | IKEA: COOK THIS PAGE | IKEA CANADA | IKEA CANADA | Gold Lion |
| PEREIRA & O'DELL, San Francisco | WRITING OUR RIGHTS: THE EMPOWERMENT WORKBOOK | IGNITE | IGNITE | Gold Lion |
| CLEMENGER BBDO MELBOURNE | MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | Gold Lion |
| Y&R DUBAI | ONE BOOK FOR PEACE | INTERRELIGIOUS COUNCIL OF BOSNIA AND HERZEGOVINA | INTERRELIGIOUS COUNCIL OF BOSNIA AND HERZEGOVINA | Gold Lion |
| LEO BURNETT MELBOURNE | REWORD | HEADSPACE | REWORD | Gold Lion |
| HEIMAT, Berlin | ART BEATS HATE | LEGACY BERLIN | NONE | Gold Lion |
| BBH, Singapore | UNLIMITED STADIUM | NIKE | NIKE LUNAR EPIC | Gold Lion |
| SNAP, Los Angeles | SPECTACLES | SNAP, INC. | SPECTACLES | Gold Lion |
| CLEMENGER BBDO MELBOURNE | MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | Gold Lion |
| McCANN NEW YORK | FEARLESS GIRL | STATE STREET GLOBAL ADVISORS | SHE ETF | Gold Lion |
| IART, Basel / CHRIST & GANTENBEIN, Basel | LIGHT FRIEZE | CONSTRUCTION AND TRANSPORT DEPARTMENT OF THE CANTON OF BASEL-STADT | NEW BUILDING FOR THE KUNSTMUSEUM BASEL | Gold Lion |
| OGILVY NEW YORK | THE REFUGEE NATION | AMNESTY INTERNATIONAL | AWARNESS AROUND THE REFUGEE CAUSE | Gold Lion |
| MANVSMACHINE, London / NIKE, Hilversum | NIKE AIR MAX '17 — THE ART OF NEGATIVE SPACE | NIKE EUROPE | NIKE AIR MAX 2017 | Gold Lion |
| OGILVY & MATHER, Chicago | THE ONE MOMENT | MORTON SALT | MORTON SALT | Gold Lion |
| TUTKOVBUDKOV, Volgograd | OK GO — UPSIDE DOWN & INSIDE OUT | S7 AIRLINES | S7 AIRLINES | Gold Lion |
| OGILVY NEW YORK | THE REFUGEE NATION | AMNESTY INTERNATIONAL | AWARNESS AROUND THE REFUGEE CAUSE | Gold Lion |
| McCANN NEW YORK | FEARLESS GIRL | STATE STREET GLOBAL ADVISORS | SHE ETF | Gold Lion |
| SID LEE, Toronto | FUEL TRANSPORT | FUEL TRANSPORT | LOGISTICS | Silver Lion |
| IMPACT BBDO, Dubai | MAKING SENSE OF DYSLEXIA | SYDLEXIA | DYSLEXIA CORRECTING FACILITY | Silver Lion |
| SAATCHI & SAATCHI, Singapore | BURNT | BIRDLIFE INTERNATIONAL | BIRD HABITAT PROTECTION | Silver Lion |
| OGILVY & MATHER MUMBAI | SAVLON HEALTHY HANDS CHALK STICKS | ITC SAVLON | SAVLON HEALTHY HANDS CHALK STICKS | Silver Lion |
| FCB CHICAGO | TEDDY GUN | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | ANTI-GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING IN ILLINOIS | Silver Lion |
| FCB BRASIL, São Paulo | THE CORRUPTION CONVERTER | ESTADÃO NEWSPAPER | INSTITUTIONAL | Silver Lion |
| R/GA SAN FRANCISCO | BOTBOT | REPLY.AI | BOTBOT | Silver Lion |
| FCB BRASIL, São Paulo | THE CORRUPTION CONVERTER | ESTADÃO NEWSPAPER | INSTITUTIONAL | Silver Lion |
| TBWA\PARIS, Paris / DAN PARIS, Boulogne-Billancourt | THE MAGIC WALLPAPER | CASTORAMA | STORE TOOLS | Silver Lion |
| HUGE, New York | NOTIFICA: THE APP YOU'LL BE GLAD YOU DON'T NEED | UNITED WE DREAM | NOTIFICA ALERT SERVICE APP | Silver Lion |
| TBWA\PARIS, Paris / DAN PARIS, Boulogne-Billancourt | THE MAGIC WALLPAPER | CASTORAMA | STORE TOOLS | Silver Lion |
| LEO BURNETT MELBOURNE | REWORD | HEADSPACE | REWORD | Silver Lion |
| GREY BRAZIL, São Paulo | THE COLOUR OF CORRUPTION | RECLAME AQUI | VIGIE AQUI | Silver Lion |
| BBH, Singapore | UNLIMITED STADIUM | NIKE | NIKE LUNAR EPIC | Silver Lion |
| ELASTIQUE, Cologne | THREEBOTS - THE WORLD OF MITSUBISHI ELECTRIC | MITSUBISHI ELECTRIC EUROPE B.V. | MITSUBISHI ELECTRIC INDUSTRIAL AUTOMATION & SEMICONDUTOR SOLUTIONS: 3 INDUSTRIAL ROBOTS, SERVO MOTION DRIVE + AMPLIFIER, LOW VOLTAGE SWITCHGEAR, IQ-R-MODULAR PLC, IQ-F COMPACT PLC, 7TH GENERATION NX-TYPE IGBT, FREQUENCY INVERTER, TFT SCREEN | Silver Lion |
| FCB CHICAGO | TEDDY GUN | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | ANTI-GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING IN ILLINOIS | Silver Lion |
| McCANN TOKYO | AMAZON FASHION WEEK TOKYO 2017 S/S OPENING ACT | AMAZON JAPAN G.K. | AMAZON FASHION | Silver Lion |
| CLEMENGER BBDO | TOUCHCAST, Wellington | THE CONSCIOUS CROSSING | KIWIRAIL | KIWIRAIL | Silver Lion |
| LG2 TORONTO | GIVE-A-CARE | RETHINK BREAST CANCER | RETHINK BREAST CANCER | Silver Lion |
| V, Minsk / CRAZYSERVICE, Minsk | CS LIGHT BULBS | CRAZYSERVICE | LIGHT BULBS | Silver Lion |
| TAPROOT DENTSU, Mumbai | ADIDAS ODDS | ADIDAS | ADIDAS SHOE | Silver Lion |
| DEMNER, MERLICEK & BERGMANN, Vienna | SIGNED BY BEES | A. DARBO AG | DARBO AUSTRIAN BEEKEEPER'S HONEY | Silver Lion |
| KBS, Toronto | INNOCENCE CANADA LOGO | INNOCENCE CANADA | TBD | Silver Lion |
| OGILVY NEW YORK | TYPE WITH PRIDE | NEWFEST & NYC PRIDE | 'GILBERT' FONT | Silver Lion |
| VML, Kansas City | WELCOME TO MY NEIGHBORHOOD | YOUTH AMBASSADORS | NON-PROFIT ORGANIZATION | Silver Lion |
| JEKYLL AND HYDE, St. Petersburg | SO FRESH, THAT IS STILL WILD | OCEAN TRADING COMPANY-P | SEAFOOD | Silver Lion |
| HEREZIE, Paris | SOUNDS OF TRAUMA | DAVID LYNCH FOUNDATION | DAVID LYNCH FOUNDATION | Silver Lion |
| TBWA\CHIAT\DAY, Los Angeles | G ACTIVE | GATORADE | GATORADE | G ACTIVE | Silver Lion |
| ELASTIC, Santa Monica | WESTWORLD | HBO | WESTWORLD | Silver Lion |
| DENTSU INC., Tokyo | THE STUDY OF HUMAN BEING | DENTSU ADVERTISING AWARDS SELECTION COUNCIL | DENTSU ADVERTISING AWARDS 2016 | Silver Lion |
| DDB NEW YORK | 100 THINGS | GUN BY GUN | CROWDFUNDED GUN BUYBACK NON PROFIT | Silver Lion |
| SERVICEPLAN, München / DOT INCORPORATION, Seoul / SERVICEPLAN KOREA, Seoul | DOT. THE FIRST BRAILLE SMARTWATCH | DOT | DOT | Silver Lion |
| FCB CHICAGO | TEDDY GUN | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | ANTI-GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING IN ILLINOIS | Silver Lion |
| THE PARTNERS, London | THE BUTCHER THE BAKER | THE BUTCHER THE BAKER | A BUTCHERY-BAKERY BUSINESS | Bronze Lion |
| UNIFORM DESIGN, Oslo | IDENTITY - UNIVERSITY OF BERGEN, FACULTY OF FINE ART, MUSIC AND DESIGN | UNIVERSITY OF BERGEN, FACULTY OF FINE ART, MUSIC AND DESIGN | UNIVERSITY | Bronze Lion |
| ONE TWENTY THREE WEST, Vancouver | VANCOUVER MURAL FESTIVAL IDENTITY | VANCOUVER MURAL FESTIVAL | VANCOUVER MURAL FESTIVAL | Bronze Lion |
| SAATCHI & SAATCHI, London | MAGENTA UNLEASHED | DEUTSCHE TELEKOM | DEUTSCHE TELEKOM | Bronze Lion |
| JUNIPER PARK\TBWA, Toronto | MILLER LITE | MILLER COORS | MILLER BEER | Bronze Lion |
| TBWA\CHIAT\DAY, Los Angeles / GRID WORLDWIDE, Johannesburg | TBWA\ IDENTITY REFRESH | TBWA\ | TBWA\ WORLDWIDE | Bronze Lion |
| HAKUHODO INC., Tokyo | THE WASHI LINGERIE POSTER | RC CORP. FRANCE- JAPON | RICCA | Bronze Lion |
| DENTSU INC., Tokyo | THE STUDY OF HUMAN BEING | DENTSU ADVERTISING AWARDS SELECTION COUNCIL | DENTSU ADVERTISING AWARDS 2016 | Bronze Lion |
| DDB DUBAI | FINDING HER | UN WOMEN - EGYPT | UN WOMEN | Bronze Lion |
| NBS, Rio De Janeiro | FAVELAGRAFIA | APPLE | IPHONE | Bronze Lion |
| GREY GERMANY, Düsseldorf | OPEN YOUR EYES | TERRE DES FEMMES | FGM | Bronze Lion |
| OGILVY, Bangkok | BUILD THE FUTURE_1 | DKSH (THAILAND) LTD. | LEGO | Bronze Lion Campaign |
| OGILVY, Bangkok | BUILD THE FUTURE_2 | DKSH (THAILAND) LTD. | LEGO | Bronze Lion Campaign |
| LOVED, Hamburg | ALI COLA. THE COLA IN SKIN COLORS. | ALI GETRÄNKE UG / HMB GMBH & CO. KG | ALI COLA | Bronze Lion |
| THESE DAYS - WUNDERMAN, Antwerp | COINS OF HOPE | CHILD FOCUS | PUBLIC SERVICE - BELGIAN CENTER FOR MISSING AND SEXUALLY EXPLOITED CHILDREN | Bronze Lion |
| LEO BURNETT INDIA, Mumbai | ROADS THAT HONK | HPCL | HP LUBRICANTS | Bronze Lion |
| OGILVY & MATHER HONG KONG / BRAND UNION, Hong Kong | THE REDACTIVISTS | AMNESTY INTERNATIONAL HONG KONG | AMNESTY INTERNATIONAL HONG KONG | Bronze Lion |
| SID LEE, Toronto | FUEL TRANSPORT | FUEL TRANSPORT | LOGISTICS | Bronze Lion |
| GEOMETRY GLOBAL, London / GEOMETRY GLOBAL COLOMBIA, Bogotá | POSTERS FOR CATCHING FISHERMEN | MINISTERIO DE AMBIENTE Y DESARROLLO SOSTENIBLE | DIRECCIÓN DE ASUNTOS MARINOS, COSTEROS Y RECURSOS ACUÁTICOS | Bronze Lion |
| PEREIRA & O'DELL, San Francisco | WRITING OUR RIGHTS: THE EMPOWERMENT WORKBOOK | IGNITE | IGNITE | Bronze Lion |
| McCANN LONDON | REALITY XMAS | DOCTORS OF THE WORLD | INTERNATIONAL MEDICAL CHARITY | Bronze Lion |
| GOOGLE, New York / GOOGLE CREATIVE LAB, New York | CREATIVE LAB FIVE APPLICATION SITE | GOOGLE INC | WEBSITE | Bronze Lion |
| CLEMENGER BBDO MELBOURNE | MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | Bronze Lion |
| SAPIENTRAZORFISH, Singapore | DESPERADOS ART HACK — PAINTING THE UNPAINTABLE CITY | ASIA PACIFIC BREWERY | DESPERADOS | Bronze Lion |
| SNAP, Los Angeles | SPECTACLES | SNAP, INC. | SPECTACLES | Bronze Lion |
| LEO BURNETT MELBOURNE | REWORD | HEADSPACE | REWORD | Bronze Lion |
| IRIS WORLDWIDE, London | ADIDAS NEO SNAPCHAT - #MYNEOLABEL | ADIDAS | ADIDAS NEO | Bronze Lion |
| McCANN LIMA | HIJACKED HIGHWAY | SODIMAC | SODIMAC HOMECENTER | Bronze Lion |
| MARCEL SYDNEY | TIGER TRADING CO | HEINEKEN ASIA PACIFIC PTE. LTD. | TIGER BEER | Bronze Lion |
| DAVID, Miami | SCARIEST BK | BURGER KING | BURGER KING | Bronze Lion |
| CONTRAPUNTO BBDO, Madrid | CHAMALEON | MERCEDES-BENZ ESPAÑA, S.A. (SMART) | CAR | Bronze Lion |
| AC mcgarrybowen, Mexico City | WEIGHT TAG | SAMSONITE | SAMSONITE | Bronze Lion |
| GREY CHILE, Santiago | FRIENDLY BARS | COCA-COLA | COCA-COLA SHOPPER | Bronze Lion |
| J. WALTER THOMPSON, London | ASH TO ART | GLASGOW SCHOOL OF ART | GLASGOW SCHOOL OF ART | Bronze Lion |
| HEIMAT, Berlin | ART BEATS HATE | LEGACY BERLIN | NONE | Bronze Lion |
| HEIMAT, Berlin | ART BEATS HATE | LEGACY BERLIN | NONE | Bronze Lion |
| McCANN MELBOURNE | MADE POSSIBLE BY MELBOURNE | UNIVERSITY OF MELBOURNE | X | Bronze Lion |
| McCANN MELBOURNE | YMCA PLAYNASIUM | YMCA | PLAYNASIUM | Bronze Lion |
| OGILVY NEW YORK | MINIATURE WORLDS | LENOVO | YOGABOOK | Bronze Lion |
| FAMOUS INNOVATIONS, Mumbai | THE PROPOSAL BOX THAT'LL GET YOU A YES | CARATLANE - A TATA PRODUCT | CARATLANE'S SPECIAL EDITION ENGAGEMENT RINGS | Bronze Lion |
| GOODBY SILVERSTEIN & PARTNERS, San Francisco | STACY'S STANDS WITH YOU | STACY'S PITA CHIPS | STACY'S PITA CHIPS | Bronze Lion |
| OPENCO – THE OPEN COLLABORATION, Johannesburg | MARKED BY BRAVERY | SOWETO GOLD | SOWETO GOLD '76 | Bronze Lion |
| MEDIACOM, London / adam&eveDDB, London | GIVE THE RAINBOW | WRIGLEYS | SKITTLES | Bronze Lion |
| DDB GROUP GERMANY, Berlin | WORDS OF WELCOME | VEREIN FÜR BERLINER STADTMISSION | TAPE ROLL | Bronze Lion |
| BEDOW, Stockholm | TERRI TIMELY, LOGOTYPE | TERRI TIMELY | LOGOTYPE | Bronze Lion |
| SID LEE, Toronto | FUEL TRANSPORT | FUEL TRANSPORT | LOGISTICS | Bronze Lion |
| OGILVY & MATHER, London | INTERPRETATION | THE UCL CENTRE FOR THE FORENSIC SCIENCES | FORENSIC SCIENCE LAB FUNDING | Bronze Lion |
| OGILVY NEW YORK | TYPE WITH PRIDE | NEWFEST & NYC PRIDE | 'GILBERT' FONT | Bronze Lion |
| DRAGON ROUGE, Suresnes | FUSING STENCIL TYPOGRAPHY AND PARISIAN BRIDGES TO CROSS BOUNDARIES BETWEEN PLACE | CITY OF PARIS | PARC RIVES DE SEINE | Bronze Lion |
| TBWA\HUNT\LASCARIS, Johannesburg | BEAUTIFUL PATHOGENS | GOODBYE MALARIA | GOODBYE MALARIA | Bronze Lion |
| DENTSU INC., Tokyo | INDUSTRIAL JP | KOMATSU SPRING INDUSTRIAL CO., LTD., ASAISEISAKUSYO.CO.LTD., SHIN EI INDUSTRY CO., LTD., SAKAMOTO FACTORY LTD., GOKO HATSUJO, CO., LTD., IWASAHAGURUMA CO., LTD, YUKI PRECISION CO., LTD | SMES IN JAPAN | Bronze Lion |
| DENTSU INC., Tokyo | MOTION SONIC PROJECT | SONY CORPORATION | CORPORATE BRANDING | Bronze Lion |
| CREATIVE ARTISTS AGENCY, Los Angeles / CHIPOTLE, New York | A LOVE STORY | CHIPOTLE MEXICAN GRILL, INC. | CHIPOTLE MEXICAN GRILL | Bronze Lion |
| WHITE RABBIT, Budapest / MOHOLY-NAGY UNIVERSITY OF ART AND DESIGN, Budapest | WE ARE ALL CONNECTED | WWF HUNGARY | WWF | Bronze Lion |
| R/GA, New York | SAMSUNG GALAXY S8: TIMES SQUARE TAKEOVER | SAMSUNG | SAMSUNG GALAXY S8 | Bronze Lion |
| SID LEE, Toronto | FUEL TRANSPORT | FUEL TRANSPORT | LOGISTICS | Bronze Lion |
| GREY GERMANY, Düsseldorf | OPEN YOUR EYES | TERRE DES FEMMES | FGM | Bronze Lion |
| MAGPIE STUDIO, London | JOHNSTON CENTENARY POSTER | TFL | TFL | Bronze Lion |
| KBS, Toronto | INNOCENCE CANADA LOGO | INNOCENCE CANADA | TBD | Bronze Lion |
The Festival of Creativity runs from 17-24 June 2017, with Cinemark the official local representative for the Cannes Lions International Festival of Creativity.
Visit the official Cannes Lions website and our Cannes Lions special section for more information.
