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#Loeries2017: All the Print, Outdoor and Out of home (OOH) finalists!

Finalists have been announced in the Loeries' Print, Outdoor and Out of home (OOH) categories. The print communication category includes newspaper advertising, sponsored by The Times, while the outdoor and out of home (OOH) category is sponsored by JCDecaux

17 Aug 2017

OOH flies high in airports as passenger numbers increase

Air travel is booming - who wouldn't want to reach a burgeoning market of largely affluent business and leisure travellers, some of whom are the SADC region's key decision-makers?

Issued by Provantage Media Group 14 Aug 2017

Cadburys Martian's abducting ATM screens across South Africa

Cadbury's (Mondelez) Martian campaign has landed in South Africa in the last few weeks and it's everywhere, but it's an ‘out-of-this-world' platform that's targeting consumers right at the point of purchase

Issued by Guerrilla IMC 14 Aug 2017

The critical role of out-of-home in the marketing mix

With almost two-thirds of all consumer purchases made within half an hour of being exposed to out-of-home advertising, it's time to revisit the critical role the medium plays in the broader marketing mix

By Howard Lonstein, Issued by Provantage Media Group 11 Aug 2017

#Loeries2017: Jury president jabber with Keith Cartwright

I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Rounding off the series is Keith Cartwright, executive creative director at BSSP, the largest independent advertising agency in California

By Leigh Andrews 28 Jul 2017

Creative is the key to effective OOH

In South Africa, it seems that creatives are most often not custom-designing for OOH. Could this be because we see OOH as an extension of a campaign, not a medium in its own right?

By Howard Lonstein, Issued by Provantage Media Group 26 Jul 2017

Provantage Media Group: 100% South African and black-owned with BEE Level 1 status

Leading out-of-home company Provantage Media Group has just been awarded a Level 1 B-BBEE rating by Grant Thornton - the highest BEE rating achievable

Issued by Provantage Media Group 20 Jul 2017

Transit Ads rebrands to offer bigger, bolder and better

Transit Ads and its widespread digital television network, Transit.TV, have been rebranded and refreshed in line with the wants and needs of its target audience, providing advertisers with opportunities that are bolder, better and more powerful

Issued by Provantage Media Group 18 Jul 2017

Western Cape Provincial Government books 'booze free roads' campaign on Oasis Digital Networks platform

Oasis Digital Networks is delighted to welcome the first booking from the Provincial Government on our DOOH forecourts in the Western Cape

Issued by Oasis Digital Networks 7 Jul 2017

Good Food & Wine Show books with Oasis Digital Networks for the first the time

With Marco Pierre White and Jan Hendrik van der Westhuizen as headline chefs, South Africa's largest culinary event will be held at the Ticketpro Dome from Friday, 28 July, to Sunday, 30 July

Issued by Oasis Digital Networks 6 Jul 2017

Digitally impress through DOOH and social media blending

Integrating social media campaigns with DOOH boosts visibility and reach and allows the audience to become part of the campaign

3 Jul 2017

Alliance Media conscious about carbon

Alliance Media has made use of World Environment Day, earlier this month, to review their sustainable environmental policy

Issued by Alliance Media 20 Jun 2017

#CannesLions2017: Outdoor Lions winners!

The 64th annual Cannes Lions Festival of Creativity hosted the Cannes Lions Outdoor award ceremony on 19 June 2017, with a single SA agency shining bright

19 Jun 2017

Uber - Ditch Your Keys campaign

Uber recently booked a basket of Oasis Digital Networks' new digital screens at the forecourts for the latest OOH part of their “Ditch Your Keys" campaign

Issued by Oasis Digital Networks 14 Jun 2017

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International

First shortlist out for Clio Awards

The first shortlists for the Clio Awards have been announced in the Film, Print, Print Technique, Out of Home, Direct, Events/Experiential, Branded Entertainment, Branded Content, Digital/Mobile, Social Media, Digital/Mobile Technique, Innovation, Integrated Campaign, Brand Partnerships & Collaborations and Student categories.

1 day ago

Email marketing: The key to successful small business

So much has been said and written about the effectiveness of email marketing and how small business owners can leverage this tool to grow their businesses. In fact, there is plethora of stories out there of successful entrepreneurs who literally used only email marketing to grow and scale their business.

By Boris Dzhingarov, Issued by Monetary Library 2 days ago

Could Google become the dominant force in hospitality?

Google, whose mantra used to be ‘Don't be evil' (until it dropped it for the motto ‘Do the right thing'), is almost omnipresent in our lives these days. We use it for all sorts of online searches, whether it's trying to access arcane information or find our way from A to B.

By Stuart Pallister 2 days ago

#Loeries2017: Be stupid, fail harder and give it all away, says BSSP's Keith Cartwright

The son of a Pentecostal pastor, Keith Cartwright grew up in church and according to him it was a very, very strict religion and it forced him to keep a schedule. Six days a week, 2 hours a day and 8 hours on a Sunday, he had to be in church. This schedule taught Cartwright a lot of discipline. It taught him to sit still and it taught him to pay attention. Besides all the religious and moral lessons that he learned, there were other disciplines that crafted his mind and gave him focus. In the second part of this coverage, he lists three; be stupid, fail harder and give it all away.

By Juanita Pienaar 3 days ago

Loeries2017: Building the new creative economy at the speed of thought

Thursday, 17 August marked the second annual Loeries Masterclasses featuring industry leaders and experts speaking on a range of topics targeting various audiences within the creative industry.

By Jessica Tennant 17 Aug 2017

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