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#PAMRO2017 OOH measurement solutions being rolled out in Africa
#PAMRO2017 OOH measurement solutions being rolled out in Africa

Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this

By Louise Marsland 31 Aug 2017

welcomia ©
#Pamro2017: Key learnings and challenges from SA Outdoor Measurement Council's journey

Sanna Fourie, head of statistics at Ask Afrika sheds light on the challenges and learnings from the SA Outdoor Measurement Council's journey

By Juanita Pienaar 30 Aug 2017

Lyn Jones
#Newsmaker: In Touch Media's newly appointed Lyn Jones on OOH

Lyn Jones was recently appointed regional manager for out of home media company, In Touch Media. She believes the OOH landscape is "evolving into a strategic and imperative medium to have within the media mix” and is particularly looking forward to

By Jessica Tennant 22 May 2017

Q&A with Hubble CEO on Uber's new entertainment device
Q&A with Hubble CEO on Uber's new entertainment device

Following the announcement of Uber's new interactive entertainment service, provided by Hubble (previously Taxi Media Group), CEO Justin Duveen shares the impact its having on the driver, the rider and the advertiser

By Jessica Tennant 27 Feb 2017

(c) Ali Gokhan -
#FDTOOH: Making out of home work

The reality of out of home (OOH) is that it is much more complex than targeting consumers travelling from home to work and back, and how OOH taps into that complexity to determine its success

By Danette Breitenbach 17 Feb 2017

(c) Roman Fedin -
#FDTOOH: Following the breadcrumbs

The functions of out of home (OOH) touchpoints are rapidly changing, moving from driving awareness across audiences to purchasing products. OOH is at the beginning of a revolutionary change as disruptive forces, including consumer media habits, advertiser demands and technological advances, change the medium

By Danette Breitenbach 16 Feb 2017

#Newsmaker: Shamendran Naidu - Executive at Transit Ads
#Newsmaker: Shamendran Naidu - Executive at Transit Ads

Shamendran Naidu has been appointed as executive at Transit Ads. He has been part of the Provantage Media Group since 2009, and has plans to take the outdoor advertising space to the next level

By Beverley Klein 28 Nov 2016

Eish, it's lekker when billboards talk the lingo
Eish, it's lekker when billboards talk the lingo

South Africa is home to a multitude of cultures and languages. Many advertisers and marketers have therefore adopted the use of local languages and dialects as a tactic to engage on a more personal level with their audiences

By Terry Murphy 23 Nov 2016

Multicultural marketing and activations - the African context
Multicultural marketing and activations - the African context

Since Africa is so diverse, it is truly imperative that marketers understand the cultural, linguistic and religious nuances of the various territories when integrating 'local' activities into marketing tactics and strategies

By Vaughan Berry, Issued by Provantage Media Group 21 Oct 2016

[Newsmaker] Veronica Katay joins Outdoor Network
[Newsmaker] Veronica Katay joins Outdoor Network

Veronica Katay has joined Outdoor Network's Johannesburg office as key accounts manager. She has 20 years experience in the media and out of home industry

By Beverley Klein 10 Oct 2016

Why advertising to the commuter market makes good sense
Why advertising to the commuter market makes good sense

The commuter market is the country's single biggest consumer market, comprising approximately 22.6 million people and offering a valuable opportunity to advertising and media planners.

By Terry Murphy 14 Sep 2016

Transit media: ignore it at your peril
Transit media: ignore it at your peril

As all transit infrastructure is dramatically upgraded and improved, Out of Home (OOH) is set to become an integral part of the communication mix. This is especially so for transit media

By Danette Breitenbach 2 Sep 2016

[Newsmaker] Mzukisi Deliwe from Provantage Media Group
[Newsmaker] Mzukisi Deliwe from Provantage Media Group

Mzukisi Deliwe has been appointed deputy chief executive officer at Provantage Media Group. He was formally the executive director at the out of home media group

By Beverley Klein 29 Aug 2016

Amber Alert sign: Another example of the use of DOOH to locate missing/abducted children. Image ©  from Honolulu, Hawaii - ,
#MandelaMonth: Why we love billboards that save the world

For the past two years, the City of Cape Town has used a substantial number of Primedia Outdoor's billboards and bus shelters to highlight the problems around drug abuse; a campaign that has just rolled out once again in 2016

By Terry Murphy 26 Jul 2016

[Newsmaker] Jonathan Everest from Outdoor Network
[Newsmaker] Jonathan Everest from Outdoor Network

Jonathan Everest recently joined Outdoor Network's Johannesburg office as head of sales - Street Furniture. He plans to grow sales in the street furniture division, as well as expand the company's business offering

By Beverley Klein 25 Jul 2016

Image via NATIVE VML
And the knee bone's connected to the ankle bone

What makes a successful campaign might be an age-old question in the advertising world, but Ben Wagner, head of Native VML, asks whether it's as relevant today as it is was a decade ago

By Danette Breitenbach 24 Jun 2016

VW Mass transit
What Primedia Outdoor got from FEPE

The OOH industry is in the midst of a sea-change - that much was apparent at this year's FEPE conference in Barcelona

By Terry Murphy 21 Jun 2016

123RF
Successfully measuring OOH with the OMC

Measurement has always been tricky when it comes to OOH. How would advertisers know if their ad has been seen, and by how many people?

By Beverley Klein 25 May 2016

Corona billboard that won an award at the Obies this year.
What's driving the growth of OOH?

Below, find seven of the main drivers behind the current surge in growth of the out of home (OOH) industry

By Terry Murphy 9 May 2016

OOH measurement currency should bring even more growth
OOH measurement currency should bring even more growth

The launch of SA's first measurement currency for OOH advertising is just around the corner. What does this mean for the industry? Here's how the introduction of similar currencies has impacted other countries

By Terry Murphy 29 Apr 2016

Jean Sébastien Decaux
Making sense of the city

JCDecaux acquired Continental Outdoor Media in June last year. At a recent function at the Maslow Hotel in Sandton, Gauteng, Jean Sébastien Decaux

By Danette Breitenbach 21 Apr 2016

Advertising comes full circle: OOH is the new black
Advertising comes full circle: OOH is the new black

Increasing urbanisation and an unrivalled ability to make the most of digital and social innovation bring out of home advertising back to the top

By Terry Murphy 4 Apr 2016

[NewsMaker] Lee Curtis
[NewsMaker] Lee Curtis

Lee Curtis is General Manager of Posterscope SA. He will drive the overall day-to-day management for the strategy and planning teams. His main task is to develop new business alongside the management team

By Louise Marsland 16 Sep 2015

Aloha, not goodbye
Aloha, not goodbye

"I am starting again and I love it," says Ken Varejes, commenting on the recent announcement that he is leaving Primedia Unlimited to pursue other opportunities within the media and marketing industry

By Danette Breitenbach 28 Aug 2015

It's not about digital. It's not about mobile. It's certainly not about billboards
It's not about digital. It's not about mobile. It's certainly not about billboards

So what is digital out of home (DOOH) advertising really all about? It's about connecting brands and communities in context, through content and connecting brands and consumers with commerce

By Alasdair Muller 18 Aug 2015

Taking vehicle branding above and beyond
Taking vehicle branding above and beyond

Out of home branding is a trend that's growing in leaps and bounds, with billboards, digital signage and more. But there's one that's been the business of Graffiti for the past 16 years: vehicle branding

By Beverley Klein 8 Jul 2015

Insights from the Festival of Media Global 2015
Insights from the Festival of Media Global 2015

The Festival of Media Global 2015 took place in Rome and was awash with the cream of the media crop, media network CEOs, TV conglomerate heads and procurement and media managers from large brands the world around

By John Beale 29 Jun 2015

Digital Out of Home: Key medium influencing the media landscape
Digital Out of Home: Key medium influencing the media landscape

In the next year, DOOH will be well-positioned to attract spend from other media channels. This is the opinion of Jacques du Preez, who believes that DOOH is going to revolutionise the OOH media landscape

By Danette Breitenbach 11 Jun 2015

Change is occurring at an accelerating rate in marketing
Change is occurring at an accelerating rate in marketing

For the past few weeks, my colleagues have been rigorously asking questions about the future of marketing. To get a clear perspective on the rise of this question we need to grasp the dynamics around traditional marketing

By Brian Tebogo Mashego 11 May 2015

Latest from the research front
Latest from the research front

The latest release of the All Media and Products Survey (AMPS), released today by the South African Audience Research Foundation (SAARF), shows overall stability of the media

By Chris Brewer 2 Apr 2015

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