TRUE PREMIUM LOCATION BASED AD NETWORK







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Vicinity Media - Over 100 million impressions not served this monthThe digital advertising industry is full of networks and companies that continually talk about the billions of impressions they serve and the huge reach they have access to. 20 Sep 2017 Read more

Vicinity Media releases Visitability ReportingMobile advertising network Vicinity Media has released proprietary geo-fencing and audience location technology that allows for real world visit reporting post exposure to a mobile web advertising campaign. Although visit tracking from App has been around for some time, such reporting in the mobile web space is a global innovation. Vicinity Media COO Neil Clarence comments, “From the research we've done, the global events we've attended and the companies we've engaged with, we believe this is a global first to market solution.” 2 Aug 2017 Read more

Vicinity Media releases Time to LocationVicinity Media have released a new location-specific feature, Time to Location. Since releasing their Dynamic Distance Window and Custom Landing Page features last year, Vicinity Media's clients have been able to display either the distance to their brand location, or a location-specific custom message within banner and landing page. 5 Jul 2017 Read more

Gavin Emes is in the VicinityVicinity Media have announced that digital media heavyweight Gavin Emes will be joining the location-based mobile network. Emes will head up Vicinity's African expansion, bringing with him over a decade's experience in sub-Saharan Africa, South Africa and the UK. 30 May 2017 Read more

Real location turns advertising into relevant contentVicinity Media was founded to increase relevance in mobile advertising. The belief at the mobile ad network is that something as personal as your mobile phone should only receive communication that's highly relevant to the owner of the phone. Vicinity achieves this by using precise location targeting that results in location-enhanced communication. 8 May 2017 Read more

Vicinity Media delivers in a David vs Goliath battleVicinity Media goes head to head with Google's Display Network (GDN) and outperforms across multiple sectors. Over 70% better in some cases! 4 May 2017 Read more

True location-based advertising is where it's atLocation-based advertising is a fast-growing, highly innovative field within the wider marketing industry. While there are major benefits to be had for marketers, it's critical they separate the ‘real location' providers from the many buzzword-sprouting imitators. 7 Apr 2017 Read more

Vicinity Media opens Cape Town office, welcomes new staff and publishersFebruary is a going to be a busy month for Vicinity Media. The growing mobile advertising network recently opened its third regional office in Cape Town (after Johannesburg and Dubai). The office will be run by CEO and co-founder Daryl van Arkel and co-founder Charles Talbot. 6 Feb 2017 Read more

Big data is like sex, everyone talks about it but no one has it - this and more from Ad:Tech 2016Ad:Tech is a global meeting place for forward-thinking brands, agencies and media owners with events held throughout the year in different countries. Neil Clarence, COO of location-based advertising specialists Vicinity Media, provides feedback from day one at the New York event. 22 Nov 2016 Read more

Vicinity Media releases Dynamic Distance WindowVicinity Media's Distance Window is a popular and award-winning innovation in the South African (and Middle Eastern) digital media industries. The window publishes the exact distance from the consumer's current location to the advertiser's offer in real-time and displays it within the creative. Until now the window was a static image, meaning advertisers had to allocate space for it within their artwork. 12 Oct 2016 Read more

Genevieve Nash joins Vicinity MediaVicinity Media has announced that digital specialist and industry leader Genevieve Nash has joined the fast-growing location-based mobile advertising network. 23 Sep 2016 Read more

Vicinity Media launches interactive rich media - A wealth of location targetingHot on the heels of adding the 300 x 600 full screen mobile unit to its creative arsenal, Vicinity Media now brings you the world's most engaging rich media creative solutions - all with precise location targeting. 21 Jul 2016 Read more

Vicinity's premium publisher network hits 30-plusThis week Vicinity Media announced the addition of BizNews, TVSA, Career, Skills and Jobs Portal, radio stations Algoa FM, OFM and Visi to its premium publisher network, taking the number of active premium publishers in the network into the mid-30's. Vicinity is currently capable of delivering 60 million location-relevant banners every month in what has now become one of SA's leading mobile networks. 4 Jul 2016 Read more

Vicinity Media launches location-based video across rapidly expanding networkFollowing the recent launch of the 300x250 mobile ad unit, Vicinity Media has another first-to-market location innovation. Brands can now play mobile video on the Vicinity landing page, video that is only triggered when users are within close proximity to brand locations. 15 Apr 2016 Read more

Click fraud must fallMobile networks have been known to deliver 'suspicious' clicks and impressions from different cities, countries or even species! This is through no fault of the networks but is a side effect of mass scale and having thousands of publisher partners. Vicinity Media's location technology stops any potential false delivery or performance before it starts. 15 Mar 2016 Read more

Vicinity Media releases a 300 x 250 ad unit (with distance window)Vicinity Media has added the 300 x 250 rectangle ad unit to their range of mobile ad inventory. The larger unit has been developed to take advantage of larger smartphone screens and thus increases performance. 28 Jan 2016 Read more

Vicinity Media opens Dubai OfficeLocation-based mobile advertising network Vicinity Media recently opened its first international office in the United Arab Emirates. American media entrepreneur Wendy Weckstrom and Finnish tech expert Alexander Le Bell will head up Vicinity Middle East (M.E), based in Dubai, serving the entire Middle East region. 18 Nov 2015 Read more

Vicinity Offers introduces the digital evolution of the printed insertSouth Africa's leading retailers have built their businesses with printed inserts delivered primarily through the community newspaper network. Using a combination of reach, range and location, this has proven a highly successful medium. However as print readership migrates to digital, the insert industry has been left in need of innovation. 24 Aug 2015 Read more

Vicinity Media launches mobile banners containing Dynamic Distance WindowVicinity Media, Africa's first true location-based mobile ad network, has released a revolutionary new feature - the in-banner distance window. This mobile pop-up banner reveals the actual distance from the user's location to the advertised offer. Consumers will now finally be able to distinguish between real, relevant location messaging and ordinary mobile display. 24 Jul 2015 Read more

Times Media Live and Guzzle join the Vicinity Media familyVicinity Media, Africa's first true location-based mobile ad network, has announced the addition of two key publishing partners to their ever-growing network. The addition of Times Media Live (TML) and Guzzle sees the Vicinity network jump to double figures in terms of publisher partners. 10 Jun 2015 Read more

2015 South African mobile location-based advertising report released by Vicinity MediaMobile spend across South Africa is growing year on year however still lags behind developed markets such as the US, where mobile is currently positioned as the true 'first screen'. As Africa's first true location-based mobile ad network, Vicinity Media releases its state of the industry report every quarter, with the 2015 first quarter report having recently been released. The report aims to inform marketers, agencies and brands just how effective mobile is becoming and recognises the early adopters that are getting it right. 21 May 2015 Read more

WeatherTrac - up advertising performance when the temperatures dropWinter is around the corner and that means an increase in seasonal shopping habits. Coffee, hot chocolate, cold and flu medication and vitamins all experience a sales spike in the winter season. Vicinity Media, Africa's first true location-based mobile ad network have a unique targeting tool perfect for the coming colder months. 14 Apr 2015 Read more

Does your holiday marketing campaign feature on mobile?Here we are, Christmas trees twinkling behind shop windows, Boney M on the airwaves and Santa's in malls beckoning shoppers to open their hearts and wallets. The festive season is upon us and if your holiday and back to school marketing plans are not yet finalised and ready to be executed, then read on. 9 Dec 2014 Read more

Vicinity Media technology revolutionises research methodsLocal premium mobile advertising network, Vicinity Media, has announced a partnership with a leading global research house to flight a test mobile research campaign investigating the social grants sector in the Eastern Cape, Western Cape and KZN. Capitalising on its technology, the explosion of mobile ownership and the ability to directly reach location-specific individuals in real time, Vicinity Media is set to revitalise the field of mobile marketing and research in South Africa. 23 Oct 2014 Read more

Big brands fast to adopt location-based mobile advertisingThe trend of American advertisers adopting Location-Based Mobile advertising (LBM) is ringing true in the local market. Africa's first true location-based mobile ad network Vicinity Media reveals that Nando's, Tsogo Sun, JD Group, FNB, Unilever, MTN, DStv, Shoprite, Jaguar, Telkom and Nissan are just some of the big brands taking advantage of location-based mobile advertising to drive in-store sales. And as the feverish shopping season approaches, we can expect to see more brands using location-based mobile to drive consumers from the digital world to the physical point of sale. 10 Oct 2014 Read more

Vicinity Media boosts business development teamPremium mobile advertising network Vicinity Media has announced the appointment of industry specialists Darren van der Schyff and Dwane McCarthy to take the helm of the company's new business development and media sales across South Africa, and the African continent. 26 Aug 2014 Read more

Vicinity Media announces publisher deal with Mail & GuardianStart-up Location-Based Mobile (LBM) ad network Vicinity Media, has announced a publisher agreement with revered title Mail & Guardian - one of the world's first online newspapers. Launched recently as an independent offshoot from holding company BPS (Business Positioning Systems), Vicinity Media's positive traction in the LBM market has attracted investment from ex-RMB executives, followed shortly by the Mail & Guardian alignment. 1 Aug 2014 Read more

Vicinity Media targets rapid growth through private equity dealJohannesburg based digital media company Business Positioning Systems (BPS) has announced a private equity deal with two ex RMB Executives to fund the expansion of recently formed business Vicinity Media. Vicinity's proprietary technology provides hyper-relevant advertising based on consumer profiles including location, search term, handset type, local weather conditions, demographics, time of day and day of the week. 25 Jul 2014 Read more

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