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#Loeries2017: All the Print, Outdoor and Out of home (OOH) finalists!
#Loeries2017: All the Print, Outdoor and Out of home (OOH) finalists!

Finalists have been announced in the Loeries' Print, Outdoor and Out of home (OOH) categories. The print communication category includes newspaper advertising, sponsored by The Times, while the outdoor and out of home (OOH) category is sponsored by JCDecaux

17 Aug 2017

OOH flies high in airports as passenger numbers increase
OOH flies high in airports as passenger numbers increase

Air travel is booming - who wouldn't want to reach a burgeoning market of largely affluent business and leisure travellers, some of whom are the SADC region's key decision-makers?

Issued by Provantage Media Group 14 Aug 2017

Cadburys Martian's abducting ATM screens across South Africa
Cadburys Martian's abducting ATM screens across South Africa

Cadbury's (Mondelez) Martian campaign has landed in South Africa in the last few weeks and it's everywhere, but it's an ‘out-of-this-world' platform that's targeting consumers right at the point of purchase

Issued by Guerrilla IMC 14 Aug 2017

The critical role of out-of-home in the marketing mix
The critical role of out-of-home in the marketing mix

With almost two-thirds of all consumer purchases made within half an hour of being exposed to out-of-home advertising, it's time to revisit the critical role the medium plays in the broader marketing mix

By Howard Lonstein, Issued by Provantage Media Group 11 Aug 2017

Loeries 2017 Outdoor and OOH president Keith Cartwright.
#Loeries2017: Jury president jabber with Keith Cartwright

I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Rounding off the series is Keith Cartwright, executive creative director at BSSP, the largest independent advertising agency in California

By Leigh Andrews 28 Jul 2017

Creative is the key to effective OOH
Creative is the key to effective OOH

In South Africa, it seems that creatives are most often not custom-designing for OOH. Could this be because we see OOH as an extension of a campaign, not a medium in its own right?

By Howard Lonstein, Issued by Provantage Media Group 26 Jul 2017

Provantage Media Group: 100% South African and black-owned with BEE Level 1 status
Provantage Media Group: 100% South African and black-owned with BEE Level 1 status

Leading out-of-home company Provantage Media Group has just been awarded a Level 1 B-BBEE rating by Grant Thornton - the highest BEE rating achievable

Issued by Provantage Media Group 20 Jul 2017

Transit Ads rebrands to offer bigger, bolder and better
Transit Ads rebrands to offer bigger, bolder and better

Transit Ads and its widespread digital television network, Transit.TV, have been rebranded and refreshed in line with the wants and needs of its target audience, providing advertisers with opportunities that are bolder, better and more powerful

Issued by Provantage Media Group 18 Jul 2017

Western Cape Provincial Government books 'booze free roads' campaign on Oasis Digital Networks platform
Western Cape Provincial Government books 'booze free roads' campaign on Oasis Digital Networks platform

Oasis Digital Networks is delighted to welcome the first booking from the Provincial Government on our DOOH forecourts in the Western Cape

Issued by Oasis Digital Networks 7 Jul 2017

Good Food & Wine Show books with Oasis Digital Networks for the first the time
Good Food & Wine Show books with Oasis Digital Networks for the first the time

With Marco Pierre White and Jan Hendrik van der Westhuizen as headline chefs, South Africa's largest culinary event will be held at the Ticketpro Dome from Friday, 28 July, to Sunday, 30 July

Issued by Oasis Digital Networks 6 Jul 2017

Image supplied.
Digitally impress through DOOH and social media blending

Integrating social media campaigns with DOOH boosts visibility and reach and allows the audience to become part of the campaign

3 Jul 2017

Alliance Media conscious about carbon
Alliance Media conscious about carbon

Alliance Media has made use of World Environment Day, earlier this month, to review their sustainable environmental policy

Issued by Alliance Media 20 Jun 2017

Frog, snake, bat and bird - by Y&R SA for Johannesburg Zoo.
#CannesLions2017: Outdoor Lions winners!

The 64th annual Cannes Lions Festival of Creativity hosted the Cannes Lions Outdoor award ceremony on 19 June 2017, with a single SA agency shining bright

19 Jun 2017

Uber - Ditch Your Keys campaign
Uber - Ditch Your Keys campaign

Uber recently booked a basket of Oasis Digital Networks' new digital screens at the forecourts for the latest OOH part of their “Ditch Your Keys" campaign

Issued by Oasis Digital Networks 14 Jun 2017

Pedal Power Association books digital screens with Oasis Digital Networks
Pedal Power Association books digital screens with Oasis Digital Networks

The Pedal Power Association, South Africa's largest cycling organisation, has chosen to make use of Oasis Digital Networks' new digital screens at the forecourts

Issued by Oasis Digital Networks 13 Jun 2017

Twitter’s in-house campaign showed major conversations of the day united by hashtags.
Fepe International gives two creative awards

Twitter and The Secret Life of Pets won global awards at the annual Fepe International OOH Congress, held in Stockholm on 7-9 June 2017

12 Jun 2017

The rise of malls and mall advertising
The rise of malls and mall advertising

The mall industry is expanding and with it the ability for brands to reach consumers in this environment. John Faia, GM of Mall Ads outlines the growth of the industry and how it provides more opportunities for brands

Issued by Provantage Media Group 9 Jun 2017

Tractor Outdoor welcomes Llewellyn Terblanche to head up Transit Division
Tractor Outdoor welcomes Llewellyn Terblanche to head up Transit Division

One of the exciting developments happening at Tractor Outdoor this year, is that they have decided to launch a Transit division which forms part of the Tractor Group

Issued by Tractor Outdoor 7 Jun 2017

Alliance Media invests further into Africa
Alliance Media invests further into Africa

Alliance Media has made a significant donation to Trees for the Future which will see 5,000 indigenous trees being planted across various African countries

Issued by Alliance Media 1 Jun 2017

Alliance Media voted best outdoor advertising company in Zambia
Alliance Media voted best outdoor advertising company in Zambia

Alliance Media has been awarded and recognised as the best outdoor advertising company in Zambia by the Professional Management Review (PMR)

Issued by Alliance Media 24 May 2017

Lyn Jones
#Newsmaker: In Touch Media's newly appointed Lyn Jones on OOH

Lyn Jones was recently appointed regional manager for out of home media company, In Touch Media. She believes the OOH landscape is "evolving into a strategic and imperative medium to have within the media mix” and is particularly looking forward to

By Jessica Tennant 22 May 2017

Loeries 2017 creative by DDB.
#Loeries2017: Excellence in outdoor creative execution with JCDecaux

JCDecaux is the Loeries branding partner for the year and also sponsor of the outdoor and out of home (OOH) category. I found out more from Wandile Setlhodi, head of marketing SSA at JC Decaux

By Leigh Andrews 19 May 2017

Mall Ads launches Mall Talkers
Mall Ads launches Mall Talkers

With a long history in the mall space, the team at Mall Ads, a company of Provantage Media Group, has created a solution for brands that is cost-effective and delivers on reach, frequency and impact - Mall Talkers

Issued by Provantage Media Group 18 May 2017

Golf Ads lands exclusive rights to in-cart screens
Golf Ads lands exclusive rights to in-cart screens

Golf course media specialist Golf Ads has recently added 2,500 in-cart screens to its highly engaging Golf TV platform

Issued by Provantage Media Group 11 May 2017

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FEPE International Congress to address global OOH challenges

Major advertisers will be speaking at the FEPE International Congress, in Stockholm from 7-9 June 2017 where they'll be addressing global OOH challenges

5 May 2017

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Cape Town draft by-law on OOH still too complicated

Cape Town Chamber of Commerce and Industry regards newly revised draft bylaw, released by City of Cape Town, as still being way too complicated

4 May 2017

Outdoor Network launches innovative roadside digital rotating billboard network
Outdoor Network launches innovative roadside digital rotating billboard network

Outdoor Network has launched its latest state-of-the art digital rotating billboard in Durban, and will be rolling out this innovative platform to numerous other sites around the country in the months to come

Issued by Provantage Media Group 4 May 2017

New digital billboards for Tractor Outdoor have been erected
New digital billboards for Tractor Outdoor have been erected

"The Loop” digital network is the latest addition to Tractor Outdoor's growing portfolio of high-impact, premium locations; and the first two sites of the network have just been completed

Issued by Tractor Outdoor 3 May 2017

Path to purchase... OOH or POS?
Path to purchase... OOH or POS?

Competition among retail brands has never been as fierce as it is now, and marketers face the challenge of winning the attention and spend of easily distracted consumers

Issued by Provantage Media Group 20 Apr 2017

Taxi advertisers ‘own the road'
Taxi advertisers ‘own the road'

Affordability and instant brand recognition make taxi advertising a no-brainer - yet this hugely effective marketing medium is still under-utilised by brands

By Hugh Wilson, Issued by Provantage Media Group 19 Apr 2017

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