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#BehindtheSelfie with... Zonica Strydom

This week we find out what's really going on behind the selfie with technophile Zonica Strydom, operations and business unit director at iKineo customer engagement agency

By Leigh Andrews 19 Apr 2017

On the Dot's direct to home distribution footprint

On the Dot pamphlet distribution provides access to demographically targeted consumer markets offering a reliable accurate, efficient and cost-effective direct marketing communication platform

Issued by On the Dot 19 Apr 2017

OtD extends volunteer footprint to several SA societies as numbers of purslane trees grow

On the Dot recently demonstrated its commitment to community service and its volunteer project, as employees participated in projects throughout South Africa

Issued by On the Dot 18 Apr 2017

Strategic marketing can help CEOs increase revenue

If you were to Google “how to increase revenue”, one of the first search results outlines four simple methods: increase number of customers, increase transaction size, increase the frequency of transactions per customer, and, perhaps most obviously, increase price

Issued by Effective Intelligence 7 Apr 2017

Know thy customer with AMO from Effective Intelligence

With so many tools, platforms and communication channels, modern business executives would be forgiven for feeling a little intimidated when planning their next advertising or marketing campaign

Issued by Effective Intelligence 31 Mar 2017

AutoReach Lucky Bunny surprises and delights Fagan

Fagan Abraham, Junior Account Manager at Carat, enthusiastically posted her Lucky Bunny selfie on Instagram in the AutoReach Easter 2017 Agency Strike Competition and won herself a willow picnic basket for two

Issued by AutoReach 22 Mar 2017

How direct are you?

When I mention direct marketing, do you cringe and think of all those offers you receive overflowing in your postbox? Although this form of direct marketing does have a place, I'm talking about direct marketing with a bit more impact, that's far more memorable

By Andrew MacKenzie 20 Mar 2017

Have you met the AutoReach Lucky Bunny?

The AutoReach Lucky Bunny will be surprising and delighting planners and strategists at advertising and media agencies during February

Issued by AutoReach 9 Feb 2017

AutoReach announces their Easter 2017 in-car activation packages

On 31 March thousands of road-travellers will be leaving Gauteng on different routes heading towards their favourite holiday destinations. Did you know Easter is the second-biggest consumer spend period and time for the first school term break of the year?

Issued by AutoReach 8 Feb 2017

Case studies show passion fuels success in direct selling

It is passion that drives the country's best salespeople says Ernest Du Toit, chairman of the Direct Selling Association (DSA), who has seen thousands of entrepreneurs go from poverty to success

23 Jan 2017

The rise and rise of Adclick Africa

Adclick Africa, one of the leading data-driven digital media and marketing companies in South Africa, is a fully-fledged Level 1 BEE company that is set to scale greater heights in 2017

Issued by Adclick Africa Media Group 18 Jan 2017

10 years in mobile win Direct Marketing of the Year Awards

Mobitainment was selected as 'SME of the Year' and founder, Candice Goodman, the 'Direct Marketer of the Year' at this year's Assegai Awards

Issued by Mobitainment 13 Dec 2016

#BestofBiz 2016: Marketing & Media

We've compiled our annual #BestofBiz 2016 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views

12 Dec 2016

All you want for Xmas... is more customers

This festive season, Effective Intelligence (EI) - South Africa's leading direct marketing solutions provider - offers you the gift of more customers

Issued by Effective Intelligence 6 Dec 2016

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International

Health brands use Instagram to become part of new cultural conversations

The rise of visual social sharing via platforms such as Instagram has provided brands with a new way to examine their complex relationships with people. Here's why social watching is so important and a handful of health and wellness brands using Instagram to become part of the new cultural conversations

By Marilyn Dutlow Munga 10 hours ago

Thomson Reuters, Oxford Business Group sign distribution agreement

Thomson Reuters and Oxford Business Group (OBG) have signed a distribution agreement, whereby users of Thomson Reuters financial platform, Eikon, can now access Oxford Business Group's full range of research on emerging economies.

16 hours ago

All the SA Pencil winners: D&AD 2017

All the winners of D&AD 2017 Pencils have been announced and we have the colours of the 13 South African entries that made the grade!

22 hours ago

How to make every day World Design Day in SA

World Design Day is all about exploring and enhancing natural creativity and planting small seeds on change in collectively designing a more human-friendly and inclusive society for all.

By Leigh Andrews 1 day ago

Puma ups forecast after sales leap in first quarter

FRANKFURT, Germany - German sportswear maker Puma said Tuesday it set a new quarterly record for sales between January and March, springing over the €1bn-barrier and upping its forecasts for the year.

2 days ago

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