Demographica CEO Warren Moss explains why your 2018/2019/2020 strategy sessions need to go beyond the generic inside-out design thinking filter and truly focus on the customer journey
Leigh Andrews 7 Dec 2017
A look at how financial services providers can consider including live links in their marketing emails (many don't for security reasons)
Ross Sibbald 29 Nov 2017
Game of Thrones is rich with lessons for content marketers to both optimise their content strategies and engage with their fans on a daily basis
Dirk Visser 23 Nov 2017
On the Dot activated a campaign in Cape Town for Zebro's Chicken to notify consumers of the new store opening, encourage consumers to go to the store and create brand awareness
On the Dot 16 Nov 2017
Research in America has shown how digital marketing and direct mail can complement each other, highlighting the opportunities for growth in these industries in South Africa
The Direct Marketing Association of South Africa (DMASA) hosted the Assegai Awards 2017 at The Empire in Parktown on 9 November, 2017.
Traditionally more women than men were attracted to direct selling to supplement or earn an income, but more South African men are now exploring direct selling opportunities
Brothers Piyush and Prasoon Pandey will be honoured by the Cannes Lions International Festival of Creativity, with the Lion of St Mark award at the 2018 Festival.
While conducting on-going, large sample studies over the past two years, London based research company Lumen has proved that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales.
New York Festivals' AME Awards has announced its 2018 grand jury. Since 1994, the AME Awards jury has honoured campaigns world-wide that successfully demonstrate ground-breaking solutions to challenging marketing problems that achieve measurable results.
New York Festivals International Advertising Awards has announced the 2018 grand jury, which includes six South African judges.
Recently, the National Bank of Abu Dhabi merged with the First Gulf Bank to create First Abu Dhabi Bank, the largest financial institution in the UAE with assets totalling $186bn. This not only represents a significant achievement for all parties involved, but it could also herald further merger and acquisition activity across the UAE - bringing both significant opportunities as well as challenges to the businesses involved.
Shane Dolan 7 Dec 2017