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Crimson, YouKnow launch social analytics-based trends report

YouKnow Digital in partnership with consumer insights platform Crimson Hexagon launched the South African Consumer Trends Report today, 12 October

By Jessica Tennant 12 Oct 2017

Why take your email marketing the inbound way?

While email marketing is a classic outbound marketing strategy, it plays a major role in inbound marketing as it seeks to build and nurture a relationship with new, existing as well as inactive customers

By Kevin George 11 Oct 2017

On the Dot provides clients the opportunity to explore township market

On 20 September, On the Dot arranged a tour in Vosloorus township to give advertisers an opportunity to visit the homes of their main market and ask them questions

Issued by On the Dot 9 Oct 2017

Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete

Digital has radically transformed how we connect with customers and impacts the customer journey; there's pressure to deliver more for less; customer attention deficits are high; markets are saturated; and clients are squeezing budgets

By Lauren Durant, Issued by Isilumko Activate 9 Oct 2017

Media24 Magazine awareness campaign through OtD's multi-channel marketing division

On the Dot's multi-channel marketing division completed awareness campaigns for various Media24 magazines across the country

Issued by On the Dot 3 Oct 2017

AutoReach launches Summer 2017 packages - let the waves hit your feet and let the sand be your seat

An AutoReach Moment can give your consumers a great send-off as they take to the national roads from Friday, 6 December, this year

Issued by AutoReach 2 Oct 2017

QNet boosts direct selling operations in Tanzania

Asian direct selling company, QNet, is expanding its operations into East Africa. The company forms part of the $200 billion global direct selling industry

22 Sep 2017

Spring into action: Marketing now for the season ahead

With spring now beginning and summer just around the corner, it is time for marketers to start preparing their strategies to ramp up sales for the season ahead

By Grant Fleming 20 Sep 2017

Data is the key to successful email marketing

The single most important factor for a successful email marketing campaign is the quality of the data

By Ross Sibbald 1 Sep 2017

Deadline for the 2017 Assegai Awards extended

The deadline for the 18th annual DMASA Assegai Integrated Marketing Awards has been extended to midnight Thursday, 7 September 2017

Issued by Assegai Awards 28 Aug 2017

Unsubscribed - how effective is your communication strategy?

Brands need to keep engaging with their lists by checking in to see if subscribers are still engaged with them. It may just keep them from unsubscribing

By Mike Taberner 23 Aug 2017

Email marketing: The key to successful small business

So much has been said and written about the effectiveness of email marketing and how small business owners can leverage this tool to grow their businesses

By Boris Dzhingarov, Issued by Monetary Library 21 Aug 2017

The Assegai Awards: rewarding the best in integrated marketing

The DMASA's Assegai Integrated Marketing Awards have been a part of the marketing landscape for almost two decades now and the focus remains on the protection and development of the integrated marketing industry

Issued by Assegai Awards 4 Aug 2017

Unlocking the power of variables in marketing

Creating a marketing plan isn't simple. You have to research and understand the interests of your target customers, tap into current marketing trends and come up with a clever and captivating pitch to sell your products

Issued by Effective Intelligence 3 Aug 2017

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The ADC 97th Annual Awards open for entries

The ADC 97th Annual Awards with the theme “Where craft will take us”, continues the organisation's historic focus of honouring global work that exemplifies the very best in craft, design and innovation. This year's jury, to be announced soon, includes top advertising creatives and designers from around the world. Deadline for entry is Wednesday, 31 January 2018.

16 hours ago

#EntrepreneurMonth: A premium African surf brand with global appeal

Little over a year ago, three friends with thriving creative careers embarked on a mission to combine their love of Africa with their passion for surfing. Thus, Mami Wata was born, a premium African brand of surf apparel and accessories with an undeniable global appeal.

By Lauren Hartzenberg 18 hours ago

Finalists for 2017 Global Awards announced

The Global Awards grand jury shortlisted 154 entries this year submitted from 22 countries worldwide. Entries achieving shortlist status will be judged by the 2017 Pharma (Rx) and Health and Wellness executive juries in a live session in New York City to determine trophy winners. The 2017 award-winning entries will be announced at the Global Awards ceremonies on Thursday, 16 November in New York City and Sydney, Australia.

20 hours ago

ICO to increase audience value

The audience is most important to an influencer; yet often it is difficult for them to develop loyal and engaging audiences and prove their audience's value. Launching its own universal cryptocurrency payment structure specifically for influencers, the IndaHash Coin, hopes to overcome this and offer simplified, seamless deposits on an innovative and secure platform, while granting digital tastemakers access to a leading-edge form of payment.

By Danette Breitenbach 1 day ago

Local industry leaders invited to sit on international film festival's jury

Ciclope, a leading international festival that recognises and rewards exceptional craft in moving image, has invited four prominent figures in the South African film industry to sit on the jury of its upcoming awards show, which takes place on the 26 - 27 October in Berlin, Germany.

1 day ago

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