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Get to grips with CX and the customer journey now, or else...

Demographica CEO Warren Moss explains why your 2018/2019/2020 strategy sessions need to go beyond the generic inside-out design thinking filter and truly focus on the customer journey

By Leigh Andrews 7 Dec 2017

Why financial services organisations need to stop worrying about links in emails

A look at how financial services providers can consider including live links in their marketing emails (many don't for security reasons)

By Ross Sibbald 29 Nov 2017

The art of anthropology and B2B communication

While the advertising world is often dominated by psychology, Claire Denham-Dyson writes that she believe there are many benefits to using anthropology in B2B marketing

By Claire Denham-Dyson 24 Nov 2017

Game of content: Content marketing lessons from Game of Thrones

Game of Thrones is rich with lessons for content marketers to both optimise their content strategies and engage with their fans on a daily basis

By Dirk Visser 23 Nov 2017

On the Dot is awarded GCIS tender

On the Dot has been appointed as the service provider for the distribution of Government Communication and Information System products. Vuk'uzenzele is a multi-lingual newspaper distributed on a national basis

Issued by On the Dot 20 Nov 2017

The e-mail and SMS marketing juggernaut

Walter Penfold shares his insights on e-mail and SMS marketing as a taste of what's to come

By Walter Penfold 17 Nov 2017

On the Dot 'MCM' conducts activations for Zebro's Chicken

On the Dot activated a campaign in Cape Town for Zebro's Chicken to notify consumers of the new store opening, encourage consumers to go to the store and create brand awareness

Issued by On the Dot 16 Nov 2017

Ogilvy leads the direct marketing conversation

The 2017 Assegai Awards were held in Johannesburg last week, by the Direct Marketing Association of SA, where Ogilvy SA took home an unprecedented 33 statues alongside its clients

Issued by Ogilvy & Mather 15 Nov 2017

Direct mail growing in the US: Does it mean South Africa will follow?

Research in America has shown how digital marketing and direct mail can complement each other, highlighting the opportunities for growth in these industries in South Africa

By Daniel de la Rey, Issued by On the Dot 13 Nov 2017

Ask Afrika Orange Index: Feeling customer service

Marketers need to understand the dynamics of emotions in marketing and how they relate to other factors such as attitudes, persuasion and brand loyalty

By Danette Breitenbach 13 Nov 2017

#Assegais2017: Where quantity and quality meet

The DMASA Assegai Awards might be all about the numbers, but the Awards are no game. With ROI a key measurement of a campaign, only those that deliver are rewarded, and despite a tough year, the industry accomplished that

By Danette Breitenbach 10 Nov 2017

#ASSEGAIS2017: ALL THE 2017 WINNERS!

The Direct Marketing Association of South Africa (DMASA) hosted the Assegai Awards 2017 at The Empire in Parktown on 9 November, 2017.

9 Nov 2017

On the Dot awards their Diamonds

On the Dot hosted their annual Diamond Awards Gala on the evening of 2 November to honour the nominated finalists for their hard work, passion and contribution to the company over the year

Issued by On the Dot 6 Nov 2017

Direct selling is now appealing to more South African men

Traditionally more women than men were attracted to direct selling to supplement or earn an income, but more South African men are now exploring direct selling opportunities

1 Nov 2017

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International

Piyush and Prasoon Pandey honoured with the Lion of St Mark

Brothers Piyush and Prasoon Pandey will be honoured by the Cannes Lions International Festival of Creativity, with the Lion of St Mark award at the 2018 Festival.

12 hours ago

Quality content is key to advertising success irrespective of reading platform

While conducting on-going, large sample studies over the past two years, London based research company Lumen has proved that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales.

1 day ago

AME Awards announce grand jury and extend deadline

New York Festivals' AME Awards has announced its 2018 grand jury. Since 1994, the AME Awards jury has honoured campaigns world-wide that successfully demonstrate ground-breaking solutions to challenging marketing problems that achieve measurable results.

1 day ago

Six SA judges selected for NYF's grand jury

New York Festivals International Advertising Awards has announced the 2018 grand jury, which includes six South African judges.

7 Dec 2017

6 tips for effectively managing M&A communications

Recently, the National Bank of Abu Dhabi merged with the First Gulf Bank to create First Abu Dhabi Bank, the largest financial institution in the UAE with assets totalling $186bn. This not only represents a significant achievement for all parties involved, but it could also herald further merger and acquisition activity across the UAE - bringing both significant opportunities as well as challenges to the businesses involved.

By Shane Dolan 7 Dec 2017

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