The DMASA's Assegai Integrated Marketing Awards have been a part of the marketing landscape for almost two decades now and the focus remains on the protection and development of the integrated marketing industry
Truecaller Insights reveals the top 20 countries affected by spam calls in 2017, including the top three African countries
The direct selling industry is one of the few sectors showing growth over the past 18 months
Despite the bad reputation, there is hardly a business on the planet today that has not adopted some form of direct marketing, writes Bronwyn Williams
Bronwyn Williams 13 Jul 2017
Imagine if a brand really listened to what we have to say instead of pushing what they want us to hear? Sounds like a far-fetched idea, doesn't it?..
Effective Intelligence 29 Jun 2017
The 64th annual Cannes Lions Festival of Creativity hosted the Cannes Direct award ceremony on 20 June 2017
What if I tell you there are ways for brands to find a way to bring two economies together. I believe brands have the power to unleash something bigger and better than what we have ever envisioned
Thursday, 17 August marked the second annual Loeries Masterclasses featuring industry leaders and experts speaking on a range of topics targeting various audiences within the creative industry.
Jessica Tennant 1 day ago
South African women in marketing can enter the international Women in Marketing Awards, which has identified a global need to celebrate women in marketing, advertising and communications. Deadline for award entry submissions is midnight Monday, 18 September 2017.
The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa.
Danette Breitenbach 14 Aug 2017
How quickly and effectively marketers respond and adapt to ongoing consumer feedback is the new determinant of brand performance according to a new survey report, released by the Chief Marketing Officer (CMO) Council.
The basis of many a great business is a great invention. New product ideas are fairly easy to conceive, but it takes something else to bring it to market. That's why it's so hard to be a successful inventor. It's not just one job.