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I am curious, respectful, practical, enthusiastic and agile. Mother, wife and friend.
#BehindtheSelfie with... Zonica Strydom

This week we find out what's really going on behind the selfie with technophile Zonica Strydom, operations and business unit director at iKineo customer engagement agency

By Leigh Andrews 19 Apr 2017

On the Dot's direct to home distribution footprint
On the Dot's direct to home distribution footprint

On the Dot pamphlet distribution provides access to demographically targeted consumer markets offering a reliable accurate, efficient and cost-effective direct marketing communication platform

Issued by On the Dot 19 Apr 2017

OtD extends volunteer footprint to several SA societies as numbers of purslane trees grow
OtD extends volunteer footprint to several SA societies as numbers of purslane trees grow

On the Dot recently demonstrated its commitment to community service and its volunteer project, as employees participated in projects throughout South Africa

Issued by On the Dot 18 Apr 2017

Strategic marketing can help CEOs increase revenue
Strategic marketing can help CEOs increase revenue

If you were to Google “how to increase revenue”, one of the first search results outlines four simple methods: increase number of customers, increase transaction size, increase the frequency of transactions per customer, and, perhaps most obviously, increase price

Issued by Effective Intelligence 7 Apr 2017

Know thy customer with AMO from Effective Intelligence
Know thy customer with AMO from Effective Intelligence

With so many tools, platforms and communication channels, modern business executives would be forgiven for feeling a little intimidated when planning their next advertising or marketing campaign

Issued by Effective Intelligence 31 Mar 2017

AutoReach Lucky Bunny surprises and delights Fagan
AutoReach Lucky Bunny surprises and delights Fagan

Fagan Abraham, Junior Account Manager at Carat, enthusiastically posted her Lucky Bunny selfie on Instagram in the AutoReach Easter 2017 Agency Strike Competition and won herself a willow picnic basket for two

Issued by AutoReach 22 Mar 2017

How direct are you?
How direct are you?

When I mention direct marketing, do you cringe and think of all those offers you receive overflowing in your postbox? Although this form of direct marketing does have a place, I'm talking about direct marketing with a bit more impact, that's far more memorable

By Andrew MacKenzie 20 Mar 2017

Have you met the AutoReach Lucky Bunny?
Have you met the AutoReach Lucky Bunny?

The AutoReach Lucky Bunny will be surprising and delighting planners and strategists at advertising and media agencies during February

Issued by AutoReach 9 Feb 2017

AutoReach announces their Easter 2017 in-car activation packages
AutoReach announces their Easter 2017 in-car activation packages

On 31 March thousands of road-travellers will be leaving Gauteng on different routes heading towards their favourite holiday destinations. Did you know Easter is the second-biggest consumer spend period and time for the first school term break of the year?

Issued by AutoReach 8 Feb 2017

Case studies show passion fuels success in direct selling
Case studies show passion fuels success in direct selling

It is passion that drives the country's best salespeople says Ernest Du Toit, chairman of the Direct Selling Association (DSA), who has seen thousands of entrepreneurs go from poverty to success

23 Jan 2017

The rise and rise of Adclick Africa
The rise and rise of Adclick Africa

Adclick Africa, one of the leading data-driven digital media and marketing companies in South Africa, is a fully-fledged Level 1 BEE company that is set to scale greater heights in 2017

Issued by Adclick Africa Media Group 18 Jan 2017

10 years in mobile win Direct Marketing of the Year Awards
10 years in mobile win Direct Marketing of the Year Awards

Mobitainment was selected as 'SME of the Year' and founder, Candice Goodman, the 'Direct Marketer of the Year' at this year's Assegai Awards

Issued by Mobitainment 13 Dec 2016

#BestofBiz: Marketing & Media
#BestofBiz 2016: Marketing & Media

We've compiled our annual #BestofBiz 2016 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views

12 Dec 2016

All you want for Xmas... is more customers
All you want for Xmas... is more customers

This festive season, Effective Intelligence (EI) - South Africa's leading direct marketing solutions provider - offers you the gift of more customers

Issued by Effective Intelligence 6 Dec 2016

Making complaints work for your business
Making complaints work for your business

No matter how brilliant your business is, at some stage someone is going to complain. It's how you deal with it that counts

16 Nov 2016

Gorilla named Agency of the Year at the 2016 Assegai Awards
Gorilla named Agency of the Year at the 2016 Assegai Awards

With a total of 26 awards on the evening, it was a successful and festive night for creative digital agency Gorilla

Issued by Gorilla 15 Nov 2016

NSPCA 'Start a Dog Fight' campaign wins gold at the Assegai Integrated Marketing Awards
NSPCA 'Start a Dog Fight' campaign wins gold at the Assegai Integrated Marketing Awards

Grey Africa's controversial NSPCA campaign to raise awareness about the scourge of dog fighting in SA won two gold Assegai awards and scooped the Newcomer of the Year award

Issued by Grey 14 Nov 2016

Direct marketing success equals tight relationships
Direct marketing success equals tight relationships

All the winners at last night's DMASA (Direct Marketing Association of South Africa,) Assegai Awards attributed their success to their close relationships with their clients

By Danette Breitenbach 11 Nov 2016

On the Dot Diamond Awards evening
On the Dot Diamond Awards evening

On the Dot's Diamond Awards Ceremony was held on 3 November, at the Birchwood Hotel & Conference Centre, in acknowledgement of the nominated staff's hard work, passion and contribution to the success of the company this year

Issued by On the Dot 10 Nov 2016

Quality multichannel customer communications win hearts and wallets
Quality multichannel customer communications win hearts and wallets

More than 25% of recipients classify direct mail as junk. And, according to research commissioned by Ricoh, 6 out of 10 consumers would no longer support brands if communications from those brands were poor

By Jacques van Wyk 2 Nov 2016

Another inSite client sets the benchmark higher than ever
Another inSite client sets the benchmark higher than ever

The year 2016 has been a year of exponential growth for communications specialists inSite Education. Various milestones as well as several internal goals were achieved

Issued by inSite Education 1 Nov 2016

Mark your emails with Stamps for Good and support a charity
Mark your emails with Stamps for Good and support a charity

Advertising agency M&C Saatchi Abel and its client, RocketSeed, have launched a newly launched initiative, Stamps for Good, which is made up of ten virtual stamps linked to ten different charities

27 Oct 2016

2016 Assegai Awards finalists announced
2016 Assegai Awards finalists announced

The finalists of the 2016 Assegai Awards have been revealed, and the winners will be announced on Thursday 10 November at the annual Awards Gala Evening

27 Oct 2016

On The Dot, Pamphlets Division, Tembisa township tour
On The Dot, Pamphlets Division, Tembisa township tour

On an annual basis On the Dot Pamphlets Division arranges a township tour for its current as well as new clients. This year the team arranged a tour into Tembisa, located on the outskirts of Midrand

Issued by On the Dot 6 Oct 2016

The Assegai Awards - making it memorable!
The Assegai Awards - making it memorable!

The DMASA has announced two new award categories to be unveiled at the 2016 Assegai Awards

Issued by Assegai Awards 13 Sep 2016

Meet the judges of IAS Agency Credentials Award
Meet the judges of IAS Agency Credentials Award

The three judges for the first IAS Agency Credentials Award have been announced. They are Cesar Vacchiano, Lisa Colantuono and Johanna McDowell

9 Sep 2016

Deadline for the 2016 Assegai Awards extended
Deadline for the 2016 Assegai Awards extended

There's still time to submit your best marketing campaigns! The deadline for the Assegai Integrated Marketing Awards for 2016 has been extended to midnight, Thursday, 15 September

Issued by Assegai Awards 6 Sep 2016

Assegai Awards 2016 - Two new awards to capture
Assegai Awards 2016 - Two new awards to capture

With just over one week left till the Assegai Awards 2016 entry deadline, there are now two new opportunities for organisations to walk away with bragging rights for 2016

Issued by Assegai Awards 1 Sep 2016

Remember - Assegai Awards 2016 - waiting to recognise and reward
Remember - Assegai Awards 2016 - waiting to recognise and reward

The Direct Marketing Association of South Africa (DMASA) is on the hunt for those campaigns that excel in the interactive and direct marketing sector of southern Africa

Issued by Assegai Awards 24 Aug 2016

AutoReach launches Summer Magic Coastal Promo 2016
AutoReach launches Summer Magic Coastal Promo 2016

AutoReach's Summer Magic Coastal Promo guarantees 100% distribution of promotional material to 665,000 vehicles during the upcoming December school holidays

Issued by AutoReach 23 Aug 2016

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