Search for:
Crimson, YouKnow launch social analytics-based trends report
Crimson, YouKnow launch social analytics-based trends report

YouKnow Digital in partnership with consumer insights platform Crimson Hexagon launched the South African Consumer Trends Report today, 12 October

By Jessica Tennant 12 Oct 2017

Why take your email marketing the inbound way?
Why take your email marketing the inbound way?

While email marketing is a classic outbound marketing strategy, it plays a major role in inbound marketing as it seeks to build and nurture a relationship with new, existing as well as inactive customers

By Kevin George 11 Oct 2017

On the Dot provides clients the opportunity to explore township market
On the Dot provides clients the opportunity to explore township market

On 20 September, On the Dot arranged a tour in Vosloorus township to give advertisers an opportunity to visit the homes of their main market and ask them questions

Issued by On the Dot 9 Oct 2017

Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete
Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete

Digital has radically transformed how we connect with customers and impacts the customer journey; there's pressure to deliver more for less; customer attention deficits are high; markets are saturated; and clients are squeezing budgets

By Lauren Durant, Issued by Isilumko Activate 9 Oct 2017

Media24 Magazine awareness campaign through OtD's multi-channel marketing division
Media24 Magazine awareness campaign through OtD's multi-channel marketing division

On the Dot's multi-channel marketing division completed awareness campaigns for various Media24 magazines across the country

Issued by On the Dot 3 Oct 2017

AutoReach launches Summer 2017 packages - let the waves hit your feet and let the sand be your seat
AutoReach launches Summer 2017 packages - let the waves hit your feet and let the sand be your seat

An AutoReach Moment can give your consumers a great send-off as they take to the national roads from Friday, 6 December, this year

Issued by AutoReach 2 Oct 2017

QNET Board Adviser, David Sharma; Deputy Minister for Health, Community Development, Children and Elderly, Hamisi Kigwangalla; Permanent Secretary for Trade, Industry and Investment Adelhelm Meru and QNet Country Representative for Tanzania Benjamin Mariki cut the ribbon during the opening of QNet agent office in Tanzania.
QNet boosts direct selling operations in Tanzania

Asian direct selling company, QNet, is expanding its operations into East Africa. The company forms part of the $200 billion global direct selling industry

22 Sep 2017

Spring into action: Marketing now for the season ahead
Spring into action: Marketing now for the season ahead

With spring now beginning and summer just around the corner, it is time for marketers to start preparing their strategies to ramp up sales for the season ahead

By Grant Fleming 20 Sep 2017

Negative Space ©
Data is the key to successful email marketing

The single most important factor for a successful email marketing campaign is the quality of the data

By Ross Sibbald 1 Sep 2017

Deadline for the 2017 Assegai Awards extended
Deadline for the 2017 Assegai Awards extended

The deadline for the 18th annual DMASA Assegai Integrated Marketing Awards has been extended to midnight Thursday, 7 September 2017

Issued by Assegai Awards 28 Aug 2017

Alexey Romanenko ©
Unsubscribed - how effective is your communication strategy?

Brands need to keep engaging with their lists by checking in to see if subscribers are still engaged with them. It may just keep them from unsubscribing

By Mike Taberner 23 Aug 2017

Boris Dzhingarov
Email marketing: The key to successful small business

So much has been said and written about the effectiveness of email marketing and how small business owners can leverage this tool to grow their businesses

By Boris Dzhingarov, Issued by Monetary Library 21 Aug 2017

The Assegai Awards: rewarding the best in integrated marketing
The Assegai Awards: rewarding the best in integrated marketing

The DMASA's Assegai Integrated Marketing Awards have been a part of the marketing landscape for almost two decades now and the focus remains on the protection and development of the integrated marketing industry

Issued by Assegai Awards 4 Aug 2017

Unlocking the power of variables in marketing
Unlocking the power of variables in marketing

Creating a marketing plan isn't simple. You have to research and understand the interests of your target customers, tap into current marketing trends and come up with a clever and captivating pitch to sell your products

Issued by Effective Intelligence 3 Aug 2017

Three African markets worst affected by spam calls
Three African markets worst affected by spam calls

Truecaller Insights reveals the top 20 countries affected by spam calls in 2017, including the top three African countries

2 Aug 2017

#StartupStory: Spatialedge
#StartupStory: Spatialedge

In this week's #StartupStory, we chat to Retief Gerber, CEO of Spatialedge - a geospatial data insights and marketing company

By Ilse van den Berg 28 Jul 2017

Direct sales industry displays growth despite depressed economy
Direct sales industry displays growth despite depressed economy

The direct selling industry is one of the few sectors showing growth over the past 18 months

20 Jul 2017

How advertising's ugly duckling has turned into a swan
How advertising's ugly duckling has turned into a swan

Despite the bad reputation, there is hardly a business on the planet today that has not adopted some form of direct marketing, writes Bronwyn Williams

By Bronwyn Williams 13 Jul 2017

Popi-proof your direct marketing
Popi-proof your direct marketing

Popi need not be a threat to your business, instead it can be seen as a piece of legislation that can be adhered to easily - one which will benefit both consumers and businesses wanting to find the right types of customers

By Gareth Mountain 13 Jul 2017

Do student life better with ABSA and coffee
Do student life better with ABSA and coffee

Looking for new ways to target university students across the country, ABSA teamed up with Tag 8 to run coffee cup advertising across campus coffee shops nationwide

Issued by Tag 8 6 Jul 2017

How intelligent digital platforms are transforming marketing and customer service
How intelligent digital platforms are transforming marketing and customer service

Imagine if a brand really listened to what we have to say instead of pushing what they want us to hear? Sounds like a far-fetched idea, doesn't it?..

Issued by Effective Intelligence 29 Jun 2017

Google, home of the Whopper.
#CannesLions2017: Direct Lions winners!

The 64th annual Cannes Lions Festival of Creativity hosted the Cannes Direct award ceremony on 20 June 2017

20 Jun 2017

On the Dot customised Jozi tour
On the Dot customised Jozi tour

On the Dot arranged a customised two-day tour around Johannesburg for one of Bain & Bunkell's clients, IndieFin. The tour included Soweto, Alexandra, Braamfontein, New Town, Johannesburg CBD and Maboneng

Issued by On the Dot 14 Jun 2017

On the Dot working hand-in-hand with Top T
On the Dot working hand-in-hand with Top T

Top T has distributed leaflets to households through OtD Pamphlets division, as well as OtD Multi-Channel Marketing services, doing intersection and taxi rank activations, to entrench their brand amongst their target market

Issued by On the Dot 13 Jun 2017

Carmen Murray
Free masterclass: Fundamentals to disrupt and delight by activating brand purpose

What if I tell you there are ways for brands to find a way to bring two economies together. I believe brands have the power to unleash something bigger and better than what we have ever envisioned

By Carmen Murray, Issued by Mobitainment 31 May 2017

Samantha Craddock © –
Is cold calling dead?

I have been asked to give my feedback on whether or not cold calling is dead and my answer is quite simply, NO

By Dave Nemeth 16 May 2017

On the Dot rewards top Daily Sun street sellers
On the Dot rewards top Daily Sun street sellers

On the Dot, SA's largest multi-channel media logistics company, and the Daily Sun, the country's biggest daily newspaper, recently hosted the SunSellers competition to reward top newspaper sellers

Issued by On the Dot 16 May 2017

Natural phenomenon of winter: Migration to warmer places
Natural phenomenon of winter: Migration to warmer places

Will your audience be migrating to warmer places this winter? Much like the winter natural phenomenon of the Sardine Run up the east coast of South Africa when millions of this fish species migrate northwards

Issued by AutoReach 11 May 2017

On the Dot walks away with six awards at the prestigious Media24 awards evening
On the Dot walks away with six awards at the prestigious Media24 awards evening

On the evening of Friday, 5 May, On the Dot stole the spotlight by walking away with six awards at the prestigious Media24 awards evening

Issued by On the Dot 9 May 2017

I am curious, respectful, practical, enthusiastic and agile. Mother, wife and friend.
#BehindtheSelfie with... Zonica Strydom

This week we find out what's really going on behind the selfie with technophile Zonica Strydom, operations and business unit director at iKineo customer engagement agency

By Leigh Andrews 19 Apr 2017

Show more