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Why financial services organisations need to stop worrying about links in emails
Why financial services organisations need to stop worrying about links in emails

A look at how financial services providers can consider including live links in their marketing emails (many don't for security reasons)

By Ross Sibbald 29 Nov 2017

The art of anthropology and B2B communication
The art of anthropology and B2B communication

While the advertising world is often dominated by psychology, Claire Denham-Dyson writes that she believe there are many benefits to using anthropology in B2B marketing

By Claire Denham-Dyson 24 Nov 2017

Game of content: Content marketing lessons from Game of Thrones
Game of content: Content marketing lessons from Game of Thrones

Game of Thrones is rich with lessons for content marketers to both optimise their content strategies and engage with their fans on a daily basis

By Dirk Visser 23 Nov 2017

The e-mail and SMS marketing juggernaut
The e-mail and SMS marketing juggernaut

Walter Penfold shares his insights on e-mail and SMS marketing as a taste of what's to come

By Walter Penfold 17 Nov 2017

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Ask Afrika Orange Index: Feeling customer service

Marketers need to understand the dynamics of emotions in marketing and how they relate to other factors such as attitudes, persuasion and brand loyalty

By Danette Breitenbach 13 Nov 2017

#Assegais2017: Where quantity and quality meet
#Assegais2017: Where quantity and quality meet

The DMASA Assegai Awards might be all about the numbers, but the Awards are no game. With ROI a key measurement of a campaign, only those that deliver are rewarded, and despite a tough year, the industry accomplished that

By Danette Breitenbach 10 Nov 2017

Crimson, YouKnow launch social analytics-based trends report
Crimson, YouKnow launch social analytics-based trends report

YouKnow Digital in partnership with consumer insights platform Crimson Hexagon launched the South African Consumer Trends Report today, 12 October

By Jessica Tennant 12 Oct 2017

Why take your email marketing the inbound way?
Why take your email marketing the inbound way?

While email marketing is a classic outbound marketing strategy, it plays a major role in inbound marketing as it seeks to build and nurture a relationship with new, existing as well as inactive customers

By Kevin George 11 Oct 2017

Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete
Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete

Digital has radically transformed how we connect with customers and impacts the customer journey; there's pressure to deliver more for less; customer attention deficits are high; markets are saturated; and clients are squeezing budgets

By Lauren Durant, Issued by Isilumko Activate 9 Oct 2017

Spring into action: Marketing now for the season ahead
Spring into action: Marketing now for the season ahead

With spring now beginning and summer just around the corner, it is time for marketers to start preparing their strategies to ramp up sales for the season ahead

By Grant Fleming 20 Sep 2017

Negative Space ©
Data is the key to successful email marketing

The single most important factor for a successful email marketing campaign is the quality of the data

By Ross Sibbald 1 Sep 2017

Alexey Romanenko ©
Unsubscribed - how effective is your communication strategy?

Brands need to keep engaging with their lists by checking in to see if subscribers are still engaged with them. It may just keep them from unsubscribing

By Mike Taberner 23 Aug 2017

Boris Dzhingarov
Email marketing: The key to successful small business

So much has been said and written about the effectiveness of email marketing and how small business owners can leverage this tool to grow their businesses

By Boris Dzhingarov, Issued by Monetary Library 21 Aug 2017

#StartupStory: Spatialedge
#StartupStory: Spatialedge

In this week's #StartupStory, we chat to Retief Gerber, CEO of Spatialedge - a geospatial data insights and marketing company

By Ilse van den Berg 28 Jul 2017

Popi-proof your direct marketing
Popi-proof your direct marketing

Popi need not be a threat to your business, instead it can be seen as a piece of legislation that can be adhered to easily - one which will benefit both consumers and businesses wanting to find the right types of customers

By Gareth Mountain 13 Jul 2017

Samantha Craddock © –
Is cold calling dead?

I have been asked to give my feedback on whether or not cold calling is dead and my answer is quite simply, NO

By Dave Nemeth 16 May 2017

How direct are you?
How direct are you?

When I mention direct marketing, do you cringe and think of all those offers you receive overflowing in your postbox? Although this form of direct marketing does have a place, I'm talking about direct marketing with a bit more impact, that's far more memorable

By Andrew MacKenzie 20 Mar 2017

Direct marketing success equals tight relationships
Direct marketing success equals tight relationships

All the winners at last night's DMASA (Direct Marketing Association of South Africa,) Assegai Awards attributed their success to their close relationships with their clients

By Danette Breitenbach 11 Nov 2016

Quality multichannel customer communications win hearts and wallets
Quality multichannel customer communications win hearts and wallets

More than 25% of recipients classify direct mail as junk. And, according to research commissioned by Ricoh, 6 out of 10 consumers would no longer support brands if communications from those brands were poor

By Jacques van Wyk 2 Nov 2016

Empowering your client is key to a sustainable partnership
Empowering your client is key to a sustainable partnership

The manner in which performance marketing channels are being used to drive client acquisition strategies is changing rapidly; especially now that it's becoming very important for clients to measure the exact return

By Gareth Mountain 11 Mar 2016

Why marketers must get to know Mark and Susan from Randburg
Why marketers must get to know Mark and Susan from Randburg

South African marketers need to get to know Mark and Susan. Mark and Susan get home at around 18:30 each day from work when their abilities to concentrate are at a low

By Jacques van Wyk 11 Mar 2016

Gareth Mountain
Four points to consider before setting up a direct marketing capability

The insurance and banking industries have led the way in disrupting the face-to-face (broker) sales processes by building very strong internal direct sales capabilities

By Gareth Mountain 12 Feb 2016

All the winners: Assegai Awards sharpens its spear
All the winners: Assegai Awards sharpens its spear

This year the South African Direct Marketing Association (DMASA) Assegai Awards were in top form. Not only were there more entries then last year, but the entries were all top notch according to the judges

By Danette Breitenbach 13 Nov 2015

Interactive print is crucial to direct marketing, says white paper
Interactive print is crucial to direct marketing, says white paper

Mobile elements in marketing campaigns are becoming an industry standard, which is not surprising considering that PwC predicts 88% of South Africans have mobile Internet access

By Jacques van Wyk 12 Oct 2015

Why reputation is important when it comes to email marketing
Why reputation is important when it comes to email marketing

Email marketing is an efficient and easy way for businesses or service providers to stay connected with clients. It is much easier to reach your target audience via email

By Charles Mburugu 29 Sep 2015

Strategies used by popular brands to make email more personalised
Strategies used by popular brands to make email more personalised

With more and more brands ushering towards unique email marketing strategies, building a strong customer base is more important than ever before. The urge can only be satisfied with more personalised email marketing efforts

By Prashant Sengar 29 Sep 2015

Image via Pixabay
The humble text message: Perfectly designed for mobile marketing

Mobile technology continues to find great acceptance in South Africa with the country now an impressive number six in the world when it comes to adoption of the mobile web

By Mike Laws 25 Sep 2015

How to build an effective newsletter signup page
How to build an effective newsletter signup page

One of the most effective ways of connecting with your customers and prospects online is by creating a newsletter. Engaging with them on a regular basis will help you build strong relationships, and subsequently enhance your sales

By Charles Mburugu 28 Aug 2015

Great marketing advice for people too scared to start their own business
Great marketing advice for people too scared to start their own business

At last I have found a marketing book written specifically for would-be entrepreneurs and all those people who really want to start their own businesses but are just too terrified to take the plunge.

By Chris Moerdyk 22 Jul 2015

Building a high-performing marketing team
Building a high-performing marketing team

Most modern successful companies have one thing in common - they have put the marketing function at the centre of their business processes

By Joseph Neusu 13 Jul 2015

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