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Angus Kneale to chair Film Craft executive jury at NYF International Advertising Awards
Angus Kneale to chair Film Craft executive jury at NYF International Advertising Awards

The New York Festivals International Advertising Awards® has announced the inaugural Film Craft executive jury and that Angus Kneale, chief creative officer of The Mill will head the panel of ten film industry experts

1 day ago

Facebook introduces new shopping ad format to showcase products
Facebook introduces new shopping ad format to showcase products

Marketers want better ways to visually inspire mobile shoppers to purchase, and so Facebook is introducing a new ad format called 'collection'

2 days ago

BAT feels return of ASA's power
BAT feels return of ASA's power

Despite news reports, the Advertising Standards Authority (ASA) is alive and kicking, with no hint of it going anywhere, as it asserts its power in the British American Tobacco (BAT) case

By Andrew Papadopoulos 3 days ago

Take one Spitfire, three directors and two producers - what do you get? The Greatest Movie Ever Made
Take one Spitfire, three directors and two producers - what do you get? The Greatest Movie Ever Made

Presented with the opportunity of working with M-Net Movies to create “The Greatest Movie Ever Made”, Spitfire approached it as you would expect: with guns blazing

Issued by Spitfire Films 3 days ago

Insel joins Dentsu Aegis Network
Insel joins Dentsu Aegis Network

ACCRA, Ghana - Insel Communications has announced its new affiliation with leading global advertising network Dentsu Aegis Network Sub-Saharan Africa

Issued by Dentsu Aegis Network 3 days ago

(c) Achmad Fahmi Rosyad -
How to adapt your marketing strategy when expanding to new regions

Globalism has both opened new doors and created new challenges for startups all over the world. Digital technology, new trade agreements, the trend towards cultural assimilation and other factors have enabled businesses to reach customers in other countries. Even the United States, which is the world's largest economy, only accounts for 17% of global GDP

By Ryan Kh 3 days ago

Screengrabs from the ad.
Orchids & Onions: 21st Century spin: Sowing the seeds of a “good news” story

One of the phrases I hate most in a marketing, and media context is: content generation. It's so soul-less. What's wrong with “story telling”? Too analogue for you

By Brendan Seery 3 days ago

The MediaShop moves offices
The MediaShop moves offices

The MediaShop's Johannesburg office moved premises Wednesday, 22 March after 20 years at its previous location in Morningside. The new address is Building B, The Main Straight Office Park, corner of Main and Portman Roads in Bryanston

3 days ago

(c) maglara -
Google tools up to fix ads in wrong places

LONDON - Google, which has seen a slew of companies withdraw ads after they appeared alongside extremist content, said on Tuesday it was introducing new tools to give firms greater control

3 days ago

Markstry in the driver's seat as Renault KWID takes off
Markstry in the driver's seat as Renault KWID takes off

The new Renault KWID has a taste for adventure with dynamic performance. Spitfire's Markstry? Ditto. Which is why Markstry and Renault are a match made in

Issued by Spitfire Films 22 Mar 2017

Cannes Lions Creative Marketer of the Year 2017 is... Burger King!
Cannes Lions Creative Marketer of the Year 2017 is... Burger King!

Honouring the global restaurant brand's creative communications, the Cannes Lions International Festival of Creativity has announced Burger King as the Creative Marketer of the Year 2017.

20 Mar 2017

When you need to supersize your content, order a Spitfire with all the trimmings
When you need to supersize your content, order a Spitfire with all the trimmings

What would you like with your new McDSupremes burger? McDonald's digital agency Mirum wanted the lot, and Spitfire's Markstry was more than happy to oblige

Issued by Spitfire Films 20 Mar 2017

2017 D&AD Festival creative identity launched
2017 D&AD Festival creative identity launched

The new D&AD Festival visual identity, designed by The Beautiful Meme, has been released in animations with tangible textures, explosions of activity and a flurry of shape shifting

20 Mar 2017

Net#work BBDO #GivesASh!t about fighting colon cancer
Net#work BBDO #GivesASh!t about fighting colon cancer

Net#work BBDO was tasked with creating a campaign for UDoTest, a revolutionary no-fuss, no-mess way of testing for colon cancer – essential, as it is one of the top five killers in South Africa

17 Mar 2017

Red Cherry Interactive shoots African Bank's MMA16 Best African Pop category billboard and radio ads
Red Cherry Interactive shoots African Bank's MMA16 Best African Pop category billboard and radio ads

Red Cherry Interactive was briefed by African Bank to photograph billboard artwork for the sponsorship of a category in the 16th Annual Metro FM Music Awards

Issued by Red Cherry Interactive 17 Mar 2017

Hyundai lights the way with new Creta commercial
Hyundai lights the way with new Creta commercial

A commercial for a new Hyundai? Or a celebration of women and everything they've achieved? The new Hyundai Creta commercial, titled Light The Way, is both

Issued by Joe Public United 17 Mar 2017

Designing desire
Designing desire

To sell anything in this flurry of marketing mayhem, we need not be the loudest, well designed or even most expensive. We do, however, need to instill an immense desire no matter what it is we are creating

By Peter Vee, Issued by Vee Station 16 Mar 2017

#IABDigitalSummit2017: Digital debrief with Leonel Silva
#IABDigitalSummit2017: Digital debrief with Leonel Silva

Leonel Silva, media partnerships director EMEA at Celtra, is one of the international speakers at today's IAB Digital Summit. He lets us in on the rise of creative programmatic advertising and mobile video…

By Leigh Andrews 16 Mar 2017

Innovation, simplified - Rocket Creative's web relaunch
Innovation, simplified - Rocket Creative's web relaunch

An ever-expanding product range exhibits that a business is flourishing. However, it also presents a significant challenge as to how a business conveys its product information

Issued by Rocket Creative Design & Display 15 Mar 2017

AutoTrader and Liquorice launch Twitter's first-ever virtual drag race
AutoTrader and Liquorice launch Twitter's first-ever virtual drag race

AutoTrader and Liquorice have launched #COTYDragRace, Twitter's first-ever virtual drag race

15 Mar 2017

Shortlist for World Media Awards 2017 announced
Shortlist for World Media Awards 2017 announced

The World Media Awards, which celebrate the effectiveness of cross-platform, cross-border, content-driven advertising, has announced the shortlist for 2017, decided on by an international team of 30 jurors

15 Mar 2017

How much of copywriting is writing?
How much of copywriting is writing?

Contrary to what you might believe, not even half of the copywriting job is the actual writing. So if you've ever interviewed a copywriter, employed a copywriter, worked with a copywriter, or wanted to be a copywriter, read on…

By Tiffany Markman 15 Mar 2017

Screengrabs from the ad.
[Orchids & Onions] Colour me shocked... but mind the digital snake oil

How many of you remember the controversial campaigns in the 1990s for Benetton

By Brendan Seery 14 Mar 2017

Decolonising the creative economy: Shukri Toefy on Fort's #CreateMovement campaign
Decolonising the creative economy: Shukri Toefy on Fort's #CreateMovement campaign

For Fort CEO Shukri Toefy, the launch of the #CreateMovement platform is intended to incite greater soul-searching within the African creative economy

By Tim Leibbrandt 14 Mar 2017

Jury presidents selected for 2017 London International Awards
Jury presidents selected for 2017 London International Awards

London International Awards (LIA) has announced the names of the first jury presidents for the 2017 awards, who will preside over their respective juries in Las Vegas

14 Mar 2017

New jury members for NYF International Advertising Awards includes South African
New jury members for NYF International Advertising Awards includes South African

The New York Festivals International Advertising Awards has announced further executive jury members

13 Mar 2017

Effective Measure releases ad blocking report
Effective Measure releases ad blocking report

Effective Measure's Ad Blocking in South Africa 2017 report suggests that 13% of South African consumers use ad blockers because of the disruptive, annoying and overwhelming number of advertisements. Security and speed were also common concerns

10 Mar 2017

Saint Laurent ordered to remove 'degrading' posters
Saint Laurent ordered to remove 'degrading' posters

France's advertising regulator has ordered fashion house Saint Laurent to remove posters of extremely thin models in "degrading" poses

9 Mar 2017

Be interesting! Image © –
Has advertising lost its sense of humour?

There is a saying in Hollywood that comedies never win at the Oscars. It would seem the stats back it up

By Damon Stapleton 8 Mar 2017

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