Search for:
Joshua Resnick © –
"Like chicken soup for a dead man. It can't hurt"

I have been a creative for 25 years. It is all I have ever done to make a living. First as a photographer, and then as a creative in advertising. So, after a quarter of a century, I thought this would be a good time to write to my younger creative self about what I believe are the rules for successful creative living

By Damon Stapleton 18 hours ago

Different Cokes for different folks.
#OrchidsandOnions: Coca-Cola moves with the health-conscious times... and abuse takes to the road

Perhaps it's because we are sliding into the silly season, but I really have not seen anything this week which has irked me enough to hand out an Onion. And, I'd rather not devalue my critical currency, the Onion, by handing it out just because you expect me to be bitchy

By Brendan Seery 1 day ago

Bobby Amm
Making local (even more) lekker: good for everyone

Why and how to protect the local film and advertising industry

By Bobby Amm, Issued by CPA 1 day ago

Trish Gilford, a freelance media strategist working with the OMC.
OMC Road research update reveals how OOH industry has evolved

The OMC's Road measurement system update gives an overview of the methodology used, fieldwork efficiencies and innovation, insight and benchmarks as well as the benefits to media planners, media strategists and advertisers

By Juanita Pienaar 2 days ago

#Newsmaker: Junior Mokoma furthers his creative studies in Holland w/ Vega, FCB
#Newsmaker: Junior Mokoma furthers his creative studies in Holland w/ Vega, FCB

It was during his internship as a copywriter at FCB Africa in Johannesburg when Vega alumni student Junior Mokoma was offered the opportunity to study transmedia storytelling at Fontys Academy for Creative Industries in Tilburg, the Netherlands

By Jessica Tennant 6 Dec 2017

Do award shows really matter?
Do award shows really matter?

On the back of the Publicis Groupe's announcement at Cannes this year that it will be transferring its award show spend to its investment in AI, agencies are increasingly questioning whether participating in award shows really matters.

By Jessica Tennant 6 Dec 2017

Screengrabs from the ad.
#OrchidsandOnions: MTN's 'Bright side' really dazzles, but this Sunday Times sub sinks without a trace...

I've talked before about the mega-battles of the cell phone brands as they launch their end-of-year campaigns (why they focus on summer is a bit beyond me, given that summer's already been underway for almost three months by now)

By Brendan Seery 5 Dec 2017

#Newsmaker: Kerry Hibberd to 'Change the World' w/ 'goodvertising' and Vodacom
#Newsmaker: Kerry Hibberd to 'Change the World' w/ 'goodvertising' and Vodacom

Net#work BBDO strategist Kerry Hibberd is going to be swapping creative strategy for volunteering next year, as part of Vodacom's Change the World programme

By Jessica Tennant 4 Dec 2017

#Newsmaker: Net#work's Brad Reilly on the multiple award-winning Vagina Varsity campaign
#Newsmaker: Net#work's Brad Reilly on the multiple award-winning Vagina Varsity campaign

Net#work BBDO's Vagina Varsity campaign for Libresse recently received its 14th award at the Epica Awards in the 'Health, Beauty and Fashion Digital Campaigns' category, and was the only South African campaign to be awarded at the prize giving ceremony in Berlin on 16 November

By Jessica Tennant 4 Dec 2017

#NewCampaign: Ocean Basket's latest campaign is a fine expression of food art
#NewCampaign: Ocean Basket's latest campaign is a fine expression of food art

Ocean Basket's unique 'Mediterrasian' sushi offering is on dazzling display in the recently launched #TheArtOfFusion brand campaign

By Lauren Hartzenberg 4 Dec 2017

Is digital advertising worth all the hype?
Is digital advertising worth all the hype?

I read an article recently where the reporter said, inter alia that, "internet advertising is up by 13% from 2015 to 2016," and it was based on information from a usually credible source

By Chris Brewer 4 Dec 2017

Down the rabbit hole of the summer campaign
Down the rabbit hole of the summer campaign

The great summer campaign idea is not inspired by where you end up in the rabbit hole but the process in the journey

By Ndumiso Ndlela 4 Dec 2017

Bank advertising: a hit-or-miss
Bank advertising: a hit-or-miss

SA's big five banks spend millions of rands on advertising, a substantial amount of which is being spent on ads that miss the mark, according to market research agency Columinate, but audiences don't mind an ad that pushes a product or tells a story, as long as it's done well

By Jessica Tennant 1 Dec 2017

#Newsmaker: Fort's Amr Singh on what makes a good director
#Newsmaker: Fort's Amr Singh on what makes a good director

Fort agency's creative partner and director Amr Singh recently won the Craft Gold for Best Directing at the 2017 PromaxBDA Africa Awards for his work on DStv Africa's brand film in collaboration with Studio Zoo

By Jessica Tennant 29 Nov 2017

#OrchidsandOnions: Spar's collective chill pill brings a smile, OLX's techie-ruined site brings a grimace...
#OrchidsandOnions: Spar's collective chill pill brings a smile, OLX's techie-ruined site brings a grimace...

It has been a long, hard, stressful year and South Africans have been at each other's throats for most of that year. So, maybe it is time we took a collective national chill pill as we head into the holiday season

By Brendan Seery 28 Nov 2017

#NewCampaign: Come over to the bright side
#NewCampaign: Come over to the bright side

TBWA\Hunt\Lascaris Johannesburg have just launched MTN's summer brand campaign and everything about it is next level

By Jessica Tennant 28 Nov 2017

The 2017 Digital Salt event.
The future of media

Gustav Goosen elaborates on some of the mobile and data content his team presented at the Digital Salt event which he believes are areas that will have significant influence on the future of media, way beyond what we've seen thus far

By Gustav Goosen 28 Nov 2017

How the ASA became a medicine regulator, and almost lost its shirt
How the ASA became a medicine regulator, and almost lost its shirt

We've all seen them. Those product ads promising hope in a bottle for guaranteed weight loss or some other miracle cure

By Nicci Botha 24 Nov 2017

All the Adfocus Awards 2017 winners.
#FMAdFocus2017: Innovation and consistency rewarded

This year's AdFocus Awards saw the best of the best recognised, honouring agencies and individuals, not just for their creative and marketing skills, but for their all-round business acumen.

By Danette Breitenbach 23 Nov 2017

Current chairperson of the FM AdFocus Awards, Craig Page-Lee.
#FMAdFocus2017: Judging the Student of the Year category

A few of the judges and current chairperson, Craig Page-Lee comment on the overall quality of the work received for the AdFocus Student of the Year Award and what they were specifically looking for from the entries

By Juanita Pienaar 22 Nov 2017

Jason Walden, a visual communications student at Vega School of Brand Leadership Johannesburg.
#FMAdFocus2017: Top student nominee: Jason Walden

Jason Walden, a visual communications student at Vega School of Brand Leadership Johannesburg, was recently announced as one of three finalists in the student category of the 2017 AdFocus Awards

By Juanita Pienaar 22 Nov 2017

Keagan Clack, an art direction student at the Stellenbosch Academy.
#FMAdFocus2017: Top student nominee: Keagan Clack

Keagan Clack, an art direction student at the Stellenbosch Academy, was announced as one of three finalists in the student category of the 2017 AdFocus Awards, taking place this evening

By Juanita Pienaar 21 Nov 2017

Screengrabs from the ad.
#OrchidsandOnions: When the best part of a Springbok match is the ad at half time...

To say that the most entertaining slice of television during the Springbok-Ireland game was an advertisement is not so much a compliment for a clever piece of creative marketing inspiration as it is an indictment of how badly the Boks played

By Brendan Seery 21 Nov 2017

Raquel Ribeiro (on the right) and a friend at this year's Loerie Awards.
#FMAdFocus2017: Top student nominee: Raquel Ribeiro

Raquel Ribeiro, a communication design student at the University of Johannesburg, was recently announced as one of three finalists in the student category of the 2017 AdFocus Awards

By Juanita Pienaar 20 Nov 2017

Democratising AR, bringing content to life with Zappar
Democratising AR, bringing content to life with Zappar

"Part of our mission in business has always been to democratise AR and truly make it a mass-market proposition."

By Cari Coetzee 20 Nov 2017

Getting your digital advertising right
Getting your digital advertising right

Marketers are looking for more control over ad placement because it means that they get to engage with media owners (offline and online) with similar values, whose context they know and whose content and brand they can trust

By Omar Essack 16 Nov 2017

Screen grabs from the ad.
#OrchidsandOnions: Nedbank's brave new advertising contrasts with Eskom's insult to its consumers

Nedbank has been doing some very appealing advertising of late, and the bank and its agency, Joe Public, have already got a few Orchids from me

By Brendan Seery 14 Nov 2017

#Newsmaker: Karabo Denalane on advertising in such a time as this
#Newsmaker: Karabo Denalane on advertising in such a time as this

A year and a half since being appointed CEO of TBWA\Hunt\Lascaris, Karabo Denalane explains why there's never been a better time to be in the industry

By Jessica Tennant 14 Nov 2017

#MeettheMarketer: Are business consultancies the ad agencies of the future?
#MeettheMarketer: Are business consultancies the ad agencies of the future?

Anatoly Roytman, managing director of Accenture Interactive and Global lead for EALA (Europe, Africa, Middle East and Latin America), is our #MeettheMarketer this month on Bizcommunity.africa. He believes Accenture Interactive is building the "agency of the future"

By Louise Marsland 13 Nov 2017

Image credit: Pixabay via .
Simplicity to the power of three

Today consumers are spoilt for choice. The question is whether the increasing number of options are stimulating purchase, or causing purchase-paralysis

By Glen Meier 13 Nov 2017

Next >