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#OrchidsandOnions: A road traffic ad, which is... fine. And a soap one, which needs a clean-up
#OrchidsandOnions: A road traffic ad, which is... fine. And a soap one, which needs a clean-up

I know this is going to sound like a self-indulgent “house ad” but I must say that, since I have been working here at The Citizen, I have come to respect the newspaper's independence and the fact that it really has not been “captured” by anyone politically

By Brendan Seery 1 day ago

Barbara Soltysinska, co-founder of indaHash.com.
ICO to increase audience value

IndaHash.com is launching its own universal cryptocurrency payment structure specifically for influencers to help them develop loyal and engaging audiences

By Danette Breitenbach 2 days ago

Being the man in the supermarket
Being the man in the supermarket

Is it enough when consumers merely know about your product or its benefits?

By Senzo Xulu 2 days ago

Regulatory shifts bring risks and opportunities for brands and media owners
Regulatory shifts bring risks and opportunities for brands and media owners

With consumers' attention fragmented across multiple channels, leading brands are already implementing multichannel marketing strategies. Regulatory pressure is just one more reason to pick up the pace

By Werner Lindemann 13 Oct 2017

Halo Advertising - winners of the Roger Garlick Grand Prix Award.
#AmasaAwards2017: Magic of the moment

Last night saw Halo Advertising win the coveted Roger Garlick Grand Prix for their client, Jacaranda, for its ‘More music you love' campaign at the Advertising Media Association of South Africa (Amasa) Awards

By Danette Breitenbach 13 Oct 2017

Authentically branded
Authentically branded

Designers and brands have to target what's true, so they can get real insight and the ability to grow from a place that is authentic and meaningful

By Jesse Sharkie 11 Oct 2017

Dove blunder highlights the need for ethical transformation
Dove blunder highlights the need for ethical transformation

The recent social media storm over Dove's latest advertising campaign bears testimony to the increasing power of social media platforms and how brands are being held accountable for their every move

By Madelain Roscher 11 Oct 2017

Business of Design speaker Q&A: Jonathan Deeb
Business of Design speaker Q&A: Jonathan Deeb

Business of Design is back with a speaker lineup of note. The two-day seminar is held annually in Cape Town and Johannesburg during October and doesn't just focus on design in itself but has a much broader vision for the field in all areas of business

By Jessica Tennant 11 Oct 2017

Screengrab from the ad.
#OrchidsandOnions: Chicken Licken goes a long way to make a marketing point; but FNB should see its ares

Normally, I'd wonder whether a company that goes to shoot a South African commercial on location in Iceland has more money than common sense

By Brendan Seery 10 Oct 2017

Dove apologises for ‘racist' whitewashing ad, social media won't accept
Dove apologises for ‘racist' whitewashing ad, social media won't accept

NEWSWATCH: Dove comes out unclean after apologising for its latest advertising campaign that depicted a black woman turning white after using its shower cream

By Jessica Tennant 9 Oct 2017

Credit: .
Amasa celebration delivers mandate

The biggest Amasa Awards event to date will take place on Thursday, 12 October 2017, when 380 media and industry professionals will descend on The Hilton in Sandton, Gauteng

By Danette Breitenbach 9 Oct 2017

Spectral © –
Revised Amps data

About two years after the demise of Amps (et al), the Marketing Research Foundation (MRF) has announced the release of an update to the 2015 Amps, data using 2016 population statistics

By Chris Brewer 9 Oct 2017

Airport lounges: golden territory for marketing your brand
Airport lounges: golden territory for marketing your brand

Airports have long been a favourite place for brands to get their message across to business and leisure travel consumers

By Greg Kilfoil 9 Oct 2017

Vodafone announces global brand relaunch
Vodafone announces global brand relaunch

Vodafone has made a global announcement across all of its markets that it is relaunching its brand positioning, which marks the biggest relaunch it's had in its 33-year history

By Jessica Tennant 6 Oct 2017

Cienpies Design © –
Advertising effectiveness has been captured by ‘liking'

Whatever has happened to the idea of advertising effectiveness?

By mike broom 6 Oct 2017

Rui Alves
#NewCampaign: TBWA, Joburg Ballet launch series of little ballets inspired by big social stories

TBWA\Hunt\Lascaris and the Joburg Ballet recently launched a campaign to grow its existing audience and ensure a sustainable and ongoing reconsideration of ballet as a relevant art form amongst the youth

By Jessica Tennant 6 Oct 2017

Brand building is a process of creating magic
Brand building is a process of creating magic

Brand building is not a rational process. It is a process of creating magic. Magic has no logic. Put rationale to magic, and it is no longer magic, but a process of systemic steps

By Bogosi Motshegwa 4 Oct 2017

Image from: .
The human pattern

Saturday night. My wife, Minky, had informed me we were going to a cabaret with some friends. The cabaret was called The Sound of Falling Stars

By Damon Stapleton 4 Oct 2017

Screengrabs from the ad.
#OrchidsandOnions: Nissan Micra gets Active in the market - but enough of politicians' mugshots, already

Perhaps it's a bit early, but some experts have seen the first green shoots of a recovery in our struggling economy. Car sales - always one of the most sensitive indicators of hard times - appear to be picking up a little

By Brendan Seery 3 Oct 2017

#StartupStory: Blacksmith Collective
#StartupStory: Blacksmith Collective

“Like a blacksmith, we forge together various skill sets and craft to create a beautiful finished piece,” explain co-founders Diogo Mendonça and Marcus von Geyso of Blacksmith Collective

By Jessica Tennant 29 Sep 2017

Chris Moerdyk
What to do when PR and ad budgets are cut due to a stagnant economy

The biggest challenge faced by PR and advertising agencies is to persuade their clients not to cut their budgets when the economy turns sour. Like right now when the Business Confidence Index in South Africa is as low as it was when PW Botha made his ill-fated Rubicon Speech

By Chris Moerdyk, Issued by Chris Moerdyk 28 Sep 2017

Africa still mobile
Africa still mobile

Africa's story remains a mobile one with mobile internet access the largest contributor of growth across the continent

By Danette Breitenbach 28 Sep 2017

Partnering with a black-owned agency could change your mind about BEE
Partnering with a black-owned agency could change your mind about BEE

Marketers and procurement have an important role to play in helping transformation to happen in the marketing communications industry and in agencies

By Johanna McDowell 27 Sep 2017

Image ©
The preachers and the busker

A couple of days ago I was walking down a windy Queen Street, the main street in Auckland. It is a street every port city has

By Damon Stapleton 27 Sep 2017

#Newsmaker: Danilo Acquisto heads up local YouTube multi-channel network
#Newsmaker: Danilo Acquisto heads up local YouTube multi-channel network

Following the recent launch of Special Effects Media SA, I interviewed CEO Danilo Acquisto who was appointed by the network's global partners to head up the new South African studio, effective 1 August 2017

By Jessica Tennant 27 Sep 2017

Ford Kuga - how to get burned a second time on social media
Ford Kuga - how to get burned a second time on social media

It's surprising how things coincide, isn't it? I was struck a few days ago by a powerful and poignant commercial for eNCA for its TV news

By Brendan Seery 26 Sep 2017

Roll on, Volksie bus; but did KMPG do the right thing for its reputation?
Roll on, Volksie bus; but did KMPG do the right thing for its reputation?

My colleague Seelan was about to head off to Sun City this past weekend and take the Jeep Renegade we have as a test car until he discovered how little room there is in the car

By Brendan Seery 20 Sep 2017

Image ©
Ideas: They are not for everyone

Narratives that don't make sense. If you have been in advertising for more than 10 minutes, you will have seen this before

By Damon Stapleton 20 Sep 2017

The anatomy of a creative concept
The anatomy of a creative concept

The human body does not live in isolation. It is a well-oiled machine, consisting of intense streams of information relayed between muscles, veins, and nerves. Here Peter Crafford takes us through the anatomy of a creative concept

By Peter Barnard 15 Sep 2017

On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media
On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media

In a world where everyone is constantly scrolling down their screen, it's easy for brands' content to get lost in the clutter of posts on the timeline. Here's how to make content pop!

By Babalwa Nyembezi 13 Sep 2017

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