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Despite sounding zen, living in our own bubbles or echo chambers isn't ideal. Image © Nikki Zalewski –
The view from in here: A lesson from 2016

I was in Cannes last year when Brexit happened. In a matter of hours, the lazily hedonistic mood of the festivities transformed into an all-pervasive haze of stunned denial

By Fran Luckin 1 day ago

Screengrabs from the ad.
Orchids & Onions: 21st Century spin: Sowing the seeds of a “good news” story

One of the phrases I hate most in a marketing, and media context is: content generation. It's so soul-less. What's wrong with “story telling”? Too analogue for you

By Brendan Seery 3 days ago

How much of copywriting is writing?
How much of copywriting is writing?

Contrary to what you might believe, not even half of the copywriting job is the actual writing. So if you've ever interviewed a copywriter, employed a copywriter, worked with a copywriter, or wanted to be a copywriter, read on…

By Tiffany Markman 15 Mar 2017

Screengrabs from the ad.
[Orchids & Onions] Colour me shocked... but mind the digital snake oil

How many of you remember the controversial campaigns in the 1990s for Benetton

By Brendan Seery 14 Mar 2017

Be interesting! Image © –
Has advertising lost its sense of humour?

There is a saying in Hollywood that comedies never win at the Oscars. It would seem the stats back it up

By Damon Stapleton 8 Mar 2017

Screen grabs from the ad.
[Orchids & Onions] Cowboys don't cry – but they should play with Barbie...

If I could go back and do my life over, I'd spend more time with my children and be a little less harsh on them. The way I was brought up was definitely from the “cowboys don't cry” playbook, with displays of emotion as few and far between as thunderstorms in the desert

By Brendan Seery 7 Mar 2017

Having a story to tell helps your commodity become a brand
Having a story to tell helps your commodity become a brand

It is not enough to be a great farmer nowadays. You also need to be a great marketer and learning to think about yourself, those that work for you and what you produce in the way that a journalist would

By Brian Berkman 7 Mar 2017

#IAmEllen
#IAmEllen

The brainstorming space is an incredibly malleable one. Not all ideas are manufactured within the confines of four glass walls of the boardroom. Some of them are composed – with theme tune – in the shower. In this instance, however, the organic, creative process used client-agency voice notes as the catalyst

By Mike Sharman 6 Mar 2017

(c) Rommel Canlas -
Creative edge

“Taste tomorrow today.” I can just picture the voice-over artist in the dimly lit studio, headphones on, as he delivers the line for the sixth time. This time with more voice and more conviction, while wondering to himself what the hell he's saying

By Maria Berrios-Carter 1 Mar 2017

Screengrabs from the ad.
[Orchids & Onions] Yappy days for the woofers from an old Buddy...

A sure way to get the attention of many soft suburban people for your marketing pitch is to go the cute route. This has worked very well for Toyota over the years, with Buddy the Boxer endearing himself to people across the country, which can have done the brand no harm at all

By Brendan Seery 28 Feb 2017

Q&A with Hubble CEO on Uber's new entertainment device
Q&A with Hubble CEO on Uber's new entertainment device

Following the announcement of Uber's new interactive entertainment service, provided by Hubble (previously Taxi Media Group), CEO Justin Duveen shares the impact its having on the driver, the rider and the advertiser

By Jessica Tennant 27 Feb 2017

D&AD Pencils.
The value of a pencil

I apologise in advance for the unnecessary use of nostalgia and being a little romantic about it all. Actually, I don't

By Damon Stapleton 22 Feb 2017

Terena le Roux keeps the Ideas/Idees flowing
Terena le Roux keeps the Ideas/Idees flowing

Following the announcement of bilingual Ideas/Idees magazine being closed down by Media24 late last year, editor Terena le Roux approached management to transfer ownership into her name. Now the owner of startup publishing company IdeesFabriek (Ideas Factory), Le Roux says it really was that straightforward

By Jessica Tennant 22 Feb 2017

(c) Leonard Zhukovsky -
Weak Super Bowl TVCs disappoint

The Super Bowl draws 190m eyes, and brands pay the equivalent of R65m for a spot during the game. Of the viewers, nearly a quarter say the television commercials (TVCs) are the most important part of the event, and would rather go to the loo during the game. Despite this, 2017 was one of the weakest years in Super Bowl history for TVCs

By Danette Breitenbach 22 Feb 2017

Screengrabs from the ad.
[Orchids & Onions] Mutual respect – and ignoring your customers in cyberspace

We keep hearing how irresponsible South Africans are with their money and, coming from a family history of little money and not wasting resources, it does sometimes astound me how people in this country live for today with little thought of tomorrow

By Brendan Seery 21 Feb 2017

Potayto, Potarto: How this Super Bowl ad changed how I see marketing
Potayto, Potarto: How this Super Bowl ad changed how I see marketing

Even if you don't follow American Football, if you're interested in marketing, communications and/or advertising, come Super Bowl night you're probably also glued to your twitter feed, waiting for the ‘next big ad'

By Leigh Crymble 17 Feb 2017

Screen grabs from the ad.
[Orchids & Onions]: Head out on the highway... looking for adventure and classic ads

In the ad world, the Super Bowl weekend in America – the biggest annual sporting event in that country – is a huge deal. Brands spend tens of millions of dollars making the commercials, which will be flighted during the hours-long Super bowl spectacular. They then pay even more multiple millions to buy the air time

By Brendan Seery 14 Feb 2017

Maximkabb © –
Are marketer-agency relationships losing that loving feeling?

February is the month of love, with Valentine's Day providing countless marketing communications opportunities to express those ‘loving feelings' – an appropriate time to reflect on the state of marketer–agency relationships

By John Little 14 Feb 2017

(c) rawpixel -
Marketers will be required to implement stringent measures to effectively manage media costs

A major cause for concern is brewing in the South African media, advertising and communication industry. A trend that was recently blown wide open in the United States by the American Association of Advertisers (ANA) is also taking place on our shores on a seemingly widespread scale

By Johanna McDowell 8 Feb 2017

Enterline © –
The great comfort of bad Super Bowl ads

Quick, name your top 10 Super Bowl ads from this year. I know, it's a struggle. I am asking you to remember 10 out of a 100 or so ads whose sole purpose is to be memorable

By Damon Stapleton 8 Feb 2017

Screengrabs from the ad.
[Orchids & Onions]: Here's a Big Bang Theory: Use just one credit card...

Without wanting to sound sexist, have you noticed that women will watch movies over and over… and over again! And, woe betide the mere male who tries to wrest the remote control from She Who Will Watch Notting Hill For The 17th Time…

By Brendan Seery 7 Feb 2017

Lady Gaga rocks the Super Bowl half time show - @forbes
#TRENDING: Brand activism ruled Super Bowl 2017

We are entering a new era of brand activism as brands step up to speak out against political decisions they feel are morally wrong…

By Louise Marsland 6 Feb 2017

Gajus © –
What's your number?

I once heard a marketing consultant advise a moaning supermarket owner, who felt he just had to cut costs dramatically. He said: “Turn your lights off – that will reduce your overheads by a massive percentage. Of course, you'll have no customers, but that's the (very) short-term solution”

By Chris Brewer 6 Feb 2017

Illustration © Minky Stapleton.
Are rules more important than ideas?

This isn't scientific. Just a hunch. A feeling. Remember those

By Damon Stapleton 1 Feb 2017

Screengrabs from the Jeep ad.
[Orchids & Onions] 4X4Ever... and a mad dash to avoid the runs

It's been said many times but it's worth repeating: if you, as a brand, can develop an emotional connection with your customer, you could be rewarded with lifelong repeat business

By Brendan Seery 31 Jan 2017

Rewarding the sweet spot in tough times
Rewarding the sweet spot in tough times

This year's Apex Awards entry process remains the same, with two rounds, but the percentages to win an Apex Award has dropped. However, do not mistake this for a lowering of standards or that it will be “easier” to win, warns ACA CEO Odette van der Haar

By Danette Breitenbach 31 Jan 2017

Screengrabs from the ad.
[Orchids & Onions] Back to school with Checkers and back to the drawing board for Ford...

Much as I love my kids, there are plenty of times when I'm glad they're out of the house: my daughter will be a qualified vet by the end of this year and my son seems happily ensconced as a senior account manager with the trust company he works for in Amsterdam. And the days of worrying about their education are over

By Brendan Seery 24 Jan 2017

#Newsmaker: Craig Munitz - MD of CBR Marketing
#Newsmaker: Craig Munitz - MD of CBR Marketing

Craig Munitz is the MD and founder of CBR Marketing, a digital advertising agency offering SEO, programmatic advertising, web design and more

By Beverley Klein 24 Jan 2017

Image © –
The beautiful stone in your shoe

Holidays are strange, lovely things. They creep up on you with the best of intentions. It's like a really weird neighbour who appears out of nowhere from behind a hedge only to give you some freshly baked blueberry muffins

By Damon Stapleton 18 Jan 2017

MTN’s new TV ad pokes a little fun at Vodacom’s group of elderly ladies on tour © – .
[Orchids & Onions] All's fair in love and the ad business...

Nothing is truly original, so the experts say… everything has been seen, or done, once before. And true creativity is a synthesis of all that an active and alert mind absorbs from everywhere

By Brendan Seery 17 Jan 2017

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