Key programme points
"As mobile marketing and advertising gains traction globally and particularly in South Africa, it is vital to equip marketers with the skills required to compete," said Buckle. "With the technology evolving rapidly, it is also essential to keep abreast of all the changes in the industry, bearing in mind the personal nature of the mobile device for the consumer. The programme will cater to all those interested in learning more and pursuing a career in mobile marketing and it is especially relevant to brands and agencies based here running local or multi-market campaigns."
The programme represents the first of a number of initiatives to be introduced by MMA South Africa and this plus other activities, reflect the association's new positioning to:
For registration details go to www.mmaglobal.com/certification.