Mxit Brand Index: 31 August 2014

Top 40 South African brands on Mxit on 31 August 2014

Click here for the full list of Top 40 Brands on the Mxit Brand Index

Snapshot: MTN and Microsoft Nokia grab top spots in brand categories; KFC reaches 1-million subscribers; Shoprite and Stimorol both gain three places on the Mxit Brand Index; Ster-Kinekor continues strong growth; Hansa re-enters the brand index with a 12% growth.

KFC became the 5th brand with over 1-million subscribers to their Mxit app during August, following their continued splash screen campaigns that delivered 3,017 new subscribers.

Both MTN and Microsoft Nokia took first position in their respective brand categories in August. MTN is now the top mobile network brand on Mxit, after adding 96,491 new subscribers to their app during August. Microsoft Nokia grabbed the top mobile brand position with 52,324 new subscribers, following their Nokia Asha 502 and 503 advertising campaign.

Shoprite's continued competition and birthday celebration campaigns brought 25,183 new subscribers to their Mxit app, a growth of 6% that moved the brand from 20th to 17th position. In a similar shift, Stimorol moved three positions from 33 to 30, with a 7% community growth of 17,857 new subscribers.

Sunlight kicked off a new campaign during August, delivering a 5% growth of 19,209 new subscribers, taking the brand to 18th position on the Brand Index. Ster-Kinekor continues with its strong growth, adding 33,373 new subscribers, after their Think Like A Man campaign that ran at the end of July.

Hansa's 'Win A Trip' competition activation drew 20,836 new subscribers and a re-entry in the top 40 brands, in 38th position.

Brands to watch: Axe, Easy Waves & Vodacom

Kazazoom-enhanced third-generation brand apps are making their presence felt on Mxit, with Axe's recent launch of their new AXECESS brand and competition app, and both Easy Waves and Vodacom updating their Mxit apps. Built by Kazazoom using their flagship ZoomPress product, these apps have improved functionality and give a slick smart phone feel to brand apps - even if the user is accessing the app via a feature phone. Digital Agencies like Mantaray, Gorilla Creative Media or 720mi, as well as community managers who design or run these apps also now have the ability to schedule their content and have a wider range of functions that are much easier to implement than previously, as the ZoomPress interface operates simply as a WordPress blog. Kazazoom CEO Eric Clements says, "We have been listening to brands over the last three years and work closely with Mxit to tailor our ZoomPress product to brand requirements." (Read more at kazazoom.com)