Highlights
In 2010 Jan-Jun, All Media rates are +8.4% on the same period of 2009. Overall performance is +1.3%. Yet the MIW Index, the weighted cost per thousand of audiences/circulation, is +12.0%. The performance and cost per thousand figures have been skewed dramatically by Pay TV's good showing. The figures with this sector factored out give a very different picture of rates +7.9%, performance -6.9% and the key MIW index a massive +17.0%.