A new study conducted by Boomerang highlights the starring roles that animals play within families, on and off-screen
A new CMO Council study reveals that consumers are willing to abandon brands or buy elsewhere if points of customer interaction frustrate or fail to meet their needs
Matt Brown writes about his Pod Power survey, which research data he intends to use to encourage brands and business owners to tell their own stories through podcasting
Matt Brown 3 days ago
We move on to practical matters and implications, having already unpacked the fact that advertising should be evaluated in terms of predictive models of both strategic intent and executional efficiency
mike broom 14 Jul 2017
If you thought market research was dry and bland, you've clearly not spoken to Elna Pretorius, cofounder of Columinate, who was responsible for the People's Choice Award paper at Samra 2017. Here's her view on the importance of digital market research in SA
Leigh Andrews 14 Jul 2017
The establishment survey (ES) now provides a tool for cross comparison of research from different media types
PayTV services provider StarSat is eyeing one million subscribers in three years as it repositions itself in the highly competitive market dominated by MultiChoice
CMO Council report reveals that 33% of marketing leaders and agencies are struggling to meet the needs of local audiences
Warc releases report based on the results of a global survey of senior strategists highlighting the impact planning discipline is having on the ever-changing marketing landscape
Here are the highlights of Popimedia's comprehensive breakdown of research into SA consumers' online behaviour and how it affects their purchase decisions, conducted earlier this year by Just Play.
Leigh Andrews 10 Jul 2017
Social intelligence company, Synthesio has pulled some interesting social data around the Cannes Lions Awards
In a new and entertaining pre-flight safety video, British Airways' spreads important safety messages, while boosting fund-raising for Flying Start - the charity partnership between British Airways and Comic Relief.
The Durban FilmMart (DFM), the industry development programme of the eThekwini Municipality's Durban Film Office and Durban International Film Festival (Centre for Creative Arts, UKZN) ended on a high note with an awards ceremony at the Tsogo Maharani Hotel in Durban, South Africa on Monday, 17 July 2017.