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Facebook reaches 29% usage in South Africa, 97% by brands

The SA Social Media Landscape 2018 study notes that social media use has intensified among South Africans during the past year, with Facebook now being used by 29% of the population

3 days ago

Consumer spending leads economic recovery

The recent launch of the Mastercard SpendingPulse Report is a first for South Africa. The Report is an early indicator of consumer spending trends

By Danette Breitenbach 3 days ago

Publishers share greatest threats, fears for 2018 media industry

‘World News Publishers Outlook 2017, the new report from World Association of Newspapers and News Publishers (Wan-Ifra), examines what are the world's top media executives' priorities in profitable news media businesses around the world

3 days ago

Ipsos' award-winning paper emphasises message that radio is still king on the continent

Nanzala Mwaura, head of Ipsos Connect, was awarded Best Paper at the PAMRO Conference (Pan-African Media Research Organisation) for her talk on “The African Middle Class”

Issued by Ipsos 20 Sep 2017

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

New research from Chief Marketing Officer (CMO) Council, SAP Hybris and SellingPower magazine indicates that sales and marketing need to own customer experience strategy

19 Sep 2017

Kiwi top brand at Ask Afrika Icon Brands Awards

At the eighth Ask Afrika Icon Brands Awards, held in Johannesburg last week, the most loved brands for 2017/2018 are Kiwi (1st place), Coca Cola (2nd), Sunlight (3rd)

19 Sep 2017

Are TV audiences declining?

At first it's hard, if not impossible, to get a grip on TV audiences. It will remain difficult until the industry has some real and solid research to confirm whether it's one way or the other

By Chris Brewer 18 Sep 2017

All the Most Awards 2017 winners

The 9th Most Awards were held at The Wanderers Club in Johannesburg last night, announcing Massiv Media as Media Owner of the Year and PHD as Media Agency of the Year

15 Sep 2017

Social networks extend gains as news sources in US: survey

Social networks have made more gains as news sources for Americans in 2017, according to a study released Thursday suggesting more woes for traditional news organisations

8 Sep 2017

#Pamro2017: Why most quantitative research is inefficient and wasteful

Mike Broom elaborates on why he says most quantitative research and advertising spend is wasteful and inefficient at #Pamro2017

By Juanita Pienaar 6 Sep 2017

Free update to Amps 2015 database out now

Pending the release of the replacement for Amps - to be called Maps - available from mid-2018, the new Marketing Research Foundation (MRF) has released an update to the Amps 2015 database

5 Sep 2017

Is SA's fast food market still growing?

Insight Survey's latest SA Fast Food Industry Landscape Report 2017 examines the local and global fast food industry from a uniquely holistic perspective, with detailed insights into the entire value chain

Issued by Insight Survey 4 Sep 2017

Data is the key to successful email marketing

The single most important factor for a successful email marketing campaign is the quality of the data

By Ross Sibbald 1 Sep 2017

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QNet boosts direct selling operations in Tanzania

Asian direct selling company, QNet, is expanding its operations into East Africa. The company, which forms part of the $200 billion global direct selling industry, aims to offer quality consumer products and elevate standards of living by encouraging the spirit of entrepreneurship.

2 days ago

Tongji University students tackle rhino horn demand management in China using design

Although trading rhino horn has been illegal in China since 1993, this prohibited activity remains widespread in the country. Forty students from China's Tongji University in Shanghai have spent the last few months contributing to the fight against rhino poaching in Africa.

2 days ago

Creative Hall of Fame adds five more legends

The One Club for Creativity has inducted five advertising and design legends into its Creative Hall of Fame, originated in 1961 with Leo Burnett as the first inductee.

3 days ago

#SACSCCongress: Nigella Lawson on the role of food in storytelling

Internationally renowned food writer and TV cook Nigella Lawson has amassed a loyal following of food lovers charmed by her no-fuss approach to cooking and ornate descriptions of food that are telling of her authentic passion for the subject.

By Lauren Hartzenberg 18 Sep 2017

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