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Boomerang pet survey highlights role of pets within families

A new study conducted by Boomerang highlights the starring roles that animals play within families, on and off-screen

19 hours ago

Talking with and not talking to your audience

In the postmodern branding landscape, we must think of our brands as humans (even though we cannot touch them, see them or feel them). They have a body language, a way that they act and they are part of a larger story

Issued by IGI 1 day ago

Marketing in a recession and beyond

Gill Randall writes that markets don't stop in a recession. According to Randall, people don't stop shopping it's just the consumer's behaviour that changes

By Gill Randall 2 days ago

Consumers will abandon brands that don't provide a flawless customer experience

A new CMO Council study reveals that consumers are willing to abandon brands or buy elsewhere if points of customer interaction frustrate or fail to meet their needs

2 days ago

The impact of South African storytelling and the power of podcasting

Matt Brown writes about his Pod Power survey, which research data he intends to use to encourage brands and business owners to tell their own stories through podcasting

By Matt Brown 3 days ago

How it all fits together - what comes out of Ad-Audit

We move on to practical matters and implications, having already unpacked the fact that advertising should be evaluated in terms of predictive models of both strategic intent and executional efficiency

By mike broom 14 Jul 2017

“Who said surveys should be boring?” - Elna Pretorius of Columinate

If you thought market research was dry and bland, you've clearly not spoken to Elna Pretorius, cofounder of Columinate, who was responsible for the People's Choice Award paper at Samra 2017. Here's her view on the importance of digital market research in SA

By Leigh Andrews 14 Jul 2017

Adding data to establishment survey

The establishment survey (ES) now provides a tool for cross comparison of research from different media types

14 Jul 2017

StarSat in push to gain more consumers

PayTV services provider StarSat is eyeing one million subscribers in three years as it repositions itself in the highly competitive market dominated by MultiChoice

12 Jul 2017

New research indicates CMOs struggle to localise creative strategies

CMO Council report reveals that 33% of marketing leaders and agencies are struggling to meet the needs of local audiences

11 Jul 2017

How SA's recession is impacting consumer spending

With Stats SA reporting a 0.7% GDP decrease in the first quarter of 2017, the announcement we were all dreading finally came in June

By Gareth Pearson 11 Jul 2017

Report highlights impact of planning discipline on marketing

Warc releases report based on the results of a global survey of senior strategists highlighting the impact planning discipline is having on the ever-changing marketing landscape

11 Jul 2017

This is what SA brands need to know about digital influence

Here are the highlights of Popimedia's comprehensive breakdown of research into SA consumers' online behaviour and how it affects their purchase decisions, conducted earlier this year by Just Play.

By Leigh Andrews 10 Jul 2017

#CannesLions2017: Look who's talking about Cannes Lions (infographic)

Social intelligence company, Synthesio has pulled some interesting social data around the Cannes Lions Awards

7 Jul 2017

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Scopen: Industry trends in Mexico vs South Africa

Scopen has just finished presenting its 4th edition of Agency Scope in Mexico. More than 40 agencies subscribed to the report and were able to learn and understand the state of the industry in a turbulent period.

By César Vacchiano 13 hours ago

Star-studded new British Airways safety video adds comic relief

In a new and entertaining pre-flight safety video, British Airways' spreads important safety messages, while boosting fund-raising for Flying Start - the charity partnership between British Airways and Comic Relief.

1 day ago

Durban FilmMart Awards 2017 ends on a high note

The Durban FilmMart (DFM), the industry development programme of the eThekwini Municipality's Durban Film Office and Durban International Film Festival (Centre for Creative Arts, UKZN) ended on a high note with an awards ceremony at the Tsogo Maharani Hotel in Durban, South Africa on Monday, 17 July 2017.

1 day ago

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