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My generation failed to create loyalty

It is very obvious that my generation failed dramatically, worldwide. The next generation want change. Mostly simply change away from what my generation achieved

By Erik Du Plessis 1 day ago

Getting to grips with the Scopen Agency Scope 2017

The results of the second edition of the Scopen Agency Scope are in! I caught up with Scopen's global CEO Cesar Vacchiano and Johanna McDowell of IAS on the importance of client-agency relationships, particularly with BEE being a uniquely SA component within the global advertising landscape

By Leigh Andrews 1 day ago

Smartphone sales in SA rise 28% as average selling price falls

South African smartphone sales climbed 28% year-on-year to three million units in the third quarter of 2017, while basic mobile phone sales were up 6% to 1.6 million units for the same period

Issued by GfK South Africa 1 day ago

Black Friday - Stats show trend on the rise in SA

Digital advertising agency Jetweb, has kept a close eye on Black Friday through social listening data for the last three years and says the trend is on the rise

1 day ago

Google reveals findings of the 2017 Connected Consumer Study

Google SA has announced the launch of the 2017 Connected Consumer Study, conducted by research group Kantar TNS

3 days ago

Empowering millennials through mobility

The millennial generation is changing the game globally - more specifically: how they communicate with businesses, what and how they purchase, and what they value most

By Des Fenner 17 Nov 2017

Plus94 Research announced as intended provider of new Maps research

MA(SA) CEO and MRF director Greg Garden has announced that Plus94 Research has been chosen as intended provider of the new Maps research

17 Nov 2017

South African men buy into personal care

Women may find themselves fighting for mirror space and hiding their eye creams because according to Euromonitor, men's grooming recorded a 13% growth in value sales in 2016

17 Nov 2017

Survey will offer key insights on influencer marketing

A groundbreaking research project on social influence, to be released early in 2018, will reveal key insights into the audiences that populate brand communities on social networks

14 Nov 2017

Data visualisation tools provide a view of the customer journey beyond marketing

One of the largest challenges that organisations face in becoming more data-driven is to bring data together from different systems across and within departments

By Richard Mullins 13 Nov 2017

Predicting the future with WGSN trends

Global trends authority WGSN launched its latest trends research to South African audiences in Cape Town on 9 November

By Louise Marsland 9 Nov 2017

Annual Internet Advertising Revenue Report released by PwC and IAB SA

PwC and IAB SA recently released the results of the 2016 annual Internet Advertising Revenue Report

8 Nov 2017

ABC Q3 2017 results continue declining trend

The Audit Bureau of Circulations of South Africa (ABC) third quarter results released this morning show the continuation of the declining trend seen in Q1 and Q2 of this year, both in the press and magazine categories

By Danette Breitenbach 8 Nov 2017

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International

J. Walter Thompson MENA Network ranked #2 at MENA Effies 2017

Teams brought home two Gold, five Silver and two Bronze awards for six clients across eight categories

Issued by JWT 1 day ago

How Ikea used affordable and innovative design to transform the homes of everyday consumers

For decades, Ikea has filled homes across the world with bookcases, beds, cardboard boxes and countless tea lights. The company's business model, based on huge production runs of identical stock, allowed it to export Scandinavian style at an affordable price.

By Dan Lewis 1 day ago

Winners of 2017 Global Awards announced

The Global Awards announced the 2017 award-winners at their annual award celebration taking place at the New York Academy of Sciences in lower Manhattan. Guests from around the globe celebrated the award-winners at ceremonies in both New York City at the Academy of Sciences and Sydney, Australia at The Rawson hosted by Bravo!/Global Awards.

2 days ago

BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy

On his visit from London to South Africa for the MMA (Mobile Marketing Association) Forum in Johannesburg on 2 November and Mobile Monday in Cape Town on 6 November, Adam Pattison, vice president, Americas & EMEA at BBM Messenger, shared insights into chat or dark social and how this is shaping the mobile economy.

By Jessica Tennant 3 days ago

Murdoch's Fox in talks with multiple buyers for TV, film assets

NEW YORK - Shares in media-entertainment giant 21st Century Fox surged to seven-month highs on Friday after news it has been holding talks with at least three potential buyers for some of its television and film operations.

3 days ago

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