| Category | October and November 2010 |
| Magazine | 1. Honda/jazz "A Harlot for Health/There's a sasquatch in my Boot/The Blowfish that Couldn't Blow/'n Bietjie helium vir my Opblaaspop asseblief" - DDB SA Jhb |
| 1. The Endangered Wildlife Trust "Map" - Grey SA | |
| 2. Associated Magazines/Marie Claire "Movember" - Net#Work BBDO CT | |
| Newspaper | 1. BMW/On Board Internet "Mouse Digital" - Ireland-Davenport |
| 2. Kalahari.net/Books 'Romance Novels' - Joe Public | |
| Outdoor | 1. Chicken Licken/Slyder Burger "Neckrings/Corset/Headgear" - Net#Work BBDO Jhb |
| 2. Nikon/Coolpix "Lighthouse/Clocktower/Moon" - DDB SA CT | |
| 2. Exclusive Books/Afrikaans Lekkerleesfees Camp. - Ogilvy Jhb | |
| 3. Cape Union Mart/Garmin Nuvi GPS "Speed Trap" - Hello World | |
| TV/Cinema | 1. Tracker "Lifetime" - Joe Public |
| 2. M-Net/Believe "Ladybug/Firefly - Ogilvy Jhb | |
| 3. Fox International Channels/The Walking Dead TV Series "Girl/Russian Man/Old Woman" - Ireland - Davenport | |
| 3. Volkswagen/Amarok "Crow" - Ogilvy CT | |
| Radio | 1. Exclusive Books/Afrikaans Lekkerleesfees "Les 1,2,3" - Ogilvy Jhb |
| 2. Indigo Cosmetics/Oatmeal - "Annoying Female/Male" - Bester Burke | |
| 3. Cadbury/Bournville "The Deliciously Dark Camp 1,2,3,4" - Ogilvy Jhb | |
| Experiential | 1. Clover/Selected Clover Products "Clover Cooking Calendar" - Joe Public |
| 2. Rock4Aids "Spark Hope Matchbook" - Joe Public | |
| 2. Child Abuse Action Group/Awareness "Monsters" - OwenKessel |
| October and November 2010 judges |
| Fran Luckin, Ogilvy (chairperson) |
| Mohlalfi Lentsoane, Draftfcb |
| Jared Osmond, TBWA Hunt Lascaris |
| John Davenport, Ireland-Davenport |
| Greg Watt, DDB SA |
| Trevellyn Hall, Joe Public |
| Juliet Honey, Lowe Bull |
| Theo Ferreira, Hello World |
| Rob Rutherford, Net#Work BBDO |
| Felix Kessel, Owen Kessel |
| Matthew Barns, Publicis |
| Category | October, November 2010 chair comments (Fran Luckin) |
| General | The usual mixed bag, with the goodies that everyone loves few and far between, the more mundane workaday treats a bit more numerous, and the ones absolutely no-one likes making up most of the number. |
| Magazine | I don't think anything in this category felt as if it might go on to cure cancer. The judges were, frankly, lukewarm. The Honda Jazz campaign was engagingly written, though, and the Endangered Wildlife trust "Map" ad made one take a closer look. |
| Newpaper | BMW On Board Internet "Mouse Digital" was a clear winner, and deservedly. |
| Outdoor | The sumptuous illustration of the Chicken Licken Slyder Burger campaign won everyone over. No dispute over this winner. |
| Experiential | The delightful, beautifully considered Clover Cooking Calendar took first place here. It induced in me a completely out-of-character desire to go into the kitchen and mess around with baking powder and stuff. Rock4Aids' bold and confident matchbooks took a well-deserved second place, tie with Owen Kessel's ordinary-guy Monster Masks for Child Abuse education. |
| Radio | Nice to see Afrikaans work winning Ad of the Month. And a sparkily-written campaign for Yardley from Bester Burke coming in second. |
| Film | A beautifully executed film for Tracker took first place. Not perhaps the freshest idea, but a very fresh and engaging execution. And a simple but skillfully scripted campaign for Fox International Channels in third place. |
