Grey SA wins Amstel account

Commented Ann Nurock, CEO of the Grey Group, "This [is] a fantastic win for Grey, and the agency [is] proud to add another Heineken International and brandhouse beer account to their portfolio, particularly of the stature of Amstel".

brandhouse Beverages is a joint venture between the following companies who equally own the South African business:

• Diageo is the largest alcohol beverage company in the world, lNYSE and FTSE listed and with a market capital of approximately £20 bn.
  
• Heineken, the Dutch brewer, is the fifth largest and arguably best-known brewing company in the world.
  
• Namibia Breweries is one of the leading manufacturing companies in Namibia and part of the respected Olthaver and List Group.

The brandhouse portfolio of brands includes J&B, Bell's, Smirnoff, Johnnie Walker, Heineken, Windhoek, Amstel, Guinness, Baileys, Bertrams VO, Tanqueray, Gilbeys, Captain Morgan Spiced Gold and Black Label and Jose Cuervo.

Brandhouse is a member of the Association for Responsible Alcohol Use, the International Center for Alcohol Policies and South African Liquor Brandowners Association.