Winners will be announced tomorrow night, Saturday, 23 June 2007, along with the winners for Film Young Creatives, Network of the Year, Agency of the Year and Palme d'Or.
The Titanium Lion was relaunched in 2005 as an Integrated Campaign Award, recognising campaigns which achieve creative excellence across a range of communication and media channels.
The South African Film Lions shortlist:
| Category | Title | Advertiser | Product | Advertising Agency | Country | Production Company |
|---|---|---|---|---|---|---|
| A03 Alcoholic Drinks | TABLE | DIAGEO | GUINNESS | SAATCHI & SAATCHI Petaling Jaya* | MALAYSIA | VELOCITY FILMS Johannesburg |
| A03 Alcoholic Drinks | FELT | DIAGEO | GUINNESS | SAATCHI & SAATCHI Petaling Jaya* | MALAYSIA | VELOCITY FILMS Johannesburg |
| A03 Alcoholic Drinks | CUE | DIAGEO | GUINNESS | SAATCHI & SAATCHI Petaling Jaya* | MALAYSIA | VELOCITY FILMS Johannesburg |
| A08 Cosmetics & Beauty | BOK DROL SPOEG | UNILEVER SA HOME & PERSONAL CARE | AXE DEODORANT | LOWE BULL JOHANNESBURG* | SOUTH AFRICA | FRESH WATER FILMS Johannesburg |
| A08 Cosmetics & Beauty | GOLD FISH | UNILEVER SA HOME & PERSONAL CARE | AXE DEODORANT | LOWE BULL JOHANNESBURG* | SOUTH AFRICA | FRESH WATER FILMS Johannesburg |
| A08 Cosmetics & Beauty | MAGICIAN | UNILEVER SA HOME & PERSONAL CARE | AXE DEODORANT | LOWE BULL JOHANNESBURG* | SOUTH AFRICA | FRESH WATER FILMS Johannesburg |
| A13 Cars | BMW AESTHETICS | BMW | BMW Z4 | IRELAND/DAVENPORT Johannesburg* | SOUTH AFRICA | VELOCITY FILMS Johannesburg |
| A14 Other Vehicles, Auto Products & Services | YETI | ALTECH NETSTAR | NETSTAR TRACKING SYSTEM | NET#WORK BBDO Johannesburg* | SOUTH AFRICA | FRESH WATER FILMS Johannesburg |
| A16 Retail Stores | WE WILL ROCK YOU | MUSICA | MUSIC STORE | THE JUPITER DRAWING ROOM SOUTH AFRICA Cape Town* | SOUTH AFRICA | PLATYPUS PRODUCTIONS Cape Town |
| A17 Restaurants & Fast Food Outlets | MAGIC 1 | CHICKEN LICKEN | FAST FOOD | NET#WORK BBDO Johannesburg* | SOUTH AFRICA | HUMANOID Johannesburg |
| A17 Restaurants & Fast Food Outlets | MAGIC 2 | CHICKEN LICKEN | FAST FOOD | NET#WORK BBDO Johannesburg* | SOUTH AFRICA | HUMANOID Johannesburg |
| A20 Publications & Media | SERIAL KILLERS | DSTV | TV NETWORK | STUDIO ZOO Randburg* | SOUTH AFRICA | THRESHOLD COLLECTIVE Johannesburg |
| A21 Banking, Investment & Insurance | CHOICES | STANLIB | INVESTMENTS | TBWA\HUNT\LASCARIS JOHANNESBURG* | SOUTH AFRICA | VELOCITY FILMS Johannesburg |
| A21 Banking, Investment & Insurance | TAKING THE PISS | UPSTREAM ADVERTISING | INSURANCE FOR WOMEN | BLACK RIVER F.C. Johannesburg* | SOUTH AFRICA | FRESH WATER FILMS Johannesburg |
| A23 Commercial Public Services | LITTLE PEOPLE | CELL C | MOBILE PHONE SERVICE | NET#WORK BBDO Johannesburg* | SOUTH AFRICA | FRESH EYE FILMS Johannesburg |
Velocity Films and Partner company Freshwater Films have a combined total of eight finalists. Velocity Films Directors whose work have been selected are Greg Gray, who has four shortlisted commercials, and Adrian de sa Garces with one shortlisted commercial.
The short list is as follows:
Velocity Films
Greg Gray, Stanlib, "Choices", TBWA Hunt Lascaris
Greg Gray, Guinness, "Felt", Saatchi & Saatchi (Malaysia)
Greg Gray, Guinness, "Cue", Saatchi & Saatchi (Malaysia)
Greg Gray, Guinness, "Table", Saatchi & Saatchi (Malaysia)
Adrian de sa Garces, BMW Z4, "Aesthetics", Ireland/Davenport
Read what our guest blogger, Stuart Stobbs, creative partner at proximity#ttp and Cannes judge, has to say about Cannes at http://blog.bizcommunity.com.
