Judges bestowed one of the rarest prizes in advertising and design to Nike+ (www.nikeplus.com) by R/GA in New Uses of Websites and ‘War Orphans' in Illustration: Press Advertising by Kolle Rebbe Werbeagentur GmbH.
“This is the second time a Black Pencil has been awarded in the Websites category, which saw a huge increase in entries this year. Overall, not a classic year, however what is interesting is that one of my favourite pieces was heavily technology-led. Nike+ challenges its category. It's a totally integrated consumer experience that redefines the running industry,' said D&AD president Tony Davidson.
“It's been a while since Illustration picked up a Black Pencil, but the simple idea behind the campaign for ‘War Orphans' made the jury's decision easy. Naïve family wall paintings they may be, but seeing where shells of bullets have shattered the images is a great and easily understood metaphor.”
| Jury | Category Title | Title | Entrant Company | Client | Brand |
|---|---|---|---|---|---|
| Direct | Direct Digital | Tsotsi | TBWA\Hunt\Lascaris – Johannesbur | SAFACT | Anti-Piracy Foundation |
| Poster Advertising | Enhanced Poster Advertising | Power to the People | Net#Work BBDO | Nedbank | Nedbank |
| Radio | Radio Commercials | Bedroom/Dining Room/Shower | Grey Worldwide | Cozmetek | Geronimo Condoms |
| Radio | Radio: Writing | Bedroom/Dining Room/Shower | Grey Worldwide | Cozmetek | Geronimo Condoms |
Internationally, TBWA\Chiat Day won three Yellow Pencils in TV & Cinema Advertising for ads for Masterfoods' Skittles and Combos brands. Three Yellow Pencils were awarded in Gaming, two of which went to Nintendo for ‘Wii Sports' and ‘Dr. Kawashima's Brain Training: How Old is Your Brain?'. Flame, Inc won two Yellow Pencils for Fukutake House in Japan in Graphic Design: Signage & Information Graphics and Typography: Graphic Design. Devilfish led the way in Viral with two Yellow Pencils for ‘Come Home to the Simpsons' for Sky One.
