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Damon Stapleton

Chief Creative Officer at DDB New Zealand
Location:New Zealand


Damon went to New Zealand to work with his old partner Shane Bradnick and make some secret creative sauce. Before that he was ECD at Saatchi and Saatchi Australia, before that, Group ECD of TBWA Hunt Lascaris and Global ECD of Standard Bank. He's the only ECD in Africa to win a D&AD Black Pencil and the annual Directory Big Won Rankings lists him as one of the most successful ECDs of 2016, based on international award wins...
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Listen to the dead man talking

On 17 January 1977, Gary Gilmore was executed by firing squad for two murders he committed in Utah. His final words: "Let's do it"

By Damon Stapleton 8 Nov 2017

The human pattern

Saturday night. My wife, Minky, had informed me we were going to a cabaret with some friends. The cabaret was called The Sound of Falling Stars

By Damon Stapleton 4 Oct 2017

The preachers and the busker

A couple of days ago I was walking down a windy Queen Street, the main street in Auckland. It is a street every port city has

By Damon Stapleton 27 Sep 2017

Ideas: They are not for everyone

Narratives that don't make sense. If you have been in advertising for more than 10 minutes, you will have seen this before

By Damon Stapleton 20 Sep 2017

How to make a Neo-Nazi sad

When the tragedy of Charlottesville was only a couple of days old, I came across something from all that sadness that made me smile

By Damon Stapleton 13 Sep 2017

What if the right answer is wrong?

The thing about process is that it leaves very little room for madness, obsession and mistakes. To be human

By Damon Stapleton 26 Jul 2017

Cannes. Strangers at the circus

There were two boats in Cannes. They were part of the seemingly endless cavalcade of behemoth yachts moored in the South of France for the Cannes advertising festival of creativity

By Damon Stapleton 28 Jun 2017

The wisdom of taxi drivers

Many years ago, I was in New York for the first time. I was in a yellow cab I had seen in a hundred movies. It was like cinematic deja vu

By Damon Stapleton 14 Jun 2017

Perhaps a little more Roger Moore?

OK, so this one isn't really about advertising. Let me explain

By Damon Stapleton 7 Jun 2017

Judging D&AD: The hustle and strive

Where do you find inspiration? As it happens, I found it on a windswept balcony overlooking Shoreditch

By Damon Stapleton 3 May 2017

The postcard is never the place

I had been walking with my new friend Alexander Kalchev through Chinatown in San Francisco. I had visited these streets before in my head

By Damon Stapleton 26 Apr 2017

We need to leave the gardens of Versailles

Charles Maurice de Talleyrand, French foreign minister, was a fascinating character

By Damon Stapleton 19 Apr 2017

The Kool-Aid is strong with this one

It would seem I was beaten to writing about the new Pepsi commercial by about 6 million people. Perhaps that is a good thing

By Damon Stapleton 12 Apr 2017

Has advertising lost its sense of humour?

There is a saying in Hollywood that comedies never win at the Oscars. It would seem the stats back it up

By Damon Stapleton 8 Mar 2017

The value of a pencil

I apologise in advance for the unnecessary use of nostalgia and being a little romantic about it all. Actually, I don't

By Damon Stapleton 22 Feb 2017

The great comfort of bad Super Bowl ads

Quick, name your top 10 Super Bowl ads from this year. I know, it's a struggle. I am asking you to remember 10 out of a 100 or so ads whose sole purpose is to be memorable

By Damon Stapleton 8 Feb 2017

Are rules more important than ideas?

This isn't scientific. Just a hunch. A feeling. Remember those

By Damon Stapleton 1 Feb 2017

The beautiful stone in your shoe

Holidays are strange, lovely things. They creep up on you with the best of intentions. It's like a really weird neighbour who appears out of nowhere from behind a hedge only to give you some freshly baked blueberry muffins

By Damon Stapleton 18 Jan 2017

The truth will set you free

Nothing reminds you of your love for advertising more than lying next to a man discussing the insertion of his catheter with his best friend

By Damon Stapleton 14 Dec 2016

How to do impossible things

It has been an interesting week. The world may run out of Guinness. As I write this Ireland have just beaten the All Blacks 40 - 29 in Chicago. It is the first time they have done this in 111 years. To continue the surreal sporting theme, Andy Murray, has become the number one tennis player in the world

By Damon Stapleton 7 Dec 2016

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