Advertising News South Africa

South African agencies win 18 Pencils in D&AD Awards

Judging has wrapped up for the D&AD Awards in London, with South African agencies winning 18 Pencils. The Awards celebrate the best in design, advertising and commercial creativity. Judging took place between 21-23 April, held at The Old Truman Brewery in London.
South African agencies win 18 Pencils in D&AD Awards

Over 22,000 pieces of work from 85 countries were judged by 197 of the world's top creatives. Winners will have to wait till the awards ceremony on 21 May in London to find out which colour Pencil they've won.

South African winners:


  • Branding: M&C Saatchi Abel Cape Town, The Street Store
  • Crafts for Design: Grid Worldwide, Anti-Est
  • Direct: M&C Saatchi Abel Cape Town, The Street Store
  • Direct: M&C Saatchi Abel Cape Town, The Street Store
  • Direct: Ogilvy Johannesburg, Drunk History Whiskey
  • Direct: TBWA\Hunt\Lascaris, #Tough Decisions
  • Direct: Young and Rubicam Cape Town, Bottle Cap
  • Integrated and Innovative Media: FCB South Africa, Coca-Cola South Africa, A Rainbow for a Rainbow Nation
  • Integrated and Innovative Media: FCB South Africa, Coca-Cola South Africa, A Rainbow for a Rainbow Nation
  • Outdoor Advertising: FCB South Africa, Coca-Cola South Africa, A Rainbow for a Rainbow Nation
  • Press Advertising: King James Cape Town, Things Happen Fast
  • Press Advertising: Ogilvy Cape Town, The Press Ads that Know What's Coming
  • Radio Advertising: DDB South Africa, Disney
  • Radio Advertising: DDB South Africa, Youtube the Rainbow
  • Radio Advertising: DDB South Africa, Youtube the Rainbow
  • Radio Advertising: Ogilvy Johannesburg, Give me Strength
  • White Pencil - Creativity for Good: M&C Saatchi Abel Cape Town, The Street Store
  • Writing for Advertising: Ogilvy Johannesburg, Give me Strength

Congrats to all the winners. For more on the D&AD Pencil Awards visit www.dandad.org/en/professional-awards/.

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