#CannesLions2017: Glass Lions winners!
The Cannes Lions Glass Lion, also known as the Lion for Change, covers entries for any product or service and designed for any medium, for any commercial or non-commercial client, regardless of the product or service being advertised, or the medium of communication, but must in some way represent a shift towards more positive, progressive and gender-aware communication. They recognise the power of creativity to positively impact not only businesses and brands, but also the world at large.
This Lion rewards creative work that rejects gender stereotypes and confronts prejudice and inequality by representing the gendering of individuals people in a progressive or socially conscious way. As a result, the same piece of work can only be entered once into Glass, with all entries into Glass donated to related charities, and there are no categories for Glass.
Only 11 awards were handed out, with the Grand Prix awarded to Fearless Girl, which also took home the PR Lions Grand Prix.
View the full table of winning work below:
Glass Lions Winners
| Entrant | Title | Client | Product | Award |
| McCANN NEW YORK | FEARLESS GIRL | STATE STREET GLOBAL ADVISORS | SHE ETF | Grand Prix |
| LAW & KENNETH SAATCHI & SAATCHI, Mumbai | #GIVEHER5 | THE AMMADA TRUST | PUBLIC SERVICE | Gold Lion |
| NOMADES, Mexico City | GENDER VIOLENCE | CERVECERÍA CUAUHTEMOC MOCTEZUMA HEINEKEN MÉXICO | TECATE BEER | Gold Lion |
| WEBER SHANDWICK, London | BRUTAL CUT | ACTIONAID UK | FGM AWARENESS | Silver Lion |
| LEO BURNETT BEIRUT | #UNDRESS522 | ABAAD RESOURCE CENTER FOR GENDER EQUALITY | GENDER EQUALITY NGO | Silver Lion |
| AREA 23, New York | ITBRA — THE WEARABLE THAT DETECTS CANCER | CYRCADIA HEALTH | ITBRA/BREAST CANCER SCREENING | Silver Lion |
| DENTSU Y&R, Tokyo | THE FAMILY WAY | RECRUIT LIFESTYLE CO., LTD. | SEEM | Bronze Lion |
| J. WALTER THOMPSON COLOMBIA, Bogotá | BREASTFEEDING MANNINQUIES | Amigos de la Lactancia and Coalition brands | Amigos de la Lactancia | Bronze Lion |
| OGILVY BRASIL, São Paulo | STRONG GIRLS | NESTLÉ | NESCAU | Bronze Lion |
| McCANN NEW YORK | SEE WHAT'S NEXT | MICROSOFT | N/A | Bronze Lion |
| AREA 23, New York | THE TRAFFICKING EXAM | POLARIS | THE ANTI-TRAFFICKING EXAM & OTOSCOPE | Bronze Lion |
The Festival of Creativity runs from 17-24 June 2017, with Cinemark the official local representative for the Cannes Lions International Festival of Creativity.
Visit the official Cannes Lions website and our Cannes Lions special section for more information.
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