Fake news, false claims, invented opinions and online rumour can seriously burn your reputation. Oresti Patricios, CEO of Ornico, unpacks a strategy for putting out fake news fires before they rage out of control and explains how to manage your reputation in the wake of a fake news onslaught against your brand
Oresti Patricios 25 May 2017
The high level of trust between influencer and follower makes the marketing utopia of true two-way communication and authentic consumer engagement a reality
BRUSSELS - The European Commission on Thursday fined US social media giant Facebook 110 million euros ($120 million) for providing incorrect and misleading information on its takeover of WhatsApp
SAN FRANCISCO - Twitter shares gained Tuesday on word that co-founder Biz Stone was returning to the social network after six years away
PARIS, France: France's data protection agency said Tuesday it had fined Facebook for collecting information on users without their knowledge, following a probe of the social network in cooperation with other European regulators
You may have already encountered WebAfrica's extended pre-roll YouTube ad. In total, it's 2 minutes 47 seconds of, well, skipping, but not in the way you usually associate ‘skipping' with ‘YouTube ads'
Leigh Andrews 16 May 2017
Hip-hop star Nicki Minaj has promised to pay university tuition for dozens of fans after a promotional contest metamorphosed over Twitter.
Local cinematographer, Zeno Petersen won Sunshine Co.'s first Instagram pop-up competition, beating 250 entries
Juanita Pienaar 9 May 2017
Etihad Airways has challenged the millions of travellers who transit through Abu Dahbi, as well as UAE residents, to experience as many once-in-a-lifetime activities as they can throughout the emirate in just 48 hours
On day two of the National Prisa Conference, journalist, media consultant and trainer Marion Scher shared insights on managing news in digital media, how this has changed and stayed the same, and the relationship between public relations (PR) and the media in this regard
Jessica Tennant 8 May 2017
A panel of travel bloggers and influencers gathered at WTM Africa 2017, to chat about the do's and don'ts of influencer marketing and the use of social media as a destination marketing tool
Robin Fredericks 5 May 2017
Research done by Yonder Digital Group found that UK consumers are as likely to share a good experience as a bad one
The International News Media Association (Inma), a global community of market-leading news media companies, has selected the new board members and officers for 2017/18.
The World Association of Newspapers and News Publishers (Wan-Ifra) and The Straits Times will hold a two-day conference on fighting fake news on 19-20 June 2017 at the Singapore Management University. Minister for Home Affairs and Minister for Law, K Shanmugam, will deliver the opening address.
The International News Media Association (Inma) presented 40 first-place winners with awards in the annual Global Media Awards in New York, this week. Norway's Aftenposten took home the competition's top prize, ‘Best in Show' award.
Finland is the best country for love-making, stated in this campaign video that has gained a million organic views in Finland alone.