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Social media trends 2018

Dale Ferreira selects his top social media trends for the upcoming year

By Dale Ferreira 6 Dec 2017

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Indonesia's selfie-snapping monkey named PETA's 'Person of the Year'

An Indonesian monkey who shot to fame after it snapped a grinning selfie - and sparked a landmark US copyright case - was named "Person of the Year" by PETA, the animal rights group that took on the simian's cause

6 Dec 2017

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New research suggests organisations should embrace new messaging culture

Surge in consumers' use of messaging and social media is transforming their expectations of service, says new BT and Cisco research

6 Dec 2017

Facebook to launch chat app for kids, with parental controls
Facebook to launch chat app for kids, with parental controls

Facebook has unveiled a version of its Messenger application for children, aimed at enabling kids under 12 to connect with others under parental supervision

5 Dec 2017

#BigConnect: Bridging the travel brand, influencer gap in destination marketing
#BigConnect: Bridging the travel brand, influencer gap in destination marketing

With the aim to connect influencers and travel brands, as well as address travel and destination marketing in South Africa, the Big Connect 2017 saw a conversation spark between influencers and travel brands, which included

By Robin Fredericks 28 Nov 2017

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#BigConnect: Influencers and travel brands connect to take travel and destination marketing to the next level

The first-ever Big Connect recently took place in Cape Town and saw South African travel companies and influencers come together to discuss how travel marketing can be enhanced through working with influencers

24 Nov 2017

The ingenious Facebook trap: Is it time for ensnared brands to cut their losses?
The ingenious Facebook trap: Is it time for ensnared brands to cut their losses?

Facebook was silently plotting increasingly creative ways to monetise brands' presence on the platform and implemented an ingenious strategy to ensnare unknowing brand custodians

By Ewoudt Cloete, Issued by Wunderman 22 Nov 2017

BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy
BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy

On his visit to South Africa for the MMA (Mobile Marketing Association) Forum in Johannesburg on 2 November and Mobile Monday in Cape Town on 6 November, Adam Pattison, vice president, Americas & EMEA at BBM Messenger, shared insights into chat or dark social and how this is shaping the mobile economy

By Jessica Tennant 20 Nov 2017

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Fake news: Welcome to the Mad Hatter's tea party

Fake news was the topic of one of the sessions at the Global Investigative Journalism Conference that took place recently at the University of the Witwatersrand (Wits) campus in Johannesburg

By Danette Breitenbach 20 Nov 2017

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Eight tips for building your personal brand

Building up your personal brand is the most difficult and yet the most rewarding process for an entrepreneur

By Stephen Marshal 20 Nov 2017

Julia Anastasopoulos in Tali’s Wedding Diary.
SuzelleDIY stars as a bridezilla in Tali's Wedding Diary

Showmax has just released the first trailer for their debut original series, Tali's Wedding Diary, a mockumentary starring Julia Anastasopoulos (aka SuzelleDIY).

17 Nov 2017

Empowering millennials through mobility
Empowering millennials through mobility

The millennial generation is changing the game globally - more specifically: how they communicate with businesses, what and how they purchase, and what they value most

By Des Fenner 17 Nov 2017

The rise of mobile - What it means for brands
The rise of mobile - What it means for brands

James Cameron was right - in the 21st century machines would take over the world. Only it would not be six-foot-tall cyborgs, but five to 10-inch screens doing the conquering

By Nick Hodge 16 Nov 2017

Local agency approached to cover Beaumont's world-record circumnavigation
Local agency approached to cover Beaumont's world-record circumnavigation

Scottish cyclist Mark Beaumont approached South African sports production agency MoonSport to cover his Artemis World Cycle, which he recently completed, breaking the Guinness World Record for circumnavigation by bicycle in 78 days, 14 hours and 40 minutes

By Jessica Tennant 15 Nov 2017

Promise top five in SA for client satisfaction (Scopen Agency Scope 2017/18)
Promise top five in SA for client satisfaction (Scopen Agency Scope 2017/18)

Promise has been voted by clients as a foremost agency in South Africa for client satisfaction. Promise is also the only agency to maintain its position in the top five after the debut Scopen Agency Scope survey

Issued by Promise 14 Nov 2017

Managing your personal brand
Managing your personal brand

Social media and digital marketing expert Bianca Quinn-Diavastos shares tips for making use of social media to manage a thriving personal brand online

By Bianca Quinn-Diavastos 14 Nov 2017

Lemok Digital Agency launches social media packages for SMMEs
Lemok Digital Agency launches social media packages for SMMEs

The majority of small businesses fail at effectively utilising social media mainly because they're trying to sell to people they have not introduced themselves to

Issued by Lemok Group 10 Nov 2017

Overcoming the digital skills gap with social media education
Overcoming the digital skills gap with social media education

With 13 million South Africans on Facebook, 2.68 million on Instagram and 7.4 million users on Twitter, social media marketing is a key tool for reaching new audiences and boosting sales for any business

Issued by GetSmarter 10 Nov 2017

Promise first in SA for dedication to BEE (Scopen Agency Scope 2017/18)
Promise first in SA for dedication to BEE (Scopen Agency Scope 2017/18)

Promise has been voted by clients as the leading agency in South Africa for commitment to Black Economic Empowerment and Transformation

Issued by Promise 10 Nov 2017

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Facebook urges users to send nude pics to combat revenge porn

SYDNEY - Facebook is trying to combat "revenge porn" by encouraging users in Australia to submit their nude photos to a pilot project designed to prevent intimate images from being shared without consent

9 Nov 2017

WeChat Pay arrives in Paris department stores
WeChat Pay arrives in Paris department stores

PARIS - Chinese tourists visiting Paris are now able to pay for their purchases in two of the city's famous department stores with their smartphones, thanks the adoption of the payment app of the popular Chinese social media network, WeChat

9 Nov 2017

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Twitter to double tweet limit to 280 characters

Twitter announced on Tuesday it would double the limit for tweets to 280 characters, a bid to draw in more users and boost engagement at the social network

8 Nov 2017

#NewCampaign: Shake it like Bra Shakes
#NewCampaign: Shake it like Bra Shakes

Vodacom recently launched its summer rewards promotion, 'Shake Every Day'. Prior to the official launch, the campaign had already encountered 14 million customer interactions

By Jessica Tennant 8 Nov 2017

Startups winners at AppsAfrica.com Innovation Awards
Startups winners at AppsAfrica.com Innovation Awards

African startups Flare, Snapplify and Flutterwave were among the winners at the AppsAfrica.com Innovation Awards, which took place in Cape Town last night

By Tom Jackson 8 Nov 2017

Facebook evens the playing field by discontinuing 'dark posts'
Facebook evens the playing field by discontinuing 'dark posts'

At the end of October, Facebook broke the news that it planned to introduce a new advertising feature that would lead to any paid posts run by brands becoming readily visible to anyone who visited the page

By Dr Ewoudt Cloete, Issued by Wunderman 7 Nov 2017

Add value before self-promoting on social media
Add value before self-promoting on social media

Businesses often misunderstand the function of social media. A quick scroll through most business pages on Facebook will quickly reveal their errors

By Yolandi Allen 7 Nov 2017

#NewCampaign: It starts with...
#NewCampaign: It starts with...

Woolworths recently launched a digitally-led and multi-channel marketing campaign called the 'Starts With' challenge - a seven-week balanced living challenge facilitated through a Facebook event inviting participants to take part

By Jessica Tennant 7 Nov 2017

Employer branding
Employer branding

Branding is the domain of the 'creatives' or the marketing team. But there is a brand that is as important as the one your organisation projects to the public; that is your employer brand

By Vanessa Gibb 6 Nov 2017

Generation C - It's about connectivity and community rather than age
Generation C - It's about connectivity and community rather than age

Digital technology has transcended age barriers, with tech-savvy people across age groups relishing new ways to connect with others and engage with content and services

By Werner Lindemann 3 Nov 2017

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