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Trend alert: Influencer marketing campaigns have burst through the door
Trend alert: Influencer marketing campaigns have burst through the door

The high level of trust between influencer and follower makes the marketing utopia of true two-way communication and authentic consumer engagement a reality

By Nick Sarnadas, Issued by Madex 1 day ago

(c) Vit Krajicek -
EU fines Facebook $120m over 'misleading' info in WhatsApp takeover

BRUSSELS - The European Commission on Thursday fined US social media giant Facebook 110 million euros ($120 million) for providing incorrect and misleading information on its takeover of WhatsApp

19 May 2017

Twitter co-founder Biz Stone, at center in 2013 photo at the New York Stock Exchange debut of the social network, is flanked by co-founders Jack Dorsey, at left, and Ev Williams. Stone is returning to work at Twitter after a six-year hiatus |
Twitter shares rise on word of Biz Stone's return

SAN FRANCISCO - Twitter shares gained Tuesday on word that co-founder Biz Stone was returning to the social network after six years away

18 May 2017

France fines Facebook for data protection breaches
France fines Facebook for data protection breaches

PARIS, France: France's data protection agency said Tuesday it had fined Facebook for collecting information on users without their knowledge, following a probe of the social network in cooperation with other European regulators

18 May 2017

Screengrabs from the ad.
From pre-roll quickies to extended video views with WebAfrica

You may have already encountered WebAfrica's extended pre-roll YouTube ad. In total, it's 2 minutes 47 seconds of, well, skipping, but not in the way you usually associate ‘skipping' with ‘YouTube ads'

By Leigh Andrews 16 May 2017

Alphaspirit © –
Blowing out the walls

Facebook's ambitions have set the company on a course to radically shift its standing from social media giant to futuristic innovation hub

By Gil Sperling 11 May 2017

Nicki Minaj becomes college benefactor through Twitter
Nicki Minaj becomes college benefactor through Twitter

Hip-hop star Nicki Minaj has promised to pay university tuition for dozens of fans after a promotional contest metamorphosed over Twitter.

9 May 2017

Sunshine co's digital sales manager, Willem Foster, Zeno Petersen (winner) and Karlien Murray from AtPhoto
Q&A with Zeno Petersen, winner of the Sunshine Co. Instagram Award

Local cinematographer, Zeno Petersen won Sunshine Co.'s first Instagram pop-up competition, beating 250 entries

By Juanita Pienaar 9 May 2017

Ricky Wilson takes on the Abu Dhabi desert dunes as part of his 48 Hour Challenge
Etihad Airways throws down travel gauntlet with 48-hour stopover challenge

Etihad Airways has challenged the millions of travellers who transit through Abu Dahbi, as well as UAE residents, to experience as many once-in-a-lifetime activities as they can throughout the emirate in just 48 hours

8 May 2017

(c) Yulia Grogoryeva -
A glimpse into the online newsroom

On day two of the National Prisa Conference, journalist, media consultant and trainer Marion Scher shared insights on managing news in digital media, how this has changed and stayed the same, and the relationship between public relations (PR) and the media in this regard

By Jessica Tennant 8 May 2017

#WTMA17: The fast changing world of influencer and social media marketing
#WTMA17: The fast changing world of influencer and social media marketing

A panel of travel bloggers and influencers gathered at WTM Africa 2017, to chat about the do's and don'ts of influencer marketing and the use of social media as a destination marketing tool

By Robin Fredericks 5 May 2017

Warakorn Harnprasop ©
Customers likely to share positive experiences as much as bad experiences

Research done by Yonder Digital Group found that UK consumers are as likely to share a good experience as a bad one

4 May 2017

Facebook hiring 3,000 people to screen out violent content
Facebook hiring 3,000 people to screen out violent content

WASHINGTON - Facebook said Wednesday it is hiring an extra 3,000 staff to root out violent content as the social media giant faces scrutiny for a series of killings and suicides broadcast on its platform

4 May 2017

(c) ttatty -
Facebook knows when teens are vulnerable, then targets them with ads

“Don't be evil” is a common phrase uttered by Google executives, but we can't help but think Facebook should perhaps adopt it too

By Andy Walker 3 May 2017

Twitter, Bloomberg team up for streaming news channel
Twitter, Bloomberg team up for streaming news channel

WASHINGTON, US: Twitter is launching a 24-hour streaming news channel in partnership with the Bloomberg Media, in a major expansion of the social media firm's video operations, the two firms announced Monday

2 May 2017

(c) rvlsoft -
Twitter gets lift from uptick in user numbers

WASHINGTON - Twitter shares surged Wednesday after its quarterly update showed improving growth in user numbers, offsetting concerns over a decline in revenue and another net loss for the social network

2 May 2017

Health brands use Instagram to become part of new cultural conversations
Health brands use Instagram to become part of new cultural conversations

Here's why social watching is so important and a handful of health and wellness brands using Instagram to become part of the new cultural conversations

By Marilyn Dutlow Munga 28 Apr 2017

Doctors: Think twice when online
Doctors: Think twice when online

How much information should doctors and other medical professionals share on social media?

By Andre Jurgens 28 Apr 2017

Nic Ray from BrandsEye
Amasa Speaker Series kicks off with Nic Ray from BrandsEye

The first episode in the Amasa Speaker Series hosted Nic Ray, who spoke about how BrandsEye can possibly predict future outcomes

By Juanita Pienaar 28 Apr 2017

Social media analysis report on RSA protest actions
Social media analysis report on RSA protest actions

Following the recent cabinet reshuffle and subsequent downgrade of South Africa's economic rating, there has been a surge in the number of public tweets and posts on related topics. Praesignis in partnership with Insights Radar conducted an advanced social media analysis on the protest actions

By Ruan de Beer, Issued by Praesignis 26 Apr 2017

Lourensford summer winner Clifford Wort
Summer winners of #SeasonsOfLourensford Instagram comp announced

The winners of the summer category for Lourensford Estate's #SeasonsOfLourensford Instagram competition has been announced. The competition features the beauty of the farm as it transforms throughout the seasons

24 Apr 2017

ADSA responds to Noakes verdict
ADSA responds to Noakes verdict

The ADSA says its complaint against Tim Noakes was nothing personal, and was out of concern about giving unconventional infant nutrition advice through social media

24 Apr 2017

Image credit: Top Girl Studio © –
Five ways for health and wellness brands to win on Instagram

A new generation of celebrities are teaching brands a great deal about how to generate content consumers engage with.

By Annabel Porter 21 Apr 2017

Director of connectivity programs, Yael Maguire at F8 event
F8: Connectivity, artificial intelligence and more from day two

Day two of Facebook's annual event

21 Apr 2017

Lucian Milasan © –
F8 2017: Camera effects platform and more from day one

Facebook annual event attracts thousands as new tech revealed

20 Apr 2017

#OneShow2017: Social influencer marketing finalists revealed!
#OneShow2017: Social influencer marketing finalists revealed!

Finalists in the ‘social influencer marketing' category have been revealed for One Show 2017

18 Apr 2017

Indian Prime Minister most followed, most effective leader on Instagram
Indian Prime Minister most followed, most effective leader on Instagram

‘World leaders on Instagram' is Burson-Marsteller's latest research into how world leaders, governments and international organisations communicate via social media

14 Apr 2017

Safrea unravels the fake news phenomenon
Safrea unravels the fake news phenomenon

Here's what Herman Wasserman, professor of media studies at UCT and Lauren Green, senior analyst at BrandsEye mentioned at Safrea Cape Town's recent fake news event

By Leigh Andrews 13 Apr 2017

Riky Rick
Russian Bear #IAMNEXT campaign reaches 2m South Africans

Russian Bear Vodka reached over two million fans in its #IAMNEXT campaign, which exceeded its initial target of 360,000 people on Facebook, Twitter and Instagram

13 Apr 2017

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