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How will you speed through the digital trough of disillusionment?
How will you speed through the digital trough of disillusionment?

Peter Sondergaard, Gartner executive VP for research, addressed CIOs and senior IT executives in his keynote at the annual Gartner Symposium/ITxpo in Cape Town

By Ilse van den Berg 2 days ago

Taking a closer look at media monitoring, AVE and regulation - Part two
Taking a closer look at media monitoring, AVE and regulation - Part two

In part two of this three-part series based on the media monitoring industry, ROI Africa's Tonya Khoury explains the algorithms she uses, live sentiment tracking and big content

By Angie White 3 days ago

#NewCampaign: Liquorice makes its Mark on Avon emoji chatbot
#NewCampaign: Liquorice makes its Mark on Avon emoji chatbot

Since winning the Avon account in July, digital agency Liquorice has developed an innovative personalised video bot using Facebook Messenger to launch Avon's Mark Liquid Lip Matte product range

By Jessica Tennant 20 Sep 2017

Taking a closer look at media monitoring, AVE and regulation - Part one
Taking a closer look at media monitoring, AVE and regulation - Part one

In this three-part series, I chat to ROI Africa MD Tonya Khoury about the ins and outs of media monitoring, how AVE fits into it all (and if it should), the need for regulation in the industry, and what this all means for Bizcommunity

By Angie White 15 Sep 2017

Stokpic via
Want to add a digit to your blogging income? Here's how

While social media and mass media is quick to position bloggers as social influencers and promote this profession to aspiring bloggers, the reality is that cutting it in the industry is downright difficult

By Phindiwe Nkosi 14 Sep 2017

On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media
On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media

In a world where everyone is constantly scrolling down their screen, it's easy for brands' content to get lost in the clutter of posts on the timeline. Here's how to make content pop!

By Babalwa Nyembezi 13 Sep 2017

#InnovationMonth: A different take on communications
#InnovationMonth: A different take on communications

ByDesign Communications is celebrating its first year of business this month and has already won a few awards, including being named the SABRE EMEA Best New PR Consultancy in 2017

By Jessica Tennant 12 Sep 2017

Lukas Gojda ©
Capitalising on Twitter trends to amplify your brand

More and more we're seeing brands hop onto the ‘trending topics band-wagon' on social media. The trick is to be both on-trend, and also link it back to your brand

By Amahle Madlala 5 Sep 2017

The new YouTube logo.
YouTube's new logo and layout annoys creators

YouTube has officially launched its new layout for both mobile and desktop, but creators are less than enthused with the surface-level fixes

By Julia Breakey 1 Sep 2017

Boris Dzhingarov
Five reasons why you should use Facebook ads to grow your business

The world's population is seven billion - and over 28 percent of these people are on Facebook. Spread across different countries. This is a massive platform for smart marketers

By Boris Dzhingarov, Issued by Monetary Library 25 Aug 2017

#WomensMonth: ‘Like a girl' means downright amazing things
#WomensMonth: ‘Like a girl' means downright amazing things

An interview with Jeanne du Plessis, Procter & Gamble South Africa spokesperson, to find out how the Always #LikeAGirl campaign is influencing South African girls, in accordance with its latest survey, conducted locally

By Jessica Tennant 25 Aug 2017

Weera Saad
Gallo Images
#Loeries2017: Be the popes, the geeks and the rock and rollers, says Creative Shop's Weera Saad

First up at today's DStv Seminar of Creativity was Facebook's head Creative Shop: MEA, Weera Saad, who spoke about how things have changed over time and how we need to change to ride this new wave that's arrived. “It's a brave new world, the big wave is here and it's perfect, and it's staring you in the face.” We need to surf it, she said

By Jessica Tennant 18 Aug 2017

Loeries2017: Building the new creative economy at the speed of thought
Loeries2017: Building the new creative economy at the speed of thought

An interview with Fort CEO Shukri Toefy, where he shares insights into the changing value chain of the new creative economy

By Jessica Tennant 17 Aug 2017

Lorraine Landon
#Loeries2017: A deep dive into YouTube and video advertising (masterclass)

An interview with Lorraine Landon, head of agencies at Google South Africa to find out what one could expect to learn from the Google masterclasses on ‘YouTube: all you need to know for campaign success' and ‘video advertising: what works best when'

By Jessica Tennant 17 Aug 2017

(c) Thomas Pajot -
Why I propose barriers to Facebook entry

I propose for Facebook some actual plug-ins - integrated functionalities - that I think users would appreciate. A comprehension captcha. A narcissism altimeter. An anti-assholery gauge. These, and others, should be a barrier to entry: if a user cannot pass the test, he or she cannot use the platform

By Tiffany Markman 11 Aug 2017

#Loeries2017: What the hell happened to women in leadership? Facebook's Nunu Ntshingila comments...
#Loeries2017: What the hell happened to women in leadership? Facebook's Nunu Ntshingila comments...

Something Facebook Africa's regional director, Nunu Ntshingila finds interesting having spent much time in advertising is that despite there being no shortage of women in the industry, there don't seem to be nearly enough in leadership roles

By Jessica Tennant 10 Aug 2017

Nine healthcare marketing mistakes to avoid
Nine healthcare marketing mistakes to avoid

To grow your practice and to get the desired results out of your marketing efforts, you need to avoid these healthcare marketing mistakes

By Pranjali Singh 10 Aug 2017

The Loeries' big picture at Cannes Lions
The Loeries' big picture at Cannes Lions

We posted a selection of unusual pics to our social media feeds during Cannes Lions earlier this year. While it was a bit of fun; a way to not take oneself too seriously, it also served as a good way to show off all the amazing creative people in our industry

By Andrew Human 4 Aug 2017

Image supplied.
VR content should be engaging, relevant and appropriate

As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?

By David Limbert 1 Aug 2017

Five FAQ's about influencer marketing
Five FAQ's about influencer marketing

Bianca Quinn-Diavastos answers five frequently asked questions about influencer marketing, a current buzzword in the industry

By Bianca Quinn-Diavastos 31 Jul 2017

Brands, Black Twitter will come for you if you are not careful
Brands, Black Twitter will come for you if you are not careful

Khangelani Dziba believes brands should be encouraged to have voices and state their position in the market but this right comes with a huge responsibility and a need for heightened awareness

By Khangelani Dziba 31 Jul 2017

Five rookie marketing mistakes that could impact your brand's credibility
Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 28 Jul 2017

Five tips for designing a great infographic
Five tips for designing a great infographic

Shakira Mohammed lists five top tips for designing a compelling and informative infographic

By Shakira Mohammed 27 Jul 2017

Planning: The key ingredient to avoid a social media crisis
Planning: The key ingredient to avoid a social media crisis

The idea that content for social media cannot be planned and that live content can only be decided at the last minute, is an antiquated concept, writes Suzanne van Aswegen

By Suzanne van Aswegen 24 Jul 2017

Boris Dzhingarov
2017 marketing strategies for your service-based business

If you want to be among the businesses that survive years from now, you need an excellent marketing strategy. In 2017, that means embracing the digital world and connecting your service-based business with those who need your services most

By Boris Dzhingarov, Issued by Monetary Library 21 Jul 2017

Becoming the most popular person on social media
Becoming the most popular person on social media

Instagram has grown out of its awkward roots to become an energetic and adaptable tool for not just social networking but also for brand name content marketing and audience building

By Boris Dzhingarov, Issued by Monetary Library 7 Jul 2017

(c) Maksim Kabakou -
Do you know how people really feel?

Opinion mining the next level in social analytics

By JP Kloppers 6 Jul 2017

#NewCampaign: Adidas Originals teams up with young creatives to tell product stories
#NewCampaign: Adidas Originals teams up with young creatives to tell product stories

Adidas Originals kicked off a three-month campaign earlier this month, that engages the youth to tell three key product stories for Campus in June, NMD in July and EQT in August

By Jessica Tennant 30 Jun 2017

Facebook Africa's new forward-looking office space
Facebook Africa's new forward-looking office space

Nunu Ntshingila, the regional director of Facebook Africa, recently gave some members of the media a tour of its new office in Johannesburg

By Jessica Tennant 22 Jun 2017

(c) Yael Weiss -
Outsurance's Father's Day debacle is a wake-up call for business to understand social issues

A few Mother's Days ago Bic insulted women, then there was Helen Zille, Rivers Church, Spur Steakranches, Chris Hart and Penny Sparrow. Last week it was Outsurance's Father's Day ad. The list of social media disasters goes on and on

By Walter Pike 21 Jun 2017

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