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Planning: The key ingredient to avoid a social media crisis
Planning: The key ingredient to avoid a social media crisis

The idea that content for social media cannot be planned and that live content can only be decided at the last minute, is an antiquated concept, writes Suzanne van Aswegen

By Suzanne van Aswegen 2 days ago

Boris Dzhingarov
2017 marketing strategies for your service-based business

If you want to be among the businesses that survive years from now, you need an excellent marketing strategy. In 2017, that means embracing the digital world and connecting your service-based business with those who need your services most

By Boris Dzhingarov, Issued by Monetary Library 21 Jul 2017

Becoming the most popular person on social media
Becoming the most popular person on social media

Instagram has grown out of its awkward roots to become an energetic and adaptable tool for not just social networking but also for brand name content marketing and audience building

By Boris Dzhingarov, Issued by Monetary Library 7 Jul 2017

(c) Maksim Kabakou -
Do you know how people really feel?

Opinion mining the next level in social analytics

By JP Kloppers 6 Jul 2017

#NewCampaign: Adidas Originals teams up with young creatives to tell product stories
#NewCampaign: Adidas Originals teams up with young creatives to tell product stories

Adidas Originals kicked off a three-month campaign earlier this month, that engages the youth to tell three key product stories for Campus in June, NMD in July and EQT in August

By Jessica Tennant 30 Jun 2017

Facebook Africa's new forward-looking office space
Facebook Africa's new forward-looking office space

Nunu Ntshingila, the regional director of Facebook Africa, recently gave some members of the media a tour of its new office in Johannesburg

By Jessica Tennant 22 Jun 2017

(c) Yael Weiss -
Outsurance's Father's Day debacle is a wake-up call for business to understand social issues

A few Mother's Days ago Bic insulted women, then there was Helen Zille, Rivers Church, Spur Steakranches, Chris Hart and Penny Sparrow. Last week it was Outsurance's Father's Day ad. The list of social media disasters goes on and on

By Walter Pike 21 Jun 2017

#SocialMediaBlackout pressures network providers to lower data costs
#SocialMediaBlackout pressures network providers to lower data costs

NEWSWATCH: Today, Wednesday, 21 June 2017, South Africans were encouraged to join the #SocialMediaBlackout campaign

By Ilse van den Berg 21 Jun 2017

Micro influencers: a sweet opportunity
Micro influencers: a sweet opportunity

Paid advertising is not trusted and ad blocking is only growing. Even bloggers are failing when it comes to communicating and engaging with consumers, as trust between brands and consumers continues to fall. But there is a new kid on the block and he is eager to engage; enter the influencer

By Danette Breitenbach 15 Jun 2017

How social media has changed the way we approach marketing to customers
How social media has changed the way we approach marketing to customers

More and more people are using smartphones and mobile devices to get connected with people. For businesses, this phenomenon offers a great opportunity

By Boris Dzhingarov, Issued by Monetary Library 13 Jun 2017

(c) Ion Chiosea -
Digital monopolies and the global economies that are benefitting

The South African lexicon and news has been filled with a bunch of new phrases over the past few years. These include "monopolies", "foreign capital" and "local first" which are all "symptoms" of a consumer market kicking back against what appears to be the product of a global economy

By Chris Botha 7 Jun 2017

#YouthMonth: John Mashiri graduates top achiever in brand management with a Pencil in hand
#YouthMonth: John Mashiri graduates top achiever in brand management with a Pencil in hand

Vega student John Mashiri received the Pencil Award, sponsored by the Pendoring Advertising Awards, for graduating with top honours in brand management last month

By Jessica Tennant 7 Jun 2017

OLC Experiential has a new space
OLC Experiential has a new space

Thursday, 1 June saw experiential agency OLC (Offlimit Communications) launch its new office at 34 Impala Road in Chislehurston, Sandton, in collaboration with Flux Trends' Dion Chang, who shared insights from this year's 'The State We're In' presentation called Dazed and Disoriented: The Impact of Being Woke

By Jessica Tennant 6 Jun 2017

Why you need design systems for social media
Why you need design systems for social media

With the majority of modern brand content now residing on social media channels, how do you create social media advertising that stands out? More importantly, how do you do this on a consistent basis within a quick turnaround timeframe?

By Ernst Lass 26 May 2017

Fighting fake news flames
Fighting fake news flames

Fake news, false claims, invented opinions and online rumour can seriously burn your reputation. Oresti Patricios, CEO of Ornico, unpacks a strategy for putting out fake news fires before they rage out of control and explains how to manage your reputation in the wake of a fake news onslaught against your brand

By Oresti Patricios 25 May 2017

Alphaspirit © –
Blowing out the walls

Facebook's ambitions have set the company on a course to radically shift its standing from social media giant to futuristic innovation hub

By Gil Sperling 11 May 2017

Sunshine co's digital sales manager, Willem Foster, Zeno Petersen (winner) and Karlien Murray from AtPhoto
Q&A with Zeno Petersen, winner of the Sunshine Co. Instagram Award

Local cinematographer, Zeno Petersen won Sunshine Co.'s first Instagram pop-up competition, beating 250 entries

By Juanita Pienaar 9 May 2017

(c) Yulia Grogoryeva -
A glimpse into the online newsroom

On day two of the National Prisa Conference, journalist, media consultant and trainer Marion Scher shared insights on managing news in digital media, how this has changed and stayed the same, and the relationship between public relations (PR) and the media in this regard

By Jessica Tennant 8 May 2017

#WTMA17: The fast changing world of influencer and social media marketing
#WTMA17: The fast changing world of influencer and social media marketing

A panel of travel bloggers and influencers gathered at WTM Africa 2017, to chat about the do's and don'ts of influencer marketing and the use of social media as a destination marketing tool

By Robin Fredericks 5 May 2017

(c) ttatty -
Facebook knows when teens are vulnerable, then targets them with ads

“Don't be evil” is a common phrase uttered by Google executives, but we can't help but think Facebook should perhaps adopt it too

By Andy Walker 3 May 2017

Nic Ray from BrandsEye
Amasa Speaker Series kicks off with Nic Ray from BrandsEye

The first episode in the Amasa Speaker Series hosted Nic Ray, who spoke about how BrandsEye can possibly predict future outcomes

By Juanita Pienaar 28 Apr 2017

Image credit: Top Girl Studio © –
Five ways for health and wellness brands to win on Instagram

A new generation of celebrities are teaching brands a great deal about how to generate content consumers engage with.

By Annabel Porter 21 Apr 2017

SouthAfricaIn3Words: one complex country, one complex hashtag
SouthAfricaIn3Words: one complex country, one complex hashtag

South Africa. Another large, populous country in Southern Africa that harbours a wealth of promise, but hasn't yet lived up to it this century

By Andy Walker 10 Apr 2017

Original image © –
Fake followers are a massive problem, as SA duo proves

It's almost become an unspoken fact over the years that social media has a major problem with fake followers. Now, two writers have brought the problem into the open by running a dummy Instagram account and buying fake followers in the process

By Hadlee Simons 3 Apr 2017

Boris Dzhingarov
Marketing yourself as a budding freelance writer

There are thousands of people out there competing for the same work that you want. You have to be good to compete, but you've also got to be visible to compete

By Boris Dzhingarov, Issued by Monetary Library 31 Mar 2017

(c) Rabia Elif Aksoy -
Brands and social media influencers, are you at risk?

Although Andy Warhol proclaimed in 1968 that, in the future, everyone would be world-famous for fifteen minutes, it is unlikely that he could possibly have imagined today's social media crazed world and the multiple platforms that exist to enable anyone, anywhere, to become a celebrity

By Kelly Thompson 31 Mar 2017

Emevil © –
Through the looking glass: Consumers on Instagram

The first digital photograph dates back to 1957. Today, more pictures are taken every two minutes than throughout the whole of the 1800s. And the vast majority of those are by people recording their lives and experiences, not brands or organisations.

By Izzy Pugh 29 Mar 2017

Image: Tetue via Flickr (CC 2.0, edited)
TweetDeck might not be free for much longer

Struggling to nail down a reliable revenue stream while controlling its often-irate user base, Twitter may soon charge you to use some elements of its currently free service TweetDeck

By Andy Walker 24 Mar 2017

What your business can learn from the #NerdNation
What your business can learn from the #NerdNation

They wear black hoodies, live in California, write code and give quirky and inspiring TED Talks. Some build annoyingly addictive social media networks and have movies made about them

By Gary Willmott 23 Mar 2017

Should Kia Picanto tow onto Lamborghini?
Should Kia Picanto tow onto Lamborghini?

Q: Social listening simplified and amplified: How often does it happen that a brand gets to observe what people are actually saying about their brand

By Bogosi Motshegwa 22 Mar 2017

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