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TweetDeck might not be free for much longer

Struggling to nail down a reliable revenue stream while controlling its often-irate user base, Twitter may soon charge you to use some elements of its currently free service TweetDeck

By Andy Walker 24 Mar 2017

What your business can learn from the #NerdNation
What your business can learn from the #NerdNation

They wear black hoodies, live in California, write code and give quirky and inspiring TED Talks. Some build annoyingly addictive social media networks and have movies made about them

By Gary Willmott 23 Mar 2017

Should Kia Picanto tow onto Lamborghini?
Should Kia Picanto tow onto Lamborghini?

Q: Social listening simplified and amplified: How often does it happen that a brand gets to observe what people are actually saying about their brand

By Bogosi Motshegwa 22 Mar 2017

Boris Dzhingarov
Social media marketing: What can we expect for 2017?

Social media marketing is an ever-changing field, and it has moved far beyond the days when posting links on Digg counted as social media marketing

By Boris Dzhingarov, Issued by Monetary Library 17 Mar 2017

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Twitter talks security after OR Tambo International heist

Johannesburg's OR Tambo International Airport was the scene of an estimated US$15 million heist on Tuesday night

By Andy Walker 9 Mar 2017

Social analysis shows majority of Americans against Trump's immigration order
Social analysis shows majority of Americans against Trump's immigration order

Analysis of sentiment based social media points to the unpopularity of proposed Trump policies – such as the border wall and the so-called ‘Muslim ban' – contrary to findings of traditional polling

By JP Kloppers 2 Mar 2017

China's Weibo is now worth more than Twitter
China's Weibo is now worth more than Twitter

Twitter is just not having a good end to the decade. After disappointing Q4 2016 financial results marred the platform's active role in the US Elections, a new report now suggests that Twitter is valued less than its Chinese rival Weibo

By Andy Walker 14 Feb 2017

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Snapchat IPO: 6 more things you should know

Snap Inc's IPO filing was made public overnight, revealing a variety of details surrounding Snapchat‘s operations

By Hadlee Simons 6 Feb 2017

Snapchat IPO: The key figures revealed
Snapchat IPO: The key figures revealed

Snap Inc. filed a confidential initial public offering (IPO) with the Securities and Exchange Commission last year, leaving many to wonder about the details. But now, the house of Snapchat has raised the curtain on aspects of the deal

By Hadlee Simons 3 Feb 2017

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Beyonce's preggy picture is now Instagram's most-liked snap ever

We've only recently said goodbye to the first month of 2017, and already Instagram has a new record-breaking image. The post in question comes from none other than Queen B herself, Beyonce

By Andy Walker 2 Feb 2017

Eight ways to avoid social media blunders
Eight ways to avoid social media blunders

While marketing on social media can boost the growth of your startup significantly, it could also have detrimental effects on the profitability and reputation of your business if not done properly

By Charles Mburugu 2 Feb 2017

(c) rvlsoft -
Follow yourself, not your ‘likes': 5 steps on the path of progress

Take a look at the world today: brands define success by the number of social media followers, hits, likes and comments. Individuals are becoming more separate (alienated) than connected in the quest to be unique and stand out; and inauthentic leaders are forcing global societies apart. A rosy picture, isn't it?

By Claudia Roth 1 Feb 2017

Emevil © –
The power of tech in building business on social

Last week, Facebook hosted the Partner for Performance Summit in Johannesburg and Cape Town – two exclusive events sharing the power of Facebook Marketing Partners with agencies and clients

By Daniel Levy 31 Jan 2017

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#TRENDING: Social media resistance and ‘alternative' facts

A week in politics can indeed change the world, bringing us “alternative facts”, “black ops” war rooms and social media resistance fighters…

By Louise Marsland 27 Jan 2017

A guide to Instagram for SA brands
A guide to Instagram for SA brands

Although one of the younger social media platforms amongst the giants, Instagram is steadily making its way to the front of the line in capturing audiences of varying ages and interests

By Jennifer Human 25 Jan 2017

What do global brands need to know about the SA social media market?
What do global brands need to know about the SA social media market?

As an English girl living in South Africa for the last year, I have noticed stark differences in the ways brands and their audiences behave online. Not only are the content themes noticeably different to the European way of thinking

By Emma Glover 23 Jan 2017

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What makes content marketing return ongoing results?

Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience

By Chemory Gunko 18 Jan 2017

Chris Moerdyk
The Ford Kuga PR debacle shows how badly social media is managed

The burning Ford Kuga issue is not only a PR nightmare but a demonstration of how badly social media is handled in South Africa

By Chris Moerdyk, Issued by Chris Moerdyk 17 Jan 2017

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Congrats #SaltBae, you're 2017's first awesome meme

There were some huge stories this week on the internet. If people weren't talking about Barack Obama and Joe Biden's adorable bromance, or Donald Trump and Mike Acosta's verbal ping-pong, they were probably talking about this Turkish chef

By Andy Walker 12 Jan 2017

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Webfluential: influencer firm to shutter agency operations

Influencer marketing company Webfluential has confirmed that it will be shutting down its local agency operations, Memeburn has learnt

By Hadlee Simons 21 Dec 2016

Data analytics compares social media chatter surrounding Pizza Hut in UK vs SA
Data analytics compares social media chatter surrounding Pizza Hut in UK vs SA

Using crowd integrated data analytics, BrandsEye recently investigated the social media chatter surrounding Pizza Hut

By JP Kloppers 14 Dec 2016

123RF
Social media sentiment shows why customer expectations matter

Brands that fail to meet customers' high expectations may see their market share slide. Marketing is a multi-billion rand exercise in setting expectations

By JP Kloppers 8 Dec 2016

Emirates Twitter Page Leveraging off Jennifer Aniston brand association
When fame is no longer enough: Brand ambassadors in the age of social media

Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes

By JP Kloppers 5 Dec 2016

Boris Dzhingarov
Secure the social media accounts of your business

Social media privacy is not a term that resonates only with personal internet profiles and should be taken seriously by companies that decide to take their marketing into the online world

By Boris Dzhingarov, Issued by Monetary Library 1 Dec 2016

How can brands overcome ad blocking software?
How can brands overcome ad blocking software?

As our lives became more digitalised there were more opportunities for brands and marketers to connect with consumers and send out advertising messages

By Chiara Di Rago 25 Nov 2016

Social media: forcing the issue
Social media: forcing the issue

As the value of a good reputation becomes more and more important, brands will not only have to deliver more, but also be judged and held accountable on more

By Danette Breitenbach 23 Nov 2016

Will Trump stun the world? We ask social media
Will Trump stun the world? We ask social media

After an analysis of social media data, using a crowd-integrated sentiment-driven research approach, we have seen a possible shock arising in the conclusion of this unprecedentedly rancorous US election

By JP Kloppers 8 Nov 2016

Human integration the key to accurate social media data
Human integration the key to accurate social media data

The digital age has fundamentally altered how we communicate - particularly via text. Be it a Tweet, online comment or Facebook post, we're constrained not only by the limits of language's written form, but often by a character limit

By JP Kloppers 28 Oct 2016

The art of Facebook: 30 of its biggest brands analysed
The art of Facebook: 30 of its biggest brands analysed

For personal use, Facebook is an excellent way to communicate with friends, keep up to date with event lists, and of course, sneak around others' personal lives. But how do some of the world's biggest brands use the social network

By Andy Walker 25 Oct 2016

How South African insurers are missing the Facebook boat
How South African insurers are missing the Facebook boat

In the digital world, the insurance industry enjoys some of the most expensive marketing costs, particularly when it comes to SEM channels like Adwords

By Nick Paul 20 Oct 2016

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