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Local agency approached to cover Beaumont's world-record circumnavigation
Local agency approached to cover Beaumont's world-record circumnavigation

Scottish cyclist Mark Beaumont approached South African sports production agency MoonSport to cover his Artemis World Cycle, which he recently completed, breaking the Guinness World Record for circumnavigation by bicycle in 78 days, 14 hours, and 40 minutes

By Jessica Tennant 3 days ago

Managing your personal brand
Managing your personal brand

Social media and digital marketing expert Bianca Quinn-Diavastos shares tips for making use of social media to manage a thriving personal brand online

By Bianca Quinn-Diavastos 14 Nov 2017

#NewCampaign: Shake it like Bra Shakes
#NewCampaign: Shake it like Bra Shakes

Vodacom recently launched its summer rewards promotion, 'Shake Every Day'. Prior to the official launch, the campaign had already encountered 14 million customer interactions

By Jessica Tennant 8 Nov 2017

Add value before self-promoting on social media
Add value before self-promoting on social media

Businesses often misunderstand the function of social media. A quick scroll through most business pages on Facebook will quickly reveal their errors

By Yolandi Allen 7 Nov 2017

#NewCampaign: It starts with...
#NewCampaign: It starts with...

Woolworths recently launched a digitally-led and multi-channel marketing campaign called the 'Starts With' challenge - a seven-week balanced living challenge facilitated through a Facebook event inviting participants to take part

By Jessica Tennant 7 Nov 2017

Employer branding
Employer branding

Branding is the domain of the 'creatives' or the marketing team. But there is a brand that is as important as the one your organisation projects to the public; that is your employer brand

By Vanessa Gibb 6 Nov 2017

Generation C - It's about connectivity and community rather than age
Generation C - It's about connectivity and community rather than age

Digital technology has transcended age barriers, with tech-savvy people across age groups relishing new ways to connect with others and engage with content and services

By Werner Lindemann 3 Nov 2017

To succeed with youth on social media, let them be part of the brand's story
To succeed with youth on social media, let them be part of the brand's story

South Africa's first digital-native generation is coming of age, and it's changing the rules for marketers

By Ernst Wittmann 2 Nov 2017

Make it digital
Make it digital

Some agencies are finally beginning to understand the importance of being "fully integrated." So why this need for integration?

By Jeanette Grove 26 Oct 2017

Your brand should be telling Stories
Your brand should be telling Stories

Instagram Stories now lets you host a poll, but maybe you're struggling to share your brand purpose using Stories (and to keep up with the millennials). Here are a few ideas on how you can start thinking about telling better stories

By Babalwa Nyembezi 25 Oct 2017

#Newsmaker: Buitendach, Singiswa win Sikuvile Journalism Award for presentation of Financial Mail covers
#Newsmaker: Buitendach, Singiswa win Sikuvile Journalism Award for presentation of Financial Mail covers

Sarah Buitendach and Vuyo Singiswa of Tiso Blackstar Group recently won a Standard Bank Sikuvile Journalism Award in the Presentation category for the 2016 Financial Mail covers they worked on together

By Jessica Tennant 24 Oct 2017

#StartupStory: Kingdom Agency
#StartupStory: Kingdom Agency

Kingdom is the new agency on the block, with a heart for positive messaging and making a difference. As such, the insight, strategy and creative agency, founded by friends Donna Mathews and Herman Wallis, applies a triple-win philosophy, whereby

By Jessica Tennant 23 Oct 2017

Trends-expert, Dion Chang from Flux Trends.
Dion Chang on doing business in a hyper-visual era

BSH Home Appliances Group invited trends-expert, Dion Chang from Flux Trends to host an event where he shed light on the art of communicating and doing business in a hyper-visual era

By Juanita Pienaar 19 Oct 2017

Still trying to read the label from inside the bottle?
Still trying to read the label from inside the bottle?

Ndumiso Ndlela writes that it is easy to get stuck inside the bottle and get to a point where the label is barely visible to read. And this becomes a comfort zone that becomes harder and harder to leave

By Ndumiso Ndlela 17 Oct 2017

Image source: ©
#MeToo trends in SA as women share stories of sexual harassment

Over the weekend, actress Alyssa Milano encouraged women to tweet the hashtag #MeToo if they had ever been sexually harassed, assaulted, or abused - and by Tuesday morning it was trending in the top spot in South Africa

By Julia Breakey 17 Oct 2017

Crimson, YouKnow launch social analytics-based trends report
Crimson, YouKnow launch social analytics-based trends report

YouKnow Digital in partnership with consumer insights platform Crimson Hexagon launched the South African Consumer Trends Report today, 12 October

By Jessica Tennant 12 Oct 2017

Dove blunder highlights the need for ethical transformation
Dove blunder highlights the need for ethical transformation

The recent social media storm over Dove's latest advertising campaign bears testimony to the increasing power of social media platforms and how brands are being held accountable for their every move

By Madelain Roscher 11 Oct 2017

Dove apologises for 'racist' whitewashing ad, social media won't accept
Dove apologises for 'racist' whitewashing ad, social media won't accept

NEWSWATCH: Dove comes out unclean after apologising for its latest advertising campaign that depicted a black woman turning white after using its shower cream

By Jessica Tennant 9 Oct 2017

Rui Alves
#NewCampaign: TBWA, Joburg Ballet launch series of little ballets inspired by big social stories

TBWA\Hunt\Lascaris and the Joburg Ballet recently launched a campaign to grow its existing audience and ensure a sustainable and ongoing reconsideration of ballet as a relevant art form amongst the youth

By Jessica Tennant 6 Oct 2017

Four ways the blockchain is relevant
Four ways the blockchain is relevant

Blockchain is unravelling a new world of possibilities for businesses, particularly in the world of digital marketing

By Mariam Nishanian 6 Oct 2017

Taking a closer look at media monitoring, AVE and regulation - Part three
Taking a closer look at media monitoring, AVE and regulation - Part three

In the final chapter of this three-part series on media monitoring, ROI Africa's Tonya Khoury shares insight into some of the biggest campaigns she's witnessed as well as some of the trends emerging in PR

By Angie White 4 Oct 2017

Open up the industry - more millenials need a chance
Open up the industry - more millenials need a chance

We need to have broader conversations around how we can open up the industry to make it more inclusive

By Khangelani Dziba 3 Oct 2017

Twitter is doubling the length of tweets to 280 characters
Twitter is doubling the length of tweets to 280 characters

Twitter's 140-character limit may soon be a thing of the past. The microblogging network announced plans to extend its arbitrary but now-familiar 140-character limit to 280 characters

By Andy Walker 27 Sep 2017

How will you speed through the digital trough of disillusionment?
How will you speed through the digital trough of disillusionment?

Peter Sondergaard, Gartner executive VP for research, addressed CIOs and senior IT executives in his keynote at the annual Gartner Symposium/ITxpo in Cape Town

By Ilse van den Berg 22 Sep 2017

Taking a closer look at media monitoring, AVE and regulation - Part two
Taking a closer look at media monitoring, AVE and regulation - Part two

In part two of this three-part series based on the media monitoring industry, ROI Africa's Tonya Khoury explains the algorithms she uses, live sentiment tracking and big content

By Angie White 21 Sep 2017

#NewCampaign: Liquorice makes its Mark on Avon emoji chatbot
#NewCampaign: Liquorice makes its Mark on Avon emoji chatbot

Since winning the Avon account in July, digital agency Liquorice has developed an innovative personalised video bot using Facebook Messenger to launch Avon's Mark Liquid Lip Matte product range

By Jessica Tennant 20 Sep 2017

Taking a closer look at media monitoring, AVE and regulation - Part one
Taking a closer look at media monitoring, AVE and regulation - Part one

In this three-part series, I chat to ROI Africa MD Tonya Khoury about the ins and outs of media monitoring, how AVE fits into it all (and if it should), the need for regulation in the industry, and what this all means for Bizcommunity

By Angie White 15 Sep 2017

Stokpic via
Want to add a digit to your blogging income? Here's how

While social media and mass media is quick to position bloggers as social influencers and promote this profession to aspiring bloggers, the reality is that cutting it in the industry is downright difficult

By Phindiwe Nkosi 14 Sep 2017

On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media
On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media

In a world where everyone is constantly scrolling down their screen, it's easy for brands' content to get lost in the clutter of posts on the timeline. Here's how to make content pop!

By Babalwa Nyembezi 13 Sep 2017

#InnovationMonth: A different take on communications
#InnovationMonth: A different take on communications

ByDesign Communications is celebrating its first year of business this month and has already won a few awards, including being named the SABRE EMEA Best New PR Consultancy in 2017

By Jessica Tennant 12 Sep 2017

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