Mike LawsCEO of Imaginatrix.mobi
He has over 23 years' experience in the ICT industry, has worked in multiple mobile network operators across Africa. These include Econet Wireless and Vodacom South Africa where he was instrumental in establishing the mobile advertising division. Michael was responsible for commercialising the successful Please Call Me service, as well as the tagged-on advertising messaging propositions.
With mobile marketing so focused on the usual metrics so integral to campaigns, sometimes it's worthwhile to take a step back and focus on the bigger picture
Mike Laws 25 Aug 2016
Marketers are falling short at a couple of significant mobile marketing strategies, says Mike Laws, CEO, Imaginatrix.mobi
Mike Laws 11 Jul 2016
Mobile technology continues to find great acceptance in South Africa with the country now an impressive number six in the world when it comes to adoption of the mobile web
Mike Laws 25 Sep 2015
Here's something for brand champions to think about as they consult their placement schedules this week: if one considers that 91% of mobile phone owners keep their phone within a one metre radius, 24 hours out of every day, why then do marketers bother with any other type of media?
Mike Laws 21 Aug 2015