Lyn Davis is marketing director and co-owner of PocketMedia Solutions and Z-CARD Africa, India, Middle East and Turkey (ZAMI) (www.zcard.com). She has spent numerous successful years in marketing and her research of the African market continually ensures new growth for the company, with offices already established in Mozambique, Kenya, Nigeria, India, Botswana and Angola, among others. Contact Lyn on tel +27 (0)11 340 6737, email az.oc.aidemz@dnyl and follow @Pocketmedia_SA on Twitter.