[Chris Moerdyk] Just watching the cornucopia of sport on our TV screens last weekend, I couldn't help recalling the brand cynicism a decade or so ago of Ron Mather, creative director of the Australian advertising agency, The Campaign Palace. He complained about logos taking over our lives.
[Chris Moerdyk] Atul Gupta, the MD of Sahara Holdings and executive chairman of TNA Holdings, owners of the New Age newspaper, has issued summons through the North Gauteng High Court against the editor of the Sunday Times and the newspaper's management, demanding defamation damages to the tune of half a billion rands.
[Chris Moerdyk] Brand loyalty is often inherited - handed down from father to son and mother to daughter, but... Here's a case of a daughter who for decades has been loyal to Harpic - something she learnt from her mother who, like all mothers, liked to have a sparkling clean lavatory pan with no germs within 100km.
[Chris Moerdyk] In the cutthroat world of newspaper and magazine publishing, it has been fairly predictable that pretty much all the competitors of The New Age have been vociferous about parastatals and other advertiser supporting the paper when it doesn't have Audit Bureau of Circulations (ABC) certification.