 |  | South Africa |
| People | Marketing & Media |  |
The logo that stands above the crowd (of logos)[Chris Moerdyk] Just watching the cornucopia of sport on our TV screens last weekend, I couldn't help recalling the brand cynicism a decade or so ago of Ron Mather, creative director of the Australian advertising agency, The Campaign Palace. He complained about logos taking over our lives. | |
Building a brand should not be complicated[Chris Moerdyk] One of the biggest problems in marketing today is the way in which everything seems to be couched in hyped-up terminology that ultimately confuses everyone from boards of directors to small business owners. | |
Will the R1,5 billion SAA borrowed rescue it?[Chris Moerdyk] So, South African Airways (SAA) has just borrowed R1,5 billion from two banks to keep alive while it "waits for government to accept its turnaround strategy." | |
All aboard Queen Mary 2
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Guptas sue Sunday Times for R500m[Chris Moerdyk] Atul Gupta, the MD of Sahara Holdings and executive chairman of TNA Holdings, owners of the New Age newspaper, has issued summons through the North Gauteng High Court against the editor of the Sunday Times and the newspaper's management, demanding defamation damages to the tune of half a billion rands. | |
The bright side of education[Chris Moerdyk] There has been a considerable amount of criticism of South Africa's basic education in recent years. Some has been justifiable and some ill considered. | |
Welcome home Argus & Sons[Chris Moerdyk] Round about this time 51 years ago, a 19-year-old youngster joined the Pretoria News as a wide-eyed cub reporter. His salary was R72 a month and the company deducted R1.25 for his pension fund contribution and 45c for the "tea club." | |
Chris Moerdyk commented on Some sure bets for the media industry in 2013I agree with you 100% Harry - with every one of your guarantees emanating from what I see as a combination of a lack of skills in the industry and pure unadulterated panic. You have been talking about guarantee no 5 for decades and still no-one listens. | |
When do ads start irritating?[Chris Moerdyk] Brand loyalty is often inherited - handed down from father to son and mother to daughter, but... Here's a case of a daughter who for decades has been loyal to Harpic - something she learnt from her mother who, like all mothers, liked to have a sparkling clean lavatory pan with no germs within 100km. | |
The ABC of The New Age[Chris Moerdyk] In the cutthroat world of newspaper and magazine publishing, it has been fairly predictable that pretty much all the competitors of The New Age have been vociferous about parastatals and other advertiser supporting the paper when it doesn't have Audit Bureau of Circulations (ABC) certification. |
