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Chris Brewer

Advertising Analyst/Consultant
Location:South Africa


Having joined the ad industry in London, Chris Brewer spent most of his career in media analysis and planning - but has performed just about every advertising task from Creative to Research.

He's an honorary lifetime member of the Advertising Media Association and regularly advises agencies and clients regarding their media plan costs and strategies. He is also often asked to talk at industry functions.

Email: . Twitter: @brewersapps. Read his blog:
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Current employment

Revised Amps data

About two years after the demise of Amps (et al), the Marketing Research Foundation (MRF) has announced the release of an update to the 2015 Amps, data using 2016 population statistics

By Chris Brewer 9 Oct 2017

Dissatisfaction with local TV services

When I wrote last week about declining audiences and poor customer support in the TV industry, I didn't expect the deluge of sympathetic complaints I received - nor how upset a lot of viewers really are

By Chris Brewer 26 Sep 2017

Are TV audiences declining?

At first it's hard, if not impossible, to get a grip on TV audiences. It will remain difficult until the industry has some real and solid research to confirm whether it's one way or the other

By Chris Brewer 18 Sep 2017

Small things can produce massive results

Sometimes, when I'm wandering around I'm absolutely amazed at how many traders get it wrong. With a little thought they could do so much better. It's just mostly simple and obvious things

By Chris Brewer 28 Aug 2017

Is print media about to curl up its toes and die?

The Audit Bureau of Circulations recently reported that, overall, consumer magazine circulations grew over the past year by just under 3%, which isn't too bad considering that they fell 11.7% in the 4th quarter of 2016 from the same period in 2015

By Chris Brewer 14 Aug 2017

Beware of knee-jerk reactions

So Prisa (the Public Relations Institute of Southern Africa) is calling for regulation of the PR industry following the Bell Pottinger fiasco

By Chris Brewer 17 Jul 2017

Removing all incentive

When you think about it, advertising is all about offering incentives

By Chris Brewer 3 Jul 2017

Do you learn anything at conferences?

I've always thought that conferences and seminars were a little ho-hum. However, I went to one recently and I have to admit that I really did learn a lot

By Chris Brewer 19 Jun 2017

Another step backwards for the ad industry

I know the Advertising Standards Authority (ASA) has come under a lot of flak over the years and perhaps rightly so. However, it seems grossly unfair that they seem to have attracted such massive amounts of bad press for a relatively small proportion of their decisions

By Chris Brewer 5 Jun 2017

The future of advertising

Everyone's talking about it falling circulations, viewers flocking to various competitive TV channels and a myriad of online internet offers, streaming options and, oh, there are so many others

By Chris Brewer 22 May 2017

You are about to be banned!

Of course we all know that the advertising bans of alcohol products is getting closer and closer

By Chris Brewer 8 May 2017

In 10 years, magazine sales have halved

What does this mean? Well, lots of things, but it's certainly not the catastrophe many would have you believe

By Chris Brewer 24 Apr 2017

Maybe I worry too much

As we stare down the political abyss brought on by Mr Bumble and wonder what on earth is going to happen next, I began wondering if the advertising industry isn't in a similar position

By Chris Brewer 3 Apr 2017

The king is dead, long live the king!

Well, the AMPS funeral is over and several concerned bodies are making progress on instituting something with which to replace it

By Chris Brewer 20 Mar 2017

Power tends to corrupt and absolute power corrupts absolutely

This was the phrase used by Lord Acton in 1887 (John Emerich Edward Dalberg, first Baron Acton – which explains why most people refer to him simply as “Lord Acton”)

By Chris Brewer 6 Mar 2017

Is your brain doing what you think it's doing?

I'm never quite sure what to expect at conferences and seminars. I must have been to hundreds, possibly thousands, during my career and by and large they're ho-hum affairs

By Chris Brewer 20 Feb 2017

What's your number?

I once heard a marketing consultant advise a moaning supermarket owner, who felt he just had to cut costs dramatically. He said: “Turn your lights off – that will reduce your overheads by a massive percentage. Of course, you'll have no customers, but that's the (very) short-term solution”

By Chris Brewer 6 Feb 2017

“Space and calmness” – is that your market?

I think it's a fair assumption to make that writers (rather like media planners) should know what their target market and/or readers is/are

By Chris Brewer 23 Jan 2017

Where have all the papers gone?

One thing about newspapers during the holidays is, why are they so thin - with fewer editions

By Chris Brewer 9 Jan 2017

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