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UNITED STATES

Boris Dzhingarov
Efficient ways to build a stronger follower base on social media

Marketing on social media platforms like Facebook, Instagram, Twitter and others is an important part of every successful business strategy

By Boris Dzhingarov, Issued by Monetary Library 11 Sep 2017

GLOBAL

Nine healthcare marketing mistakes to avoid
Nine healthcare marketing mistakes to avoid

To grow your practice and to get the desired results out of your marketing efforts, you need to avoid these healthcare marketing mistakes

By Pranjali Singh 10 Aug 2017

GLOBAL

Image supplied.
VR content should be engaging, relevant and appropriate

As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?

By David Limbert 1 Aug 2017

GLOBAL

Five FAQ's about influencer marketing
Five FAQ's about influencer marketing

Bianca Quinn-Diavastos answers five frequently asked questions about influencer marketing, a current buzzword in the industry

By Bianca Quinn-Diavastos 31 Jul 2017

GLOBAL

Alphaspirit © –
Blowing out the walls

Facebook's ambitions have set the company on a course to radically shift its standing from social media giant to futuristic innovation hub

By Gil Sperling 11 May 2017

SOUTH AFRICA

Marian Cramers
The future of social media analytics

With image-based social networks on the rise, the latest being Instagram, Pinterest and more recently Snapchat, businesses are increasingly adopting social media analytics tools to gain insights from social data to drive strategy

By Jessica Tennant 22 Aug 2016

UNITED STATES

Five ways to market your small business on a shoestring budget
Five ways to market your small business on a shoestring budget

Marketing is crucial for your small business, and it is that one thing that makes your business stand out from the crowd. Many entrepreneurs have to struggle when it comes to raising the advertising funds

By Hicks Crawford 30 Jun 2016

UNITED STATES

Image via Fotolia.com
Business-to-business tips for using social media

Social media isn't the same for everyone. While Facebook, LinkedIn, and Pinterest may work for some companies, they may not prove successful for all audiences

By Boris Dzhingarov 30 Sep 2015

UNITED STATES

DIY content: Three case studies in self-promoting social media
DIY content: Three case studies in self-promoting social media

Every successful social media campaign has its focus on two tasks: creating shareable content, and getting users to engage with and share it. This is ideal, but as with many campaigns falls victim to minutia and complications

By Aaron Farrington 25 Sep 2015

UNITED STATES

Things to consider when using Twitter hashtags in marketing campaigns
Things to consider when using Twitter hashtags in marketing campaigns

Many think that Twitter marketing is all connected to using as many hashtags as possible. This is definitely not the case. In reality, this common approach to using over three hashtags in one message is not a good idea

By Boris Dzhingarov 28 Aug 2015

UNITED STATES

Simple tips to maximise Facebook advertising campaigns
Simple tips to maximise Facebook advertising campaigns

The advertising budget that you have needs to be maximised as you use Facebook ads. This is not something that is simple, although many would want you to think that this is the case

By Boris Dzhingarov 19 Apr 2015

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