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Madelain Roscher

Managing Director at PR Worx
Location:South Africa

    Profile

    Described as a Public Relations (PR) doctor by her peers, Madelain Roscher is the Managing Director of PR Worx, a full-service marketing-communications agency, which she established in 2001. With 22 years' in-depth industry experience based on an impressive consulting and corporate career, the firm has achieved remarkable successes under her leadership.
    Dove blunder highlights the need for ethical transformation

    The recent social media storm over Dove's latest advertising campaign bears testimony to the increasing power of social media platforms and how brands are being held accountable for their every move

    By Madelain Roscher 11 Oct 2017

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