These two ad types have very distinct objectives and functions, and offer marketers different approaches and solutions to their communication objectives on Facebook.
Gil Sperling 4 Jul 2013
If your company is considering buying advertising space on Facebook, you will be confronted with the choice of cost per click (CPC) or cost per thousand impressions (CPM). Without properly understanding Facebook's advertising model and what each of these options gets you, you might find this a confusing or difficult choice to make.
Gil Sperling 7 Jun 2013