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How to ensure authenticity in the online/social space
How to ensure authenticity in the online/social space

In the age of social media, how can brands land marketing messages in an authentic, believable way? The answer lies in using the right kind of people

Issued by IGI 3 days ago

César Vacchiano
The final frontier of the independent agency

The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa

By Danette Breitenbach 14 Aug 2017

Boost your brand through rapid response
Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance, reports the Chief Marketing Officer (CMO) Council in a survey report

14 Aug 2017

Pamro confirms conference speakers
Pamro confirms conference speakers

The Pan African Media Research Organisation (Pamro) has confirmed the speakers for the 18th All Africa Media Research Conference

11 Aug 2017

Significant losses for some in Q2 ABC
Significant losses for some in Q2 ABC

The ABC figures for Q2 released this morning contained few surprises with press and magazines declining over Q1 and over the prior year

By Danette Breitenbach 10 Aug 2017

Gender intelligent design: What brands, product designers and customer services need to know
Gender intelligent design: What brands, product designers and customer services need to know

Women are from Venus and men are from Mars, or so say the tired tropes. Yet, at a time where gender roles are in flux, brands should be designing to gender differences

Issued by Kantar TNS 8 Aug 2017

SA energy drinks market, Monsters vs Bulls?
SA energy drinks market, Monsters vs Bulls?

Insight Survey's latest SA Sports and Energy Drinks Industry Landscape Report 2017 carefully unfolds the sports and energy drinks markets based on the latest information and research

Issued by Insight Survey 7 Aug 2017

(c) ambrozinio -
Predator alert! Credible science is being gobbled up, warn academics

Predatory publishing - in which bogus journals publish academic research for a fee - threatens to undermine science in South Africa

By Dave Chambers 4 Aug 2017

Final Amps updates in September, Maps in mid-2018
Final Amps updates in September, Maps in mid-2018

The Marketing Research Foundation Final Amps Update will be published in September and the new Maps will be available from mid-2018

3 Aug 2017

Jochai Ben-Avie, senior global policy manager at Mozilla.
Barriers to internet access in Africa revealed

Internet penetration in Africa sits at about 25%. Mozilla-backed research reveals the main barriers to internet access in African countries

2 Aug 2017

Three African markets worst affected by spam calls
Three African markets worst affected by spam calls

Truecaller Insights reveals the top 20 countries affected by spam calls in 2017, including the top three African countries

2 Aug 2017

Analytics is critical, but data is being left out
Analytics is critical, but data is being left out

Without incorporating data from all channels, organisations will rely on a level of assumption, allowing a disconnect between what customers want and what is being delivered

By Danny Drew 27 Jul 2017

Storyteller to provide Roots consumer behaviour insights
Storyteller to provide Roots consumer behaviour insights

Spark Media has appointed BMi Research to assist in the delivery of Roots data, via Storyteller to make the data more accessible to various sectors

26 Jul 2017

How brands can fight the negative impact of fake news
How brands can fight the negative impact of fake news

How to manage reputation damage in the wake of a fake news onslaught against your brand

By Oresti Patricios 25 Jul 2017

Image source:
Fake news, fake research!

About two weeks ago saw the 10th anniversary of the iPhone, marking the mass acceptance of the smartphone. In truth, the technology had already been developed five years earlier. That technology, together with the global roll out of the internet a scant five years previously, have transformed society forever

By mike broom 21 Jul 2017

A paywall is under construction in Facebook's Instant Articles section where the social network has agreements with select outlets to publish directly to the platform, according to a story initially published online at TheStreet |
Facebook to test news story paywalls: report

SAN FRANCISCO - Facebook will test limiting the number of published news stories that can be read for free on its Instant Articles platform for premium publishers, US media reported on Wednesday

21 Jul 2017

Boomerang pet survey highlights role of pets within families
Boomerang pet survey highlights role of pets within families

A new study conducted by Boomerang highlights the starring roles that animals play within families, on and off-screen

20 Jul 2017

Talking with and not talking to your audience
Talking with and not talking to your audience

In the postmodern branding landscape, we must think of our brands as humans (even though we cannot touch them, see them or feel them). They have a body language, a way that they act and they are part of a larger story

Issued by IGI 19 Jul 2017

Marketing in a recession and beyond
Marketing in a recession and beyond

Gill Randall writes that markets don't stop in a recession. According to Randall, people don't stop shopping it's just the consumer's behaviour that changes

By Gill Randall 18 Jul 2017

Consumers will abandon brands that don't provide a flawless customer experience
Consumers will abandon brands that don't provide a flawless customer experience

A new CMO Council study reveals that consumers are willing to abandon brands or buy elsewhere if points of customer interaction frustrate or fail to meet their needs

18 Jul 2017

The impact of South African storytelling and the power of podcasting
The impact of South African storytelling and the power of podcasting

Matt Brown writes about his Pod Power survey, which research data he intends to use to encourage brands and business owners to tell their own stories through podcasting

By Matt Brown 17 Jul 2017

How it all fits together - what comes out of Ad-Audit
How it all fits together - what comes out of Ad-Audit

We move on to practical matters and implications, having already unpacked the fact that advertising should be evaluated in terms of predictive models of both strategic intent and executional efficiency

By mike broom 14 Jul 2017

Team Columinate.
“Who said surveys should be boring?” - Elna Pretorius of Columinate

If you thought market research was dry and bland, you've clearly not spoken to Elna Pretorius, cofounder of Columinate, who was responsible for the People's Choice Award paper at Samra 2017. Here's her view on the importance of digital market research in SA

By Leigh Andrews 14 Jul 2017

Adding data to establishment survey
Adding data to establishment survey

The establishment survey (ES) now provides a tool for cross comparison of research from different media types

14 Jul 2017

(c) Piotr Adamowicz -
StarSat in push to gain more consumers

PayTV services provider StarSat is eyeing one million subscribers in three years as it repositions itself in the highly competitive market dominated by MultiChoice

12 Jul 2017

New research indicates CMOs struggle to localise creative strategies
New research indicates CMOs struggle to localise creative strategies

CMO Council report reveals that 33% of marketing leaders and agencies are struggling to meet the needs of local audiences

11 Jul 2017

How SA's recession is impacting consumer spending
How SA's recession is impacting consumer spending

With Stats SA reporting a 0.7% GDP decrease in the first quarter of 2017, the announcement we were all dreading finally came in June

By Gareth Pearson 11 Jul 2017

Joseph Clift, business analyst at Warc and author of 'Future of Strategy' report
Report highlights impact of planning discipline on marketing

Warc releases report based on the results of a global survey of senior strategists highlighting the impact planning discipline is having on the ever-changing marketing landscape

11 Jul 2017

Potapova Valeriya © –
This is what SA brands need to know about digital influence

Here are the highlights of Popimedia's comprehensive breakdown of research into SA consumers' online behaviour and how it affects their purchase decisions, conducted earlier this year by Just Play.

By Leigh Andrews 10 Jul 2017

#CannesLions2017: Look who's talking about Cannes Lions (infographic)
#CannesLions2017: Look who's talking about Cannes Lions (infographic)

Social intelligence company, Synthesio has pulled some interesting social data around the Cannes Lions Awards

7 Jul 2017

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