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Industry invited to discuss Establishment Survey, SEMs, READ studies, role of PRC

The Publisher Research Council (PRC) invites the industry to an immersion day to discuss Establishment Survey (ES), SEMs (Socio-Economic Measure), its recent READ studies and the role that the PRC has to play

2 days ago

CT Tourism senior researcher a leader in destination marketing globally
CT Tourism senior researcher a leader in destination marketing globally

Cape Town Tourism team member Roxanne Lombard has been named as one of the 30 Future Leaders of Destination Marketing globally - the first honoree in Africa to receive this prestigious accolade

20 Jun 2017

ximagination © –
Bringing precision and elaboration into ad testing

In the 40 years I have worked in marketing research, the elephant in the room has been using focus groups to ‘evaluate', ‘investigate', ‘dipstick', ‘research', ‘copy test' or any other of the politically correct terms for ad testing

By mike broom 16 Jun 2017

olegdudko ©
Consumers prepared to abandon brands appearing alongside objectionable content

A CMO Council survey in the US, Canada and UK reveals that 48% of consumers will punish brands they love for not using trusted media platforms

13 Jun 2017

Cause marketing dos and don'ts - from a consumer perspective
Cause marketing dos and don'ts - from a consumer perspective

With recent disasters like the storm in Cape Town and Knysna fires, brands have stepped in to help. We asked our community of consumers for some cause marketing pointers

Issued by IGI 13 Jun 2017

Four realities facing brands today
Four realities facing brands today

We Communications' inaugural ‘Brands in Motion' study uncovers four realities that allow brands to embrace motion

9 Jun 2017

Kyle Findlay, director of data science at the Kantar Global Innovations Team.
#CannesLions: Mapping the importance of multi-channel marketing

With Cannes Lions just a few days away I chatted to South African Kyle Findlay, director of data science at the Kantar Global Innovations Team about his silver essay win at Admap, which will be celebrated during the international festival of creativity.,,

By Leigh Andrews 8 Jun 2017

Admap Prize 2017 winners announced
Admap Prize 2017 winners announced

How should TV and social media be used to maximum effect? Kyle Findlay of Kantar TNS South Africa wins silver for his paper, “Four tips for using TV with social”

Issued by Kantar TNS 5 Jun 2017

Lightwise © –
Are you a believer?

A lust for clicks, and follows, shares and likes - and even votes in politics - has sullied our judgement and contorted our perspectives. It is concerning is that the popularity of “alternative facts” born out of this, is gaining momentum.

By Kate Niemöller 5 Jun 2017

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Pope Francis ahead of Trump, Modi on Twitter

Burson-Marsteller's has released its 2017 Twiplomacy Study results, which shows Pope Francis is the most followed world leader on Twitter

2 Jun 2017

Facebook, Instagram research into gender bias
Facebook, Instagram research into gender bias

Researching user-generated content on Facebook and Instagram can provide significant insights into what people think and how they feel

2 Jun 2017

Workers return to print, as screen fatigue sets in
Workers return to print, as screen fatigue sets in

Epson Europe recently conducted an independent survey of over 2,400 employees from across EMEA on ‘The State of Printing in the Workplace' and found screen fatigue is sending workers back to the printed page

31 May 2017

#NewCampaign: What would Dad do?
#NewCampaign: What would Dad do?

Research reveals that more than 60% of Millennials don't know how to change their tyres or check their oil and that 94% of people ask the internet for advice before they ask their dads, says Sandy Smith, client service director at Artifact Advertising - the agency that was briefed by Supa Quick to

31 May 2017

Five ways using small data can benefit your brand
Five ways using small data can benefit your brand

While we're only just coming to terms with big data and its implications, using ‘small data' can unlock shades of meaning and insight with your target audiences that were unimaginable before

Issued by IGI 30 May 2017

Victor Zastolskiy © –
How emotion affects advertising

You really have to be operating in the dark ages of marketing if you haven't cottoned on to the importance of emotion in marketing communication

By John Laurence 25 May 2017

Gen X: How to get the generation right (part 3)
Gen X: How to get the generation right (part 3)

Based on Viacom's extensive research on Generation X, how should brands, advertisers, marketers and media companies alike re-evaluate the way they represent this group of consumers?

By Jessica Tennant 24 May 2017

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)
Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today

By Jessica Tennant 23 May 2017

The moment... you can have your beer and drink it too
The moment... you can have your beer and drink it too

The moment for NABLABs to go mainstream is upon us, the question is: can brands sell bottles without the booze and the stigma?

By Chris Knibbs, Issued by Kantar TNS 23 May 2017

Understanding growth power in sub-Saharan Africa and defining Africa's middle class
Understanding growth power in sub-Saharan Africa and defining Africa's middle class

UCT Unilever Institute of Strategic Marketing and Ipsos have partnered to uncover a mass of data about a market comprising roughly a 100 million people in sub-Saharan Africa - the urban middle class

By Juanita Pienaar 23 May 2017

How to market to Africa's resilient, ambitious middle class
How to market to Africa's resilient, ambitious middle class

How do you market to Africa's extremely aspirational middle class that is more than 100 million strong, with a combined monthly spending power of R1.3 trillion?

By Louise Marsland 22 May 2017

Sub-Saharan middle class: R1.3tn per month and growing
Sub-Saharan middle class: R1.3tn per month and growing

The African Lions project has uncovered a mass of invaluable information about a market that makes up more than 100 million people in sub-Saharan Africa - the urban middle class

Issued by Ipsos 22 May 2017

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)
Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Christian Kurz, senior vice president, global insights for Viacom International Media Networks unpacks the media company's latest global study and some game-changing insights on Generation X

By Jessica Tennant 19 May 2017

Creative, tech and insights at the IMC Conference
Creative, tech and insights at the IMC Conference

From creativity, to tech to marketing research, the IMC Conference will deliver it all. The speakers hail from these three fields to deliver their views on what the future holds

Issued by IMC Conference 19 May 2017

Viorel Sima © –
Samra2017: Telling FMCG stories without getting stuck on the product shot

Natalie Botha and Saiesh Ajudhiya of Kantar Millward Brown presented their research on untold emotions: future-proofing adverts by understanding non-verbal responses from consumers

By Leigh Andrews 19 May 2017

Dejan Bozic © –
#Samra2017: Questions to help you uncover fake news

‘Fake news' was a hot topic at the annual Samra conference held last week. I chatted to CEO Leonie Vorster about the importance of future-proofing decision-making as part of an overarching marketing strategy, especially in the current media climate of fake news

By Leigh Andrews 19 May 2017

Mark Atkins © –
Samra2017: Throwing bones and singing praise songs

Kantar TNS presented research titled: ‘Throwing bones and singing praise songs, drawing inspiration from African culture to develop locally relevant projective techniques'.

By Leigh Andrews 18 May 2017

Shifting prospects illuminated in Nielsen's fourth Africa Prospects Indicator
Shifting prospects illuminated in Nielsen's fourth Africa Prospects Indicator

Nielsen's latest APi report reveals seven of the eight markets have changed rankings with Kenya now in first place and Cote d'Ivoire second while Tanzania remains steadfast in third position

Issued by Nielsen 18 May 2017

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Samra2017: Fact-phobia vs credible data

In the second punch presentation of the day, Kate Niemöller of IQ Business spoke eloquently on the topic of fact-phobia vs credible data: The war between truth and propaganda in one of the most interesting sessions of the first day of Samra's 2017 conference

By Leigh Andrews 18 May 2017

Wong Wai Kit © –
Samra2017: The reality of researchers being locked out of boardrooms

The research industry was 'the man' over the last 70 years. Now, it is lying on its death bed. Do you have the courage to resuscitate it? Bérengère Parouty and Heather Tluczek of Kantar TNS unpacked this topic in a research paper presentation at Samra 2017 on how market research agencies will remain relevant in the future: Through symbiosis, evolution or extinction

By Leigh Andrews 18 May 2017

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