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The moment... you can have your beer and drink it too
The moment... you can have your beer and drink it too

The moment for NABLABs to go mainstream is upon us, the question is: can brands sell bottles without the booze and the stigma?

By Chris Knibbs, Issued by Kantar TNS 6 hours ago

Understanding growth power in sub-Saharan Africa and defining Africa's middle class
Understanding growth power in sub-Saharan Africa and defining Africa's middle class

UCT Unilever Institute of Strategic Marketing and Ipsos have partnered to uncover a mass of data about a market comprising roughly a 100m people in sub-Saharan Africa - the urban middle class

By Juanita Pienaar 10 hours ago

How to market to Africa's resilient, ambitious middle class
How to market to Africa's resilient, ambitious middle class

How do you market to Africa's extremely aspirational middle class that is more than 100 million strong, with a combined monthly spending power of R1.3 trillion?

By Louise Marsland 1 day ago

Sub-Saharan middle class: R1.3tn per month and growing
Sub-Saharan middle class: R1.3tn per month and growing

The African Lions project has uncovered a mass of invaluable information about a market that makes up more than 100 million people in sub-Saharan Africa - the urban middle class

Issued by Ipsos 1 day ago

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)
Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Christian Kurz, senior vice president, global insights for Viacom International Media Networks unpacks the media company's latest global study and some game-changing insights on Generation X

By Jessica Tennant 19 May 2017

Creative, tech and insights at the IMC Conference
Creative, tech and insights at the IMC Conference

From creativity, to tech to marketing research, the IMC Conference will deliver it all. The speakers hail from these three fields to deliver their views on what the future holds

Issued by IMC Conference 19 May 2017

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Samra2017: Telling FMCG stories without getting stuck on the product shot

Natalie Botha and Saiesh Ajudhiya of Kantar Millward Brown presented their research on untold emotions: future-proofing adverts by understanding non-verbal responses from consumers

By Leigh Andrews 19 May 2017

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#Samra2017: Questions to help you uncover fake news

‘Fake news' was a hot topic at the annual Samra conference held last week. I chatted to CEO Leonie Vorster about the importance of future-proofing decision-making as part of an overarching marketing strategy, especially in the current media climate of fake news

By Leigh Andrews 19 May 2017

Mark Atkins © –
Samra2017: Throwing bones and singing praise songs

Kantar TNS presented research titled: ‘Throwing bones and singing praise songs, drawing inspiration from African culture to develop locally relevant projective techniques'.

By Leigh Andrews 18 May 2017

Shifting prospects illuminated in Nielsen's fourth Africa Prospects Indicator
Shifting prospects illuminated in Nielsen's fourth Africa Prospects Indicator

Nielsen's latest APi report reveals seven of the eight markets have changed rankings with Kenya now in first place and Cote d'Ivoire second while Tanzania remains steadfast in third position

Issued by Nielsen 18 May 2017

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Samra2017: Fact-phobia vs credible data

In the second punch presentation of the day, Kate Niemöller of IQ Business spoke eloquently on the topic of fact-phobia vs credible data: The war between truth and propaganda in one of the most interesting sessions of the first day of Samra's 2017 conference

By Leigh Andrews 18 May 2017

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Samra2017: The reality of researchers being locked out of boardrooms

The research industry was 'the man' over the last 70 years. Now, it is lying on its death bed. Do you have the courage to resuscitate it? Bérengère Parouty and Heather Tluczek of Kantar TNS unpacked this topic in a research paper presentation at Samra 2017 on how market research agencies will remain relevant in the future: Through symbiosis, evolution or extinction

By Leigh Andrews 18 May 2017

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Samra2017: Ensuring market research doesn't go the way of the dinosaur

Elna Pretorius, co-founder of Columinate touched on the topics of memes and how to make marketing research sexy again

By Leigh Andrews 18 May 2017

Samra CEO Leonie Vorster opening the two-day annual Samra conference.
Samra2017: From research industry to insights industry

The 38th Samra conference got underway with a strong focus on the value of marketing research and whether we should perhaps reframe it as an insights industry

By Leigh Andrews 17 May 2017

Coca-Cola, favourite Kasi brand
Coca-Cola, top South African township brand for second year

The favourite brands in South African townships have been revealed and Coca-Cola tops the list for a second time in a row

17 May 2017

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Marketing Research Foundation replaces Saarf

After receiving massive support from the Marketing Association of SA and the Advertising Forum, the new research initiative, Marketing Research Foundation (MRF) will replace Amps

17 May 2017

Marketers need to deliver creative that makes a lasting impression and focus less on functional messages
Marketers need to deliver creative that makes a lasting impression and focus less on functional messages

Kantar Millward Brown research has found that just 15% of ads deliver messages that people can quickly absorb

Issued by Kantar Millward Brown 16 May 2017

Samra annual conference 2017
#Samra2017: Future-proof your decision-making

I caught up with Samra CEO Leonie Vorster ahead of their annual conference this week for a few pre-event research insights into the importance of this year's theme: Future-proof decision-making, where research becomes breaking news - presenting tomorrow, today.

By Leigh Andrews 16 May 2017

mukhina1 ©
Consumers less distracted when reading newspapers or magazines

Latest research from PRC's Media View shows that time spent reading is more focused and far less distracted

15 May 2017

DENYS Rudyi ©
Research indicates agencies not happy with briefing process

A recent study by World Federation of Advertisers (WFA) determined that the brief creation process still needs improvement

12 May 2017

Sunday Times Generation Next youth survey reveals the 'coolest' brands, celebs
Sunday Times Generation Next youth survey reveals the 'coolest' brands, celebs

The results of the thirteenth Sunday Times Generation Next youth survey were announced at the Awards held at Sandton Convention Centre on Thursday, 11 May. Nike was once again awarded as the 'Overall Coolest Brand', after claiming top spot in three of the 75 categories surveyed

12 May 2017

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Scopen 2017 planning, ready to meet top marketing execs

With the first edition of Agency Scope South Africa completed in 2016, Spanish-based independent research company Scopen and the Independent Agency Search & Selection Company (IAS) are well on the way to getting the research required to produce the 2017 edition

By Johanna McDowell 12 May 2017

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This Sunday: SA's number one township brand reveal

Thirty-six Kasi Star Brands and 59 potential Kasi Star Brands have emerged from Ask Africa's annual study and the winners will be announced on Tuesday, 16 May 2017

11 May 2017

Most Awards sheep
Most Awards survey refines 2017 entries

Enhancements will be made to this year's Most Awards survey to ensure robustness of the methodology

10 May 2017

South African shoppers influenced by clicks and bricks
South African shoppers influenced by clicks and bricks

New research by Nielsen reveals that thinking in terms of bricks versus clicks is outdated, bricks-and-clicks is the current and future retail reality, especially in emerging markets

Issued by Nielsen 9 May 2017

Warakorn Harnprasop ©
Customers likely to share positive experiences as much as bad experiences

Research done by Yonder Digital Group found that UK consumers are as likely to share a good experience as a bad one

4 May 2017

Fabiani, Woolworths, H&M, Miladys, Markham, Cotton On, Mr Price score well on customer centricity
Fabiani, Woolworths, H&M, Miladys, Markham, Cotton On, Mr Price score well on customer centricity

A survey, conducted by dunnhumby, the ‘Customer-Centricity Index' (CCI) reveals that SA's most successful apparel retailers are those with a high focus on ‘customer-centricity'

28 Apr 2017

Sergey Nivens ©
Thomson Reuters, Oxford Business Group sign distribution agreement

Users of Thomson Reuters financial platform, Eikon, can now access Oxford Business Group's full range of research on emerging economies

28 Apr 2017

Why organisations still struggle to digitally transform - report
Why organisations still struggle to digitally transform - report

Veeam commissioned ESG to survey more than 1,000 business professionals and senior decision makers for the sixth annual Veeam Availability Report [infographic]

27 Apr 2017

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