"Our previous logo was based on the block letter printing system and was used for more than 20 years," says NAB's joint MD Gill Randall. "The company is also repositioning to move more into the digital space and, because it offers more than just local newspaper sales, it needed a CI that would move with this direction and be more aligned to the Caxton logo."
The colours and style utilised in the updated logo are similar to that of Caxton's logo but still allows NAB to differentiate itself as a separate business. "Our new slogan 'marketing insights and advice' is a direct promise of what we can provide clients in the form of our popular ROOTS surveys and market insights continually gathered from the Ehrenburg Bass Institute. Collectively, our skills in advertising, marketing, sales, research and consumer behaviour insights ensure that the company continually innovates and remains at the top of its game."
