The bank's new head of media, Bernice Samuels, says, "Jock is a quintessentially South African story and FNB is a quintessentially South African bank. As an enthusiastically South African brand and one that celebrates and drives innovation, we are proud to associated with the film. It has truly stand-out quality."
Jock marketing director Andy Rice says, "We have had fantastic support from SA marketers in terms of taking out licenses and almost without exception they have welcomed a brand that will be stronger and will reach a global audience, even if it means waiting for it a little longer and that wait is now over with the setting of a release date and campaigns can really begin to roll out."
Edgars specialist buyer Alcora du Plessis, adds, "Edgars is proud to be associated with the movie; the story forms part of our South African heritage and is one we can all relate to. As a leading South African retailer we support local initiatives and by making T shirts available in selected stores, we hope to make the legend of Jock live on in people's hearts."
For more information, go to www.jock-animation.com.
