The song features the combined talents of Lebo M, Refi, JR and the three newly discovered young talent, Jabulani Gambu, Neliswa Chitha and Bianca Erasmus who were selected from a nationwide search.
The song reflects the spirit of optimism and fun expressed in Open Happiness, the existing Coca-Cola campaign. Open Happiness will continue throughout summer by inviting Mzanzi to open SummAHHH with the integrated Summer Yama SummAHHH campaign.
To celebrate summer, the campaign aims to unleash, nurture and develop youth talent. “Adding a youth development musical component to our summer campaign is a natural progression to really build on our commitment to develop the youth of our country in an exciting and inspiring way," said Zayd Abrahams, head of marketing sparkling category, Coca-Cola.
"Working with established artists and music industry leaders and recently discovered grassroots potential brings together a unique mix of experience and fresh talent. We believe that, through the combination of music and our passion for youth development, we are able to enhance this message and help people to connect and have fun with the campaign."
The Summer Yama SummAHHH song will appear as the sound song to the Open SummAHHH TVC and be utilised as a vehicle outside of traditional advertising. A compilation album, released by Gallo on 26 October and a music video of the song, featuring all the artists 9th November, will support the release. The song will be integrated into Coca-Cola brand marketing efforts online including Facebook and Twitter and free downloads will be available online on www.coke.co.za.
