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#BODCT: Creating engaging experiences and going viral

Business of Design 2017 targeted the ultimate 21st century business dream - creating an engaging brand experience with Studio H and Thingking, with The Kiffness sharing how he goes viral on social media - not quite as easy as 1,2,3,4

By Leigh Andrews 12 Oct 2017

Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete

Digital has radically transformed how we connect with customers and impacts the customer journey; there's pressure to deliver more for less; customer attention deficits are high; markets are saturated; and clients are squeezing budgets

By Lauren Durant, Issued by Isilumko Activate 9 Oct 2017

#BehindtheSelfie with... Carissa Rapolthy

This #EntrepreneurMonth, we go behind the selfie with Carissa Rapolthy, director at brand activation company, Urban Striker

By Leigh Andrews 4 Oct 2017

Media24 Magazine awareness campaign through OtD's multi-channel marketing division

On the Dot's multi-channel marketing division completed awareness campaigns for various Media24 magazines across the country

Issued by On the Dot 3 Oct 2017

Brand ambassadors: Evaluating the real cost of using cheap promoters

How do you measure cost per contact? If like so many in the marketing game - you compare the cost of a “like” on Facebook with the cost of a promoter directly engaging with a consumer - then let me offer you an alternative view

By Andreas Smit, Issued by Isilumko Activate 2 Oct 2017

Creating ‘big brand love' with the right activation partner

While almost anyone can bring a brand ambassador into a supermarket to persuade consumers to taste bite-sized portions of the latest product, this doesn't guarantee shopper conversion or ‘big brand love'.

By Kirsten Mercer, Issued by Provantage Media Group 29 Sep 2017

#BehindtheSelfie with... Peter KohlÖffel

This #InnovationMonth, we go behind the selfie with Peter KohlÖffel, national sales manager at Provantage Media group's activations division, ProActive

By Leigh Andrews 6 Sep 2017

#Loeries2017: KFC's sad radio ads win a Grand Prix, not quite the saddest thing of all

Ogilvy Johannesburg did particularly well at the Loeries this year, as runner up (in second place) to the Agency of the Year with 17 awards, the highlight being a Grand Prix in the Radio Station Commercials category for its KFC Double Down Sad Man Meal campaign

By Jessica Tennant 5 Sep 2017

#Loeries2017: All the Live Events, Activations, Sponsorships, PR and Media Communication finalists!

Finalists have been announced in the Loeries' Live Events, Activations, Sponsorships, PR and Media Communication categories

17 Aug 2017

#WomensMonth: Mando's women do promotional risk management for SA

The power woman behind Mando SA lets us in on how their fixed fee or promo risk management model is revolutionising local brands' sales promotions

By Leigh Andrews 3 Aug 2017

#CSIMonth: The sustainability of bag advertising

Sacatelle founder, Ikey Bensimhon talks about the brand sustainability of bag advertising - they're walking billboards, when you think about it - and the success of branded bags in a world that's slowly moving away from disposable plastic

By Leigh Andrews 11 Jul 2017

Dentsu Aegis Network announces Crimson Room Communications officially rebrands as MKTG

Crimson Room Communications will rebrand to MKTG, a global network brand of Dentsu Aegis Network, signifying MKTG's first official outpost in sub-Saharan Africa

Issued by Dentsu Aegis Network 7 Jul 2017

Why experiential marketing is outpacing growth among other marketing channels

Annual EventTrack research confirms that 93% of consumers believe live events are more effective than television advertising - which makes sense in an era where consumers can PVR and fast-forward past adverts

Issued by Isilumko Activate 29 Jun 2017

In-store retail engagement - a simple yet significant medium

In-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.

Issued by Rocket Creative Design & Display 22 Jun 2017

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International

What the 'Fearless Girl' statue and Harvey Weinstein have in common

In March of this year, State Street Global Advisors unveiled the “Fearless Girl,” a statue of a little girl installed to face Wall Street's famous “Charging Bull” statue. Her defiance was aimed at financial culture's historical exclusion of women in the financial industry, especially in leadership positions.

By Sarah Banet-Weiser 3 hours ago

The ADC 97th Annual Awards open for entries

The ADC 97th Annual Awards with the theme “Where craft will take us”, continues the organisation's historic focus of honouring global work that exemplifies the very best in craft, design and innovation. This year's jury, to be announced soon, includes top advertising creatives and designers from around the world. Deadline for entry is Wednesday, 31 January 2018.

23 hours ago

#EntrepreneurMonth: A premium African surf brand with global appeal

Little over a year ago, three friends with thriving creative careers embarked on a mission to combine their love of Africa with their passion for surfing. Thus, Mami Wata was born, a premium African brand of surf apparel and accessories with an undeniable global appeal.

By Lauren Hartzenberg 1 day ago

Finalists for 2017 Global Awards announced

The Global Awards grand jury shortlisted 154 entries this year submitted from 22 countries worldwide. Entries achieving shortlist status will be judged by the 2017 Pharma (Rx) and Health and Wellness executive juries in a live session in New York City to determine trophy winners. The 2017 award-winning entries will be announced at the Global Awards ceremonies on Thursday, 16 November in New York City and Sydney, Australia.

1 day ago

ICO to increase audience value

The audience is most important to an influencer; yet often it is difficult for them to develop loyal and engaging audiences and prove their audience's value. Launching its own universal cryptocurrency payment structure specifically for influencers, the IndaHash Coin, indaHash.com hopes to overcome this and offer simplified, seamless deposits on an innovative and secure platform, while granting digital tastemakers access to a leading-edge form of payment.

By Danette Breitenbach 2 days ago

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