Finalists have been announced in the Loeries' Live Events, Activations, Sponsorships, PR and Media Communication categories
The power woman behind Mando SA lets us in on how their fixed fee or promo risk management model is revolutionising local brands' sales promotions
Leigh Andrews 3 Aug 2017
Sacatelle founder, Ikey Bensimhon talks about the brand sustainability of bag advertising - they're walking billboards, when you think about it - and the success of branded bags in a world that's slowly moving away from disposable plastic
Leigh Andrews 11 Jul 2017
Crimson Room Communications will rebrand to MKTG, a global network brand of Dentsu Aegis Network, signifying MKTG's first official outpost in sub-Saharan Africa
Dentsu Aegis Network 7 Jul 2017
Annual EventTrack research confirms that 93% of consumers believe live events are more effective than television advertising - which makes sense in an era where consumers can PVR and fast-forward past adverts
Isilumko Activate 29 Jun 2017
In-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.
Rocket Creative Design & Display 22 Jun 2017
Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category
Leigh Andrews 20 Jun 2017
South Africa tends to fall into the same style of activations - especially when looking at emerging markets
Cas Dreijer 18 May 2017
Etihad Airways has challenged the millions of travellers who transit through Abu Dahbi, as well as UAE residents, to experience as many once-in-a-lifetime activities as they can throughout the emirate in just 48 hours
Annual EventTrack research confirms that 74% of consumers say engaging with branded event marketing experiences makes them more likely to buy the products being promoted
Pick n Pay launches a new Super Animals collection focused specifically on South African animals
Clicks has maintained its operating margins despite a heavy promotional market and depressed economy
The main market, both in urban and rural communities, is predominantly influenced by communal perspectives entrenched in meaningful conversations, powerful storytelling, personal experiences and word-of-mouth interactions
The first shortlists for the Clio Awards have been announced in the Film, Print, Print Technique, Out of Home, Direct, Events/Experiential, Branded Entertainment, Branded Content, Digital/Mobile, Social Media, Digital/Mobile Technique, Innovation, Integrated Campaign, Brand Partnerships & Collaborations and Student categories.
So much has been said and written about the effectiveness of email marketing and how small business owners can leverage this tool to grow their businesses. In fact, there is plethora of stories out there of successful entrepreneurs who literally used only email marketing to grow and scale their business.
Google, whose mantra used to be ‘Don't be evil' (until it dropped it for the motto ‘Do the right thing'), is almost omnipresent in our lives these days. We use it for all sorts of online searches, whether it's trying to access arcane information or find our way from A to B.
Stuart Pallister 2 days ago
The son of a Pentecostal pastor, Keith Cartwright grew up in church and according to him it was a very, very strict religion and it forced him to keep a schedule. Six days a week, 2 hours a day and 8 hours on a Sunday, he had to be in church. This schedule taught Cartwright a lot of discipline. It taught him to sit still and it taught him to pay attention. Besides all the religious and moral lessons that he learned, there were other disciplines that crafted his mind and gave him focus. In the second part of this coverage, he lists three; be stupid, fail harder and give it all away.
Juanita Pienaar 3 days ago
Thursday, 17 August marked the second annual Loeries Masterclasses featuring industry leaders and experts speaking on a range of topics targeting various audiences within the creative industry.
Jessica Tennant 17 Aug 2017