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Context - the key to unlocking emerging market potential

South Africa tends to fall into the same style of activations - especially when looking at emerging markets

By Cas Dreijer 18 May 2017

The gift that keeps giving

Promo gifts work, yet, while giving and receiving might be easy, it is an intricate business to choose the ‘right' gift that has the ability to make your business go a long way

Issued by Madex 17 May 2017

Etihad Airways throws down travel gauntlet with 48-hour stopover challenge

Etihad Airways has challenged the millions of travellers who transit through Abu Dahbi, as well as UAE residents, to experience as many once-in-a-lifetime activities as they can throughout the emirate in just 48 hours

8 May 2017

Bringing brands to life by creating memorable encounters

Annual EventTrack research confirms that 74% of consumers say engaging with branded event marketing experiences makes them more likely to buy the products being promoted

By Lauren Durant, Issued by Isilumko Activate 5 May 2017

Pick n Pay Super Animals return with South African slant

Pick n Pay launches a new Super Animals collection focused specifically on South African animals

25 Apr 2017

Value offerings enable increased profit

Clicks has maintained its operating margins despite a heavy promotional market and depressed economy

25 Apr 2017

Main market purchasing patterns - behaviours and influences

The main market, both in urban and rural communities, is predominantly influenced by communal perspectives entrenched in meaningful conversations, powerful storytelling, personal experiences and word-of-mouth interactions

By Miguel Correia, Issued by Zinto Activation Group 24 Apr 2017

OLC breaks barriers again with McDonald's National Breakfast Day

McDonald's SA recently celebrated their iconic National Breakfast Day, where their customers could enjoy the world-renowned Egg McMuffin and small filter coffee for only R10

Issued by Offlimit Communications 10 Apr 2017

Win a Jaguar Simola Hillclimb VIP package at new Tokai dealership

Jaguar Land Rover Constantiaberg is giving you and a partner the opportunity to be a part of the Jaguar Simola Hillclimb in Knysna with a complete VIP package

9 Apr 2017

What a swhopper of a day for Burger King SA

A project Techsys Digital was so excited to be a part of last year was the Burger King South Africa Swhopper Day

Issued by Techsys Digital 6 Apr 2017

#funfilledvelvet campaign to hit stores this Easter

Boomtown's 2017 campaign for First Choice's popular dairy dessert product, Velvet, is set to hit stores from 10 April and will run through to 4 June

Issued by Boomtown 24 Mar 2017

Innovation, simplified - Rocket Creative's web relaunch

An ever-expanding product range exhibits that a business is flourishing. However, it also presents a significant challenge as to how a business conveys its product information

Issued by Rocket Creative Design & Display 15 Mar 2017

Flaunt it! Get your display priorities straight in 2017

Humans are visual creatures. When it comes to marketing, this visual disposition of mankind needs to be appreciated. (Yup, promotion is ultimately all about tapping into the primal and predictive traits of our species!)

Issued by Gawk 15 Mar 2017

‘Play Every Day' creates three millionaires, reaches 16m

Vodacom's 2016 summer promotion ‘Play Every Day' has created three new millionaires and has been played 150 million times by 16m people

15 Feb 2017

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International

LIA announces Production & Post-Production and Music Video jury

LIA has announced the members of the Production & Post-Production and Music Video jury, headed up by Michael Ritchie, MD and executive producer at Revolver/Will O'Rourke.

1 day ago

How 'dark genius' Ailes reshaped US television news

NEW YORK - Championed by conservatives as a visionary, reviled by liberals as a menace, Fox News founder Roger Ailes re-shaped US television news and helped to craft a conservative populism that ultimately gave rise to Donald Trump.

19 May 2017

Lions Innovation programme roars to the edge

Lions Innovation, the two-day specialist event, taking place as part of the Cannes Lions International Festival of Creativity 19-20 June 2017, has released its programme of live tech demonstrations, immersive performances and the latest innovations in voice tech, bots, AI, IoT, AR and mixed realities.

19 May 2017

Twitter shares rise on word of Biz Stone's return

SAN FRANCISCO - Twitter shares gained Tuesday on word that co-founder Biz Stone was returning to the social network after six years away.

18 May 2017

Vivendi sponsors Lions Entertainment, as programme is announced

Vivendi is to be the main sponsor of Lions Entertainment, part of the Cannes Lions International Festival of Creativity.

18 May 2017

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