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Taking TV into the real world in 2018 with commercial partnerships

In this era of multi-channel marketing, success is no longer measured by the advert, but rather the full viewer package. Debbie Brady, commercial director for Discovery Networks Africa, lets us in on the importance of commercial partnerships to generate revenue and increase brand awareness

By Leigh Andrews 1 day ago

Moving Tactics Digital Impact creates Old Mutual's Pedal Power activations

Moving Tactics recently set up two Bicycle Dual activations for runners participating in two of South Africa's largest marathon events

Issued by Moving Tactics 7 Dec 2017

'Weather-sensitive' products: adjusting price and promotions to increase sales

It stands to reason that the weather can affect the sales of certain products. More rainfall generally means that consumers purchase less sunscreen

By Xavier Rousset, Octavio Escobar and Régis Chenavaz 1 Dec 2017

#NewCampaign: SweepSouth gives back Friday

Inspired by the global trend towards giving back instead of getting on Black Friday, local home cleaning company SweepSouth is transferring the savings it would usually give to its customers on a day like this and handing them back to its 'SweepStars'. Here's how it works

By Jessica Tennant 21 Nov 2017

Curating 'creativism' and wearing it forward with the Mal Foundation

Net#work BBDO's Mike Schalit founded the not-for-profit Make a Life (Mal) Foundation a while ago as a banner for initiatives that use creativity for good. Here, Schalit and Mal designer-in-chief Emma Strydom explain how their recent t-shirt designs have benefitted the Seed library initiative and more

By Leigh Andrews 20 Nov 2017

#LoeriesRankings2017 with... Sisters Act

Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top-ranked creatives post-celebrations. We continue the local insights with Sisters Act

By Leigh Andrews 17 Nov 2017

Studio Zoo a winner in the 2017 Promax & BDA Africa Awards

Promax & BDA is a global, non-profit association dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media

Issued by Studio Zoo 14 Nov 2017

#NewCampaign: Shake it like Bra Shakes

Vodacom recently launched its summer rewards promotion, 'Shake Every Day'. Prior to the official launch, the campaign had already encountered 14 million customer interactions

By Jessica Tennant 8 Nov 2017

#StartupStory: Kingdom Agency

Kingdom is the new agency on the block, with a heart for positive messaging and making a difference. As such, the insight, strategy and creative agency, founded by friends Donna Mathews and Herman Wallis, applies a triple-win philosophy, whereby

By Jessica Tennant 23 Oct 2017

#BODCT: Creating engaging experiences and going viral

Business of Design 2017 targeted the ultimate 21st century business dream - creating an engaging brand experience with Studio H and Thingking, with The Kiffness sharing how he goes viral on social media - not quite as easy as 1,2,3,4

By Leigh Andrews 12 Oct 2017

Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete

Digital has radically transformed how we connect with customers and impacts the customer journey; there's pressure to deliver more for less; customer attention deficits are high; markets are saturated; and clients are squeezing budgets

By Lauren Durant, Issued by Isilumko Activate 9 Oct 2017

#BehindtheSelfie with... Carissa Rapolthy

This #EntrepreneurMonth, we go behind the selfie with Carissa Rapolthy, director at brand activation company, Urban Striker

By Leigh Andrews 4 Oct 2017

Media24 Magazine awareness campaign through OtD's multi-channel marketing division

On the Dot's multi-channel marketing division completed awareness campaigns for various Media24 magazines across the country

Issued by On the Dot 3 Oct 2017

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International

Piyush and Prasoon Pandey honoured with the Lion of St Mark

Brothers Piyush and Prasoon Pandey will be honoured by the Cannes Lions International Festival of Creativity, with the Lion of St Mark award at the 2018 Festival.

10 hours ago

Quality content is key to advertising success irrespective of reading platform

While conducting on-going, large sample studies over the past two years, London based research company Lumen has proved that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales.

1 day ago

AME Awards announce grand jury and extend deadline

New York Festivals' AME Awards has announced its 2018 grand jury. Since 1994, the AME Awards jury has honoured campaigns world-wide that successfully demonstrate ground-breaking solutions to challenging marketing problems that achieve measurable results.

1 day ago

Six SA judges selected for NYF's grand jury

New York Festivals International Advertising Awards has announced the 2018 grand jury, which includes six South African judges.

7 Dec 2017

6 tips for effectively managing M&A communications

Recently, the National Bank of Abu Dhabi merged with the First Gulf Bank to create First Abu Dhabi Bank, the largest financial institution in the UAE with assets totalling $186bn. This not only represents a significant achievement for all parties involved, but it could also herald further merger and acquisition activity across the UAE - bringing both significant opportunities as well as challenges to the businesses involved.

By Shane Dolan 7 Dec 2017

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