Search for:
#Loeries2017: All the Live Events, Activations, Sponsorships, PR and Media Communication finalists!

Finalists have been announced in the Loeries' Live Events, Activations, Sponsorships, PR and Media Communication categories

17 Aug 2017

#WomensMonth: Mando's women do promotional risk management for SA

The power woman behind Mando SA lets us in on how their fixed fee or promo risk management model is revolutionising local brands' sales promotions

By Leigh Andrews 3 Aug 2017

#CSIMonth: The sustainability of bag advertising

Sacatelle founder, Ikey Bensimhon talks about the brand sustainability of bag advertising - they're walking billboards, when you think about it - and the success of branded bags in a world that's slowly moving away from disposable plastic

By Leigh Andrews 11 Jul 2017

Dentsu Aegis Network announces Crimson Room Communications officially rebrands as MKTG

Crimson Room Communications will rebrand to MKTG, a global network brand of Dentsu Aegis Network, signifying MKTG's first official outpost in sub-Saharan Africa

Issued by Dentsu Aegis Network 7 Jul 2017

Why experiential marketing is outpacing growth among other marketing channels

Annual EventTrack research confirms that 93% of consumers believe live events are more effective than television advertising - which makes sense in an era where consumers can PVR and fast-forward past adverts

Issued by Isilumko Activate 29 Jun 2017

In-store retail engagement - a simple yet significant medium

In-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.

Issued by Rocket Creative Design & Display 22 Jun 2017

Turning retail space into art space: Elevating the SA narrative at store level

Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category

By Leigh Andrews 20 Jun 2017

Context - the key to unlocking emerging market potential

South Africa tends to fall into the same style of activations - especially when looking at emerging markets

By Cas Dreijer 18 May 2017

The gift that keeps giving

Promo gifts work, yet, while giving and receiving might be easy, it is an intricate business to choose the ‘right' gift that has the ability to make your business go a long way

Issued by Madex 17 May 2017

Etihad Airways throws down travel gauntlet with 48-hour stopover challenge

Etihad Airways has challenged the millions of travellers who transit through Abu Dahbi, as well as UAE residents, to experience as many once-in-a-lifetime activities as they can throughout the emirate in just 48 hours

8 May 2017

Bringing brands to life by creating memorable encounters

Annual EventTrack research confirms that 74% of consumers say engaging with branded event marketing experiences makes them more likely to buy the products being promoted

By Lauren Durant, Issued by Isilumko Activate 5 May 2017

Pick n Pay Super Animals return with South African slant

Pick n Pay launches a new Super Animals collection focused specifically on South African animals

25 Apr 2017

Value offerings enable increased profit

Clicks has maintained its operating margins despite a heavy promotional market and depressed economy

25 Apr 2017

Main market purchasing patterns - behaviours and influences

The main market, both in urban and rural communities, is predominantly influenced by communal perspectives entrenched in meaningful conversations, powerful storytelling, personal experiences and word-of-mouth interactions

By Miguel Correia, Issued by Zinto Activation Group 24 Apr 2017

Show more

International

First shortlist out for Clio Awards

The first shortlists for the Clio Awards have been announced in the Film, Print, Print Technique, Out of Home, Direct, Events/Experiential, Branded Entertainment, Branded Content, Digital/Mobile, Social Media, Digital/Mobile Technique, Innovation, Integrated Campaign, Brand Partnerships & Collaborations and Student categories.

1 day ago

Email marketing: The key to successful small business

So much has been said and written about the effectiveness of email marketing and how small business owners can leverage this tool to grow their businesses. In fact, there is plethora of stories out there of successful entrepreneurs who literally used only email marketing to grow and scale their business.

By Boris Dzhingarov, Issued by Monetary Library 2 days ago

Could Google become the dominant force in hospitality?

Google, whose mantra used to be ‘Don't be evil' (until it dropped it for the motto ‘Do the right thing'), is almost omnipresent in our lives these days. We use it for all sorts of online searches, whether it's trying to access arcane information or find our way from A to B.

By Stuart Pallister 2 days ago

#Loeries2017: Be stupid, fail harder and give it all away, says BSSP's Keith Cartwright

The son of a Pentecostal pastor, Keith Cartwright grew up in church and according to him it was a very, very strict religion and it forced him to keep a schedule. Six days a week, 2 hours a day and 8 hours on a Sunday, he had to be in church. This schedule taught Cartwright a lot of discipline. It taught him to sit still and it taught him to pay attention. Besides all the religious and moral lessons that he learned, there were other disciplines that crafted his mind and gave him focus. In the second part of this coverage, he lists three; be stupid, fail harder and give it all away.

By Juanita Pienaar 3 days ago

Loeries2017: Building the new creative economy at the speed of thought

Thursday, 17 August marked the second annual Loeries Masterclasses featuring industry leaders and experts speaking on a range of topics targeting various audiences within the creative industry.

By Jessica Tennant 17 Aug 2017

Show more

Other industry news

Lifestyle
Logistics & Transport
Tourism
Education
Property
Legal
Construction & Engineering
Agriculture
CSI & Sustainability
Retail