It uses Primall Media's digital advertising screens and parkade lightboxes that will drive awareness of the new product and push feet into retailers to purchase it.
"Our digital inventory allows creative flexibility and consumer engagement, whilst our parkade lightboxes ensure brand exposure and impact when consumers enter the malls," says Primall Media's Lee Curtis. "The national campaign targets consumers at the point when they are open to absorbing the advertising message, thereby driving sales."
The campaign will run until 31 July 2012.
